Katie McCarty Portfolio by Katie McCarty

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Adobe Photoshop Elements 10

Graphics designed for my blog

Tallahassee Woman Magazine Oct/Nov-Dec/Jan Spread: Fall Faves and Raves(styled items for photoshoot) Articles: 10 Ways to Make a Difference in Tallahassee Beauty Talk- Polka Dot Nails Your Children Ban Be Holiday Helpers Does Birth Order Affect Our Personality Traits?

CLUTCH Magazine

Pollen Palooza Article

USA Today College

So, you're a fashion major. Now what? (An article I pitched and wrote to give insight into what types of fashion careers are out there)

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Published October 5th, 2012 Twe e t

So, you’re a fashion major. Now what?

By Katie Mc Carty

“Oh, so you want to be a designer?” T his is the typical response people have when I tell them I’m studying f ashion. As a retail merchandising major, there are a select f ew who understand the industry and can relate, but more of ten than not, I f ind that the majority of my f riends, f amily, peers and acquaintances just don’t understand what f ashion majors can do with their degree. As a f ashion student, my major is of ten criticized. When I f irst applied to school, many naysayers insisted I would never f ind a job, and many asked if I thought I was “cut out” f or the industry. Some even suggested I double major in a more promising f ield, just in case the f ashion

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By J e nnife r White he ad

Students aspiring to work in the fashion industry can choose to concentrate their studies on a wide variety of fields ranging from design to management, entrepenurship and styling.

thing didnâ&#x20AC;&#x2122;t work out. While I doubt these comments were meant to be hurtf ul, they also werenâ&#x20AC;&#x2122;t exactly encouraging. From my personal experience, the biggest misconception about being a f ashion major is the idea that we all want to be designers, and

dream of living and working in a large metropolitan area like New York City. T hough many do choose to take that path, there are thousands of jobs out there beyond the stereotype. For those who are interested in pursuing f ashion as a career, I want to explain the multitude of options and varying career paths available to f ashion majors. Buyer For me, this is the ultimate post-graduation goal. Buyers are responsible f or predicting f uture trends, attending market shows (like Magic in Las Vegas), purchasing merchandise f or stores, analyzing buying habits and understanding their customers. A successf ul buyer must be good at retail math, negotiating and planning. T his job is f ast-paced and challenging, but can also be highly rewarding when you see customers wearing a dress you purchased. Buyers can start as an intern and work their way up the ladder: Merchandise assistant, assistant buyer, associate buyer, buyer, divisional merchandise manager, vice president and general merchandise manager. Store manager Managers work directly in a store where they head up the day-to-day operations. T heir responsibilities include working with customers as well as keeping employees motivated to sell merchandise. Many start out in manager-in-training programs and advance their way up. T hey of ten work on projects that include f acilitating trainings, hiring and f iring employees, loss prevention, payroll and visual merchandising. Editor

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Anna Wintour and other f amous editors such as Giovanna Battaglia have made this a well-known and desirable position. As you might imagine, editors are in charge of the whole magazine process f rom beginning to end, and they oversee everything f rom approving and revising articles to helping conceptualize photo shoots and editorial spreads. While working with a team to create an editorial calendar, itâ&#x20AC;&#x2122;s their job to keep everyone on task. A creative eye and the ability to

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develop interesting and original content are prerequisites f or this position. Editors are knowledgeable in trends and able to translate them f rom concept to print. A strong background in

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publication. Stylist T hink Rachel Z oe. Working with A-list celebrities, beauty f irms, magazines and f ashion houses,

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Z oe has done it all. As a stylist, you can dress models f or photo shoots, magazine editorials and

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even television. Who do you think dresses Guiliana Ranic f or E! News every day? T hat would be a stylist! An option within this position is to become a personal stylist. T his includes personal-

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shopping, developing an expertise in color and trend spotting and being able to style clients with diverse body shapes and unique lif estyles. Merchandiser

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A merchandiser of ten has a background in textiles and a base knowledge of f abrics and f ibers. T hey must be able to predict present and f uture trends and have a keen knowledge of both business and marketing. Merchandisers of ten specialize in the areas of manuf acturing, selling, promoting or buying. For those merchandisers who have the eye f or it, there are options in visual merchandising. T hose that choose to pursue this side of the position have the opportunity to exercise their

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creativity by designing and assembling beautif ul visual presentations such as windows, displays, graphics and f loor sets.

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Designer

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A designer creates an original garment f rom beginning to end. T hey choose the style, colors, f it and then sew the f inal product together. Some work solo, or they can work f or an in-house designer, like Ralph Lauren.

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Textile specialist

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Specializing in textiles means you’d be working directly with yarns, f ibers, f abrics and threads.

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While the projects you could have are endless, you might be working on anything f rom dying f abrics to embroidery or color f orecasts.

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Product developer T here is always a need f or new products to be created, f rom nail polish to high-tech f abrics. Beginning with a concept or idea, the developer also must create the product, then test it to guarantee its success. Entrepreneur Have you ever wanted to own your own clothing boutique, or start your own business? T hen you would be considered an entrepreneur. Many skip the corporate world and start their own business. Perhaps you want to become a personal stylist or own your own women’s contemporary boutique in a small town. Again, these are just basic descriptions of a f ew of the hundreds of positions out there. So bef ore you say f ashion is completely out of the question, take a moment to look at all the dif f erent opportunities out there, and don’t limit yourself . If you have the drive and passion, you can f ind your niche in the f ashion industry.

Katie McCarty is currently in her last semester at Florida State University, where she is majoring in retail merchandising with a minor in Communications. She has been a style guru for CollegeFashionista and is now an intern for Tallahassee Woman magazine. She enjoys expressing herself through writing, visual merchandising, styling and photography. Her other passions include baking, exercising and her pug Muffin. PDFmyURL.com

Comments 3 comments

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Tammy C o lt o n- Sand b e rg Awesome and very informative article. Now I wish I had encouraged Christi to do this. Reply ·

1 · Like · October 10 at 12:30pm

R icki Vann Alb rit t o n · University of Florida Great article and beautiful drawing! Very interesting! Reply ·

1 · Like · October 8 at 8:48pm

Pe g g y O sb o rn Pif e r · Melbourne, Florida Wow, Katie. Your article was very informative and broadened my understanding of the many options in the industry. work force. Peggy Pifer Reply · Like · October 9 at 5:55pm Fa ce b o o k s o ci a l p l u g i n

You might also be interested in: CollegeFashionista: Fashion activism at UC Berkeley CollegeFashionista: Novel fashion in ‘Nole nation CollegeFashionista: Three phases of fashion at Humber College CollegeFashionista: The politics of fashion at American University Fashion is art for students at RIT

The views expressed in this article do not necessarily reflect the views of USA TODAY.

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College and Cook Magazine Fall 2012

Sweets Go Gluten Free (I photographed the dessert, made the food and wrote about my favorite gluten free recipes)

Fall 2012 | collegeandcook.com

Sweets Go

Gluten Free

words & photos by Katie McCarty

ver the years, Iâ&#x20AC;&#x2122;ve completely changed the way I eat. I used to be known as the girl who only ate chicken nuggets & tacos. With time my picky eating habits slowly changed, & I am now 100 percent gluten free & I eat dairy in moderation (ice cream for a treat & cheese to flavor my food every once in a while). One of the big challenges with my new lifestyle can be finding desserts that are healthy, yet still taste delicious. After trying several recipes, & racking my friendsâ&#x20AC;&#x2122; brains for their favorite GF recipes, I discovered food bloggers who helped me develop my go-to favorites. Although I do eat dairy in moderation, I rarely cook with butter, milk, eggs or sugar. I have found desserts with these ingredients can weigh me down, so I usually try to substitute oil for applesauce or honey for sugar. I end up feeling energized after & very satisfied with the taste. Here are my favorite dessert recipes, all of which are vegan, gluten & dairy free.

Fall 2012 | collegeandcook.com

Black Bean Brownies

Yield: 12 brownies Prep Time: 20 min Cook Time: 50 min

Recipe Courtesy of Peas & Thank You

My roommate actually introduced me to Black Bean Brownies. At first I was completely skeptical because beans in brownies sounded, well, disgusting, but once I tried them I was hooked. These are a lot more fudgy than normal boxed brownies, & they are extremely rich & “chocolaty. “ You’ll Need: 1 14 oz. can black beans, drained & rinsed 3/4 cup unsweetened applesauce 1/4 cup maple syrup 1/4 cup cocoa powder 1 tsp vanilla extract 1/4 cup organic sugar or stevia baking blend 1 tsp. baking powder 1/2 tsp baking soda 1/4 t. salt 1/4 cup oat flour (or old-fashioned oats ground finely) 1/3 cup chocolate chips 1. Preheat oven to 350 F. Grease an 8x8" pan & set aside. Combine beans, applesauce, maple syrup, cocoa powder, vanilla, sugar or stevia, baking powder, baking soda & salt in a food processor or blender & blend until smooth. 2. Stir in oat flour & chocolate chips. 3. Pour batter into the pan & bake for 30-32 minutes or until brownies are set. Cool before cutting into squares.

Fall 2012 | collegeandcook.com

Quaker Chewy Granola Bars Yield: 10 bars Prep Time: 20 min Recipe courtesy of Chocolate Covered Katie

For these Quaker-style Chewy Granola Bars, I make my own oat flour using a food processor. I swapped agave for honey & used Kellogg's Gluten Free Rice Crispies. I keep the bars refrigerated because they fall apart easily at room temperature. I love these because they’re quick, cheap & taste like cookie dough in their raw form! You’ll Need: 1 cup rolled oats 1/4 tsp. baking soda 1/4 cup rice crispies 1/4 cup plus 2 tbsp oat flour 1/2 tsp. pure vanilla extract 2 tbsp. coconut oil or veg oil (I use coconut oil) 1/4 cup agave (Honey will also work, but not for strict vegans.) 1-2 packs stevia (up to 1/16 tsp uncut) or 1-2 tbsp brown sugar 1/4 tsp salt 2 tbsp applesauce (banana or pumpkin works too!) Ideas for add-ins: mini chocolate chips, chopped raisins or other dried fruit, shredded coconut, chopped walnuts. 1. Combine all dry ingredients & mix very well. (If you don’t have oat flour: simply grind rolled oats in a food processor to make oat flour. Be sure to measure the correct amount of flour for the recipe after grinding, not before.) 2. In a separate bowl, combine wet ingredients. Stir wet into dry & use a sheet of parchment (or wax) paper to squish evenlycoated mixture into a parchment-lined 7×5 pan (or double the recipe for a 9×13). 3. Push down very, very hard, with a can or something heavy. 4. Pop bars in the fridge until firm, then squish down again.

No-Bake Peanut Butter Granola Bites Yield: 24 balls Prep Time: 20 min Cook Time: 50 min Recipe courtesy of Joy Wilson of Joy the Baker

These No Bake Peanut Butter Granola Bites are perfect for breakfast on the go or a quick snack. I don’t like banana so I omitted it, but with fall just around the corner, pumpkin would be a perfect addition. You’ll Need: 1/3 cup maple syrup or honey 1/4 cup natural peanut butter 2 tbsp unsalted butter 1 cup cold cereal like Rice Krispies (I used Kellogg's Gluten Free Rice Crispies) 1 cup old-fashioned rolled oats 1/4 cup dehydrated banana slices, or dried cherries or cranberries or apricots 1. In a small saucepan over medium heat, stir together the maple syrup or honey, peanut butter & butter. Heat until the butter is melted and the peanut butter is loosened. 2. Combine cereal, oats & banana slices in a medium bowl. Pour the warm peanut butter mixture over the dry ingredients & combine. Stir until all of the dry ingredients are moistened by the peanut butter mixture. 3. Using a small scoop, scoop mixture onto a wax paper lined baking sheet. Press balls together with clean & damp fingers if they break apart a bit. 4. Place in the fridge for about 15 minutes to harden & set. Place in cupcake liners & store in an airtight container in the fridge for up to a week.

My personal blog

Katie McCarty Email: kem09m@my.fsu.edu

EXPERIENCE: 08/12- 12/12 Editorial Intern Tallahassee Woman Magazine  Write Girl Talk Articles  Research trends for assigned articles  Assist with photo shoots  Attend local events and photograph attendees for Around Town  Pick up and catalogue all items for fall Faves and Raves editorial spread  Help team drop off newly printed issues at local businesses and offices

Tallahassee, FL

08/11-05/12 Campus Representative Virtual/Tallahassee, FL Rent the Runway  Manage a team of 6 girls while holding staff meetings and planning events  Plan/organize fashion and trunk shows  Communicate weekly with NYC based college coordinators via phone and email  Responsible for increasing members and customer referrals  Update teams Facebook and Twitter 08/11-05/12 Style Guru Intern CollegeFashionista  Photograph stylish students around campus  Compose a weekly article that includes fashion trends and style advice  Adhere to deadlines and strict article formatting  Promote through personal Facebook, Twitter, Tumblr, and Pinterest

Virtual/Tallahassee, FL

01/11-04/11 Client Suiting Coordinator Intern Tallahassee, FL Dress for Success  Contact and schedule clients for suiting appointments  Personal shopper for disadvantaged women in finding work and interview appropriate clothing  Collaborate with unique programs that help with community outreach 05/10-12/11 Sales Associate Ann Taylor LOFT  Assist clients in finding trendy clothing and accessories  Promote the LOFT store card to customers  Merchandise individual store zone and floor sets

EDUCATION: Florida State University 2010-2012 Bachelor’s of Science in Retail Merchandising and Product Development Minor in Communications GPA:3.7/4.0

CAMPUS INVOLVEMENTAND LEADERSHIP  FSU Career Portfolio Contest Winner 2012  Target Scholarship Winner 2012

Melbourne, FL

Tallahassee, FL

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Delta Alpha Chi Christian Sorority Historian Fashion Incorporated Treasurer Collegiate Merchandising Association-Retail Summit Ambassador 2011 Florida Public Relations Association College of Human Science Hortense Glenn Society Golden Key International Honour Society Phi Theta Kappa Honor Society Dean's List- 6 semesters

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