Katie Evans Portfolio by Katie Evans

AB OU T TH E D E SIG NER

insert clever bio piece

The name’s Evans, Katie Evans. I identify as both an artist and a designer. I’m a lover of branding, Illustration, negative space, and chocolate. I’m a hater of too many things to list. When I’m not designing you’ll find me painting, drawing, doing yoga, taking long walks on the beach, drinking piña coladas, or possibly getting caught in the rain. If you’ve taken the time to read this, congratulations, you now have information that won’t ever come in handy during games of trivia.

TAB LE OF C ONTENTS Blue Marble Brand Illustration.......................................................6 Fresch Pan Asian.............................................................................12 Masala Dabba Food Truck............................................................18 CC Bear Edibles.............................................................................24 UCOM of Jacksonville...................................................................30 Winchester Chiropractic..............................................................34 Smart Scribe...................................................................................40 Coral Gables Illustration..............................................................46 Florida State Parks.........................................................................59

B LU E MAR B L E BR A NDS

illustration + application

Blue Marble Brands is a collection of organic, natural, and specialty food brands. They have 600+ products either enrolled or verified with the Non-GMO Project, and are an industry leader in providing consumers with good products from sources they can trust. A flexible brand illustration and implementation style was created to be used with ease across a variety of applications.

S E AS O N A L VA R I AT I O N S The colors and illustration elements are easily interchanged according to the season, breathing life into the design and allowing for more flexible applications.

FRE SCH PAN A SIA N

branding + packaging

Fresch is a pan Asian supermarket supplier in California that specializes in sushi. All the dishes are prepared daily by trained sushi chefs using fresh, quality ingredients. The mark is based off the infinity symbol, alluding to the companyâ&#x20AC;&#x2122;s infinitely fresh array of products.

KINETIC LOGO SYSTEM Freschâ&#x20AC;&#x2122;s identity is based on a kinetic logo system in which each food category has an assigned symbol and color. The icons are based off the infinity symbol, alluding to the infinite quality and freshness of the ingredients used. The blue fish is the over arching brand logo.

HERE AT FRESCH we only use the freshest ingredients to make our select sushi! We source all our ingredients from local fisheries and

MADE FRESH 16

produce stands. Our trained sushi chefs want nothing more than for you to enjoy the food they have prepared. So from us to you, enjoy!

MA SAL A DAB BA IN D IAN F O OD TRUC K

branding + illustration

Masala Dabba is a fictional Indian Food truck based in the Baymeadows area of Jacksonville FL that serves authentic Indian street food. Masala Dabba is the Hindi phrase for the traditional tin spice containers used in Indian kitchens, it also has an additional meaning of lunch box. A logo, brand illustration, and promotional materials were created.

VADA PAV

A fried ball of potatoes and spices served on a bun with chutney. A popular Mumbai snack.

PAV BHAJI

A delicious gravy of mashed potatoes, tomatoes, onion, green peas green bell, cauliflower, cabbage, and carrots in a blend of spices. Served with bread.

PANI PURI

Bite sized puri-fried crisps-filled with a mixture tamarind water, chutney, chili, chaat masala, potato, onion and chickpeas.

VEGETARIAN CURRY

Our homemade curry with Potato, peas and cauliflower in a delicious curry sauce.

PANI PURI

Bite sized puri-fried crisps-filled with a mixture tamarind water, chutney, chili, chaat masala, potato, onion and chickpeas.

BENNE DOSAS

Savoury pancakes made from rice batter and black lentils with topping of your choice.

CHICKEN KORMA

JALEBIS

Chickenan braised in a mildly spiced sauce made of

Sticky orange coils of deep-fried wheat flour soaked in

yogurt, cream, and nut paste.

sugar syrup, sure to satisfy any sweet tooth!

SAMOSA

RAS MALAI

Baked pastry with a savory filling beef or chicken

Sugary paneer-cheese-balls soaked in malai-clotted

TIKKA MASALA

cheescake without crust.

Your choice of chicken or shrimp marinated in spices and yogurt, baked in a tandoor oven, and served in a tomato cream sauce.

cream-flavoured with cardamom. Similar to a rich

KAJU KATARI

A chewy bar made of ground cashew, coconut, and sweet syrup, a Masala Dabba favorite!

TIKKA KABOBS

Small pieces of baked chicken or shrimp marinatied in spices and yogurt.

CURRY

Your choice of chicken or shrimp in our delicious homemade curry.

INFUSED-OR PLAIN-WATER

Choose between a refreshing blend of strawberries, lemon, or cucumber, or just plain aqua.

CHAI TEA Traditional Indian Chai Tea, black tea with a mixture of aromatic Indian spices and herbs.

S O M E T H I N G TO ‘ C H A AT ’ A B O U T ‘Chaat’ is the Hindi word for various savory Indian snacks, and ‘Chat’ of course is an English word for talking. This Heteronym was used to advertise Masala Dabba’s presence on social media where customers are encouraged to ‘chat’ about the food truck and post pictures of themselves enjoying their food.

Thoughtfully Crafted Delicacies

C C B E AR D E LE CTA BLE S

branding + web design

C C Bear is a small, kitchen based baking business owned by Christine Kaddras in Belgravia, England. Each week Christine makes 4 products to sell: a savory snack, a sweet treat, a bread loaf, and a dog treat. She only uses quality local ingredients for her baked goods, and delivers them right to her customerâ&#x20AC;&#x2122;s doors. The company is named after her gentle giant of a dog, C C Bear, whom she started baking treats for years back.

THOUGHTFULLY CRAFTED BAKED DELECTABLES

UCOM JAX M INI STRIE S

branding + application

UCOM is a not for profit charitable organization that is locally based in the Southside of Jacksonville. The organization was started by Lakewood Presbyterian Church in 1979. They help with both immediate and long term hunger needs in the Southside Community. This past year they started a CNA scholarship program that assists students in high risk areas by providing them with job opportunities in the health field.

WINCHESTER C H I R O P R A C T I C Pe rry Williams, DC

W INCH E STE R CHIROPR ACTIC

branding + app design

Winchester Chiropractic is owned by Dr. Perry Williams in Winchester, Kentucky. Chiropractors practice neuromusculoskeletal medicine, a branch of medicine dealing with the systems of the body as an interconnected whole. This concept inspired the logo design which is comprised of 3 intertwining color bars, signifying the bodyâ&#x20AC;&#x2122;s systems. The interface for a patient sign in app was also created to speed up new patient check in and offer a more eco-friendly paperless option.

DIGITAL SIGN IN WELCOME

NEW PATIENT

RETURNING PATIENT

SECTION OVERVIEW

NAME AND DOB

PATIENT INFO

PATIENT OVERVIEW

MEDS + ALLERGIES

SUBMIT

CURRENT SYMPTOMS

INSURANCE

AUTHORIZATIONS

more eco-friendly option, a sign in app was created. New patients fill out the digital documents, and returning patients can review their information to make updates as needed.

SUBMIT

SELECTION OVERVIEW The patient information forms are split into 6 sections: patient information, medical history, medicinal allergies, current symptoms, insurance, and authorization. Patients can go back to the home page at any point to correct information in a previous section.

C O N D E N S E D AU T H O R I Z AT I O N Patients generally donâ&#x20AC;&#x2122;t bother reading through the authorization forms, so the forms are condensed in an accordion drop down.

Q U I C K LY C H E C K S Y M P T O M S Patients can quickly scroll through various ailment sections and check any symptoms that are currently affecting them.

SMART SCR IBE

branding + web design SmartScribe is a copywriting and content creation shop started by Yana and Mariana in 2013. The two have a love for writing and over 15 years of experience in marketing, business analysis, and client services. They started SmartScribe to serve organizations that need a trusted, creative, and friendly partner to work with them on content marketing strategy and general copywriting efforts.

OUR WORK PROCESS HOME

ABOUT

SERVICES

C O N TA C T

BLOG

Consultation

content marketing for techies.

Research

Production

We ﬁrst listen to you tell your story,

Next we take time to research and

The last step is transforming tech

focusing on understanding the core

ask questions that will highlight your

speak into copy that tells your story

message of your company and want

company’s unique value and thought

and showcases your expertise is what

your customers to take away.

leadership in your industry.

works best for content engagement.

∠

SMART SCRIBE

CLEAR & SIMPLE MESSAGING SmartScribe is a copywriting and content creation shop focused on helping technology companies create valuable and meaningful marketing content. we create approachable communication and tell company stories through natural

SERVICE PLANS

and conversational writing that engages your audience.

OUR WORK PROCESS

Research

Production

We ﬁrst listen to you tell your story,

Next we take time to research and

The last step is transforming tech

focusing on understanding the core

ask questions that will highlight your

speak into copy that tells your story

message of your company and want

company’s unique value and thought

and showcases your expertise is what

your customers to take away.

leadership in your industry.

works best for content engagement.

SERVICE PLANS Monthly plan

A-la-carte

Earn the attention of your engaged prospects and attract

Today both B2B buyers and consumers turn to content

new ones by integrating consistent content with your

including white papers, case studies, blogs to evaluate

overall marketing, lead and demand generation strategies.

purchases. In addition to sales slicks, this value-added

A monthly content plan ensures custom content produced

content allows for education and communication with your

at the right budget and cadence for your business.

prospects as you lead them down the sales funnel.

Website Content

Campaign Planning

Your website is the most important marketing tool you have

If you’re like many organizations, you’re likely running many

and your web copy should reﬂect that. Within seconds, your

campaigns simultaneously and that can get messy.

visitors will decide to explore your business or look

SmartScribe helps businesses plan targets and nurture

elsewhere, so it’s vital for your copy to be clear, compelling

campaigns as well as write and strategize campaign content

and quickly convey your unique value proposition.

to ensure lead conversion and engagement.

A-la-carte

Earn the attention of your engaged prospects and attract

Today both B2B buyers and consumers turn to content

new ones by integrating consistent content with your

including white papers, case studies, blogs to evaluate

overall marketing, lead and demand generation strategies.

purchases. In addition to sales slicks, this value-added

A monthly content plan ensures custom content produced

content allows for education and communication with your

at the right budget and cadence for your business.

prospects as you lead them down the sales funnel.

∠

Consultation

Monthly plan

Website Content

Campaign Planning

Your website is the most important marketing tool you have

If you’re like many organizations, you’re likely running many

and your web copy should reﬂect that. Within seconds, your

campaigns simultaneously and that can get messy.

visitors will decide to explore your business or look

SmartScribe helps businesses plan targets and nurture

elsewhere, so it’s vital for your copy to be clear, compelling

campaigns as well as write and strategize campaign content

and quickly convey your unique value proposition.

to ensure lead conversion and engagement.

GET A QUOTE!

OUR CLIENTS OUR CLIENTS

OUR STORY

We’re Yana and Mariana and we started SmartScribe at the end of 2013. The idea was born in a sushi restaurant across the street from

We’re Yana and Mariana and we started

the ofﬁce where we both worked — one of us in product marketing and the other in consulting. We were discussing how

SmartScribe at the end of 2013.

business communication is often so ineffective that prospects and customers have a hard time understanding the value and

The idea was born in a sushi restaurant across the street from

offerings of companies. We both witnessed, time and time again, organizations struggling to communicate clearly and simply —

the ofﬁce where we both worked — one of us in product

and we decided we could help.

marketing and the other in consulting. We were discussing how With our love of writing and combined 15 years of experience in

business communication is often so ineffective that prospects

marketing, business analysis and client services, we started SmartScribe to serve those organizations that need a trusted,

and customers have a hard time understanding the value and

creative and friendly partner to work with on content marketing

offerings of companies. We both witnessed, time and time again,

strategy and general copywriting efforts.

organizations struggling to communicate clearly and simply — and we decided we could help.

CONNECT WITH US Name

With our love of writing and combined 15 years of experience in

Message

marketing, business analysis and client services, we started SmartScribe to serve those organizations that need a trusted, Email

creative and friendly partner to work with on content marketing strategy and general copywriting efforts.

Subject

SEND

CONNECT WITH US

SMART SCRIBE

content marketing for techies.

SERVICE PLANS

CLEAR & SIMPLE MESSAGING

content marketing for techies.

SmartScribe is a copywriting and content creation

Monthly Plan

shop focused on helping technology companies create valuable and meaningful marketing content.

Earn the attention of your prospects and attract new ones by integrating consistent content with your overall

CLEAR & SIMPLE MESSAGING

OUR WORK PROCESS

marketing, lead and demand generation strategies. A

Consultation

monthly content plan ensures custom content produced

We ﬁrst listen to you tell your story, focusing on understanding the core message of your company and want your customers to take away.

at the right budget and cadence for your business.

SmartScribe is a copywriting and content creation shop focused on helping technology companies create valuable and meaningful marketing content.

A-la-carte

∠

Website Content

∠

Research Next we take time to research and ask questions that will highlight your company’s unique value and thought leadership in your industry.

Production The last step is transforming tech speak into copy

OUR WORK PROCESS

that tells your story and showcases your expertise

Campaign Planning

∠

is what works best for content engagement.

SERVICE PLANS Monthly Plan

Earn the attention of your prospects and attract new

Consultation

GET A QUOTE!

ones by integrating consistent content with your overall marketing, lead and demand generation strategies. A monthly content plan ensures custom content produced at the right budget and cadence for your business.

We ﬁrst listen to you tell your story, focusing on understanding the core message of your company and want your customers to take away.

SOME OF OUR CLIENTS

A-la-carte

∠

Website Content

∠

Campaign Planning

∠

GET A QUOTE!

SOME OF OUR CLIENTS

Research Next we take time to research and ask questions that will highlight your company’s unique value and thought leadership in your industry.

OUR STORY

Production The last step is transforming tech speak into copy that tells your story and showcases your expertise is what works best for content engagement. We’re Yana and Mariana, we started SmartScribe at the end of 2013. The idea was born in a sushi restaurant across the street from the ofﬁce where we both worked — one of us in product

CITY OF COR A L GA BLE S

illustration + application

Coral Gables was one of the first planned cities in Southern Florida. The cityâ&#x20AC;&#x2122;s architecture has Mediterranean influences and there is lush tropical foliage. The beautiful tropical landscape and well known architectural landmarks in Coral Gables were used to create an illustrated cityscape that would be used for the cityâ&#x20AC;&#x2122;s promotional materials.

I L LU S T R AT I O N E L E M E N T S A modern CG emblem lives in harmony with the traditional logo and the cityscape gracefully emerges from the edges of materials.

FLORIDA STATE PA RK S

branding + app design

Floridaâ&#x20AC;&#x2122;s state parks contain an abundant amount of untouched beauty. To convey this beauty and raise public awareness a badge was designed showcasing the stateâ&#x20AC;&#x2122;s dreamlike landscape and wildlife. An app was also created to help Floridians easily find a park destination to explore. Users can search locations nearest them, by region, by activity, or by popularity.

APP L AYOUT HOME

NEAREST ME

BY REGION

BY ACTIVITY

BY POPULARITY

PARK LIST

STATE REGION MAP

ACTIVITY SEARCH

PARK LIST

PARK INFO

PARK LIST

PARK INFO

PA R K S E A R C H O P T I O N S Users can search for parks nearest them, by activities, by region, or by popularity. These search tools narrow down and pin point what type of adventure an individual is looking for.