What do we create online? A representation of our life? A fake identity? A set of ideals we partially live?
6. Take the corners, create diagonal folds to the bottom right corner of the square created around the opposite corner.
2. fold in half horizontally
Facebook was launched on February 4, 2004, by Mark Zuckerberg and his Harvard College roommates Initially called Facemash, then Thefacebook. Originally only open to Harvard students. In March 2004, Facebook expanded to the universities of Columbia, Stanford, and Yale. It later gradually opens to most universities in the United States and Canada On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address Or you can check out our full history of Facebook that looks at the company all the way from its origins to the modern day. Facebook financial statistics Net income was $4.7bn for the third quarter of 2017 Facebook’s IPO raised $16 billion, making it the third largest in U.S. history Facebook is now the 4th most valuable brand in the world with a value of $73.5bn Since 2012, it has spent well over $25 billion buying competitors such as
Instagram, WhatsApp, and Oculus. That’s just what we know of as well. There have been lots of acquisitions where the cost was undisclosed Facebook has 23,165 employees Mark Zuckerberg’s salary is only $1 a year Which isn’t really a problem when your net worth is $72 billion Facebook user statistics There are 2bn billion monthly active users (as of Q3 2017) Over 1bn of those are mobile-only users There are 1.37 billion daily active users 47% of Facebook users only access the platform through mobile 83% of parents on Facebook are friends with their children Facebook adds 500,000 new users every day; 6 new profiles every second 72% of all US online adults visit Facebook at least once a month Worldwide, 38.6% of the online population use Facebook
The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200 Half of internet users who do not use Facebook themselves live with someone who does Of those, 24% say that they look at posts or photos on that person’s account Facebook usage statistics There are an estimated 81 million fake Facebook profiles The most popular page is the Facebook’s main page with 205m likes. The top non-Facebook page, at number 4 is Cristiano Ronaldo’s. Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands 200 million people use Facebook Lite – the app for the developing world’s slow connections Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined Users spend an average of 20 minutes
per day on the site Hive is Facebook’s data warehouse, with 300 petabytes of data Facebook generates 4 new petabytes of data per day Facebook now sees 100 million hours of daily video watch time Users generate 4 million likes every minute More than 250 billion photos have been uploaded to Facebook This equates to 350 million photos per day Facebook marketing statistics There are over 60 million active business Pages But only 5 million of those businesses pay to be ‘active advertisers’ Although 75% of brands will pay to promote posts Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015 78% of Facebook advertising revenue comes from mobile ads Average advert click through rate on Facebook is 0.9% Although adding a CTA button can lift click-through-rate by 2.85 times
7. repeat this for the other three corners
In 2015, Facebook’s average advertising revenue per user was US$11.96 49% of users like a Facebook page to support a brand they like 40% of users don’t like any brand pages – meaning paid adverts are the only way to reach them Videos earn the highest rate of engagement, despite only making up 3% of content Mobile advertising represents 80% of Facebook’s advertising revenue Posts published on Thursday and Friday receive the ¬¬highest engagement So there you have it, the most up-todate facts and statistics on Facebook that we could find.
5. Fold this into quarters again.
Instagram history statistics Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. Instagram financial statistics In 2015, Instagram was forecasted to bring in $595m in mobile ad revenue. In 2017, it was estimated Instagram would reach nearly $4bn in revenue. By 2019, it’s said Instagram ad revenue could reach over $10bn. Instagram user statistics Instagram now has 800 million monthly active users, and 500 million daily active users. 75% of Instagram users are outside the US, with just 17% of desktop
traffic to Instagram coming from the United States. Over 60% of users log in daily, making it the second most engaged network after Facebook. 32% of US internet users are now on Instagram. 90 percent of Instagram users are younger than 35. The most followed brand (besides Instagram itself) is National Geographic, with 83.1.m and counting followers. The most f ollowed person is currently Selena Gomez with 130m followers as of the time of this writing. Instagram usage statistics Over 40 billion photos have been shared. Instagram clocks up 3.5 billion likes every day. this trend is for marketers hoping to reach their audience. On an average day, 80 million photos are shared. Instagram usage has doubled in the last two years. Beyonce’s pregnancy announcement
is currently the most popular Instagram post ever, with 11.1 million likes. One study found that 8% of accounts are fake The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month When Instagram introduced videos, more than 5 million were shared in 24 hours Pizza is the most popular Instagrammed food, behind sushi and steak. Instagram Marketing Statistics 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%. If we only look at the top 100 brands in the world, 90% have an Instagram account. 96% of US fashion brands are on Instagram. Outside China, almost 50% of Instagram users conduct product research on social media. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Over a third of Instagram users have used their mo bile to purchase a product online– making them 70% more likely to do so than non-users. 32% of US teens list Instagram as their most important social network, more than any other social network. 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so. Posts that include another handle gain 56% more engagement. Posts with at least one hashtag gain 12.6% more engagement. And posts with a location receive 79% more engagement. Photos see more engage ment than videos on Instagram. The average engagement per post has grown by 416% compared to two years ago. 70% of the most used hashtags are branded. Photography has changed massively over the years. A couple of bonus stats attest to that: more pictures are now taken every two minutes than were taken during the entire 1800s. It is also estimated that ten percent of all photos ever taken were snapped
in the last twelve months. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important
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1. Take the structure out of the book and unfold.
4. Unfold and now fold vertically.
8. Make these lines more dominant.
Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure. Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you. Twitter historical facts Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006 Jack Dorsey sent the first ever Tweet on 21 Mar 2006 In August 2007 the hashtag debuts, first proposed by user @chrismessina On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news In March 2015, Twitter acquired Periscope for $86m
Twitter financial statistics Twitter reached a peak in revenue of $717m in Q4 2015. In Q3 2017 it was $590m. There are 3,900 employees Twitter looks like it might turn a profit for the first time in the Q4 of 2017 On November 7, 2013, Twitter priced their IPO at $26 per share. As of Jan 2018, it was $24. Twitter user statistics There are 330M monthly active users A total of 1.3 billion accounts have been created Of those, 44% made an account and left before ever sending a Tweet Only 550 million people have ever sent a Tweet 500 million people visit the site each month without logging in As of Q3 2017, 23% of US citizens are monthly active users of Twitter 80% of active users access the site via mobile 707 is the average number of followers 391 million accounts have no followers at all
4. Unfold and now fold vertically.
Katy Perry has the most followers, with over 108m Journalists make up 24.6% of verified accounts 83% of the world’s leaders are on Twitter 79% of accounts are held outside of the U.S. Twitter estimates 23m of its active users are actually bots Twitter usage statistics There are 500 million Tweets sent each day. That’s 6,000 Tweets every second The most retweeted Tweet has 3.65m RTs: The most popular emoji on Twitter is the Face with Tears of Joy emoji During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute A day’s worth of Tweets would fill a 10 million page book Twitter’s top 5 markets (countries) account for 50% of all Tweets It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
Twitter marketing statistics 65.8% of US companies with 100+ employees use Twitter for marketing 77% of Twitter users feel more positive about a brand when their Tweet has been replied to 58% of top brands have over 100,00 followers on Twitter 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day The average Twitter user follows five businesses 80% of Twitter users have mentioned a brand in a Tweet 54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content) The last two years have seen a 2.5x increase in customer service conversations on Twitter 60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes. 76% of consumers are likely to
recommend the brand following friendly service Companies using Twitter for customer service see a 19% lift in customer satisfaction Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets. In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year
4. Unfold and now fold vertically.
Identity 2.0 represents the constantly shifting presentation of the same person online. Even when the same photos are posted across different platforms, the platform influences the production of an identity. Each kaleidoscope that you have just viewed represents the same identity but they all look so different.
Anyone that a user follows on social media is viewed with an understanding of who the person is, whether this be because they have met them or seen them published online. The kaleidoscope takes this away, making each identity look completely different.