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Everyone will want to be
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You.
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CONTENTS
PHINEAS TAYLOR BARNUM 16 / about the man 20 / historical timeline 24 / looking forward
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THE NEW
THE NEW
WHAT
BARNUM
DESIGN
WE DO
32 / our new business 34 / our new goals 36 / target audience
44 / new logo 52 / typography & color 56 / graphic styles
64 / brand trajectory 66 / services overview 68 / detailed services
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PART
015
Phineas Taylor BARNUM
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P.T. BARNUM WAS THE Shakespeare of advertising.
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Once upon a New York street a man bellowed out from atop an upside-down milk crate. He couldn’t have been much older than twenty-five, with the glint of youth in his dark eyes, yet his voice carried with the authority and assuredness of a powerful leader. This man was Phineas Taylor Barnum, and already he was becoming a household name in New York City as an expert showman, sly businessman, and natural entertainer. P.T. Barnum was nothing if not a promoter. He possessed the ability to exaggerate the truth for the sake of entertaining a crowd. He was infamous for his moral flexibility, often promoting hoaxes that were nothing more than common trinkets as though they were as rare and valuable as solid gold. His very first entrepreneurial endeavor was the purchase of one museum which Barnum renamed Barnum’s Grand Scientific and Musical Theatre. He then quickly
attracted throngs of crowds with promises of greatness. His museum-show hybrid boasted authentic mermaid specimens, the greatest performing midgets the world had ever seen, and many kinds of ferocious man-eating animals. Barnum’s American Museum was so popular that people would spend the entire day there. This would have cut into profits, as the museum would be too full to squeeze another person in. In classic Barnum style, Phineas put up signs that said “This Way to the Egress.” Many customers followed the signs, not realizing that Egress was a fancy word for ‘exit.’ They kept on looking for this strange new attraction, the ‘egress.’ Many patrons followed the signs right out the door. Once they had exited the building, the door would lock behind them, and if they wanted to get back in, they had to pay another admission charge. Barnum was a crafty promoter.
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“ THE MAN will ultimately take his stand in the social rank among pickpockets, swindlers and black-legs.”
Blackwood’s Edinburgh Magazine, 1855
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“ I Consider him the greatest genius that conducted a promotional enterprise EVER in this country.�
Robert Edmond Sherwood, 1926
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The Historical Progression of Barnum:
THE GOLDEN ERA of Barnum
1810
1835
1842
1850
1853
1871
Phineas Taylor Barnum was born in small Bethel, Connecticut. As the son of a store and innkeeper, Barnum had to quickly learn the art of making a sale while working in his father’s businesses.
Barnum sold his family store and moved to New York City where he began his career as a showman by opening his very first live museum and full act: Barnum’s Grand Scientific and Musical Theatre.
Barnum introduces the first major hoax at his museum, the Feejee Mermaid, which he created by attaching the skull of a monkey to a mummified fish tail. He would later recruit acts including an obese child to pose as a “baby giant.” Barnum once explained it: “I don’t believe in duping the public, but I believe in first attracting and then pleasing them.”
Barnum discovered his first major singing act, the one Swedish Nightingale Jenny Lind, while traveling Europe. Thanks to Barnum’s savvy eye for talent and skill for promotion, Lind’s tour of America was a soaring success.
Barnum used his masterful skills of promotion to revive the then struggling theatre culture in the United States, create America’s first aquarium, run the first successful large-scale lottery, and oversee countless popular beauty contests including the ever-popular fattest baby competition.
At the age of 61, after forty years of experience in the promotion industry, Barnum shifted to the circus business and opened P.T. Barnum’s Traveling World’s Fair, Great Roman Hippodrome and Greatest Show on Earth.
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1880
1881
Barnum published his third book, The Art of Getting Money, in which he outlined his exceedingly successful methods of entertainment promotion and monetization.
Joining forces with wealthy businessman James Bailey, Barnum & Bailey’s Circus extended to three full rings of action and began traveling the rails to perform in cities all across the country. It included breakthrough acts like the very first elephant to be seen in America, named Jumbo.
He explained that, “It is necessary always to put on the appearance of business in order that the reality should follow... Persons catering for the public amusement must dash ahead and damn the expense.”
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The Historical Progression of Barnum:
THE DOWNFALL
1891
1891
1907
1919
1956
1960
Barnum died in his sleep at home on April 7, 1891 and was buried in Mountain Grove Cemetery, Bridgeport, Connecticut, a cemetery he designed. Weeks before his death, Barnum gave the Evening Sun permission to print his own self-written obituary— even in his passing he wished to make sure the event was promoted in the correct way.
Upon his death, Barnum was hailed as an icon of American spirit and ingenuity, and was perhaps the most famous man in the world at that time.
Upon his passing, Barnum’s circus spectacular was sold to John Ringling (pictured above) and the up and coming Ringling Brothers Circus, but the two acts continued to tour separately under their original names and management.
Due to harsh wartime conditions that included labor shortages and rail travel problems, the two circuses were merged to form the Ringling Brothers and Barnum and Bailey’s Circus: The Greatest Show on Earth. Their first performance took place in Madison Square Garden in New York City.
Times, and the public’s taste, were changing, and the circus had problems keeping pace. On July 16, 1956, the financially troubled Ringling Bros. and Barnum & Bailey gave its last performance under the big top. LIFE magazine wrote that, “a magical era had passed forever.”
In the decades to come, many attempts are made to capture the spirit of Barnum’s original circus and regain the amazement of audiences across the nation. Some tickets were sold, and acts were watched, but the wonder and magic of the original Phineas Taylor Barnum seems to have wained.
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The Historical Progression of Barnum:
LOOKING FORWARD
2000
2016
2020
2021
Life magazine declared P.T. Barnum one of the 100 most important people of the millennium. They dubbed him “the patron saint of promoters.�
The celebrity biographer Walter Isaacson publishes Barnum: The Patron Saint of Promoters, which will rapidly become a bestseller and revitalizes the spirit of the one Phineas Taylor Barnum.
As modern interconnectivity increases, social media blossoms, and social currency becomes evermore vital, it’s not just celebrities who have to manage their images, but anyone trying to succeed in the modern world.
Leveraging the formidable entrepreneurial spirit and relentless pursuit of fame, popularity, and success of P.T. Barnum himself, Barnum revives itself as the premier image architects of the modern age.
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THE DAYS OF CHEAP PARLOR TRICKS ARE OVER,
A new Barnum is upon us.
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PART
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THE NEW BARNUM
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Celebrities build entire empires on their reputations alone. Why shouldn’t you? At Barnum we always embrace the spirit of promotion and entrepreneurship which Phineas Taylor Barnum himself brought into style. Barnum leverages the latest and greatest promotional avenues to make sure that our clients personas are as gleaming fresh, irresistibly unforgettable, and as polished to a shine as they possible can be. Our clients may not yet realize it, but they are a brand. A brand that must be appear to be fresh, reliable, cutting edge, innovative, and classy. Getting other people to buy into their brand is the key to their success, be it in social circles or career advancement. Through Barnum’s unparalleled method, we offer the means of perfecting both their inner selves and this outward appearance, so that our clients can become irresistibly compelling, amazingly powerful and endlessly sought after.
WE KNOW your REPUTATION IS YOUR MOST VALUABLE ASSET.
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BARNUM WAS fun and games
simple
family friendly
predictable
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barnum is all grown up
unexpected
mature
innovative
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Our clients NEED TO BE the best, WE can MAKE THAT HAPPEN.
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01 05 Target Audience Profiles First Archetype: Nadia
NADIA wants to be on top.
In college, Nadia was always the girl on top: rocking the latest fashions, excelling in her fashion merchandising classes, the life of every party she hosted, and scoring internships with the hottest fashion labels. Everyone wanted to be her. But upon graduation, her friends all landed high-level jobs and moved to big cities while Nadia was left behind. She is positive she deserves to be at the top of the fashion business, but Nadia
managed to get stuck in a menial secretary position where her skills are constantly underutilized. Nadia knows she is bound for a high-powered career as an influential trendsetter, and she is willing to do anything to get there. Nadia desperately needs to turn her mediocre life around and claw her way up the corporate ladder so she can finally be rich, successful and happy. She just needs a little help to get climbing.
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02 05 Target Audience Profiles Second Archetype: Kendra
KENDRA will do anything it takes to be popular again.
Kendra recently set out from her hometown to try and make a name for herself in New York City. As a southern socialite with an absurdly wealthy father and nothing but time to shop, she was small-town royalty. But, now that she’s in New York this exsorority sister is suddenly a small fish in
a big pond. She has a significant amount of wealth, and is too impatient to slowly climb the social ladder. She wants to break into the aristocratic circles and events to find a high-socitey husband. She just needs to find a way to make herself appear worthy of such a prestigious crowd.
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03 05 Target Audience Profiles Third Archetype: Mikey
MIKEY NEEDS TO TURN HIS COMPANY’S QUESTIONABLE REPUTATION AROUND. Mikey recently became the CEO of his family’s successful oil conglomerate. But, his company has been developing a bad rep due to the publics recently developed concerns about global warming and environmental issues. As the new CEO, Mikey needs to win over a public who he is quickly loosing due to bad press surrounding his
rather questionable environmental practices. If Mikey wants to stay at the head of the park, he’s going to need to rebrand himself entirely in order to distract the public from his business practices and convince them that he is a socially and environmentally concerned citizen of planet earth.
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04 05 Target Audience Profiles Fourth Archetype: Muffy
MUFFY IS quickly BECOMING IRRELEVANT.
Muffy is an aging B-list actress. In her prime she was one of the highest-grossing female television stars, and could land any part that she wanted in the blink of an eye. But in the recent decade, her critically acclaimed career and throngs of adoring fans have
slowly been lost to a younger crowd of celebrity actresses and reality TV starts. Muffy needs to update her approach to stardom and learn the ways of the modern digital media world if she hopes to remain a relevant celebrity.
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05 05 Target Audience Profiles Fifth Archetype: Richard
RICHARD IS A tech genius in need of social fluency.
Richard is an extremely wealthy self-made man. He comes from a computer programming background and graduated top of his class at MIT in only two short years. He began his own programming start-up fresh out of college and quickly ascended the ranks of talented young programmers in Silicon Valley. His company recently went public and Richard became a very wealthy
man. But, when he finally had the time to step away from his computer screen, he realized he completely lacked the social skills to exist in the top-tier society he had worked so hard to become a part of. Richard has endless wealth, but his social awkwardness is preventing him from attending the events, landing the women and finally being one of the elite.
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PART
043
THE NEW DESIGN
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SMOKE + MIRRORS
NEW LOGO / In creating Barnum’s new logo, we wanted to embrace P. T. Barnum’s original vision of being the ultimate promoter. However, we also wanted to update the logo and move beyond the bold circus aesthetic of Barnum & Bailey’s early letterpress printed materials, and towards a look for the modern era. We created the new logo to invoke a sense of mystery and intrigue, as any good image consultant business should do. The aesthetic draws from the concept of smoke and mirrors, for successful promotion reveals the best elements while masking the less desirable. The smoke and mirrors motif also offers a nod to Barnum’s career as a circus promoter, therefore maintaining a solid connection to Barnum’s rich past.
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LOGO ANATOMY
Top Right: Our bespoke logo was precisely crafted using a custom grid of equidistant 75 degree lines. This angle was also pulled from the logo design and leveraged as a graphic element to help create a coherent overall Barnum style. Bottom Right: Our logo has a delicate disposition, so it appreciates a little bit of space to breathe between itself and any other text or imagery. As such, its necessary to leave at least the distance equivalent to the height of the logo (referred to as ‘x’ in diagram) along both the top, bottom, left, and right sides of the logo. We recommend leaving it even more room to shine if the layout allows it.
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WE APPRECIATE a little variation
ALPHA VERSION / This standard version of the logo is to be used at all sizes larger than 1.5 inches wide. It can also be reversed out of black, or shades of gray given enough visual contrast. BEAT VERSION / This small version of the logo is to be used at a size of 1.5 inches wide or less. This version is a bit more robust than the more delicate alpha version in order to maintain ease of legibility at smaller sizes. MINIMUM SIZE / The Barnum logo should not be used at sizes smaller than 0.75 inches across, or the integrity of the logomark wil be compromised.
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Alpha Version: larger than 1.5 inches wide
Alpha Version: reversed out of black
Beta Version: 1.5 inches wide or smaller
Minimum Size: 0.75 inches wide
Beta Version: reversed out of black
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WE TREAT OUR LOGO RIGHT
LOGO DON’TS / Our logo gives the first impression of just who we and what we are about as a company. In order to ensure that impression is positive, we must present our logo in the best light. Here are some mistakes to avoid when designing with the Barnum logo.
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BARNUM Do not place the logo on a busy photograph.
Do not add a gradient.
Do not attempt to type out the logo.
Do not change the logo’s orientation.
Do not enclose the logo in a shape.
Do not stretch or warp the logo in any way.
Do not outline the logo.
Do not use the large version of the logo at sizes smaller than 1.5 inches wide.
Do not use the small version of the logo at sizes larger than 1.5 inches wide.
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THIS IS OUR TYPE
TYPOGRAPHY / These are the three typefaces which should be used exclusively in any and all of our Barnum publications.
TYPE SPECIMEN
CHARACTER SET
Background + USAGE
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AB Ab
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IDLEWILD
claimcheck
THIN: a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5
LIGHT: a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5
All high-level type is to be set in Idlewild, a typeface released by Hoefler & Frere-Jones’ in 2006. Idlewild lives somewhere between engineering and design- it is a uniquely industrious typeface, combining space-age optimism with the confidence and composure of a master craftsman. Leveraging the lighter weights, namely the thin for dark type on white backgrounds and the light when reversed out of black, will set the correct tone of authority, innovation, and attention to detail which Barnum maintains across its endeavors.
joanna regular: abcdefghijklmnopqrst uvwxyz01234567890
regular: 012345689
bold: abcdefghijklmnopqrst uvwxyz01234567890
All body text is to be set in Joanna. Joanna is a typeface which plays nicely with our didonesque logo by mirroring its 20th century modernist tendencies: high thick-to-thin contrast and sharp squared serifs. Joanna also provides necessary contrast with the wide geometric nature and uniform stroke weight of Idlewild. Joanna was designed by Eric Gill in 1930 and named after his daughter and described it himself “a book face free from all fancy business.”
All numbers not contained in the body copy are to be set in Claimcheck. Claimcheck, as its name implies, is modeled after the numbers on claim stubs used by dry cleaners, parking garages, and checkrooms the world over. In the days before digital typography, claimchecks and other ephemera were printed by automatic numbering machines, whose rotating cylinders bore equal-width numbers of an unadorned but memorable style, and Claimcheck’s design recalls that frank but colorful vernacular of ephemeral printing.
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BARNUM IS NOT JUST BLACK + WHITE. WE ARE ALSO SHADES OF GRAY.
COLOR OPTIONS / These are the colors which should be used exclusively in any and all of our Barnum publications.
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color swatch
pantone
cmyk
rgb
MIDNIGHT BLACK
PANTONE PROCESS BLACK
C: 0 M: 0 Y: 0 K: 100
R: 255 G: 255 B: 255
STARK WHITE
N/A
C: 0 M: 0 Y: 0 K: 0
R: 100 G: 100 B: 100
NEUTRAL GRAYS
Including: PMS 440 C PMS 416 C PMS 421 C
C: 0 M: 0 Y: 0 K: 0 to 100
R: 150 G: 150 B: 150 Keep all rgb values even to maintain a neutral gray.
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WE WORK THE ANGLES
GRAPHIC ELEMENT / The Barnum logo is built on a diagonal of 75 degrees. This angle is also used as a graphic element throughout the Barnum collateral to break up text and photos. This is done in order to create the subtle illusion of smoke and mirrors which the Barnum logo evokes.
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75 degrees
75 degrees
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BRING ON THE DRAMA
PHOTOGRAPHY STYLE / Drama is never a bad thing, especially when it comes to our photography style. We like images that have a high degree of drama, be it from high-contrast lighting, an extremely shallow depth of field, or due to engaging subject matter. After all, we are in the business of playing up the exciting parts of our clients — to highlight their most advantageous features — so we like when our photography does the same. To the right are a few examples of the quality of images we like to utilize.
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We mean business
BUSINESS SYSTEM / This is the standard system which is to be used for all Barum correspondance, be it internal or client facing. The system includes our buisness cards, envelope, and standard stationary.
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WHAT WE DO
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BRAND TRAJECTORY Barnum is in the business of building personas. We are image architects who carefully craft our clients into the successful and popular people they have always wanted to be. In today’s modern, interconnected world, we have to consider the broad strokes which make up a person if we want to make significant improvements. Everything from the inner being to the outer wardrobe to the social media presence must be considered. 2
INWARD SELF cerebral
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OUTWARD SOCIETY
corporeal
tangible
1: THE INWARD SELF/ The left side of the divide encompasses all of the clients inward self and personal body. The closer to the mirror is the more tangible corporeal division, dealing with issues of the body itself, such as improved physique. On the second tier out, our cerebral division works to perfect the inner thoughts, through techniques such as life coaching.
2: THE MIRROR / This line is the divide between the inward and outward self. It is the edge of the mirror: to the left exists the f lesh and body client, and to the right is their ref lection in society.
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ethereal
3: OUTWARD SOCIETY / The right side of the divide includes the clients outward persona, it is how they are ref lected in society. The tangible division deals with Improvements to the societal appearance, such as better home decor or social circles. Further out in the ethereal division come improvements to the societal persona, such as career advancement and brand empire.
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OLD BRAND SPACE
Phineas Taylor Barnum was an extremely innovative man, always leveraging the latest and greatest in technology and promotional techniques to inspire a cult following and craft his own success. However, much time has passed since the days of yelling off milkcrates and handing out letterpress flyers. The old Barnum occupied a narrow space in the potential persona architecture field, and were are due to expand.
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NEW BRAND SPACE The new brand space which Barnum occupies is a comprehensive take on the entire persona of our clients. No detail is to be spared if our clients wish of transforming themselves into a superior human is to be realized. Because of this, we are aggressively pursuing solutions across the entire personal landscape. The next two pages outline the methods we offer to efficiently realize these total life transformations, which are explored in detail in this section.
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BRAND OFFERINGS As image architects, we take a holistic approach to ensuring that our clients are in the best possible position to succeed in prestigious careers, high-end social circles, and any other personal aspirations they may have. We not only offer a variety of services and products to help polish our clients appearances and personas, but beyond that we provided the environments, events, and experiences in which our clients sterling new personas can grow and thrive.
PROGRAM Level
Services OFFERED + PAGE LOCATIOn
Targeted outcomes
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70/ lifestyle education department
80/ holistic retreats
94/ social ascension + elite entertaining
106/ digital presentation services
98/ artisan home decor
110/ legacy enhancement
74/ robust life adjustment 78/ selective therapeutic assistance
The cerebral programs cater to our client’s inner mentalities. All of these packages are structured towards helping our clients function at the highest of mental levels.
82/ rejuvenation center 86/ apperance enhancement
The corporeal programs are geared towards improving clients physical selves in both personal physique and style capacities.
tangible
102/ career acceleration
The tangible packages provide our clients a helping hand in establishing themselves as stylish, cultured, and well-liked people.
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112/ brand empire
The ethereal programs have more long term aims, focusing on building out the client’s personal legacies and digital selves.
IMAGINE YOURSELF,
ONLY a whole lot BETTER.
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LET US TRANSFORM YOU.
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knowledge and knowhow to take complete charge of their lives. In addition, the education doesn’t stop when they leave the class room, we also offer a supplementary series of books and videos to help keep their skills sharp well into the future.
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When our clients have the unique drive and will power to eliminate the personal bad habits with minimal assistance from our trained professionals, we have a complete series of fully comprehensive educational programming just for them. These professionally run classes will arm them with the
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Lifestyle Education Department Selective Course Offerings
Course Name & Level
Curriculum Summary
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Language Department
Economics Department
Wardrobe Department
Physical Education
LA102
LA303
EC203
WD103
PH101
The Art of the One-Way Argument & Manipulation Basics
Advanced Verbal Embellishment Techniques
The Loopholes of High-Stakes Investing
Introduction to Dressing to Impress
The Basics of Leveraging Body Language
Arguments are never a matter of who is right or who has the facts on their side, rather they’re a dance of two sides. This course will sharpen our client’s tongues so that they may to out-reason anyone who attempts to disagree with them.
Our clients would never tell a lie, but that doesn’t mean that stretching the truth is out of the question. This course will cover the advanced theories of verbal embellishment in real world scenarios.
Banks have made fortunes leveraging the borderline legal techniques which are explored in this course. Clients will learn how best to manipulate their money for maximum returns.
There is an outfit for every occasion, and at Barnum we help educate our clients as to exactly which outfit that is. Topics include head-to-toe power colors and how to properly wear the perfect business suit.
We say a lot with out ever speaking. We want to make sure that our clients are saying all the right things to get what they want. Through extensive hands on research and experimentation, clients learn to channel the power of body language.
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Robust Life Adjustment Barnum’s Intensive Therapy Programs Program Offerings Include: hypnosis packages, experimental psychological drugs, mild shock therapy, intensive therapy sessions, heavy psychiatrics
Often times, more mild traditional therapy avenues fall short in molding our clients into the high-functioning members of society they have always wanted to be That is where Barnum’s Robust Life Adjustment Programs come in. We will help clients by enlisting more intensive efforts to adjust and improve their core beings and mold them into more engaging and desirable human beings. Through time tested avenues including hypnosis, mild shock therapy, and experimental psychological
drug programs our staff of well-trained professionals will work day and night to strip clients of their undesirable personality traits and replace them with superior models. These new higher functioning personalities which will be sure to bring our clients endless amounts of wealth, social status and success. The clients only regret will be wondering why they didn’t take such drastic and effective actions to improve themselves earlier.
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be in control.
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Selective Therapeutic Assistance Barnum’s Mild Therapy Programs Program Offerings Include: life coaching sessions, group therapy, mild counseling
Perfection is an exceedingly difficult goal. Everyone trying to succeed in the modern world has no doubt hit a couple of personality-based speed-bumps on their way to the top. Perhaps they suffer from a tendency to enjoy too many carbs, or have discovered they have an unfortunate inability to find a wealthy husband. Or perhaps they lack the drive to get to the gym for two hours every day. Luckily these minor personality flaws are by no means permanent. And here at Barnum, our highly-trained staff of life coaches, therapists, and psychologists are all eager to help. Through our Selective Therapeutic Assistance packages, clients can pick and choose the character flaws they would most like to eliminate, and we will draw up a comprehensive custom therapy plan uniquely built to tackle those issues. Our certified psychologists, veteran life coaches, and mild therapy procedures can improve upon our clients thought processes, will power, and lifestyle choices. We promise, clients will never look back. We will have trained them not to.
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Holistic Retreats
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Mindful Meditation Resort Retreat: Clients are granted the privilege to journey to the beaches of Thailand to learn from our meditation gurus. Clients can unwind and re-center themselves so they may return to society ready to conquer their worlds.
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The Deluxe Immersive Yoga Package: Clients travel to the heart of India, and stay at the glorious Taj Mahal enjoying five star accommodations and cuisine while immersing themselves in deep breathing exercises, mantra development, and the vital practice of centering the shakra.
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In todays faced-paced and often cut-throat society, one’s ability to keep up with the competition can fade. Often times our client’s will experience low energy levels which compromise their efficiency. Sometimes, even for the best of them, the stresses of constantly striving for perfection in both the work environment and social circles can become exhausting. But, there is a solution to be found in our all inclusive retreat programs. They provide just what our clients need: time to relax and reinvigorate their drive to succeed, regardless of the forthcoming challenges.
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Youth Doesn’t have to be fleeting.
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Rejuvenation center
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Sometimes, our clients just need to freshen up their appearance a bit. After all, working hard on a daily basis to look your best is admirable, but often clients want a way to fast-track the results. Barnum is happy to provided our comprehensive program of products, services and experiences to ensure our clients are looking their best. A limited selection of these offerings are outlined on the following pages.
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THE REJUVENATION CENTER Selective Offerings
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01 / Physique Improvement
Hard work is all well and good, but sometimes clients are looking for ways to fast-track the results. Barnum imports a premium spread of herbal supplements including Malaysian ginkgo root, purple jikami power, and many other powerful herbal stimulants sure to fast-track out client’s paths to perfection.
Aging is never attractive. At Barnum, we can reverse the unsightly aging process and restore our clients youthful appearances so they may stay young at heart. Clients can treat their faces to the world’s most popular procedure: clean and healthy Botox. We even offer frequent usage rewards, so after completing their first nine treatments, clients tenth one is complementary.
At the Barnum Rejuvenation Center, or state of the art gym provides all the bootcamp sessions combining apparatuses including suspension ropes, core training, with high-intensity rotations for maximum weight loss. Clients also partake in weekly weigh-ins, and body-fat measurements to ensure they are on track to being perfectly thin and so much happier.
04 / Faux Vacation Treatment
03 / Svelte and Sexy Packages
06 / Traditional Massage
Clients will be falling over themselves to induce jealousy in all of their friends with our Faux Vacation Packages. Everything from straight-from-the-beach blonde highlights to freshly faked tan lines. Bright manicures and perfect pedicures are all included in this all inclusive packages.
Barnum offers state of the art and cutting edge plastic surgery procedures to our premium clients. Cosmetic plastic surgery includes surgical and nonsurgical procedures that enhance structures of the body in order to improve appearance. With that improved appearance will come more confidence and greater success in both personal and professional circles.
Enjoy rejuvenation and renewal with Barnum’s state-of-the-art spa. From signature massages, to mini-facials to a variety of body scrubs, and detoxifying mud wraps, there are many ways our clients can unwind. Clients can choose from a number of unique spa treatments and packages for the ultimate spa experience.
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Appearance Enhancement Packages Barnum’s Wardrobe and Styling Department Program Offerings Include: refreshing makeover packages, modern hairstyling, tattoos and piercings, fashion consultation, clothing and accessories
No one will take you seriously unless you look the part. Here at Barnum we have the means to turn any client’s outdated style around, and put them on the cutting edge of current fashion trends. We take the theory of dressing to impress extremely seriouslyand we help our client’s fresh new appearances tell the story of their future success. Appearance Enhancement Packages begin with more minimal of options such as new beauty regimen using our Barnum line of
cosmetics and bath and body products. More expansive packages can include everything from wardrobe consultations and hair styling services. Even more comprehensive advanced services include bespoke tattoo design and application at Barnum’s own tattoo parlor. Our in-house history experts will even generate clients the perfect wellspun back story for their tattoos, thus asserting the authenticity and increasing the value of our clients tattoos.
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be the trendsetter.
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Social Ascension + Elite Entertaining
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In this decade, its not who you are, it is who you know. We provide all the means to build yourself a better social circle; we rent everything from gay best friends to celebrity dates to overweight females to stand next to our clients at bars and make them look thin and desirable by comparison. Here at Barnum, we are in the business of making our clients look good, and these are our time-tested methods to achieve just that. A limited selection of these offerings are outlined on the following pages.
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The Art of Accelerated Social Climbing
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03 / Distinctive Personality Rentals
When our clients crave a moment in the spotlight, we make it happen with our Celebrity Appearances Packages. Anything from party dates to casual run-ins to a night on the town with our well-connected arsenal of celebrities can be arranged. It will be sure to skyrocket our clients social status to impressive new heights.
Throwing a great party can make you a legend for years to come. Here at Barnum, we help clients with everything from balancing guest personalities to choosing a perfect theme, we even can assemble the perfect lighting so guests instagram photos are the envy of all those who weren’t invited.
Often times, personal success is due to the people we surround ourselves with. Through our distinctive personality rentals, our clients can surround themselves with greatness. Anything from a stylish gay best friends to take to Sunday brunch to a professional wingman sure to score you clients a hot Saturday night hookup
04 / Dating Services
05 / Exotic Pet Rentals
06 / Escort Services
Our clients often find that in constantly striving for success in their careers, they have forgotten their personal lives behind. Our elite dating services can set them up with the ideal date to boost their social standing and relationship credibility.
Nothing says ‘I mean business’ like having a pet jaguar. However, full time ownership is not in all of our clients budgets. However, Barnum’s exotic pet rentals program can make them the envy of those around them with their own personal endangered species, right in their living room.
Extremely discrete, high-class companionship is often hard to find. At Barnum, we do the leg-work for our clients in order to ensure that their evenings are always as pleasurable as possible.
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Artisan home decor Your home tells the story of your life. For many clients, that story is less engaging than would be ideal, but here at Barnum we can change all that. Our expert interior decorators can liven up our clients walls with avant-garde artworks. Our certified historians will even teach clients the appropriate back-story, for instance about meeting the original artist whilst summering in Paris. And those trophies on their mantle? Have you ever heard of the international llama races across the South Sahara? Precisely. We have our clients covered with everything from art acquisitions to bespoke furniture construction to authentic trophy and diploma manufacturing.
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be the boss.
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CAREER ACCELERATION SERVICES America is not the meritocracy it claims to be, so why force our clients to go through the drudgery of working hard for endless years in hopes of that promotion, when they can simply surpass the process with a well crafted resume and some high-end references? And if not enough schooling is holding them back we offer comprehensive
twenty-four hour online degree programs. A shiny diploma on their wall and the job they have always deserved are closer than they ever thought possible. Services include everything from elite resume crafting to legitimate professional references and custom portfolio assembly.
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It is not what you say you are. it’s what the internet says you are.
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Digital Presentation Services: Perfect Your Digital Self
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In the technology-driven modern world, you are not what you say you are. You are what the internet says you are. We help it speak highly of our clients with our comprehensive social media management package. We do everything, from retouching photos which client’s friends post of them in order to make them look subtly thinner to filling their Instagram feed with the most exciting looking events which their followers couldn’t dream of being invited to. The following page outlines some of the comprehensive digital packages which we offer our clients.
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Program Offerings Include: wiki-scrubbing, instagram feed generation, search engine optimization, tweet crafting, clout score manufacturing, buzz agents
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DIGITAL PRESENTATION SERVICES Selective Offerings
Service Name:
Service Details:
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Digital Archive Services
Social Media Services
Digital Archive Services
Popularity Generation:
Cleaning Services:
FOMO Creation Package:
Digital Visibility Package:
Digital Buzz Agents & Feed Followers
Wiki-Scrubbing & Compromising Digital Memory Elimination
Instagram Feed Generation & Clever Tweet Crafting
Search Engine Optimization & Clout Score Manufacturing
Having a strong internet presence and a large following is a extremely vital commodity in the modern era. Through our popularity generation services, we can achieve internet fame for our clients in not time at all.
Every client has some skeletons in their internet closet. For some, pursuing a life in the spotlight means that these unwanted digital memories need to be permanently destroyed. Our digital cleaning services will do just that.
Due to the prevalence of social media, a large portion of all our client’s reputations are tied up in their internet personalities. Our FOMO creation packages can generate the total jealousy of others.
Search engine optimization and a strong internet presence are key to asserting yourself at the head of your industry. Our clients can appear at the top of every related google inquiry with our comprehensive Digital Visibility Package.
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LET US Weave YOUR STORY
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04 Legacy Enhancement: Historical Archive and Personal Legacy Management
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Program Offerings Include: enhanced records of famous relatives and ancestry, ethnic past manufacturing, embellished historical documents
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Chances are our client’s ancestors were rather dull law-abiding vegetable-eating characters. But the world doesn’t have to know that. We will reach back into their ancestry to draw out their obscure connections to the heroes and rebels of ancient times. Did you know many of our clients are actually one eight Navajo? Precisely.
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Brand Empire: Selling Yourself
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Catch phrases and clever names are not just for movie stars and musicians anymore. Barnum’s branding sector will build our clients a unique personal brand which ref lects all of their finest qualities and conveys to the onlooking world just how wonderful it is to be them.
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Program Offerings Include: personal soundtracks, exotic name changes, personalized fragrances, book deals, product endorsements
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just imagine how much happier you will be.
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be the best.
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Barnum written and designed by Katie Tonkovich katietonk.com / katietonk@gmail.com Academy of Art University GR604: The Nature of Identity Fall 2012 / Hunter Wimmer Graphic Design MFA Program
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