CONTENTS
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Fragrance Trend booklet Team concept presentation Team graphics brief Team Launch Presentation Individual design work Brand Promotional plan Anarchy Brand Development Advert Analysis
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FRAGRANCE TREND BOOKLET Create an A5, 12 page colour booklet including imagery descriptions and comments. This trend booklet was created for the menswear fragrance industry in SS16, focusing on four trends from differnet aspects from the style of the bottle to the Advertising campaign.
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TEAM CONCEPT PRESENTATION In design teams develop and present a 15 minute presentation outlining the initial concepts for a new fragrance brand. The presentation shows our first intial process of developing our own fragrance brand. I have added a selection of the slides from the presentation.
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TEAM GRAPHIC DESIGNBRIEFING BOOKLET Here is a booklet created with my fragrance team, in order to brief graphic design students of our requirements for bottle and packaging designs. From this briefing the graphic design students then came back to us with a set of designs for our Elemental brand.
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TEAM LAUNCH PRESENTATION In design teams, develop and present a 15 minute presentation outlining the concept and plans for the launch for a new fragrance brand. The presentation shows our process of development. I have added a selection of the slides from the presentation. Our Brand Elemental is A 100% Natural, luxurious and personal fragrance targeted at a independent working woman.
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INDIVDUAL DESIGN WORK FOR FRAGRANCE I have included my own personal work that I have created in order to support and run along side our team fragrance project and Brand. This includes moodboards, individual packaging created on Illustrator, Website design, Advertising campaigns and Magazine mock ups.
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BRAND PROMOTION PLAN This is a 3,000 word six month promotional plan for the launch of the Elemental Fragrance brand. Displayed and created on In-design.
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ANARCHY BRAND DEVELOPMENT In order to help my perception on the FCP process, I decided to create my own menswear fashion brand as this is a great interest of mine. By following the process I was able to develop a brand identity along with products. I have Created a few visuals to show my development of the Anarchy brand.
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ADVERTISING ANALYSIS Critically Analyse a fragrance advert from a clothing brand in 1000 words. My advertising analysis is based on Tom Fords controversial first Menswear fragrance in 2007.
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