Type specimen

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MONOTY -PE type specimen Trade Gothic Next

egyptian slate

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MONOTY -PE A leading and global provider of type and expertise, enabling optimal user experiences and brand integrity.

Monotype offers one of the world’s largest and most highly regarded typeface libraries, as well as innovative solutions that bring the power of of type to life. We help creative professionals distinguish their work by employing exceptional typefaces and the most advanced technologies in our service to fuel their creative imaginations. Monotype’s fonts and technologies are found in printers, copiers, mobile phones, e-readers, tablets, automotive displays, digital cameras, navigation devices, TVs, set-top boxes, consumer appliances and a wide range of other products. We are also leaders in enterprise publishing environments and Web fonts. A leading global provider of type, technology and expertise, enabling optimal user experiences and brand integrity The company has been a leader in every area of typographic era, pushing the frontiers of innovation and upholding the standards of quality that users have come to expect from the Monotype name. This extends to the latest medium for type.


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1948 Trade Gothic

a global leader in type Our history spans every major era of type and OUR varied libaries are still still growing

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2008 Egyptian Slate Trade Gothic Next


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CLASSIC

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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklnopqrst uvwxyz REGULAR 14PT

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG CONDENSED 18PT

1 2 3 4 5 6 7 8 9 0 ! £ ? & @ BOLD COMPRESSED 20PT

now Trade Gothic Next brings more features and better quality for today’s astute typographers.

REGULAR 8PT

A classic REVISITED HEAVY 20PT

TRADE GOTH -IC NEXT TRADE GOTHIC NEXT BOLD CONDENSED 145PT



REVISITED AND IMPROVED


EXTRA! EXTRA! trade gothic now featuring:

compressed widths and heavy weights!

aaaaaaaaaa aaaaaaaaaa aaaaaaaaaa Trade Gothic Next does not display a coherent unifying structure, this adds a naturalism to it’s typographic appeal


The classic typeface Trade Gothic has been a stable part of graphic design work. the new Trade Gothic Next is the revision of Burke’s type

1929 Perpetua, Gill Sans and Bembo created by Eric Gill

1932 Times New Roman, First used in The Times, 3 October

1943 The Monotype technical bulletin was first issued

1948 Trade Gothic is a sans-serif typeface first designed in 1948

design. this brings new features and better quality, perfect for powerful headlines.

There is a genre of sans serif typefaces often referred to as the American Gothics. in large part because they all have the word Gothic in their names. In this case, Gothic does not refer to the Middle Ages or to blackletter, but is just another way of denoting the sans serif typefaces. Since its initial release, Trade Gothic has been a stable part of the American graphic design work, and internationally as well as. For a time, it was even seen a competitor to Helvetica. Today Trade Gothic is often seen in advertising and multimedia.

“terminals and stroke endings, symbols, and the spacing and kerning were all improved� - Tom Grace Type Designer

The 2008 family has been redesigned, revised and expanded


N E X T

N E X T NE X T NE X T


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NEW

EGYPTIAN SLATE Egyptian Slate Light Book Regular Medium Bold Black + italics

available in six weights

Light Book Italic Medium Bold Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖØÙÚÛÜÝ abcdefghijklnopqrstuvwxyz àáâãäåæçèéêëìíîïðñòóôõöùúûüý 1234567890⅓⅔⅛⅜

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1999 Agfa Monotype forms one of the largest type foundries in the world

2005 The Salfords site is demolished to make way for Perrywood Business Park

1933 Rockwell was released, a durable slab-serif design

2008 Egyptian Slate, slab serifs were designed on to the previous Slate Typeface

Egyptian Slate, slab serifs were designed on to the previous Slate Typeface

A solid, stylish slab serif design: the new Egyptian Slate a typeface from Rod McDonald. it emerged from the sans serif Slate design The result is a slab serif that will look superb in the spotlight

The first sketches for the face Egyptian Slate were in the works even before the original sans serif branch of the family had even been released. The typeface designer, McDonald, soon found as the openness of the letterforms in the Slate design allowed him to add the strong slab serifs without losing any of the a character and style of the original slate typeface design.

“Well why don’t you just call it egyptian slate?” - Robert Bringhurst


EGYPTIAN characterized by thick, block

SERIFS blunt angular slabs with

NO BRACKETS


: SS SS SS SS SS SS S S SS SS


svelte light to

commanding

black SS SS SS SS SS SS S S SS SS


_ new slab _


solid and stylish slab serif perfect for THE spotlight. solid and stylish slab serif perfect for THE


Trade Gothic Next

egyptian slate


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