PENG YU ZHANG
GRAPHIC & USER CENTERED DESIGN
C V Contact
ADDRESS 13 Langmead House London
PHONE +44 7752 364671
PORTFOLIO https://issuu.com/katygaga/docs/zhang_pengyu_portfolio_0e09d77dd6c10a/1
A innovative UX & graphic designer, always curious about the latest trends of digital product, good at translating the real needs of target group based on loads of user research in to design insights and generating new content & features / Well developed sense of color, typeface and graphic layout / Culturally aware & easily adapted to new working environment /
EDUCATION
AWARDS
POSTGRADUATE
DESIGN PRIZE
University Of Southampton, Winchester School of Art,My major is MA Communication Design, predicted pass the MA course.
China Lotus Cup International Design & Innovation Competition
2015.07-2017/03
2nd place prize (2015.08)
China Midea Imagine Cup Design Competition
Process-oriented learning studio projects plus optional module including Research skill and Global marketing.
2rd place scholarship (2015.06)
Course Content
SCHOLARSHIP
1: Well developed critical thinking skills learned from researchled teaching modules; 2: Well equipped competence in a range of contemporary user research theories, techniques and tools; 3: How to map and visualize user data and research journey by creating research deliverables(i.e. persona & UX experience map) 4: How to develop team work skill when collaborated with other students from different education background. Skills Developed
China University of Mining & Technology, School of Art & Design 3rd place scholarship (2014.10)
EXPERIENCE
UNDERGRADUATE
DESIGN INTERNSHIP
China University of Mining & Technology / School of Art & Design / My major is BA Industrial Design.
The Share Lit. Co. / Graphic Design Intern
2011.09-2015.07
2015.06- 2015.09
1: Entry-level design thinking theories, proficient of design softwares 2: Well-developed 3D Spatial Imagination & graphic layout ability
1: Graphic design for social media campaign including typeface, color and graphic layout.
Skills Developed
2015.06.15 - 2015.07.25
2: Visual branding design for brand identity logo, business Card and brochure included.
SKILLS
2015.08.01 - 2015.08.30
Institute of Design Lit. Co.
USER CENTERED DESIGN Including user research, UX design, UI design, prototype & user test / Featured Projects: Nevergone Project, Froot APP, EasyShopping APP, Dancing Dinosaur APP & official website redesign for Institute of Design company. Using Photoshop, Illustrator, Axure, Marvel
2014.06- 2014.09
1: The company's official website redesign including framework rearchitecting & interface redrawing included. 2014.06.24 - 2014.07.29
2: Print design for recording the process of Second Interaction design workshop, posters & brochure included. 2014.07.15 - 2014.08.30
MOTION GRAPHIC DESIGN
3: Assisted the graphic designer in making campaign ad video, storyboard & motion graphic included.
Including storyboard drawing, film editing & background music matching / Featured Projects:Motion Graphic design for Froot APP and Introduction animation design for Nevergone Project.
2014.08.10 - 2014.08.27
Using Photoshop, Illustrator, After Effects
PRINT GRAPHIC DESIGN
HOBBY
Including graphic layout, print design, visual Branding / Featured Project: Nevergone Project introduction brochure, book design for design workshop, poster design for “Love& Peace” Music Festival.
Love music & working out to relax / Usually spend leisure time browsing design related web sites and keep following the latest trend such as Behance, Dribbble, Pinterest and thefwa / Really enjoy making friends with foreigners /
Using Photoshop, Illustrator, Indesign
Enthusiastic, Ambitious, Outgoing, Curious