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SELF-EMPLOYED
FREELANCER
MAKING A PRODUCT FOR A CLIENT OR A BRAND
MAKING A PRODUCT FO R A CO M PA N Y
– W H O M I G H T H AV E A N OT H E R C L I E N T
ENTREPRENOR MAKING A DIRECT BUSINESS IDEA OR A PRODUCT
T H E G OO D BRIE F T H E G OO D A N D BA D E X AM P LES T H E G OO D P ROCESS T H E G OO D P RICE T H E G OO D TIME s ( o r t h e m i s s i n g t i m e ) T H E G OO D N ETWOR K THE goodbye
– the three q’s
THE GOOd
brief
THE GOO D
BRI E F – the three q’s
– how
– why
– A g r e e m e n t s / e xp e c t a t i o n s
THE GOO D Guiding principles The pitch-speak for the project
BRI E F – how
W h at i s n e e d e d
For mobile, digital and offline platforms... Plus core brand elements, fonts, colours, of application/uses...
W h at w i l l i t b e n e e d e d f o r
Public Print materials – posters, flyers, adverts, signage... Business Print materials – business cards, letter heading, fundraising Website, blog, newsletter, email signature, Social media, digital adverts...
Purpose
Selling, branding, political, social, execute...
Ta r g e t g r o u p
Age, Location, Gender, Income level, Education level, Marital or family status, Occupation, Ethnic background, Personality, Attit u d e s , Va l u e s , I n t e r e s t s / h o b b i e s , L i f e s t y l e s , B e h av i o r
References
Keywords, inspiration...
THE GOO D
BRI E F – A g r e e m e n t s / e xp e c t a t i o n s
energy future life power
ma n w i t h a r m s i n t h e a i r sunrise
your future strapline og tagline
KAMAPAGNE VISUALS TIL: Den Sociale Dag, aarhus 2015 Key Visual med de tre hovedkategorier arbejdet opdeles i – vist med hver sin lille repræsentant for området, miljø-, kultur- og socialt arbejde. Nederst yderligere mindre symboler til kategorierne.
AN K D A HV GØRE DUR DIN FO Y?? B
ARBEJD MED KULTURELLE OPGAVER I DIN BY Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.Aenean vulputate eleifend tellus.Aenean leo ligula,
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GIV NATUREN I DIN BY EN KÆRLIG HÅND OG ARBEJD MED MILJØET I AARHUS Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer
STØT OP OM SOCIALT ARBEJDE I AARHUS DENNE DAG Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper
THE GOOd
price
THE GOO D
price
– 3 x Q – A s s e s s m e n t o f ta s k s – e x a m p l e s o f s e t t i n g u p d e a l s making offer and invoices a n d a c c o u n t i n g p r o g r a m s – f lu c t u at i o n s i n t h e e c o n o m y – the consequence of being a small business
THE GOO D
price
let the customer choose two of the three
– the three q’s
q
u i c k ly how I s t h e d e a d l i n e s h o r t. . . ?
q
the uantity i s t h e p r oj e ct h u g e , m a n y st y l es . . . ?
q
the uality D o y o u wa n t i t u n i q u e a n d c a r e f u l ly d o n e . . . ?
THE GOO D
price – va lu e
t h e i m p o r ta n c e o f i n a r g u i n g fo r t h e va lu e
THE GOO D
price – B i l ly
THE GOO D
price – B i l ly
THE GOO D
price
120.000,-
f lu c t uat i o n s
100.000,-
income 80.000,-
60.000,-
40.000,27.000,20.000,18.000,0,– 8.500,-
average income average profit
J
F
M
A
M
J
J
–20.000,-
–20.000,-
expenses
A
S
average expens
O
N
THE GOOd
process
THE GOO D
process – the three q’s
– Sk e t c h e s / e x a m p l e s f r o m c a s e s – i n s p i r at i o n – reaseach – t r e nd – C h a l l a n g e – d r i v e & p a s i o n
THE GOO D
process – b e nn e w e i s
THE GOO D
process – b e nn e w e i s
THE GOO D
process – sjak27
THE GOO D
process – sjak27
THE GOO D
process – i n s p i r at i o n
pinterest graphicburger behance theinspirationgrid dribbble creativebloq justcreative society6 designspiration magculture
.com .com .com .com .com .com .com .com .net .com
THE GOO D
process – reaseach
THE GOO D
t r e n d l i s t. o r g m a g c u lt u r e . c o m lo g o p o n d. co m
process – t r e nd
C r e at i v e m o r n i n g s pechakucha w e lov e g ra p h i c d es i g n A ROS dokk1 godsbanen s t r e e ta r t b lo g s i n s ta g r a m
THE GOO D
process – C h a l l a n –g teh e t h r e e q ’ s
THE GOO D
process – d r i v e & –p t ah s ieo tnh r e e q ’ s
– the three q’s
THE GOO D
time
ta k i n g a n d h av i n g
THE GOO D
time
– the three q’s – employed or self-employed – W h e n e v e r y t h i n g h a pp e n s at t h e s a m e t i m e ( ! ) – stress p l a nn i n g being alone p a s s i o n f l e x i b i l i t y f r e e d o m courage
THE GOO D
time employed
monday
thuesday
wednesday
thursday
friday
weekend
wake up
wake up
wake up
wake up
wake up
snooze
go to work
go to work
go to work
go to work
go to work
go to work
work
work
work
work
work
cleaning the house
cinema
having fun with friends and family
zzzzz
party
go home to relax
go for a run
spending time with friends
laundry
zzzzz
zzzzz
zzzzz
reading a book go for a run
zzzzz
THE GOO D
time
–s t eh lf e-t eh mrp el eo yqe’ s d monday
thuesday
wednesday wake up
wake up
thursday wake up
wake up
wake up
go to A inspiration talk
meeting
yoga
friday
weekend snooze
catch up
work work
work
work
work
work
go for a run go home to relax zzzzz
work
zzzzz
spending time with friends
zzzzz
work
cleaning the house zzzzz
go to a network meetning /reception
zzzzz
having fun with friends and family
party/ working
THE GOO D
A good working day where projects and time balanced...
When there are too many projects, they are delayed or stretched out and end up with same deadline...
When you reach the top of what a human can cope and it fail - Or you must sacrifice everything to fix it...
time
– the three q’s
Horrible.. When there are no customers but you still need to make m o n ey. . .
F e a r. . .
...Panic
Good time
balance
stressed /relaxed
deadlines /projects
THE GOO D
time
– the three q’s
THE GOO D
time
– the three q’s a
ns
be
ity
bility
ibil
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y
fr
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THE GOO D
time
sp
o
n
o
si
end eek w hours /
re
str
ey
y
on
lit
m
bi
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fle
x ib i
l
it
y
es n i g k r n g o ig s n w h t
– the three q’s
pl a
n
n
i
THE GOO D
time
– the three q’s
yo ’ll nev er an
u yo
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ot h e r va l u te es good ia s c worth el m ls o e
rn to ap lea l pr b h ut ic ’l r i e t u et y money f fe g M d
r
e
THE GOO D
n et w o r k c o l l a b o r at i o n / o ff i c e s p a c e
follow
h o ly m o ly. d k – o n i n s ta g r a m
THE GOO D
fun
t h a nk
YOU
w w w . h o ly m o ly . dk Katrine Mark K A OS P ILOT HI V E Filmbyen 2, 8000 Aarhus C 2252 1040 k m @ h o ly m o ly.d k