MONOTY -PE type specimen Trade Gothic Next
egyptian slate
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MONOTY -PE A leading and global provider of type and expertise, enabling optimal user experiences and brand integrity.
Monotype offers one of the world’s largest and most highly regarded typeface libraries, as well as innovative solutions that bring the power of of type to life. We help creative professionals distinguish their work by employing exceptional typefaces and the most advanced technologies in our service to fuel their creative imaginations. Monotype’s fonts and technologies are found in printers, copiers, mobile phones, e-readers, tablets, automotive displays, digital cameras, navigation devices, TVs, set-top boxes, consumer appliances and a wide range of other products. We are also leaders in enterprise publishing environments and Web fonts. A leading global provider of type, technology and expertise, enabling optimal user experiences and brand integrity The company has been a leader in every area of typographic era, pushing the frontiers of innovation and upholding the standards of quality that users have come to expect from the Monotype name. This extends to the latest medium for type.
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1948 Trade Gothic
a global leader in type Our history spans every major era of type and OUR varied libaries are still still growing
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2008 Egyptian Slate Trade Gothic Next
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CLASSIC
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THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG CONDENSED 18PT
1 2 3 4 5 6 7 8 9 0 ! £ ? & @ BOLD COMPRESSED 20PT
now Trade Gothic Next brings more features and better quality for today’s astute typographers.
REGULAR 8PT
A classic REVISITED HEAVY 20PT
TRADE GOTH -IC NEXT TRADE GOTHIC NEXT BOLD CONDENSED 145PT
REVISITED AND IMPROVED
EXTRA! EXTRA! trade gothic now featuring:
compressed widths and heavy weights!
aaaaaaaaaa aaaaaaaaaa aaaaaaaaaa Trade Gothic Next does not display a coherent unifying structure, this adds a naturalism to it’s typographic appeal
The classic typeface Trade Gothic has been a stable part of graphic design work. the new Trade Gothic Next is the revision of Burke’s type
1929 Perpetua, Gill Sans and Bembo created by Eric Gill
1932 Times New Roman, First used in The Times, 3 October
1943 The Monotype technical bulletin was first issued
1948 Trade Gothic is a sans-serif typeface first designed in 1948
design. this brings new features and better quality, perfect for powerful headlines.
There is a genre of sans serif typefaces often referred to as the American Gothics. in large part because they all have the word Gothic in their names. In this case, Gothic does not refer to the Middle Ages or to blackletter, but is just another way of denoting the sans serif typefaces. Since its initial release, Trade Gothic has been a stable part of the American graphic design work, and internationally as well as. For a time, it was even seen a competitor to Helvetica. Today Trade Gothic is often seen in advertising and multimedia.
“terminals and stroke endings, symbols, and the spacing and kerning were all improved� - Tom Grace Type Designer
The 2008 family has been redesigned, revised and expanded
N E X T
N E X T NE X T NE X T
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NEW
EGYPTIAN SLATE Egyptian Slate Light Book Regular Medium Bold Black + italics
available in six weights
Light Book Italic Medium Bold Black
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1999 Agfa Monotype forms one of the largest type foundries in the world
2005 The Salfords site is demolished to make way for Perrywood Business Park
1933 Rockwell was released, a durable slab-serif design
2008 Egyptian Slate, slab serifs were designed on to the previous Slate Typeface
Egyptian Slate, slab serifs were designed on to the previous Slate Typeface
A solid, stylish slab serif design: the new Egyptian Slate a typeface from Rod McDonald. it emerged from the sans serif Slate design The result is a slab serif that will look superb in the spotlight
The first sketches for the face Egyptian Slate were in the works even before the original sans serif branch of the family had even been released. The typeface designer, McDonald, soon found as the openness of the letterforms in the Slate design allowed him to add the strong slab serifs without losing any of the a character and style of the original slate typeface design.
“Well why don’t you just call it egyptian slate?” - Robert Bringhurst
EGYPTIAN characterized by thick, block
SERIFS blunt angular slabs with
NO BRACKETS
: SS SS SS SS SS SS S S SS SS
svelte light to
commanding
black SS SS SS SS SS SS S S SS SS
_ new slab _
solid and stylish slab serif perfect for THE spotlight. solid and stylish slab serif perfect for THE
Trade Gothic Next
egyptian slate