SOCIAL MEDIA GUIDE
BRAND COLOR PROFILE #d8c0bb#1f4a55 #b37b7d#527880 #b8a081#ebeae6 page 1
SHOP : SOCIAL MEDIA posts page 2
DETAILS : Hand-drawn border with NOR MAL brush tool. Add sale details below announcement in smaller font. Background solid FONTcolor. : Baskervville Regular, 10 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081
DETAILS : Large house logo in center of back ground. Font in all caps and centered under neath. Background solid color.
FONT : Baskervville Regular, 10 pt FONT (add’ details) : Baskervville Italic, 3 pt FONT (add’ details) : Baskervville Reg, 3 pt FONT SPACING : 13 pt COLOR : #1f4a55, # b8a081
FONT : Baskervville Regular, 11 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d
DETAILS : Key logo in upper center of solid background. Font in all caps and centered underneath. Smaller fonts in variations with details (italic and regular) SALE ANNOUNCEMENT, option 1 ANNOUNCEMENT, option 2
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NOTIFICATION POST A notification post is an announcement. It let’s the customers know of any important messages you have pertaining to your shop such as sales, hours, or other important information of note. For example, “We are Moving.... or Now Open on Sundays!” Keep your message short and elaborate further (if need be) down in the caption. These posts should be created with solid background of the DARK FRENCH BLUE (#1F4A55). Only the house logo or social iconography should be used here. No photographs or additional imagery. Keep it simple.
COLLABORATION POST
A collaboration post is a announcement post letting your audience know what brand or vendor you’re partnering or promoting. For example, “Archambault Interiors X “Brand”. These posts should be created with solid background of the CLAY (#ebe ae6) x the ICONOGRAPHY OR LOGO of the brand you’re promoting or partnering with. Only the house logo or social iconography should be used here. No photographs or additional imagery. Keep it simple.
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IMAGE POST Image posts should represent the brand in style and in imagery. Whether it’s an image used from a vendor/distributor, flat lay, something that is inspiring, or one of the shop the photography should project your brand and what it represents...old world, modern, and original. STAY CONSISTENT with your imagery in color and style. Refrain from using text on images. Let the images represent what is in the caption Image size should be 4:5 ratio (1080 x 1350 px). Refrain from using ‘square’. Crop in imagery if need be. Alternate your Instagram grid with close up imagery and “whole room” or faraway images (see example below).
Images selected for a flat lay should be used when showcasing multiples of product or perhaps using as a giveaway feature. Chose a backdrop that is similar in brand colors or has a minimal design to maintain focus on the items
Images selected from vendor/distributor should represent your brand. If one is not available, try photographing the item in a way that does represent your company. Keep the description of the item short and to the point. Add or offer ways for customer use of product. Include website or suggest “visiting link in profile” to learn more or purchase. Always include a few tags at the bottom of the post. Images selected for use as inspiration should represent your brand. They assist in telling your brands story by evoking the environment you’ve established. Make sure TO CREDIT your source. For example, “We just love a cafe moment...” image by “name”
faraway imageclose up image
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FLATINSPIRATIONNEWpictured.PRODUCTLAY
SHOP : SOCIAL MEDIA stories page 6
ANNOUNCEMENT,
NOTIFICATION STORIES
FONT : Baskervville Regular, 6 pt and 3 pt FONT SPACING : 15 pt COLOR : #1f4a55, #b8a081, or #b37b7d
DETAILS : Large house logo in center of solid background. Font in all caps and centered underneath. Hand-drawn “LIVE” border.
FONT : Brilon 1.1 Reg., Baskervville Regu lar, 23 pt and 6 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d
DETAILS : Large house logo in center of solid background with patterned back ground border. Font in all caps and centered underneath. Hand-drawn “LIVE” border.
FONT : Baskervville Regular, 22 pt and 3 pt FONT SPACING : 13 pt COLOR : #d8c0bb or #b37b7d
DETAILS : Large house logo in center of patterned background with solid border. Font in all caps and centered underneath. Animated template selected (Classico 01). option 1 option 2 option 3
ANNOUNCEMENT,
ANNOUNCEMENT,
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A notification story is an announcement. It let’s the customers know of any important messages you have pertaining to your shop such as sales, hours, or other important information of note. For example, “We are Moving.... or Now Open on Sundays!” Keep your message short and elaborate further by directing customers to your grid/posts, website, etc. Only the house logo or social iconography should be used here. No photographs or additional imagery. Keep it simple.
DETAILS : Font in all caps above image. Details below image. Solid background. Hand-drawn “LIVE” border. PRODUCT, option 1 PRODUCT, option 2
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A product story is an announcement as well. It let’s the customers know of any important collections or new products online and in store. Keep the design sim ple with the use of solid backgrounds. Add an interactive visual to catch the viewer/customer’s eye. Hand-drawn borders with the use of brand colors will keep this on point.
PRODUCT STORIES
DETAILS : small house logo in center of solid background. Font in all caps and centered underneath, “new in shop” above in small type. Animated template selected (Classico 01). Hand-drawn “LIVE” border. FONT : Brilon 1.1 Reg., Baskervville Regu lar, 7 pt and 3 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d
FONT : Baskervville Regular, 6 pt and 3 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d
INTERIORS : MEDIA posts
SOCIAL
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PRODUCTBEFORE/AFTERINSPIRATIONDETAILS
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POSTS
Design posts should be image centric with text leading the way in the cap tion ONLY. Do not post type on top of imagery as it is not representative of the brand. Images selected should be reflective of your brand (as in your actual work) with a mix of images that inspire you and perhaps why they do.
Design posts should be focused around what is inspiring to you as a designer and design team, before/afters, as well as any informational content (such as how-tos) that you can offer the client.
Select multiple images showing the before and afters of projects. Make sure to use professional images as the cover image (as that would be rep resentative of your brand) in the collection.
Choose images that inspire you and share with you followers. Explain why they inspire you.
Focus on showcasing products or lines that represent your design studio and what you strive for your clients. Use cropped in imagery from current projects or vendors...or perhaps it’s a faraway image of a collection you’re currently loving within a customer’s home.
INTERIORS : SOCIAL MEDIA stories page 11
FONT : Baskervville Regular, 2-3 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d
DETAILS : Icon/Social logo in center of image and solid background. Secondary logo underneath. Announcement, descrip tion, etc. below.
FONT : Baskervville Regular, 2-3 pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d
A design story is an announcement as well. It let’s the customers know of any important announcements or collaborations. Keep the design simple with the use of solid backgrounds and social iconography (like the “key and tassel”).
DESIGN STORIES
DETAILS : Icon/Social logo in center of solid background. Announcement, description, etc. below.
FONT : None FONT SPACING : None COLOR : None DETAILS : This is image centric only. Designed to show off current work. DESIGN STORY, option 1 DESIGN STORY, option 3DESIGN STORY, option 2
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FONT : Baskervville Regular, 3 pt and 10pt FONT SPACING : 13 pt COLOR : #1f4a55, #b8a081, or #b37b7d DETAILS : Created to showcase a “howto” moment for clients and/or customers. FONT : Baskervville Regular, 4 pt FONT SPACING : 13 pt COLOR : #ebeae6, # b8a081 DETAILS : Secondary logo above. Statement letting followers know what accounts or Pinterest moments you’re lovings. FONT : None FONT SPACING : None COLOR : #d8c0bb DETAILS : This is image centric only. Designed to show off current work or inspira tion. Solid background color. DESIGN STORY, option 4 DESIGN STORY, option 6DESIGN STORY, option 5 DESIGN STORIES A design story is an announcement as well. It let’s the customers know of any important announcements or collaborations. Keep the design simple with the use of solid backgrounds and social iconography (like the “key and tassel”). page 13
