www.katielevans.com
Everybody has a story to tell.
Say it right.
Hey there. My name is Katie Levans. I could never decide what I wanted to be when I grew up so I made my own job. I have studied Spanish, nutrition and yoga, but mostly I enjoy working with small businesses with big visions. I think all businesses are social enterprises. I believe in making money so you can make a difference. I see story lines everywhere. I take ideas and craft them into compelling narratives with a consistent message, captivating image and clear brand—online and around town. Nice to meet you.
Event planning
Portfolio: Charlotte yogafest Trysports, an innovative Southeastern fitness retailer, approached me with a request for a full-‐day festival in celebration of Charlotte’s thriving yoga community. The catch? They wanted it in six weeks. No problem. I branded #yogafestCLT all over town, online and on TV using a combination of social media marketing and traditional media outreach. In less than a month we landed two live news features and several local blog highlights. The result: More than 250 eager attendees showed up in ice-‐cold rain for eight hours of serious yoga for a cause. (All ticket sales benefitted JDRF for diabetes research.) The verdict: Trysports has decided to take yogafest on the road to their other store locations and beyond.
“If you missed @yogafestCLT, you missed out. One of my favorite things I’ve ever done in #CLT. And I was born here.” www.yogafestCLT.com | twitter: @yogafestCLT | fb.com/yogafestCLT
Social media management
Y2 Yoga is the hottest studio in Charlotte with a diehard following of dedicated clients. Their marketing efforts, however, were a little haphazard. I was hired to align brand messaging across all platforms, including: Facebook, Twitter, Instagram, Pinterest, and Constant Contact (as well as print and traditional media). In one year of managing Y2 Yoga’s social media accounts (and all marketing efforts) they have: • Doubled their number of email contacts • Doubled their number of Facebook likes • Tripled their number of Facebook check-‐ins • Doubled their number of Twitter followers The verdict: Y2 Yoga’s social presence continues to grow locally, and we are looking into creative campaigns to move the studio to a national stage in 2014.
Portfolio: y2yoga
“Y2 already had the best yoga in town, but Katie put them on the map. I didn’t read the newsletter until she started writing it.” – Y2 client
www.y2yoga.com | twitter: @y2yoga | fb.com/y2yoga
Content creation
Portfolio: behdani realty Amir Behdani is a seasoned real estate pro in Charlotte, NC. When he decided to start his own agency he found himself at a loss for words, and his website was blank as a result. I had a one-‐on-‐one interview with Amir to get an understanding of who he is and how he wanted his business portrayed. From there, I completed a full-‐ scale content creation project for his company’s site, including: • Competitive Analysis • Industry Research • Keyword Research • Compelling Professional Bio The verdict: Amir loved the write up so much he pulled the company’s new tag line straight from his bio: “Professional Established & Personally Connected.” We are looking for ways to continue working together in 2014.
“I love the writing style. I think this is probably the best money I’ve ever spent on my business.” - Amir Behdani, owner www.behdanirealtycompany.com | fb.com/behdanirealtycompany
Oh yes there is more.
I am also an:
• • • • • •
Award-‐winning public speaker Occasional magazine contributor Unconventional nutritionist and recipe developer Enthusiastic non-‐profit startup founder Amateur online video producer in the making Unstoppable collector of stray pets in need of love
Let’s chat.
I’m not an agency or designer or developer. I’m scrappy and creative. I use cheap and free tools to make things happen. We live in a world full of free but sophisticated stuff and still People want to try to Charge you ten thousand dollars for a website. I make movies with my iphone. I build websites on free templates. I hustle. I collaborate. i do more with less, and it makes an impact. A good story is a good story because it’s a good story. How much you spent on the cover is irrelevant. So tell your story and say it right.
katierlevans@gmail.com 815.404.1761 www.katielevans.com blog: www.honeystuck.com t: @honeystuckblog ig: honeystuck fb: facebook.com/katierlevans +: google.com/+katielevans