Part 4 Portfolio

Part four : Portfolio Responses and Evaluation

The Brief: Using the following words create typographical representations that present both the word and a suggestion of its meaning.

Sad. Safe. Sardonic. Saucy. Scholarly. Serious. Shadow. Shattered.

Shy. Short. Silly. Sinking. Skimpy. Sleek. Smart. Snowy. Sodden.

Soothing. Sordid. Sophisticated. Speed. Squat. Squeeze. Stiff.

Stodgy. Stoned. Style. Supine. Swagger. Sweet.

Start this exercise by working on A4 sheets of paper. Set the words in 48pt Helvetica Bold, print and cut out the words and then arrange them and stick them to a sheet of paper trying to capture the meaning of the word visually. Think about the composition, using the white space of the page to help you construct your meanings.

Then work digitally using any of the software you have available.

Explore how you can set text at a slant, at different sizes, in different colours and fonts. Try using filters in your software for other effects.

Make notes as you work explaining your choice of representations and which ones you

Responses:

The Brief: This exercise is designed to help you to look at typefaces more closely. You will need a sharp pencil, some tracing or thin paper and a ruler.

On the facing page the typeface Baskerville has been deconstructed so it only contains the strokes, serifs and bowls that are common to all the letterforms. Your task is to try and put it all back together again to read the quick brown fox jumps over the lazy dog This is a pangram containing all the letters of the alphabet. It is all in lowercase.

Start by drawing your baseline, determine the x height by identifying a whole letter such as x, e or n and draw your median line. This should provide a good starting point to try and piece together all the other elements. Remember that some parts will be used more than once, for example the same stem will be used in several letters.

Try and account for all the parts without leaving any stray serifs behind.

Responses:

The Brief: Now identify which fonts you might use in each of the following commissions: • A short story in a woman’s magazine entitled “I thought I loved him; now I’m not so sure”. The story is 1300 words long so you will need to identify a text font and a headline font.

• An advertisement in a parish magazine asking for more helpers on the flower rota. The finished size is A6 landscape and the text reads: “Can you add that important artistic flourish to our church?

We desperately need more volunteers to join the flower rota. If you can help or would like more information please contact Jennie jennie@vicarage.co.uk.”

• A poster to advertise an after-school club for boys aged 13 – 14.

The poster will be A3 size and the copy reads: “Bored? Feeling got at? Nowhere to go? Then why not come and join us on Tuesdays and Wednesdays after school in the Old Gym. We’ve got football, ping pong, table soccer, computers, Karate, cooking and lots more.

All free just come along.”

• Your friends’ engagement party. They want a flyer A5 size to send to their friends as if advertising a club night. The copy reads: “Mandy and Josh are finally going to do it...well almost!!!!! Come and join them on Friday 24 March from 8pm at the Golden Calf to celebrate their long awaited engagement... and yes lots of presents would be gratefully received particularly if we can drink them!!!!!

Then have a go at mocking up each of these. Try different fonts to see how each changes the feel of the text and make notes in your learning log about which works best and why.

Responses:

I thought I loved now Image

Image

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Fusce elementum ac lorem ut iaculis. Mauris bibendum odio sapien, et efficitur velit ultrices sit amet. Nulla facilisi. Nam aliquet orci in arcu suscipit, id vehicula turpis fringilla.

Fusce interdum dui ac faucibus sodales. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi sed felis consequat, placerat metus vel, viverra enim. Sed facilisis urna vitae purus consequat fermentum.

Sed at tortor vitae ipsum auctor imperdiet ut sit amet augue.

Fusce ullamcorper erat libero, sed vehicula dui interdum ac.

Cras vehicula aliquet massa, id euismod massa efficitur vel.

Vivamus ultrices velit quis est consequat pretium. Ut ornare urna at magna varius, id commodo odio venenatis.

Praesent feugiat, dolor tincidunt viverra maximus, libero dolor sodales lorem, non vestibulum diam dolor ut quam.

Vivamus nec condimentum purus. Sed eleifend, purus eget efficitur convallis, magna nunc accumsan mi, congue fringilla est elit sed erat. Pellentesque sed sollicitudin mauris. Etiam efficitur arcu quis congue tristique. Nulla non diam non justo porttitor cursus. Ut

tincidunt quam risus, id fringilla ex semper sit amet. Proin non pulvinar ipsum. Suspendisse vel porta diam. Phasellus ipsum ante, malesuada tristique pulvinar aliquam, dapibus sit amet massa. Nulla vulputate elit lectus, vel vehicula dui congue imperdiet.

Donec vitae massa vitae urna congue ullamcorper vitae id orci.

Duis ac vehicula orci. Aenean sed egestas nisi. Nunc molestie eros diam, sit amet luctus est lacinia sit amet. Sed molestie posuere nibh, vitae scelerisque libero facilisis ut. Nunc at arcu porta, interdum augue eget, viverra orci. Maecenas posuere dictum ipsum at posuere.

Quisque ex turpis, varius sit amet erat non, interdum rutrum elit. Fusce blandit, mi at rhoncus molestie, augue urna condimentum erat, nec viverra diam sapien eget nisi. Quisque lacinia felis sed nisi mattis fermentum. In sit amet nibh dapibus, vestibulum dui vel, porttitor nulla. Suspendisse blandit lorem nec lectus ornare, eget tempus lacus rhoncus.

Fusce condimentum ullamcorper bibendum.

Proin bibendum nibh nec tortor lobortis consectetur.

Nullam vestibulum mollis vehicula. Quisque et sapien ut purus pretium placerat.

him; w I’m not so sure Integer viverra arcu id ipsum bibendum pellentesque.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Phasellus interdum lobortis urna. Etiam ut aliquam diam.

Pellentesque bibendum risus vitae dolor venenatis tempus.

Ut dapibus metus sed lacinia porttitor. Sed vitae orci dolor.

Mauris purus risus, fermentum in lorem eu, luctus pretium libero. Donec laoreet laoreet nulla, et consequat est volutpat in. Integer eleifend ex quis elit fermentum, sit amet hendrerit massa tristique. Duis placerat porttitor augue, vitae convallis est pellentesque non. Donec at fringilla turpis. Maecenas nec accumsan nisi. Duis tincidunt urna consequat, facilisis ante eget, vehicula metus.

Nulla pulvinar, neque vitae consequat rhoncus, arcu ante malesuada sem, et finibus ante est in lacus. Praesent pellentesque mi eu eleifend lobortis. Maecenas euismod tempus lacus, consequat mollis eros tempor id. In gravida eget nunc sed efficitur. Mauris pellentesque massa odio, eu pellentesque urna aliquet in.

Duis sapien turpis, tincidunt in magna vitae, lobortis consectetur quam. Aenean

Image

Pick out a main quote tincidunt, metus a bibendum fringilla, ligula nibh finibus tortor, ac sollicitudin massa lorem eu turpis. Quisque quis massa metus. Nam elit enim, pharetra at vehicula sit amet, venenatis vitae turpis. Fusce malesuada mattis magna nec ullamcorper. Vivamus ac libero at ipsum molestie ultricies quis gravida sapien.

Curabitur vel massa sit amet justo lacinia varius a imperdiet ipsum. Suspendisse potenti. Maecenas scelerisque tortor lorem, ac varius purus ullamcorper a. Quisque sed nisi in tortor hendrerit hendrerit.

Sed vitae urna mollis, maximus urna finibus, aliquam urna.

Morbi et auctor dui. Maecenas sit amet pharetra nibh. Nulla gravida iaculis tellus, sit amet commodo ligula molestie id.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nulla augue diam, tempor in odio ut, rutrum molestie ante. Donec aliquet, lorem vel venenatis eleifend, lorem sapien accumsan erat, at malesuada arcu sem a augue.

Vestibulum bibendum magna vitae nibh viverra vestibulum.

Morbi vitae semper leo.

Pellentesque in lacinia lacus.

Pellentesque finibus urna quis ornare volutpat. Integer

accumsan vestibulum magna, eu mattis augue porta quis.

Nulla non erat quis nunc ultricies pulvinar ut eu turpis.

Cras ut est ultricies, tempor quam sed, consectetur risus.

Maecenas in magna eu massa porttitor vehicula.

Nam venenatis dignissim hendrerit.

Sed quam quam, porta viverra ultrices eget, lobortis sed ipsum. Sed vitae odio at neque interdum fringilla.

Etiam id metus eu lectus tristique lacinia. Vivamus at felis velit.

Vivamus at ex nunc. Sed sodales vehicula malesuada. Praesent et semper magna. Nam placerat quam ut massa vehicula ultricies et in neque. Etiam ut vehicula orci, eu fringilla ligula. Vivamus sodales sem vel mauris elementum tincidunt.

Etiam consequat ut nulla porta venenatis. Nulla feugiat ante quis tortor fringilla hendrerit.

Integer a fermentum lectus.

Aliquam facilisis felis ut magna consequat, sagittis placerat purus lacinia. Cras elementum lacinia orci a facilisis. Curabitur rutrum luctus placerat. Pellentesque suscipit a ante vulputate posuere. Quisque et posuere nisi, ac gravida risus.

Aliquam vulputate eros ac sapien iaculis cursus. Nulla iaculis fringilla placerat. Praesent nisi lectus, volutpat sed lorem vel, vulputate malesuada libero. Ut fringilla

pharetra risus. Quisque commodo id mauris sit amet accumsan.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Mauris vitae nunc nisl. Etiam turpis est, commodo eu dolor eget, finibus suscipit purus. Nullam malesuada mattis arcu vel imperdiet.

Nulla gravida, urna eget pellentesque pharetra, libero neque suscipit nisl, vulputate dapibus elit eros eu quam.

Image

Vestibulum consequat at nisi porttitor posuere. Vivamus a libero arcu. Vestibulum vulputate fringilla tincidunt.

Quisque urna nulla, auctor et enim ut, malesuada lacinia lacus. Donec viverra lacinia sagittis. Nullam sed libero porttitor, vestibulum libero id, dapibus lorem. Nam auctor, odio in vestibulum tristique, tellus quam aliquet mauris, quis tempor eros massa quis massa.

Praesent semper sit amet ex vel vehicula. Cras mi erat, rhoncus vel mauris sed, fermentum sagittis sem. Pellentesque vulputate magna quis porta eleifend. Nulla ut urna magna.

Integer sapien turpis, ornare sed diam sit amet, semper accumsan leo.

Nam at ullamcorper lectus, sit amet varius mi. Praesent congue, augue sit amet ornare laoreet, elit mi facilisis enim, sit amet bibendum ligula est sed elit.

Nulla ut orci a nisi suscipit aliquam nec in sem. Phasellus non dictum justo, ut tempus arcu. Fusce lorem magna, faucibus nec leo sed, aliquet faucibus lectus.

Nullam aliquam et dui eu tempus.

Integer mollis condimentum sapien, dapibus vestibulum leo semper eu. Donec tincidunt consequat metus. Vestibulum eget scelerisque felis.

Quisque sodales risus vitae ultrices rhoncus. Praesent laoreet euismod nunc eget viverra. Nunc quis sapien ut dui tristique vestibulum.

Nulla a elit lorem. Integer dignissim bibendum sem ac vestibulum. Integer a nulla ac metus congue porta. Phasellus dapibus rhoncus metus, vitae pretium mi rhoncus eu. Aliquam vel lacinia eros.

Sed consectetur, justo in elementum posuere, urna magna placerat justo, id fringilla erat ipsum quis sem. Donec pulvinar enim nec commodo euismod. Vestibulum varius finibus leo sed scelerisque.

Praesent ut erat sit amet dolor ultricies venenatis at vitae velit. Donec blandit, dolor in blandit imperdiet, tortor ipsum consectetur elit, quis pulvinar tortor elit quis nisl.

Vivamus a ullamcorper lorem, at consectetur tortor.

In nisl risus, lacinia vel enim luctus, ullamcorper gravida nisl. Quisque sed accumsan ex, sed pellentesque nulla.

Vivamus non luctus libero.

Cras ut viverra nunc. In quis libero nisi. Praesent sagittis, metus a pellentesque euismod, lacus odio mattis mi, at bibendum lorem risus quis nisl. Pellentesque tincidunt facilisis aliquam.

Mauris non mauris ut lectus mollis cursus non interdum mauris.

Pellentesque pellentesque sed nunc eu volutpat. Sed eu ex gravida, volutpat sapien et, pulvinar nibh. Ut vel congue arcu. Sed euismod, elit sed rutrum tincidunt, enim lectus volutpat diam, quis sodales sem velit eget justo. Nulla et Vivamus tempor tincidunt blandit augue. Praesent vel pulvinar. Donec in dolor volutpat ex, sit amet suscipit Etiam interdum. eleifend, porta risus eu, metus. volutpat arcu.

Phasellus aliquam mi a lectus mollis sollicitudin. Suspendisse sed pharetra mi, et placerat est.

Image

Extra Details

CAN YOU ADD THAT IMPORTANT

artistic flourish TO OUR CHURCH?

We desperately need more volunteers to join the flower rota.

If you can help or would like more information please contact Jennie jennie@vicarage.co.uk

Bored?

Feeling got at?

Nowhere to go?

Then why not come and join us on Tuesdays and Wednesdays after school in the Old Gym. We’ve got football, ping pong, table soccer, computers, Karate, cooking and lots more.

ALL FREE JUST COME ALONG

Mandy and Josh are finally going to do it...

WELL ALMOST!!!

COME AND JOIN THEM ON FRIDAY 24 MARCH FROM 8PM AT THE GOLDEN CALF TO CELEBRATE THEIR LONG AWAITED ENGAGEMENT... and yes lots of presents would be gratefully received particularly if we can drink them!!!!!

The Brief: Lorem Ipsum is dummy text with more-or-less normal distribution of letters that makes it look like readable English. It has been used for many years and some desktop publishing packages now use it as their default model text.

If you don’t have it already, go to www.lipsum.com and generate as much as you need. Now select one of the designs from your research that you like and think works. Using the dummy text, try and copy the layout and design as closely as possible. You will need to measure the margins and column widths. If you don’t have the exact typeface get as near as you can. If you are copying a page that includes photographs just leave 10% tinted boxes to indicate their position.

Is the type serif or sans serif? Is the text set ragged or justified? Are there spaces after paragraphs or are new paragraphs indented? How many columns are there to a page? What happens when you alter the fonts, change the alignment, adjust the leading or tracking?

Now try another, different publication from your collection.

Responses:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam at augue sed libero fringilla porttitor ac vitae lacus. Proin a enim at quam porta varius. Sed non pulvinar massa. Aliquam commodo consequat luctus. In lobortis ultricies augue, eget laoreet lectus tempus in. Curabitur imperdiet mauris vitae nisl placerat ultricies. Ut fringilla interdum euismod.

Praesent dapibus risus sem, ac tristique lorem sagittis vel. Sed rutrum metus felis, ac interdum massa semper at. Aliquam non nunc eu sapien varius finibus. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Mauris porta, est nec venenatis auctor, urna nulla sodales dolor, vitae ultrices augue metus nec enim.

Nulla nibh arcu, efficitur molestie nisi vitae, molestie suscipit tortor. Quisque tincidunt lacus in tortor pulvinar egestas. Nulla nec odio efficitur, cursus ex nec, aliquam massa. Suspendisse nec pulvinar magna.

Etiam tempus nulla id arcu viverra feugiat.

Mauris posuere ante ante.

Donec in mauris orci.

Quisque commodo congue ac aliquam. Aliquam et sollicitudin nisl, id tincidunt lacus.

Nullam ullamcorper consequat nunc, ac aliquam ante dapibus id.

Integer a metus dui. Mauris viverra vel sem sed rhoncus. Proin ac vehicula metus, sed dignissim nibh. Vivamus nec mauris nisl. In nec commodo lorem, non dictum sem. Nullam a arcu vitae erat volutpat blandit quis at lorem. Praesent suscipit augue vitae odio mattis pellentesque. Mauris vestibulum lorem ac rhoncus fermentum.

Mauris malesuada nunc nec tortor ornare venenatis. Proin mattis rhoncus convallis. Duis hendrerit urna condimentum libero euismod ullamcorper. Vestibulum sit amet dui vel leo sodales semper. Sed venenatis congue lorem quis vestibulum.

Curabitur in ligula at purus aliquet viverra pulvinar sit amet mi. Nam sagittis orci vel arcu tincidunt pharetra. Sed in enim tempus, laoreet leo id, fringilla neque.

Quisque dignissim ligula massa, nec faucibus nunc blandit in. Morbi placerat, lectus eget commodo commodo, ligula erat molestie augue, a semper neque orci eu odio.

Fusce non finibus diam. Quisque vel accumsan leo.

Phasellus venenatis, ante et consequat dignissim, diam justo dapibus tellus, sed scelerisque eros urna a felis. Quisque nunc massa, viverra quis massa ac, vulputate congue purus.

Pellentesque fermentum dui augue, sed posuere nibh pulvinar eu. Nam dictum nisi vestibulum, congue elit id, malesuada dui. Etiam lobortis eget orci sit amet gravida. Phasellus bibendum, dolor vitae fringilla pulvinar, nunc dolor auctor lacus, eu ornare dolor nunc sit amet enim.

Suspendisse elit enim, lobortis in ultrices vel, bibendum a nulla. Mauris scelerisque pulvinar augue at tempus.

Donec efficitur vestibulum erat, commodo egestas magna.

Donec mattis metus purus, at feugiat mi tincidunt et.

Aliquam vel turpis sed sem porttitor dictum. Aenean urna dui, dictum porttitor rhoncus ut, lacinia quis sapien. Fusce id molestie ante. Fusce viverra lectus vel ligula tristique, ut suscipit arcu facilisis. Pellentesque id nibh justo. Duis tortor justo, sodales eget ullamcorper convallis, vulputate ut sapien.

Morbi sed ipsum faucibus, fermentum tellus quis, elementum nibh. Cras cursus dolor ut congue varius. Proin euismod sit amet nulla ultrices fermentum. Sed facilisis erat nibh, ac semper arcu consectetur finibus. Maecenas varius, nisl consectetur vestibulum rutrum, lacus arcu rhoncus orci, sit amet imperdiet velit neque vel nisi.

Quisque scelerisque quam sed euismod facilisis.

Aliquam finibus

QUOTE in Le Havre Layers Dotted

Body text in Brutal Type. Quote in Le Havre Layers Dotted.

Page Number

Image Details

The Hollywood portfolio

SHINE A LIGHT LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. MAURIS AT DOLOR EGET NISI LOBORTIS LAOREET. PROIN IN MAGNA SET ARCU COMMODO EFFICITUR. FUSCE FEUGIAT TEMPUS AUGUE, AC SEMPTER RISUS IMPERDIET NON. MAURIS POSUERE VOLUTPAT ODIO UT FEUGIAT.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas efficitur lacinia commodo. Suspendisse condimentum velit eu felis ullamcorper finibus. Mauris iaculis nisl a convallis malesuada. Fusce pretium finibus ante, quis ultrices urna mattis at.

Maecenas non purus consectetur, venenatis risus eget, ultricies tellus. Aenean tortor sem, accumsan vel rhoncus ac, interdum sit amet velit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla eget orci quis quam convallis pulvinar. Nam congue aliquam augue ut interdum. Nullam mi lectus, ultrices et nisl sed, placerat aliquam tortor.

Donec a elementum nibh. Pellentesque interdum egestas lorem in accumsan.

Nullam a quam massa. Integer neque sapien, gravida a facilisis sed, lobortis non diam. Donec dapibus erat eget quam luctus vulputate. Suspendisse a dapibus sem, nec ornare lectus. Nunc congue convallis gravida. Cras turpis augue, lacinia ut justo in, ullamcorper cursus justo. Duis quis urna

tempus velit hendrerit porta. Pellentesque eget ipsum eu mi sollicitudin fermentum nec quis nisi. Nullam id pulvinar ante, a blandit ligula. Sed non elit vehicula ligula dictum tempor. Vestibulum condimentum vehicula volutpat. Aenean et aliquam leo, sit amet mollis neque. Duis vestibulum dui lacus, et fermentum purus sodales eu.

Pellentesque egestas ligula lacus, et iaculis est facilisis eu. Sed at tellus eros. Ut cursus lectus orci, vitae pellentesque quam volutpat et. Sed sed gravida magna.

Nam orci eros, porta sit amet sagittis ut, congue tristique dui. Sed feugiat, nisl nec laoreet aliquam, risus sapien venenatis eros, et pulvinar ex mi sit amet felis. Mauris mollis lacus.

Cras cursus vehicula augue, tempus maximus est mollis in. Praesent rhoncus in quam sed gravida. Etiam finibus, sem tincidunt accumsan aliquet, orci neque laoreet sapien, in tristique nisl sapien quis erat. Praesent elementum lorem ex, et scelerisque leo blandit nec. Sed id tincidunt

Nicole Kidman

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer pellentesque risus ac leo euismod, sed laoreet lectus tempus. Praesent nulla urna, convallis a felis et, porta laoreet sapien. Nulla mi lectus, suscipit eget egestas a, laoreet non odio. Suspendisse rutrum sem in imperdiet sodales. Etiam elementum laoreet mi a ullamcorper.

The Brief:

Using about 500 words of Lorum Ipsum (or other dummy text) you are going to design three different pages: • an interview with a TV actor in a listings magazine entitled: Will Sheila tell the naked truth?

• a review of a new piece of hardware or software in a specialist computer magazine • a book review in a newspaper’s weekend edition.

Research these types of publications and identify three different combinations of typefaces appropriate for each publication.

Now you need to invent headings and subheadings for your articles.

Set these combinations so that your header is above 12pt in size, your body text is 12pt or below and subheadings sit in between in your hierarchy.

You will need to create some text to allow you to show your combinations in action. Use your text to describe your decision making process, why you think the combination works and what your intentions were.

Response:

Will Shiela tell the naked Truth?

In an exclusive interview, Shiela Smith opens up to us about her recent struggles for the first time with the online criticism, her new marriage and the new claims against Harry Weinstein.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam tristique nibh at enim dapibus aliquam. Nulla et dui enim. Nunc pharetra leo in nunc dignissim blandit. Praesent interdum lorem nec tortor rutrum, non blandit sem ultrices. Fusce sagittis semper dictum.

Praesent cursus, felis ac gravida mollis, magna risus mattis diam, in sodales eros lectus ac purus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Suspendisse mollis gravida felis, at consequat est laoreet vel. Cras placerat quam nulla, at porttitor purus varius nec. Suspendisse dictum mi nibh, eget rhoncus lectus ultricies ultricies. Nulla vel hendrerit lacus, vulputate dapibus tellus.

In ac ante mi. Donec sed enim convallis, suscipit ante at, convallis nunc. Donec gravida iaculis libero.

Sed hendrerit nec arcu id lobortis.

Sed rutrum augue id erat varius, eu

scelerisque lectus mollis. Fusce nec nunc tincidunt, elementum quam eu, consectetur urna. Duis ultrices metus non massa egestas tempor.

Sed at mattis diam, bibendum iaculis metus. Donec eu sollicitudin diam.

Integer felis diam, consequat eget dictum in, mattis a urna. In sed finibus nunc, sit amet blandit ante.

Fusce ullamcorper sed tortor ac pharetra. Quisque faucibus dapibus nibh, sed hendrerit ligula auctor sed.

Nullam efficitur metus vitae turpis interdum, id ullamcorper mi suscipit.

Nam at lectus leo. Vestibulum tristique quam a elit elementum, ac porta arcu elementum. Donec eget risus pellentesque, efficitur justo sit amet, hendrerit ipsum. Mauris eu finibus eros. Etiam porttitor diam id ex egestas, eget volutpat dolor ullamcorper. Nam massa dolor, rutrum vel ultrices nec, ornare quis sapien.

Vestibulum nec mauris eget quam

dictum sodales ac eget justo. Cras eu metus quis felis lobortis viverra sed quis felis. Aenean sit amet mi ligula.

Donec nec sem eget felis pellentesque tempor.

Pellentesque ipsum nisi, elementum et ultrices vitae, fermentum et sem. Sed eget leo ac ligula suscipit tristique. Praesent ullamcorper consectetur dolor id cursus. Quisque interdum eros metus, eget pharetra felis eleifend ut. Nullam rhoncus varius tristique. Phasellus vel nibh vitae ipsum vulputate facilisis.

Will Shiela tell the naked Truth?

In an exclusive interview, Shiela Smith opens up to us about her recent struggles for the first time with the online criticism, her new marriage and the new claims against Harry Weinstein.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam tristique nibh at enim dapibus aliquam. Nulla et dui enim. Nunc pharetra leo in nunc dignissim blandit. Praesent interdum lorem nec tortor rutrum, non blandit sem ultrices. Fusce sagittis semper dictum.

Praesent cursus, felis ac gravida mollis, magna risus mattis diam, in sodales eros lectus ac purus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Suspendisse mollis gravida felis, at consequat est laoreet vel. Cras placerat quam nulla, at porttitor purus varius nec. Suspendisse dictum mi nibh, eget rhoncus lectus ultricies ultricies. Nulla vel hendrerit lacus, vulputate dapibus tellus.

In ac ante mi. Donec sed enim convallis, suscipit ante at, convallis nunc. Donec gravida iaculis libero.

Sed hendrerit nec arcu id lobortis.

Sed rutrum augue id erat varius, eu

scelerisque lectus mollis. Fusce nec nunc tincidunt, elementum quam eu, consectetur urna. Duis ultrices metus non massa egestas tempor.

Sed at mattis diam, bibendum iaculis metus. Donec eu sollicitudin diam.

Integer felis diam, consequat eget dictum in, mattis a urna. In sed finibus nunc, sit amet blandit ante.

Fusce ullamcorper sed tortor ac pharetra. Quisque faucibus dapibus nibh, sed hendrerit ligula auctor sed.

Nullam efficitur metus vitae turpis interdum, id ullamcorper mi suscipit.

Nam at lectus leo. Vestibulum tristique quam a elit elementum, ac porta arcu elementum. Donec eget risus pellentesque, efficitur justo sit amet, hendrerit ipsum. Mauris eu finibus eros. Etiam porttitor diam id ex egestas, eget volutpat dolor ullamcorper. Nam massa dolor, rutrum vel ultrices nec, ornare quis sapien.

Vestibulum nec mauris eget quam

dictum sodales ac eget justo. Cras eu metus quis felis lobortis viverra sed quis felis. Aenean sit amet mi ligula.

Donec nec sem eget felis pellentesque tempor. Pellentesque ipsum nisi, elementum et ultrices vitae, fermentum et sem. Sed eget leo ac ligula suscipit tristique. Praesent ullamcorper consectetur dolor id cursus. Quisque interdum eros metus, eget pharetra felis eleifend ut. Nullam rhoncus varius tristique. Phasellus vel nibh vitae ipsum vulputate facilisis.

Will Shiela tell the naked Truth?

In an exclusive interview, Shiela Smith opens up to us about her recent struggles for the first time with the online criticism, her new marriage and the new claims against Harry Weinstein.

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Praesent cursus, felis ac gravida mollis, magna risus mattis diam, in sodales eros lectus ac purus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Suspendisse mollis gravida felis, at consequat est laoreet vel. Cras placerat quam nulla, at porttitor purus varius nec. Suspendisse dictum mi nibh, eget rhoncus lectus ultricies ultricies. Nulla vel hendrerit lacus, vulputate dapibus tellus.

In ac ante mi. Donec sed enim convallis, suscipit ante at, convallis nunc. Donec gravida iaculis libero.

Sed hendrerit nec arcu id lobortis.

Sed rutrum augue id erat varius, eu

scelerisque lectus mollis. Fusce nec nunc tincidunt, elementum quam eu, consectetur urna. Duis ultrices metus non massa egestas tempor.

Sed at mattis diam, bibendum iaculis metus. Donec eu sollicitudin diam.

Integer felis diam, consequat eget dictum in, mattis a urna. In sed finibus nunc, sit amet blandit ante.

Fusce ullamcorper sed tortor ac pharetra. Quisque faucibus dapibus nibh, sed hendrerit ligula auctor sed.

Nullam efficitur metus vitae turpis interdum, id ullamcorper mi suscipit.

Nam at lectus leo. Vestibulum tristique quam a elit elementum, ac porta arcu elementum. Donec eget risus pellentesque, efficitur justo sit amet, hendrerit ipsum. Mauris eu finibus eros. Etiam porttitor diam id ex egestas, eget volutpat dolor ullamcorper. Nam massa dolor, rutrum vel ultrices nec, ornare quis sapien.

Vestibulum nec mauris eget quam dictum sodales ac eget justo. Cras eu

metus quis felis lobortis viverra sed quis felis. Aenean sit amet mi ligula.

Donec nec sem eget felis pellentesque tempor. Pellentesque ipsum nisi, elementum et ultrices vitae, fermentum et sem. Sed eget leo ac ligula suscipit tristique. Praesent ullamcorper consectetur dolor id cursus. Quisque interdum eros metus, eget pharetra felis eleifend ut. Nullam rhoncus varius tristique. Phasellus vel nibh vitae ipsum vulputate facilisis.

Why does each combination work?

Combination 1 -Engebrechtre, Althea and Adobe Casion Pro The Engebrechtre font is bold in nature with more emphasised capitals. It grabs the attention of the audience and the San Serif font choice compliments the Althea font. This is because the contrast between weights creates a hierarchy that the eye follows in terms of what to read first. Althea has a slight script nature to it as a Serif font. Italicised lettering didn’t work well with Engebrechtre however, it needed the soft curves in order to often the harsher lines. Casion Pro doesn’t have the same kind of height as the other two fonts, which suits its purpose as a body text. If all fonts were elongated, then the eye would have been strectehd too far over the page so this font works well for grounding the other donts.

Combination 2 - Bodoni 72 Oldstyle Bold, Bodoni 72 Oldstyle Book Italic and Baskerville.

Although the San Serif font worked well as a title font, I did want to try a Serif font. This one has the bold nature that was required and the tails on the letters are thin so the Serif nature isn’t too dominant, the bold typeface is the primary focus.

As I noticed in the Vogue magazine, and as then highlighted by my information pack, it is common to use similar fonts, well the same font family for headings and sub-headings but changing the styles.

Here this worked, using the lighter italic option contrasted yet compliments the main font. This creates a strong hierarchhy and if the fonts were the other way around, the bold font would be too much and a lighter font wouldn’t grab the attention of the audience in the same way. Baskerville has the curved lettering that is shared by the other fonts meaning there isn’t a large quantity of harsh lines to contrast the other fonts. However, the capital letters do have some autorit and add interest to the body text as well instead of being plain and boring to read.

Combination 3 - Bodoni 72 Oldstyle Bold with 72% slant, Bodoni 72 SmallCaps Book and Adobe Casion Pro. Although combination 2 does work, I thought there wasn’t something quite right about it so I used the same font family for the heading and sub-heading before coming up with an alternative combination.

This one is a little more interesting and there are harsher lines features by using the Small Caps font.

However, by changing the body text font back to Adobe Casion Pro, there are some softer lines compared to Baskerville which helps to both emphasise and soften the other two font choices.

Maybe the best combination out of all of them would be to have combination 2 but with the Adobe Casion Pro font.

Is the XBoxTEN really the best yet?

We asked some avid gamers to get there opinion on the new console and whether it really is worth the ÂŁ800 that customers are now being asked to pay.

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Maecenas faucibus nibh vel turpis scelerisque, porttitor egestas nisi lacinia. Praesent elementum iaculis sapien. In semper in massa sit amet placerat. Quisque venenatis lobortis urna, sit amet vehicula massa ornare id. Sed dapibus pretium nibh et rhoncus. Sed blandit quam vel nisi convallis bibendum. Donec pellentesque eleifend nisl at lacinia. Morbi ullamcorper commodo est, vel tempus purus. Aenean cursus, felis et cursus cursus, mi ligula aliquet orci, a varius velit purus et eros.

Morbi suscipit feugiat tellus.

N u l l a m luctus felis ut convallis pharetra. Cras finibus, purus eu suscipit fermentum, eros metus interdum justo, sit amet ornare risus neque a

lectus. Maecenas porta in nunc non ultricies. Praesent condimentum luctus risus, at vestibulum purus finibus nec.

In sagittis orci id felis suscipit pretium. Fusce eget lacus eu magna commodo venenatis ut nec erat. Duis ac commodo est, sit amet ultrices nisl.

Suspendisse id nulla gravida, rhoncus velit sed, tempus mauris. Morbi cursus felis leo, ut consectetur nulla facilisis sodales. Suspendisse felis metus, dignissim quis fringilla ac, blandit at massa.

Nullam vel risus porta, congue risus id, dignissim felis. Nulla eleifend vestibulum scelerisque.

Nam et blandit quam. Sed vestibulum pretium cursus.

Etiam sit amet velit nec augue placerat suscipit at ut felis.

Ut sit amet ligula erat. Nullam consequat vehicula ullamcorper.

M a e c e n a s

rhoncus volutpat ipsum, quis convallis enim gravida rutrum.

Curabitur est tortor, bibendum faucibus scelerisque quis, maximus eu risus. Curabitur ultrices lorem non tristique vulputate. Sed bibendum tincidunt magna et hendrerit.

Nulla et tincidunt lectus. Praesent vehicula eu nulla ac feugiat. Duis velit tellus, convallis sit amet semper ac, tincidunt vel risus.

Ut in mi non nunc imperdiet eleifend. Nulla dignissim erat nisi, vulputate sagittis mi dignissim vitae. Etiam ac massa quis enim dignissim porttitor. Donec dignissim purus id accumsan pulvinar.

Maecenas dui nisi, vulputate vitae mauris pellentesque, molestie commodo quam.

Mauris semper neque ac orci finibus ullamcorper. Morbi ac iaculis tellus, quis volutpat

Is the XBoxTEN really the best yet?

We asked some avid gamers to get there opinion on the new console and whether it really is worth the ÂŁ800 that customers are now being asked to pay.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Maecenas faucibus nibh vel turpis scelerisque, porttitor egestas nisi lacinia. Praesent elementum iaculis sapien. In semper in massa sit amet placerat. Quisque venenatis lobortis urna, sit amet vehicula massa ornare id. Sed dapibus pretium nibh et rhoncus. Sed blandit quam vel nisi convallis bibendum. Donec pellentesque eleifend nisl at lacinia. Morbi ullamcorper commodo est, vel tempus purus. Aenean cursus, felis et cursus cursus, mi ligula aliquet orci, a varius velit purus et eros.

Morbi suscipit feugiat tellus.

N u l l a m luctus felis ut convallis pharetra. Cras finibus, purus eu suscipit fermentum, eros metus interdum justo, sit amet ornare risus neque a

lectus. Maecenas porta in nunc non ultricies. Praesent condimentum luctus risus, at vestibulum purus finibus nec.

In sagittis orci id felis suscipit pretium. Fusce eget lacus eu magna commodo venenatis ut nec erat. Duis ac commodo est, sit amet ultrices nisl.

Suspendisse id nulla gravida, rhoncus velit sed, tempus mauris. Morbi cursus felis leo, ut consectetur nulla facilisis sodales. Suspendisse felis metus, dignissim quis fringilla ac, blandit at massa.

Nullam vel risus porta, congue risus id, dignissim felis. Nulla eleifend vestibulum scelerisque.

Nam et blandit quam. Sed vestibulum pretium cursus.

Etiam sit amet velit nec augue placerat suscipit at ut felis.

Ut sit amet ligula erat. Nullam consequat vehicula ullamcorper.

M a e c e n a s

rhoncus volutpat ipsum, quis convallis enim gravida rutrum.

Curabitur est tortor, bibendum faucibus scelerisque quis, maximus eu risus. Curabitur ultrices lorem non tristique vulputate. Sed bibendum tincidunt magna et hendrerit.

Nulla et tincidunt lectus. Praesent vehicula eu nulla ac feugiat. Duis velit tellus, convallis sit amet semper ac, tincidunt vel risus.

Ut in mi non nunc imperdiet eleifend. Nulla dignissim erat nisi, vulputate sagittis mi dignissim vitae. Etiam ac massa quis enim dignissim porttitor. Donec dignissim purus id accumsan pulvinar.

Maecenas dui nisi, vulputate vitae mauris pellentesque, molestie commodo quam.

Mauris semper neque ac orci finibus ullamcorper. Morbi ac iaculis tellus, quis volutpat

Is the XBoxTEN really the best yet?

We asked some avid gamers to get there opinion on the new console and whether it really is worth the ÂŁ800 that customers are now being asked to pay.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Maecenas faucibus nibh vel turpis scelerisque, porttitor egestas nisi lacinia. Praesent elementum iaculis sapien. In semper in massa sit amet placerat. Quisque venenatis lobortis urna, sit amet vehicula massa ornare id. Sed dapibus pretium nibh et rhoncus. Sed blandit quam vel nisi convallis bibendum. Donec pellentesque eleifend nisl at lacinia. Morbi ullamcorper commodo est, vel tempus purus. Aenean cursus, felis et cursus cursus, mi ligula aliquet orci, a varius velit purus et eros.

Morbi suscipit feugiat tellus.

N u l l a m luctus felis ut convallis pharetra. Cras finibus, purus eu suscipit fermentum, eros metus interdum justo, sit amet ornare risus neque a lectus. Maecenas porta in

nunc non ultricies. Praesent condimentum luctus risus, at vestibulum purus finibus nec.

In sagittis orci id felis suscipit pretium. Fusce eget lacus eu magna commodo venenatis ut nec erat. Duis ac commodo est, sit amet ultrices nisl.

Suspendisse id nulla gravida, rhoncus velit sed, tempus mauris. Morbi cursus felis leo, ut consectetur nulla facilisis sodales. Suspendisse felis metus, dignissim quis fringilla ac, blandit at massa.

Nullam vel risus porta, congue risus id, dignissim felis. Nulla eleifend vestibulum scelerisque.

Nam et blandit quam. Sed vestibulum pretium cursus.

Etiam sit amet velit nec augue placerat suscipit at ut felis.

Ut sit amet ligula erat. Nullam consequat vehicula ullamcorper.

M a e c e n a s rhoncus volutpat ipsum, quis convallis enim gravida rutrum.

Curabitur est tortor, bibendum faucibus scelerisque quis, maximus eu risus. Curabitur ultrices lorem non tristique vulputate. Sed bibendum tincidunt magna et hendrerit.

Nulla et tincidunt lectus. Praesent vehicula eu nulla ac feugiat. Duis velit tellus, convallis sit amet semper ac, tincidunt vel risus.

Ut in mi non nunc imperdiet eleifend. Nulla dignissim erat nisi, vulputate sagittis mi dignissim vitae. Etiam ac massa quis enim dignissim porttitor. Donec dignissim purus id accumsan pulvinar.

Maecenas dui nisi, vulputate vitae mauris pellentesque, molestie commodo quam.

Mauris semper neque ac orci finibus ullamcorper. Morbi ac iaculis tellus, quis volutpat urna. Aenean placerat augue eu dapibus tincidunt. Maecenas ipsum diam, convallis id sagittis

Why does each combination work?

Combination 1 - Azonix 32pt, The Bellovia Sans 18pt, Apple Symbols 12pt It is common in computer magazines to use a very strong Sans Serif font. I don’t want to make the stereotype but the audience don’t want to see all the frills of a script font or maybe even some Serif fonts. Therefore, it is important to find a slightly more interesting Sans Serif font to use that will create some different layers to each font. I had wanted to avoid using two capitalised fonts next to each other, however, the heights and weights of Azonix and the Bellovia Sans work really well together. The strong but slightly squashed nature of the heading font is complimented by the then light and elongated nature of the Bellovia Sans. Alongside this, Apple Symbols seemed like a good middle choice of font. Looking at it now, the font is ever so slightly heavier than that of the Bellovia Sans and in some cases it wouldn’t work, however, here is still works as the middle font establishes itself as a sub-heading in others ways which doesn’t ruin the visual hierarchy that is created in order to show the reader what order the text needs to be read in.

Combination 2 - Baron Neue 40pt, Baron Neue Italic 17pt, Apple Symbols 12pt This combination starts to focus on using the same font family throughout an article as this was something that the information pack said was often a good thing to focus on within an article as it allows for each element to flow. Overall the heading font works really well but there are a couple of letters, especially the I that I would have liked to change. This is more of a personal choice though as otherwise the font fits really well with the purpose. Using the same font family for the sub-headings, just changing it so that the font is italicised, works well for consistency but there is no longer the contrast in terms of weight, and both fonts are again capitalised. Although this goes against everything that I said worked for combination 1, where the contrasts in height and weight make it a successful combination, the body text of Apple Symbols now sits more clearly within the visual hierarchy as the weight is clearly the least heavy out of them all, something that would typically be characterised for a body text. This is what makes it work well, there is the flow between each typeface, it doesn’t have to use 3 different fonts which can get confusing for the eye, and a visual hierarchy has been established through this.

Combination 3 - Built Titling SemiBold 47pt, Built Titling Italic 20pt, Apple Symbols 12pt Although I knew the previous combination worked, I wanted to find something that would give more contrast in terms of the weight of the heading and sub-heading. The Built Titling font gave me this opportunity as the font is still clearly the same however, it isn’t so closely linked on this occasion. Once againg the Apple Symbols font softens the weight and height of this combination which ground the work within a better scenario. These typefaces work to my advantage in terms of what I have seen in other computer magazines as they are bold, to the point, and don’t have to many serifs and tails that would just

THREE WISHES

By Liane Moriarty Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas faucibus nibh vel turpis scelerisque, porttitor egestas nisi lacinia.

Praesent elementum iaculis sapien. In semper in massa sit amet placerat.

Quisque venenatis lobortis urna, sit amet vehicula massa ornare id.

Sed dapibus pretium nibh et rhoncus. Sed blandit quam vel nisi convallis bibendum.

Donec pellentesque eleifend nisl at lacinia. Morbi ullamcorper commodo est, vel tempus purus.

Aenean cursus, felis et cursus cursus, mi ligula aliquet orci, a varius velit purus et eros. Morbi suscipit feugiat tellus.

Nullam luctus felis ut convallis pharetra. Cras finibus, purus eu suscipit fermentum, eros metus interdum justo, sit amet

ornare risus neque a lectus. Maecenas porta in nunc non ultricies.

Praesent condimentum luctus risus, at vestibulum purus finibus nec. In sagittis orci id felis suscipit pretium. Fusce eget lacus eu magna commodo venenatis ut nec erat.

Duis ac commodo est, sit amet ultrices nisl.

amet ligula erat. Nullam consequat vehicula ullamcorper. Maecenas rhoncus volutpat ipsum, quis convallis enim gravida rutrum. Curabitur est tortor, bibendum faucibus scelerisque quis, maximus eu risus.

Curabitur ultrices lorem non tristique vulputate.

Sed bibendum tincidunt magna et hendrerit.

Suspendisse id nulla Nulla et tincidunt lectus. gravida, rhoncus velit sed, tempus mauris. Praesent vehicula eu Morbi cursus felis leo, ut nulla ac feugiat. Duis consectetur nulla facilisis velit tellus, convallis sodales.

Suspendisse sit amet semper ac, felis metus, dignissim tincidunt vel risus. Ut in quis fringilla ac, blandit mi non nunc imperdiet at massa. Nullam vel eleifend. Nulla dignissim risus porta, congue erat nisi, vulputate sagittis risus id, dignissim mi dignissim vitae. felis.

Nulla eleifend Etiam ac massa quis vestibulum scelerisque. enim dignissim porttitor.

Nam et blandit quam. Donec dignissim purus Sed vestibulum pretium id accumsan pulvinar. cursus. Etiam sit amet Maecenas dui nisi, velit nec augue placerat vulputate vitae mauris suscipit at ut felis. Ut sit pellentesque, molestie

commodo quam. Mauris semper neque ac orci finibus ullamcorper.

Morbi ac iaculis tellus, quis volutpat urna.

Aenean placerat augue eu dapibus tincidunt.

Maecenas ipsum diam, convallis id sagittis sed, blandit in arcu. Morbi a tortor vitae ex tincidunt malesuada. Suspendisse ac consequat arcu. Cras porttitor vehicula turpis, posuere varius lacus.

Praesent ac aliquet ipsum.

Sed pretium cursus eros, id eleifend lacus lobortis nec.

Aenean congue felis orci, quis consequat leo viverra eu. Fusce in augue eu dolor tincidunt vulputate et imperdiet nulla. Sed euismod a arcu sed tempor. Phasellus eu finibus elit, ac placerat purus. Curabitur et justo et neque venenatis bibendum. Proin tristique

THREE WISHES

By Liane Moriarty Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas faucibus nibh vel turpis scelerisque, porttitor egestas nisi lacinia.

Praesent elementum iaculis sapien.

In semper in massa sit amet placerat. Quisque venenatis lobortis urna, sit amet vehicula massa ornare id. Sed dapibus pretium nibh et rhoncus. Sed blandit quam vel nisi convallis bibendum.

Donec pellentesque eleifend nisl at lacinia. Morbi ullamcorper commodo est, vel tempus purus.

Aenean cursus, felis et cursus cursus, mi ligula aliquet orci, a varius velit purus et eros. Morbi suscipit feugiat tellus.

Nullam luctus felis ut convallis pharetra.

Cras finibus, purus eu suscipit fermentum, eros

metus interdum justo, sit amet ornare risus neque a lectus. Maecenas porta in nunc non ultricies.

Praesent condimentum luctus risus, at vestibulum purus finibus nec. In sagittis orci id felis suscipit pretium. Fusce eget lacus eu magna commodo venenatis ut nec erat.

Duis ac commodo est, sit amet ultrices nisl.

velit nec augue placerat suscipit at ut felis. Ut sit amet ligula erat.

Nullam consequat vehicula ullamcorper.

Maecenas rhoncus volutpat ipsum, quis convallis enim gravida rutrum.

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Curabitur ultrices lorem non tristique vulputate.

Sed bibendum tincidunt Suspendisse id nulla magna et hendrerit. gravida, rhoncus velit Nulla et tincidunt lectus. sed, tempus mauris.

Morbi cursus felis leo, ut Praesent vehicula eu consectetur nulla facilisis nulla ac feugiat. Duis sodales.

Suspendisse velit tellus, convallis sit felis metus, dignissim amet semper ac, tincidunt quis fringilla ac, blandit vel risus. Ut in mi non at massa. Nullam vel nunc imperdiet eleifend. risus porta, congue Nulla dignissim erat risus id, dignissim nisi, vulputate sagittis felis. Nulla eleifend mi dignissim vitae. vestibulum scelerisque. Etiam ac massa quis Nam et blandit quam. enim dignissim porttitor.

Sed vestibulum pretium Donec dignissim purus cursus. Etiam sit amet id accumsan pulvinar.

Maecenas dui nisi, vulputate vitae mauris pellentesque, molestie commodo quam. Mauris semper neque ac orci finibus ullamcorper.

Morbi ac iaculis tellus, quis volutpat urna.

Aenean placerat augue eu dapibus tincidunt.

Maecenas ipsum diam, convallis id sagittis sed, blandit in arcu. Morbi a tortor vitae ex tincidunt malesuada. Suspendisse ac consequat arcu. Cras porttitor vehicula turpis, posuere varius lacus.

Praesent ac aliquet ipsum. Sed pretium cursus eros, id eleifend lacus lobortis nec.

Aenean congue felis orci, quis consequat leo viverra eu. Fusce in augue eu dolor tincidunt vulputate et imperdiet nulla. Sed euismod a arcu sed tempor. Phasellus eu finibus elit, ac placerat

THREE WISHES

By Liane Moriarty Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas faucibus nibh vel turpis scelerisque, porttitor egestas nisi lacinia.

Praesent elementum iaculis sapien. In semper in massa sit amet placerat. Quisque venenatis lobortis urna, sit amet vehicula massa ornare id. Sed dapibus pretium nibh et rhoncus.

Sed blandit quam vel nisi convallis bibendum. Donec pellentesque eleifend nisl at lacinia. Morbi ullamcorper commodo est, vel tempus purus. Aenean cursus, felis et cursus cursus, mi ligula aliquet orci, a varius velit purus et eros. Morbi suscipit feugiat tellus.

Nullam luctus felis ut convallis pharetra. Cras finibus, purus eu suscipit fermentum, eros metus interdum justo, sit amet ornare risus neque a lectus.

Maecenas porta in nunc

non ultricies. Praesent condimentum luctus risus, at vestibulum purus finibus nec. In sagittis orci id felis suscipit pretium.

Fusce eget lacus eu magna commodo venenatis ut nec erat. Duis ac commodo est, sit amet ultrices nisl.

Suspendisse id nulla gravida, rhoncus velit sed, tempus mauris.

Morbi cursus felis leo, ut consectetur nulla facilisis sodales. Suspendisse felis metus, dignissim quis fringilla ac, blandit at massa. Nullam vel risus porta, congue risus id, dignissim felis. Nulla eleifend vestibulum scelerisque. Nam et blandit quam. Sed vestibulum pretium cursus. Etiam sit amet velit nec augue placerat suscipit at ut felis.

Ut sit amet ligula erat.

Nullam consequat vehicula ullamcorper.

Maecenas rhoncus volutpat ipsum,

quis convallis enim gravida rutrum. Curabitur est tortor, bibendum faucibus scelerisque quis, maximus eu risus.

Curabitur ultrices lorem non tristique vulputate.

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Why does each combination work?

Combination 1 - Nueva Standard Bold Condensed 47pt, Nueva Standard Condensed Italic 30pt, Optima regular 12pt.

The Serif nature of Nueva Standard establishes itself in a position of authority over the body text. This isn’t to say that a Serif font has authority over a Sans Serif, there are a lot of other factors that influence this appearance.

This is mainly due to the bold font, combined with italics, and the size comparison.

My initial thought with a book review was to use the font that is used on the book however, in a weekend magazine, you want each section of the magazine to have a style that not only links to the rest of that issue but other issues so changing the font each week will not establish this.

The lightness in terms of weight o the sub-heading font works really well as an intermedium between the 2 fonts. 1 and 2 share the same font and then 2 and 3 share a similar weight. This is what makes the combination work so well as the fonts all link, don’t have obvious juxtapositions and create a strong visual hierarchy through the slight differences that do appear.

Combination 2 - Bodoni 72 Bold 40pt, Bodoni 72 Book 30pt and Palatino regular 12pt This combination is a little similar to the first option. However, the small differences do create a slightly different impression. Firstly, the main header font doesn’t have such height whereas, the sub-heading font does have this height. Having the Bodoni 72 book font as a regular style (not bold/italics/only capitals) does mean that this height issues a strong authority. In some ways this contradicts the main font however, personally I think it works well. The weight establishes a visual hierarchy that highlights that the text should be read first. The height of the sub-heading font establishes it second in the visual hierarchy but it also emphasises that it is an important piece of information to read, after all you do need to know the author’s name. If the 2 fonts weree too close, then the information wouldn’t be able to differentiate itself. The final font is a perfect combination of the two. It sits in between the two varying heights which is where it was important to establish this visual hierarchy so that the body text wasn’t read second (after the sub-heading). Interestingly, all 3 fonts are a Serif. I will be the first to admit that this wasn’t a conscius choice. However, it does keep the flow going scross all 3 fonts which is why this combination is successful.

Combination 3 - Gobold thin light 47pt, Gobolg thin light italic 30pt and Chaparral Pro 12pt With the Gobold font, it is really important to get the size comparisons right. Although this is important for every font, the Gobold font gets bolder as the font gets bigger so doing this was something that I really needed to consider with this process. The height helps to assert the authority a title needs without using a traditional bold typeface. And then using a regular typeface without the same kind of height helps to ground this combination, which is why it works.

The San Serif nature of Gobold also makes it work better. Although a Serif combination works on the others, there is something about the Gobold font that works for this purpose. Maybe it is because I have seen OK! magazine use a more intriguing San Serif font so Gobold also seemed to fit this theme. Although I think their font is too squashed compared to the body text which is why I subconsciously, I picked one with more height.

The Brief: Design the font for use on the cover of a magazine called type and write a short article for the magazine using a range of typefaces, with typographic illustrations, drawing on all that you have learned in this section. The article should include sections on: • what makes a typeface interesting • how a typeface is constructed • question marks.

Do a mock up of the magazine cover to show where and how your title font will appear along with other cover elements.

Produce a magazine article that is attractive and interesting enough for someone to want to pick it up to read, and which shows off what that you have learnt so far about typography. Add illustrations, photographs and colours as you want.

Responses:

What have I learnt from this assignment?

This assignment really helped to enforce what I have learnt about typography. When I now say typography, I am not just meaning the fonts that I select, but also considering the layouts and the way in which the text is displayed in terms of typesetting, font sizes and heights, as well as the columns and indentation of text within this.

I would like to think that I was quite comfortable experimenting with fonts before this assignment, however, sometimes I struggled to pick out exactly what I was trying to achieve with a certain typeface or why something wasn’t working. Now, after looking at typography and the anatomy of fonts a lot closer, I am able to understand why certain fonts achieve the desired look more than others. This isn’t to say that I have learnt everything that there is to know, but I am starting to gain a better understanding of how typography works.

Before this part of the module, I often over looked the purpose of typography. I hate to admit but I thought that it was more about it looking good with the rest of the design. However, after completing these exercises and the assignment, it is clear that typography plays a much bigger part. The font itself has a purpose and it needs to fit in with the purpose and target audience of the brief. Slowly, I am starting to realise this and how the small changes and combinations made between different fonts can help fulfil the brief more successfully.

Pairing fonts was something that I always just did through trial and error. Through the exercises, I have been able to do it with more purpose and focus so that I can establish combinations that work, whether this be by using the same font family or different typefaces.

Designing things from scratch was definitely something that I thought I would struggle with, however, by using methods outlined in a previous part of the module, I was able to establish some ideas through the drawing of thumbnails and researching other publications. It was interesting to see how I look at the same covers that I have looked at previously but noticing how I now noticed different elements because my personal focus had shifted.

Did I develop the skills I wanted?

I did, it isn’t just about developing skills but strengthening my knowledge around something as simple but effective as typography. I was able to develop my understanding of how fonts are constructed, both as individual letters but also as a whole typeface and the effect the font choice can have on the reading of a block of text; why we have preconceptions of some fonts over others in terms of some maybe looking more expensive that others; how font combinations can work within a space and what other factors influence the choices of font, for example, colours, column structure, page size; and finally I was able to develop my layout design skills.

I always play around with how something should be structured, I would like to say I have quite a strong curatorial eye in terms of photography, however, in this final assignment being able to design a magazine spread tested me in a new way. I enjoyed the fact that it didn’t work and trying to find a solution. Taking inspiration from other magazine pages really helped me with this, especially as I picked magazines that had less stereotypical layouts and they too wanted to push the boundaries, like I enjoy doing. But this time pushing the boundaries is done within the guidelines, it is still clear to understand and it is about making the text more readable. In order to develop this further, I think I need to begin to understand the grid structure more. This is something that came up during a small article I was reading for a different part of this module and I am now realising the importance that it will play within designs like these for creating work with strong senses of hierarchy.

What I have found over this module though is that I am beginning to understand that hierarchy isn’t just about what is dominant, it is about using the visual language to guide the eye around the frame and each component is a tool used to do this. Images, text and colour are just some of the ways that hierarchy can be changed and as each part develops, I am designing work that understands this more. I don’t think I am quite there yet though, there are some areas that I need to develop further in order to fully understand the process that I am undertaking. If I can find some additional reading to add this development before the final part of the module, I think I will notice a strong difference in the way I engage with visual language.