Lucero Lookbook

Page 1





WHO WE ARE

Tequila may be just another drink to those out in the town, but to a team of scientists in Mexico their country's native alcohol turned out to be a gem; a diamond, to be precise. Javier Morales, Luis ApĂĄtiga and Victor CastaĂąo at the National Autonomous University of Mexico made the alchemist-worthy discovery while experimenting turning various organic solutions, such as acetone and ethanol, into diamonds.



SCIENCE

is no longer

A DRY SUBJECT


THE SCIENCE In our scientific experiments, we grew the diamond films using “pulsed liquid injection chemical vapor deposition techniques.” In a specially made device, we heated the liquid tequila to 280 ºC (536 ºF) to transform it into a gas. In a reaction chamber, our scientists then heated the gas to 800 ºC (1470 ºF) to break down its molecular structure, resulting in solid diamond crystals of about 100-400 nm. The crystals fell onto silicon or stainless steel trays, accumulating in a thin, uniform film. The high temperatures removed all of the tequila´s carbon impurities to result in pure diamonds.


tequila's ratio of hydrogen, oxygen, and carbon, which lies within the "diamond growth region



OUR PROCESS All of our diamonds are cut with the same detail and precision as your favorite bartender. We work to make sure that all of our gems meet the hightest of standards. Our customers come first and foremost and the products that they receive are of the best quality. Our settings are unique, just like our process. These distilled diamonds will be the envy of everyone at the bar.



80-PROOF

distilled diamonds The unique tequila distillation process is what gives these gems their high level of clarity and brightness.


the perfect setting IT’S ALWAYS

FOR TEQUILA




“CLARITY ABOVE THE REST, BAR NONE.”

OUR PRODUCTS Our collection ranges from basic and simple to exquisite pieces . No matter which end of the spectrum you choose, you will make an undeniably unique statement.


blanco necklace currently available

DRUNKEN

DIAMONDS that can stand on their own blanco studs currently available

shooter cuff currently available

repasado necklace available winter 2013


tekeel clasp bracelet available winter 2013

agave anejo cuff available winter 2013

more styles availble on our website www.lucero.com



OUR FUTURE Not a tequila lover? We’re looking to expand our collection to include diamonds made from other liquors. We just have to wait for the science to catch up. In the meantime, keep your tab open.



is no longer ONE LUCERO

A DRY TWO LUCERO THREE LUCERO

more.

shop our collection at www.lucero.com


Lucero is Published by Hearst Communications, Inc. 300 West 57th Street. New York, NY 10019 U.S.A. Š 2014 by Hearst Communications. All Rights Reserved.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.