Assessment 3 Katrina Massey s2911264
Brand Development Logo • Brand Name - Simple, welcoming, catchy • Style - Simplistic, clean and memorable • Colour - Base logo is green, reinforces a natural, calming theme • Typography - Inspired by Helvetica Neue, however has slightly different line weights throughout, created using the pen tool • Final Design is displayed on the bottom left corner of the next page
H
T EST
1994
H
T EST
Flavours
1994
• GREEN - Cleansing, natural, recognised HELLOTEA HELLOTEA
HELLOTEA
T H
• FIG - Unusal fruity flavour, point of interest • MANGO - Tropical flavour, rising popularity
Product Development Packaging • Main Layout - Detailed cube, lid adds point of interest, conventional, easy to use • Colour Palette - Colours complimentary to there flavours. Green, orange/ yellow and Salmon. • Typography - Helvetica Neue as the body font to keep along the simplistic theme, Adamas for the flavour font to add a point of interest and hierarchy • Decoration - Boarder on top of package to assist in flavour identification. Circle cut out on front of box to display the iconic logo underneath and add interest • Material - 300gsm cardboard for sturdy cubic package, 170gsm silk paper for the tea bag packaging • Contents - 20 tea bags, enclosed in simple tea bag packaging • Tea Bag Packaging Layout - Simple rectangular tea bag packaging, compact, easy to use, logo on front
Flatnet Designs
•
Net Wt 50g e 1.76oz
20 Tea Bags
GREEN Nutrition Facts
Serving Size 1 bag (50g) Servings Per Container 15 Amount Per Serving
Calories 270
Calories from Fat 30
Total Fat 3.5g
Saturated Fat 1g
Sodium 0mg
Total Carbohydrate 33mg Dietary Fiber 6g
Protein 27g
Vitamin C 2% Iron 30%
% Daily Value*
5%
5%
0%
11%
24% Calcium 8%
160 - 170 °F
(Cool after boiling)
1 - 2 MIN
(leaf bag steep time)
•
•
Net Wt 50g e 1.76oz
20 Tea Bags
FIG Nutrition Facts
Serving Size 1 bag (50g) Servings Per Container 15 Amount Per Serving
Calories 270
Calories from Fat 30
Total Fat 3.5g
Saturated Fat 1g
Sodium 0mg
Total Carbohydrate 33mg Dietary Fiber 6g
Protein 27g
Vitamin C 2% Iron 30%
% Daily Value*
5%
5%
0%
11%
24% Calcium 8%
205 - 210 °F
(Cool after boiling)
5 - 10 MIN
(leaf bag steep time)
•
Net Wt 50g e 1.76oz
20 Tea Bags
MANGO Nutrition Facts
Serving Size 1 bag (50g) Servings Per Container 15 Amount Per Serving
Calories 270
Calories from Fat 30
Total Fat 3.5g
Saturated Fat 1g
Sodium 0mg
Total Carbohydrate 33mg Dietary Fiber 6g
Protein 27g
Vitamin C 2% Iron 30%
% Daily Value*
5%
5%
0%
11%
24% Calcium 8%
205 - 208 °F
(Cool after boiling)
5 - 7 MIN
(leaf bag steep time)
•
•
Product Shots
Style Shots