Market Research

CLIENT BRIEF

Our client, Thrifty Store, is a Sheffield based vintage store, selling a range of garments and accessories for affordable prices. We will be conducting a new communication strategy which will identify Thrifty’s current position within the vintage market and any scope for development. The strategy will specifically focus on Thrifty’s brand values “recycle, reuse and re-invent” and how we can communicate these messages to their consumer. Specifically, we will consider consistency across the brand’s platforms such as website and logo, increasing consumer engagement. We will also aim for complete brand transparency in terms of sustainability. This will mean improving aspects of the brand such as packaging and working with brands who are also sustainable. We believe that these aspects will help entice a new, loyal consumer base and grow Thrifty’s market share.

CLIENT EMAIL

To whom it may concern,

Following a conversation with one of your colleagues earlier today, we were advised to contact you by email regarding a potential collaboration.

We are Level 5 Fashion Management and Communication students currently studying at Sheffield Hallam. Our brief is to approach a client of our choice and work with them to help achieve their evolving brand vision and values through alternate media channels such as a logo design, photoshoots or a campaign. Throughout the brief we will be conducting comprehensive market research into your brand’s current market position and consequently how we, as creatives, can help your direction moving forward.

If this sounds like something that could be of interest to you, let us know and we can arrange a meeting to discuss the collaboration further and see how we can be of best help to you and your growing brand.

Kind Regards,

Molly Tomlinson Eleanor Johnstone Clemmie Hyde Katie Challenger Liv Walters

INITAIL CLIENT CONTACT