a Portfolio

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katiemcintosh.com
a Portfolio
Š 2019 Katie McIntosh All rights reserved.
For more information: katiemcintosh.com
Graphic Design Portfolio
Contact: katie@katiemcintosh.com 925-285-1400 Original concepts, designs, photography and illustrations by Katie McIntosh.
TABLE OF CONTENTS Introduction 1 Shine-Bright 2 In Bloom Film Festival
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Olive Oil Packaging
Bright-Flavored 30 Secret Ingredient
Bright-Patterns 44 Quilt Book Type System
Bright-Side 54 Blockbuster Re-brand
Bright-Blue 68 Experimental Typography

SUCCESSFUL DESIGN IS FOCUSED ON PEOPLE.
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Bright: a Portfolio of Katie McIntosh
I believe that design sits at the cross-section between business and people. It is a discipline that bridges the gap. I love working with people to create the best solution for their design challenges. I love to conceive new ideas and learn new skills to achieve solutions.
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Shine-Bright 01
SHINE– BRIGHT Description: I was asked to create film festival branding and
Type of project: print design, digital
deliverables for the works of a chosen director.
design, brand design
Concept: In Bloom is a film festival celebrating the works of Garry
Skills used: art direction,
Marshall. I devised a thematic brand and utilized it across many
research, branding, print design,
different deliverables to create comprehensive and cohesive
digital design
festival materials including signage, tickets, giveaway items, festival programs, an app, etc.
Year Completed: 2017
The works of Garry Marshall are inspirational. Each has an uplifting quality that can’t help but make you smile as you watch. Marshall was a champion of the female lead. He created an atmosphere that allowed the characters to rise to their potential. The concept of “In Bloom” captures the spirit of Marshall’s films. Just as flowers bloom, his female leads rise from humble beginnings, overcoming challenges, to transform their situation for the better.
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BRIGHT– SEASONING Description: I was asked to create a gift set of three bottles of flavored olive oil to elevate an existing brand. Concept: I designed patterns from shapes to represent each flavor of olive oil. The patterns for each flavor also needed to be cohesive so they could work as a set.
Type of Project: packaging design Skills Used: print design, packaging design Year Completed: 2016
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Nutrition Facts
Premium Extra Virgin Olive Oil and lemon essential oil, ready to shake and enjoy. Combine beautifully for a deliciously simple salad dressing or sauce for seafood fish and vegetables.
Serving Size 1 Tbsp (15ml) Servings Per Container about 17
Amount Per Serving
Calories 120
Calories from Fat 120 % Daily Value*
Total Fat 13g
20%
We
10%
Saturated Fat 2g
Sodium 0mg
0%
Total Carbohydrate 0g
0%
Protein 0g
0%
Not a significant source of dietary fiber, sugers, vitamin A, vitamin C, calcium and iron. *Percent Daily Values are based on a 2,000 calorie diet.
We Olive 484 Marquita Ave Paso Robles, Ca 93446
Ingredients: Extra virgin olive oil, lemon essential oil. Product of Napa, California. Shake well. Store in a cool dry place. Refrigerate after opening.
weolive.com
Nutrition Facts
Premium Extra Virgin Olive Oil and garlic essential oil, ready to shake and enjoy. Use as a rich marinade for chicken or a deliciously simple bread dip or seasoning for vegetables and potatoes.
Serving Size 1 Tbsp (15ml) Servings Per Container about 17
Amount Per Serving
Calories 120
Calories from Fat 120 % Daily Value*
Total Fat 13g
20%
We
10%
Saturated Fat 2g
Sodium 0mg
0%
Total Carbohydrate 0g
0%
Protein 0g
0%
Not a significant source of dietary fiber, sugers, vitamin A, vitamin C, calcium and iron. *Percent Daily Values are based on a 2,000 calorie diet.
We Olive 484 Marquita Ave Paso Robles, Ca 93446
GARLIC weolive.com
Nutrition Facts
Premium Extra Virgin Olive Oil and basil essential oil, ready to shake and enjoy. As our most versatile infused olive oil, it is a refreshing edition to any meal, anywhere from pesto sauce to fruit salad.
Serving Size 1 Tbsp (15ml) Servings Per Container about 17
Amount Per Serving
Calories 120
Calories from Fat 120 % Daily Value*
Total Fat 13g
Saturated Fat 2g
20%
We
10%
Sodium 0mg
0%
Total Carbohydrate 0g
0%
Protein 0g
0%
Not a significant source of dietary fiber, sugers, vitamin A, vitamin C, calcium and iron. *Percent Daily Values are based on a 2,000 calorie diet.
We Olive 484 Marquita Ave Paso Robles, Ca 93446
BASIL weolive.com
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Ingredients: Extra virgin olive oil, garlic essential oil. Product of Napa, California. Shake well. Store in a cool dry place. Refrigerate after opening.
Bright: a Portfolio of Katie McIntosh
Ingredients: Extra virgin olive oil, basil essential oil. Product of Napa, California. Shake well. Store in a cool dry place. Refrigerate after opening.
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BRIGHT– FLAVORED Description: I was asked to create an original brand and several
Type of Project: visual system
deliverables based on audience and competitive research.
and deliverables
Concept: I researched the audience, created audience personas,
Skills Used: brand design,
SWAT and competitor analysis. Secret Ingredient is a brand
research and strategy,
that aims to help people incorporate eating healthy into their
layout design, app design
diet by adding healthy ingredients to homemade desserts. The brand helps people live a healthier lifestyle without sacrificing
Year Completed: 2015
the treats they love by informing them about the benefits of healthy ingredients that can substitute for “unhealthy” ingredients without compromising taste. The logo shows the process of making dessert and the health component of the brand. Secret Ingredient is made up of a series of posters, a monthly magazine, (featuring a new ingredient each issue), a recipe and ingredient reference guide app, and a recipe subscription box.
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BRIGHT– PATTERNS Description: I was asked to create a long form book layout with several chapters, describing a form of art, using only black and white images and a limited amount of colors. Concept: I chose to create a book about quiltmaking. I curated and organized all the content of the book, including text and
Type of Project: book design Skills Used: print design, layout design, website design Year Completed: 2016
images and created a custom grid that would showcase the content. To help the book flow well, I featured the history of quilting and introduced modern versions of historic patterns, which the readers could create themselves. As a design element throughout the book, I used patterns that emulated the shapes often found in quilts. All of the design elements throughout the book were chosen to strengthen the concept of quiltmaking.
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BRIGHT– SIDE Description: I was asked to take a dead brand and rebrand it to expand and update their mission and products to align with current market demands. Concept: I brought Blockbuster into the current market by shifting the company’s offerings into the future of the entertainment
Type of Project: rebranding, visual system Skills Used: brand research, interactive design, product design, brand design Year Completed: 2018
industry. Through researching Blockbuster’s original essence, I decided to make Blockbuster a virtual reality company with the same essential mission. I created a simple black or white knock out logo. However, when paired with other elements, it becomes a portal to another world. The logo, which is not meant to be used alone, becomes a dynamic, ever-changing presence to see into the virtual world beyond. I created a fully interactive entertainment experience where participants are invited to take part in the story as it progresses and interact with virtual worlds instead of just watching. I also created an augmented reality app that allows users to explore portals to another world through their phone and an lastly, a app that allows two users to mix songs they are listening to, creating a totally unique shared music experience.
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Signage for interactive virtual reality experience
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Augmented reality app
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Song mash-up app
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Signage with rotating background image
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Jennifer Hertzel jhertzel@bbvr.com
42 Battery Street
p 415 842 7634
Suite 910
c 925 519 7221
San Francisco, CA 94158 blockbuster-vr.com
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BRIGHT– BLUE Description: I was asked to choose a color and create posters featuring experimental typography that demonstrated concepts related to the color. Concept: I chose the color blue and explored phrases for the
Type of Project: experimental typography Skills Used: print design, typography Year Completed: 2017
posters that related to the color blue. I chose mediums that were in-line with the context of the subject to further demonstrate the concept of the phrase for each poster. Some of the phrases include: “Take the Blue Line” to demonstrate the color codes on a subway map, “All American” to demonstrate blue jeans and “Boys in Blue”, a nickname for policemen.
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THANK YOU!
Thank you for browsing my portfolio! I would like to thank my family and friends who have supported me as I created each of these works.
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