Essence / design portfolio by Katie Mullins

Page 1





Kat ie Mu l li ns / design Port folio

ESSENCE


K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


Rober t Henri / The Art Spirit

“CHERISH YOUR OWN EMOTIONS & NEVER UNDER-VALUE THEM. WE ARE NOT HERE TO DO WHAT HAS ALREADY BEEN DONE.”


P O R T FO L I O

CONTENTS

K AT I E M U L L I N S E S S E NC E


Trader Joe�s / packaging

cha p te r 0 8 / P G 1 3 0

Sy nta x Con Promo / print

cha p te r 07 / P G 1 1 4

Pega sus Paper Promo / print

cha p te r 0 6 / P G 98

Contour / identit y

cha p te r 0 5 / P G 76

Herba l Water / packaging

cha p te r 0 4 / P G 6 6

Wine Ja r / identit y

cha p te r 03 / P G 4 8

U lta / identit y

cha p te r 02 / P G 24

Dutch�s Spirits / packaging

cha p te r 01 / P G 1 0


P G 08

es • sence / : the basic nature of something. The qualities that make a thing what it is.

Essence /

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 09


Dutch�s Spirits

te rm /

Spring 2013

Renegade

cou r s e /

Pack a ging Three

Seven Week s

d u r ati o n /

Christine George

in s tr u c to r /

During t he redesign, I kept in mind t he rich histor y that came with this product. The rawness from the prohibition period is show n t h rou g h t he cha rac ter in t he label de sig n.

co n ce pt /

Dutch�s Spirits is a n a lcohol d istil ler y loc ated in Ne w York and based of f iconic mobster Dutch Schultz. K nown for h is fa mou s boot leg g ing operat ion in t he C at sk i l l Mtns, Schu ltz made his fortune through orga nized crime. Eig ht y yea rs later, what wa s once a n il lega l cla ndestine d ist i l ler y w it h a sprawling net work of t u nnels, bu n kers, a nd fa lse chimneys ha s become a n operating business.

b r i ef /

pro j ec t /

cha pte r titl e /

CHAPTER 01 / PG 1 0

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

DUTCH’S SPIRIT IS AN ALCOHO

ren • e • gade / : a per son who behaves in a rebellious manner.

Renegade /

D U TC H ’S S P I R I T / PAC K AG I N G


PG 11

DISTILLERY IN NEW YORK BA OFF THE ICONI MOBSTER DUT SCHULTZ. BEST KNOWN FOR H BOOTLEGGING


CHAPTER 01 / PG 12

DU TC H ’S S P I R I T / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 13


CHAPTER 01 / PG 14

DU TC H ’S S P I R I T / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 15


CHAPTER 01 / PG 1 6

DU TC H ’S S P I R I T / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 17


CHAPTER 01 / PG 1 8

DU TC H ’S S P I R I T / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 19


CHAPTER 01 / PG 20

DU TC H ’S S P I R I T / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 21


CHAPTER 01 / PG 2 2

DU TC H ’S S P I R I T / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 23


Ulta

te rm /

Spring 2013

Gla morous

cou r s e /

Identit y Two

Fif teen Week s

d u r ati o n /

Todd Hedg pet h

in s tr u c to r /

Work ing w it h t he idea of beaut y a nd wa nting women to feel beautif u l, I looked towa rd fa shion ma ga zines a nd wa s inspired by Fabien Ba ron for t his redesign of U lta.

co n ce pt /

U lta is one of t he la rgest beaut y reta ilers in t he USA t hat provides a one-stop shopping experience w it h ma ss a nd sa lon products. U lta a lso provides sa lon ser vices for t heir customers. U lta provides a f fordable indu lgences for its customers t hroug h va lue & convenience.

b r i ef /

pro j ec t /

cha pte r titl e /

C H A P T E R 0 2 / P G 24

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

ULTA IS ONE O THE LARGEST

g la m • ou r / : e xcitingly at tractive.

Glamour /

U LTA / I D E N T I T Y


PG 25

BEAUTY RETAI IN THE USA TH PROVIDES A O STOP SHOPPIN EXPERIENCE WITH MASS AN SALON PRODU


CHAPTER 02 / PG 26

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 27


CHAPTER 02 / PG 28

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 29


CHAPTER 02 / PG 30

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 31


CHAPTER 02 / PG 32

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 33


CHAPTER 02 / PG 3 4

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 35


CHAPTER 02 / PG 36

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 37


CHAPTER 02 / PG 38

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 39


CHAPTER 02 / PG 40

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 41


C H A P T E R 0 2 / P G 42

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 43


CHAPTER 02 / PG 4 4

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 45


CHAPTER 02 / PG 46

U LTA / I D E N T I T Y

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 47


Wine Jar

te rm /

Spring 2013

A roma

cou r s e /

Visua l Systems

Fif teen Week s

d u r ati o n /

Nicole Flores

in s tr u c to r /

I connected a w ine ja r to t he A ncient Eg y ptia ns. T he modern way we ma ke w ine wa s f irst used in Eg y pt severa l hund red s yea rs a go. I broug ht in t hat rich histor y to t he ne w redesign giving, t he bra nd a ne w stor y.

co n ce pt /

Wine Ja r is a ba r loc ated in t he L ower Pacif ic Heig hts neig hborhood in Sa n Fra ncisco. Wine Ja r sel ls a la rge list of w ines from loc a l Napa Va l ley to g loba l vineya rd s.

b r i ef /

pro j ec t /

cha pte r titl e /

CHAPTER 03 / PG 4 8

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

WINE JAR IS A BAR LOCATED

a r • oma / : a distinctive qualit y or at mosphere.

Aroma /

WINE JAR / IDENTITY


PG 49

IN THE LOWER PACIFIC HEIGH NEIGHBORHOO SAN FRANCISC SELLING A LAR LIST OF FAMO WINES FROM T


CHAPTER 03 / PG 50

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 51


CHAPTER 03 / PG 52

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


RAISE A GL A SS WITH FRIENDS

PG 53


CHAPTER 03 / PG 5 4

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 55


CHAPTER 03 / PG 56

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 57


CHAPTER 03 / PG 5 8

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 59


CHAPTER 03 / PG 60

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 61


CHAPTER 03 / PG 62

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 63


CHAPTER 03 / PG 6 4

WINE JAR / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 65


Herba l Water

te rm /

Fa l l 2012

Cla rit y

cou r s e /

Pack a ging Two

Seven Week s

d u r ati o n /

Christine George

in s tr u c to r /

To give t he bra nd a n elega nt persona lit y I used color coating a nd f lora l pat terns. T he front label is designed to show t he a l l natura l elements from t he herbs a nd water.

co n ce pt /

Herba l Water is a bra nd of water f il led in susta inable bot t les t hat add ress t he issue of PETG proliferation on t his pla net. T he compa nys water source is from a n a r tesia n wel l in t he Shena ndoa h Va l ley, VA . T he g la ss bot t les a nd wooden c aps utilize wood from fa l len trees nea r t he wel l.

b r i ef /

pro j ec t /

cha pte r titl e /

CHAPTER 04 / PG 66

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

HERBAL WATE IS A BRAND OF

cla r • i • t y / : the qualit y or state of being clear.

Clarity /

H E R B A L WAT E R / PAC K AG I N G


PG 67

WATER FILLED IN SUSTAINABL BOTTLES FRO AN ARTESIAN WELL IN THE SHENANDOAH VALLEY, VA. TH


CHAPTER 04 / PG 6 8

H E R B A L WAT E R / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 69


C H A P T E R 0 4 / P G 70

H E R B A L WAT E R / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 71


CHAPTER 04 / PG 72

H E R B A L WAT E R / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 73


C H A P T E R 0 4 / P G 74

H E R B A L WAT E R / PAC K AG I N G

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 75


Contour

te rm /

Spring 2012

Discover

cou r s e /

Graphic Design Two

Fif teen Week s

d u r ati o n /

Mat t he w Wa kema n

in s tr u c to r /

Contour wa s inspired by t he lack of socia l med ia plat forms ded ic ated for up a nd coming ta lent. T he color pa let te is monochrome a nd wa s inf luenced by clea n museu m wa l ls.

co n ce pt /

Contour is a creative socia l med ia net work ta rgeted at col lege students a nd recent graduates. T hese creative ind ividua ls post t heir work to get recognition t hroug h a plat form orga nized into industr y c ategories such a s f ine a r t, a rchitecture, identit y, illustration, a nd web design.

b r i ef /

pro j ec t /

chapter title /

C HA P T E R 0 5 / P G 76

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

CONTOUR IS A CREATIVE SOCI

d is • cov • er / : to f ind something une xpected .

Discover /

C O N TO U R / IDENTITY


PG 77

MEDIA NETWO TARGETED AT COLLEGE STU AND COLLEGE GRADUATES. THESE CREATI INDIVIDUALS P


K AT I E M U L L I N S P O R T FO L I O

E S S E NC E



C HA P T E R 0 5 / P G 8 0

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 81


C HA P T E R 0 5 / P G 8 2

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 83


C HA P T E R 0 5 / P G 8 4

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 85


C HA P T E R 0 5 / P G 8 6

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 87


C HA P T E R 0 5 / P G 8 8

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 89


C HA P T E R 0 5 / P G 9 0

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 91


C HA P T E R 0 5 / P G 9 2

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 93


C HA P T E R 0 5 / P G 9 4

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 95


C HA P T E R 0 5 / P G 9 6

C O N TO U R / IDENTITY

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 97


Pegasus Paper Promo

te rm /

Fa l l 2012

Enchantress

cou r s e /

Typography T hree

Fif teen Week s

d u r ati o n /

A riel Grey

in s tr u c to r /

Considering t he Pega sus Paper line on ly wa s mono – chromatic I chose a black a nd white topic; black a nd white ma gic. T hroug hout t he promotion t here is a bat t le of good versus evil w it h t he mora l of t he stor y being t hat good ness w il l a lways preva il.

co n ce pt /

Mohawk is a f ine paper compa ny featuring a line c a l led Pega sus in pa r t w it h Strat hmore Premiu m. Its features include Bril lia nt W hite, Museu m W hite, a nd Mid nig ht Black paper. T he uniqueness of Pega sus is t hat t here is on ly black a nd white shades included.

b r i ef /

p ro j ec t /

cha pte r titl e /

CHAPTER 0 6 / PG 9 8

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

MOHAWK IS A FINE PAPER C

en • cha nt • ress / : a woman who uses spells or magic.

Enchantress /

P E G A S U S PA P E R P R O M O / P R I N T


PG 99

FEATURING A LINE CALLED PEGASUS IN P WITH STRATHM PREMIUM. FEAT INCLUDE BRILLI WHITE, MUSEU


CHAPTER 0 6 / PG 1 0 0

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 101


CHAPTER 0 6 / PG 1 02

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 103


CHAPTER 0 6 / PG 1 04

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 105


CHAPTER 0 6 / PG 1 0 6

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 1 07


CHAPTER 0 6 / PG 1 0 8

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 109


CHAPTER 0 6 / PG 11 0

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 111


CHAPTER 0 6 / PG 112

P E G A S U S PA P E R P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 113


Sy nta x Con Promo

te rm /

Fa l l 2013

Code

cou r s e /

Ty pography Four

Fif teen Week s

d u r ati o n /

Ariel Grey

in s tr u c to r /

T here a re t wo sides to t he d igita l world. T here is t he progra mming side a nd t he a r tistic side. For t he promotion t he book wa s split in ha lf, one side being t he technic a l progra mming side a nd t he ot her t he creative d igita l side.

co n ce pt /

Sy nta x Con is a conference ded ic ated to d igita l computer progra mmers a nd d igita l computer a r tists. T he conference w il l provide t hree days of ta l k s a nd events from loc a l a nd traveling engineers.

b r i ef /

pro j ec t /

cha pte r titl e /

C H A P T E R 07 / P G 1 1 4

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

SYNTAX CON I CONFERENCE

code / : a system of f igures or symbols substituted for other pur poses.

Code /

S Y N TA X C O N P R O M O / P R I N T


PG 115

DEDICATED TO DIGITAL COMP PROGRAMMER DIGITAL COMP ARTISTS. THE CONFERENCE PROVIDE THRE


C H A P T E R 07 / P G 1 1 6

S Y N TA X C O N P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 117


C H A P T E R 07 / P G 1 1 8

S Y N TA X C O N P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 119


K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 121

v(x)

j

+

i

i

0 0

:

0

t

t

i

11

0010

=

10

09 08

07


C H A P T E R 07 / P G 1 2 2

S Y N TA X C O N P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 1 23


C H A P T E R 07 / P G 1 24

S Y N TA X C O N P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 125


C H A P T E R 07 / P G 1 2 6

S Y N TA X C O N P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 127


C H A P T E R 07 / P G 1 2 8

S Y N TA X C O N P R O M O / P R I N T

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 129


Trader Joe�s

te rm /

Fa l l 2013

Retail

cou r s e /

Pack a ging Four

Fif teen Week s

d u r ati o n /

Michael Osborne

in s tr u c to r /

Keeping in mind t he ever yday consu mer a nd friend ly vibe of Trader Joe�s, we spr uced up old shopping lines a nd added a fe w ne w lines never seen before.

co n ce pt /

T he purpose for t he Trader Joe�s store rebra nd wa s to create bra nd ne w shopping lines for loya l consu mers. Competing w it h stores like W hole Food s a nd Sa fe way, Trader Joe�s unique cha racter ma kes it sta nd out.

b r i ef /

Melissa Ga mo Taylor Ma r vin Mega n Myers

g ro u p m e m b e r s /

pro j ec t /

chapter title /

C HA P T E R 0 8 / P G 1 3 0

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E

TRADER JOE’S STORE REBRA

re • ta i l / : the sale of goods to the public.

Retail /

T R A D E R J O E ’S / PAC K AG I N G


PG 131

PURPOSE WA TO CREATE BR SHOPPING LIN LOYAL CONSU COMPETING W STORES LIKE FOODS AND S


E S S E NC E K AT I E M U L L I N S

P O R T FO L I O

s to re i d e ntit y

EST. 1967

T R A D E R J O E ’S / PAC K AG I N G

s to re b r a n d s

d e p a r tm e nt /

at tr i b ute s /

d e p a r tm e nt /

at tr i b ute s /

Food

Ba sic Va lue Susta inable

Productivit y

Ba sic Va lue Susta inable

t a rg et a u d i e n ce /

Work ing Professiona ls

Work ing Professiona ls

b r a n d p ro m is e /

b r a n d p ro m is e /

A l l of Life’s E ssentia ls

A l l of Life’s E ssentia ls

d e p a r tm e nt /

at tr i b ute s /

Home

Ba sic Va lue Susta inable

t a rg et a u d i e n ce /

Work ing Professiona ls b r a n d p ro m is e / C HA P T E R 0 8 / P G 1 3 2

t a rg et a u d i e n ce /

A l l of Life’s E ssentia ls


p r ivate l a b e l

d e p a r tm e nt /

at tr i b ute s /

d e p a r tm e nt /

at tr i b ute s /

Hea lt h

Hea lt hy Ba la nced Clea n

Child ren’s Hea lt h

Sa fe Natura l Honest

t a rg et a u d i e n ce /

Men & Women 25 - 40

t a rg et a u d i e n ce /

Pa rents 25 - 40

b r a n d p ro m is e /

b r a n d p ro m is e /

Ba la nce Your Life

Keeping Your Baby Sa fe

d e p a r tm e nt /

at tr i b ute s /

d e p a r tm e nt /

at tr i b ute s /

Beaut y

Pure E cologic a l W himsic a l

World Flavor

E xotic Unconventiona l A spirationa l

t a rg et a u d i e n ce /

Women 19- 40

t a rg et a u d i e n ce /

Men & Women 25 -50

b r a n d p ro m is e /

b r a n d p ro m is e /

Beaut y T hat Inspires

E xplore Ne w Flavors

PG 133


CHAPTER 0 8 / PG 13 4

T R A D E R J O E ’S : J O E ’S PA N T R Y F O O D / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 135


CHAPTER 0 8 / PG 136

T R A D E R J O E ’S : J O E ’S PA N T R Y F O O D / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 137


CHAPTER 0 8 / PG 138

T R A D E R J O E ’S : J O E ’S PA N T R Y F O O D / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 139


CHAPTER 0 8 / PG 140

T R A D E R J O E ’S : J O E ’S PA N T R Y F O O D / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 1 41


C H A P T E R 0 8 / P G 1 42

T R A D E R J O E ’S : J O E ’S PA N T R Y H O M E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 143


CHAPTER 0 8 / PG 14 4

T R A D E R J O E ’S : J O E ’S PA N T R Y H O M E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 145


CHAPTER 0 8 / PG 14 6

T R A D E R J O E ’S : J O E ’S PA N T R Y H O M E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


P G 1 47


CHAPTER 0 8 / PG 14 8

T R A D E R J O E ’S : J O E ’S PA N T R Y H O M E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 149


CHAPTER 0 8 / PG 150

T R A D E R J O E ’S : J O E ’S PA N T R Y C L E A N / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 151


CHAPTER 0 8 / PG 152

T R A D E R J O E ’S : J O E ’S PA N T R Y C L E A N / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 153


C HA P T E R 0 8 / P G 1 5 4

T R A D E R J O E ’S : E Q U I / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 155


C HA P T E R 0 8 / P G 1 5 6

T R A D E R J O E ’S : E Q U I / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 157


C HA P T E R 0 8 / P G 1 5 8

T R A D E R J O E ’S : E Q U I / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 159


C HA P T E R 0 8 / P G 1 6 0

T R A D E R J O E ’S : E Q U I / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 161


C HA P T E R 0 8 / P G 1 6 2

T R A D E R J O E ’S : E Q U I / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 163


CHAPTER 0 8 / PG 1 6 4

T R A D E R J O E ’S : L I T T L E J O E Y / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 165


CHAPTER 0 8 / PG 1 66

T R A D E R J O E ’S : L I T T L E J O E Y / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 167


CHAPTER 0 8 / PG 1 6 8

T R A D E R J O E ’S : L I T T L E J O E Y / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 169


C H A P T E R 0 8 / P G 1 70

T R A D E R J O E ’S : L I T T L E J O E Y / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 17 1


CHAPTER 0 8 / PG 172

T R A D E R J O E ’S : L I T T L E J O E Y / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 173


C H A P T E R 0 8 / P G 1 74

T R A D E R J O E ’S : M U S E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 175


C H A P T E R 0 8 / P G 1 76

T R A D E R J O E ’S : M U S E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 177


CHAPTER 0 8 / PG 178

T R A D E R J O E ’S : M U S E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 179


CHAPTER 0 8 / PG 1 8 0

T R A D E R J O E ’S : M U S E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 181


CHAPTER 0 8 / PG 1 82

T R A D E R J O E ’S : M U S E / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 183


C HA P T E R 0 8 / P G 1 8 4

T R A D E R J O E ’S : B A Z A A R / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 185


C HA P T E R 0 8 / P G 1 8 6

T R A D E R J O E ’S : B A Z A A R / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 1 87


C HA P T E R 0 8 / P G 1 8 8

T R A D E R J O E ’S : B A Z A A R / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 189


C HA P T E R 0 8 / P G 1 9 0

T R A D E R J O E ’S : B A Z A A R / PAC K AG I N G K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 191


PG 192

End /

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


PG 193


P O R T FO L I O

THANK YOU

K AT I E M U L L I N S E S S E NC E


forever i love atlanta

Specia l t ha nk you to T he Key in Oa k la nd for a l l your patience!

Donaji, K risten, Mabel (my GD cre w!) Aurora Ind ic a Mega n M. Mega n W. Sha nnon

f r i e n d s w h o m a d e th i s p o s s i b l e /

Ma r y Scot t Mat t he w Wa kemen Christine George Michael Osborne Da rrel l Hayden Ma rk Rey nold s

m e n to r s w h o m a d e th i s p o s s i b l e /

T ha nk you for believing in me.

c h r is b l a i r /

I love a nd miss you so much.

c h r is , n i c k , m a n d y, & p ixi e /

T ha nk you for suppor ting me t hroug h t his beautif u l chapter of my life.

dad and mom /

T h a n k yo u to eve r yo n e wh o m a d e th e s e l a s t f ive ye a r s p os si b l e !


CREDITS

K AT I E M U L L I N S P O R T FO L I O

E S S E NC E


A l l rig hts reser ved. No pa r t of t his public ation may be reproduced, d istributed, or tra nsmit ted in a ny form or by a ny mea ns, includ ing photocopy ing, record ing, or ot her electronic or mecha nic a l met hod s, w it hout t he prior w rit ten permission of t he publisher.

co py r ig ht Š 2 01 4 K ati e M u lli n s /

School of Graphic Design 79 Ne w Montgomer y Street Sa n Fra ncisco, C A 94105

a c a d e my of a r t u n ive r sit y /

Got ha m Adobe Ga ra mond Pro

t y p ef a ce s /

K atie Mu l lins Plotnet / Vad im & Misha Bria n Smit h

p h oto g r a p hy /

Adobe C S6

s of t wa re /

Finch Fine 10 0 # text

paper /

T he Key

bindery /

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p r i nte r /

Spring 2014

te rm /

BFA Por t folio

cou r s e /

Ma r y Scot t

in s tr u c to r /

E ssence

titl e /

K atie Mu l lins

d e sig n e r /


k a ti e m u l l i n s /

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