O BJEC TIVE: Giv e resor t guests and local re side n ts a c om pe llin g re a son to visit th e Kohler Design C enter and invite them to tak e a dva n ta ge of ou r f re e de sign se r vic e s.
Is K O HL E R ’s f l a gs h ip s t o re feat u ring the m ost com p rehensiv e collection of K OH L E R’s d i v er se a n d e xten s ive pro du ct s from : KOH LER, KOH LER Power and our inte r ior a n d d eco r a ti v e p ro d u ct bran ds . O ff er s a c o m p let e repres en t at ion o f Kohler C om p any ’s histor y and com m itm e n t to th e a r ts. W i l l n o w be a ble t o s ell a limit ed prod uct offer ing d irect to consum er s. O ff er s fre e D e sig n Services from in d ustr y-lead ing d esign exp er ts; walk-in and a dva n c e ap p o i n tm e n ts are available.
OBJ E C TI V E : I n vite re sor t gu e sts a n d oth e r tr a ve le r s to visit th e K OH L E R De sign C e n te r, u ltim a te ly dr ivin g a ppre c ia tion f or, c on f ide n c e in a n d pu rc h a se of th e k itc h e n / ba th produ c ts we off e r.
TH E K DC C US TOM E R: C a su a l visitor s or re sor t gu e sts wh o a re in te re ste d in th e h istor y a n d h e r ita ge of th is u n iqu e de stin a tion a s we ll a s th e la te st in n ova tion s in k itc h e n / ba th produ c ts.
C H A L L E N GE : A visit to th e K OH L E R De sign C e n te r isn ’t a lwa ys top of m in d wh e n pla n n in g a De stin a tion K OH L E R va c a tion .
S I N GL E M OS T I M P OR TA N T TH I N G: Th e K OH L E R De sign C e n te r de live r s a gr a c iou s gu e st e xpe r ie n c e in f lu e n c in g br a n d pe rc e ption a n d pu rc h a se .
C U RREN T L A N D S C A P E
americanclubresort.com
KDC overview brochure, comment card and designer rooms brochure
us.kohler.com
YouTube
In-Room Literature
I43 Billboard
P ROP OS ED L A N D S C A P E
CREATE
UPDATE
UPDATE
RE-DO & EXPAND
RE-DO
KDC Identity
americanclubresort.com & us.kohler.com
Hospitality social media and E-Newsletter
Billboard presence
Overview brochure, comment cards and designer rooms piece
TRENDING ON PINTEREST BUY NOW!
CREATE
CREATE
CREATE
CREATE
CREATE
Online advertising ads
print advertisements
Pop-up window displays at Woodlake
Presence and awareness among Sheboygan Co. residents
In-store signage to enhance awareness on products that are available for sale and/or trending
P ROGRA M P L A N
2014 EXECUTION
2015 EXECUTION
Logo
KDC Overview Video
Ta g l i n e
P r i n t ( L o c a l & Tr a v e l P u b l i c a t i o n s )
K D C L e t t e r h e a d / E n v e l o p e s / B u s i n e s s C a rd s / T h a n k Yo u N o t e s
O L M / O LV
K D C To t e B a g s
Radio for local stations
KDC Exterior Signage / Banners
P o p - u p W i n d o w D i s p l a y s a t Wo o d l a k e
KDC Interior Signage
K D C We b s i t e O p t i m i z a t i o n
KDC Identity / Style Guide
SEO
O O H - I 4 3 B i l l b o a rd
Page Flipper
Print (Food & Wine)
L i t e r a t u re L o a d e d t o K o h l e r L i t A p p
Email Blasts (Hospitality)
BOLD Blog
We b s i t e U p d a t e / O p t i m i z a t i o n o n a m e r i c a n c l u b re s o r t . c o m a n d u s . k o h l e r. c o m
P i n t e re s t M o o d B o a rd s
Designer Room Signs
Houzz
R e c i p e C a rd s f o r D e s i g n e r R o o m s
F a c e b o o k P o s t s a n d P ro m o t e d P o s t s
P i n t e re s t H a n g Ta g s
Yo u Tu b e
In-Room Postcard
Buy Now Hang Tags
Comment Card
Overview Brochure Inspiration by Design: Designer Rooms Brochure
F OU R A P P ROA C H ES
MO DE RN G EOM E T RIC COLO RFUL
HOM E & A R CHI T E CT U R E
VIN TA GE / RIC H H ERITA GE
L OOK & F EEL
ART & D ES IGN
M OD E R N / GEOM ETRIC / C OL ORF U L
IN S P IRATION
L OGOS
MA IN L O G O
SE C O N DARY L O G O
T E R T I ARY L O GOS (US ED ON LY W H EN M A I N LOGO P RES EN T )
FLAGSHIP STORE & SHOWROOM
HISTORY & ART MUSEUM
INTERIOR DESIGN SERVICES
GUIDED FACTORY TOURS
FLAGSHIP STORE & SHOWROOM
HISTORY & ART MUSEUM
INTERIOR DESIGN SERVICES
GUIDED FACTORY TOURS
REVERS ED LOGO
A LTERN ATIVES
L OGOS
F ON T EXP L ORATION
Helv et ica Ne u e 77 Bold Cond e n se d
O ri g in a l lo g o
O r ig in a l lo g o deconstructed
Or ig inal lo g o d eco ns tr ucted
L OGOS
H elv etica N eue 5 5 Ro m an
H elv etica N eue 7 5 Bo ld
KOHLER DESIGN CENTER
KOHLER DESIGN CENTER
P ROD U C T F OC U S
P RO D U CTS & I N SPI R AT I O N
IL L U S TRATION S
S ER VIC E F OC U S ED
P RO D U CTS & I N SPI R AT I O N FLAGSHIP STORE & SHOWROOM
M USE UM INTERIOR DESIGN SERVICES
FA C T ORY T OURS GUIDED FACTORY TOURS
DES I GN S ER VI C ES HISTORY & ART MUSEUM
IL L U S TRATION S
A LTERN ATIVE S TY L ES
A LTE RNATIV E IL L UST R AT I V E ST Y L E S
IL L U S TRATION S
EXTERIOR BA N N ERS
EXTERIOR BA N N ERS
WIN D OW D IS P L AY S
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IN TERIOR
IN TERI OR A C C E N TS : - Logo borde r in m e za n in e - Solid c olor a c c e n ts on pilla r s, wire r a ilin gs a n d gla ss bloc k s - Br ightly c olore d c e ilin g pipe s - Rep lic a tin g n e on ligh t f rom a r tist e dition s displa y - C rea tin g a c r ylic sign s lik e th e “n e w� sign s to ide n tif y tre n din g produ c ts - Paintin g th e grou t of th e gla ss bloc k s
S IGN A GE
His designs have been extensively profiled in international consumer and trade magazines (House Beautiful,[7] Better Homes & Gardens,[8] Interior Design,[9] Traditional Home,[10] among many), as well as books, newspapers, and television (HGTV)[11] He designed the kitchens for the Ritz-Carlton Residences in 2012, an exclusive condo development project on Chicago’s Magnificent Mile.[12] Non-residential commissions for his designs include research and demonstration kitchens for the Chicago Tribune, Meredith Corporation,[8] and Sub-Zero/Wolf.[13] In 2012, Mick designed the Kitchen of the Year for House Beautiful magazine which was on exhib
BIO: Mick De Giulio (born 1953) is an American designer widely recognized for growing and bringing distinction to kitchen interiors.[1] His innovations also include kitchen products and furnishings.[2] He founded his company, de Giulio Kitchen Design, in 1984, with a focus on custom residential and kitchen industry commissions in the United States and abroad.[2] The company is headquartered in Wilmette, Illinois, with another showroom at LuxeHome in Chicago’s Merchandise Mart,[2] a shop facility in Skokie, Illinois, and a metal fabricating facility in Yale, Michigan (Mill Creek Metalworks).[3] In 2003, De Giulio was named a Kitchen and Bath Design Leader by Interior Design magazine,[4] and in 2005, he was recognized by Kitchen and Bath Business magazine as one of the 50 most influential people in the kitchen and bath industry over the last 50 years.[5] He is the author of a book on kitchen design, (KitchenCentric: co-author Karen Klages Grace, Balcony Press, 2010)[2] and has been a frequent speaker at industry and trade events such as Kitchen/Bath Industry Show & Conference (K/BIS)[6] NeoCon World’s Trade Fair, and Coverings. ROOM: His designs have been extensively profiled in international consumer and trade magazines (House Beautiful,[7] Better Homes & Gardens,[8] Interior Design,[9] Traditional Home,[10] among many), as well as books, newspapers, and television (HGTV)[11] He designed the kitchens for the Ritz-Carlton Residences in 2012, an exclusive condo development project on Chicago’s Magnificent Mile.[12] Non-residential commissions for his designs include research and demonstration kitchens for the Chicago Tribune, Meredith Corporation,[8] and Sub-Zero/ Wolf.[13] In 2012, Mick designed the Kitchen of the Year for House Beautiful magazine which was on exhibit in New York’s Rockefeller Plaza, [14] and “Crystal Clear,” an inspiration room featuring his sink collection for Kallista at the Kohler Design Center in Kohler, Wisconsin. [15]
DESIGNER ROOM SERIES Mick De Guilio - Crystal Clear
MICK DE GUILIO - CRYSTAL CLEAR
DESIGNER ROOM SERIES Mick De Guilio - Crystal Clear KOHLER
ANN SACKS
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ROBERN
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OTHER PRODUCTS
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L ITERATU RE
TOURS
OVER VIEW P IEC E
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voluptasi dolorum sunt. Luptatecabo. Atior sendit dis resequo culliciures minciet ini simpori andaesed que vollabor molorrum ilias dicit est as nobis et ommo ex et omnient, sequias sequame ntibeatem. Agnam expliscil expla debit verchillam iliciis earum eiuntem iumet fuga. Nem adiorat atiunt et hiliqui dollaborera iunt autemquatest ari coreped ipsumquaest, nullessinti doluptat. Pid et vendige ndebit doluptas acea pa dolluptate ped ex es dit, non et estiatet aut adis evenimi, sant acea ped min re sum, a am iumquunt imi, tem ratium harumet
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TOUR HOURS MONDAY - FRIDAY 9AM-4PM 920-457-4441 EX.74053
P OS TC A RD
PRODUCTS & INSPIRATION
TOURS
MUSEUM
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DESIGN SERVICES
Is aliquat atatis eatust reribusa doloremped quaspelis re mod que aut omnia ne res etus aut evenda pe commole ndebit pro molupti onsequid quam, quam simus, ipit fugit doluptas ad ullam qui remodis Is aliquat atatis eatust reribusa doloremped quaspelis
Is aliquat atatis eatust reribusa doloremped quaspelis re mod que aut omnia ne res etus aut evenda pe commole ndebit pro molupti onsequid quam, quam simus, ipit fugit doluptas ad ullam qui remodis Is aliquat atatis eatust reribusa doloremped quaspelis
L ITERATU RE
I43 BIL L BOA RD
LOVE DESIGN? VISIT THE KOHLER DESIGN CENTER
LOVE DESIGN? VISIT THE KOHLER DESIGN CENTER
EXIT 126
EXIT 126
LOVE DESIGN?
LOVE DESIGN?
EXIT 126
EXIT 126
VISIT THE KOHLER DESIGN CENTER
VISIT THE KOHLER DESIGN CENTER
F OOD & WIN E A D
LOOKING FOR THAT PERFECT PAIRING?
NEED AN EYE-CATCHING KITCHEN FOR MAKING MOUTH-WATERING DISHES? WE CAN HELP WITH THAT.
COME VISIT, WE HAVE DOZENS
OPEN DAILY 8-5
WE ALREADY KNOW YOU HAVE GOOD TA S T E . C O M E S E E W H AT E L S E W E HAVE IN COMMON.
TATE A R T MU S EU M
C A S E S TU D Y
C ITY OF MEL BOU RN E
C A S E S TU D Y
M oM A
C A S E S TU D Y
D ES IGN M U S EU M L ON D ON
C A S E S TU D Y