JADE KAUFMAN Graphic Design Portfolio
SENIOR PORTFOLIO REVIEW
SENIOR PORTFOLIO EVENT An entire system for the Ferris State University Graphic Design Portfolio Review, an event for over 350 design professionals. Printed, digital and environmental pieces were designed for a consistent experience based on the concept of growth and individuality.
It’s 2011 and we can’t believe just
HOW FAST TIME FLIES It seems like just yesterday we walked into the lab for the first time ready to kern every uneven character and adjust every tracked out line of text. After many long hours in the lab, late night coffee runs, and discussing how we would spend our free time if we had it, we are finally ready. We have designed our first portfolios and would appreciate your feedback. Without further ado, kindly
SAVE THE DATE
Thursday, April 14, 2011 at 2:00 P.M. until 8:00 P.M. The event will be held at the Brass Works Building, in Suite 109. Located at 648 Monroe Avenue, NW Grand Rapids, MI 49503. We look forward to seeing you.
graphicdesign.ferris.edu/seniors2011
DIGITAL SAVE THE DATE
DIGITAL INVITATIONS
April 14, 2011 2 – 8p.m. Brass Works Building, 648 Monroe Ave NW Grand Rapids, MI 49503 •
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INVITATIONS
WEBSITE
ENVIRONMENTAL GRAPHICS AND NAMETAGS
POSTERS AND DESKTOP DISPLAYS
I’m an observer and can connect audiences speak to with audiences Kourtney Bartz bartzk@ferris.edu 616.644.8317 Kourtney Bartz bartzk@ferris.edu 231 .408 . 8794
My dream is to someday work in NYC Dawn Brink brinkd1@ferris.edu 616.634.8211
THANK YOU PACKETS
PERUSKI
Did I mention, the most on – edge paddler ever known will be present
FAMILY
REUNION You must be canoeing
We don’t canoe, we KAYAK That’s sweet!
July 2nd–5th
We will be meeting at Grandma and Grandpa Peruski’s at 7:00 a.m. to help load up the kayaks. Please bring snacks and drinks, as well as appropriate clothing. The trucks will be leaving around 7:30 a.m. to start the journey up north. There will be a barbecue and fireworks Monday night to celebrate the fourth of July.
Give your friends something to be jealous about. Flip through the book fast to watch the kayaks go down the river!
FAMILY REUNION INVITATION A 5 X 3 flip book, full of memories, was designed as an invitation and keepsake for my kayak–loving family. The invitation is packaged in a small mailable box, which also contains the RSVP.
PACKAGED INVITATION
INTERACTIVE SUSHI BOARD The Eat More Sushi Campaign which encourages the younger generation to try sushi. A 28X 3 6 in. exhibit piece directs visitors to the type of sushi they would enjoy through desired ingredients.
EXHIBIT PIECE
MAGAZINE SPREAD Designed for Discover Magazine to inform readers about water clocks.
SPREADS
HOLIDAY CARD First designed for President Eisler of Ferris State University, then redesigned for my family’s holiday card. Created by strictly using typography, while also personalizing each card for its recipient.
2010 WISHING
2010 WISHING
YOU A VERY
YOU A VERY
WARM
WARM
JOYOUS
JOYOUS
HOL I DAY
HOL I DAY
AND REMEBRANCE OF
AND REMEBRANCE OF
NEW AND OLD MEMORIES FOR A
NEW AND OLD MEMORIES FOR A
PROSPEROUS NEW YEAR
PROSPEROUS NEW YEAR
BEST WISHES AND LOVE PERRY PAULETTE PAY TEN CARSON AND REECE
FROM THE KAUFMANS DAVE ROBIN AND KIDS JADE JORDAN JASON
BEST WISHES AND LOVE GRANDMA AND GRANDPA THIS HOLIDAY SEASON
FROM THE KAUFMANS DAVE ROBIN AND KIDS JADE JORDAN JASON
FAMILY REUNION INVITATION
DAMSELFLY AND DRAGONFLY EXHIBIT PIECE This fold out poster was designed for the bug museum, Insectropolis. It is packaged in a netting that contains a dowel and wire, the tools to make a dragonfly net.
BROCHURE DETAILS
A CLOSER LOOK AT
&
DAMSELFLIES DRAGONFLIES
INCLUDED
BROCHURE
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Poster
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Materials to create small personal net
FOLD–OUT POSTER
SPARE SOME THYME BRAND IDENTITY Spare Some Thyme is a specialty shop that specializes in selling spices and herbs. The brand identity was created with a variety of applications including a business system, product labels, gift cards, a website and an identity standards manual.
PRODUCT LABELS
Mrs. Felicia Brooks,
Here at Spare Some Thyme we greatly appreciate your order and service. We hope you enjoy the spices we have prepared, for we dedicate our time to perfecting the blends to send to our valued customers such as you. When we ďŹ rst opened our doors our goal was to perserve the culture of spices and introduce our customers to their ancestral background. Through the years we appreciate our costumers feedback because it helps us in becoming aware of how to better service you in your future with our products. If you have any questions or comments on your order or anything else we would be excited to help you. We would also like to invite you to check out our new website. The new website provides our customers with an easier way to order and also has coupons and shows when we will be having discounts on certain spices.When you become a member on our website, you will be sent extra discounts and earn points everytime your order from our store. Once again we thank you for your order and we look forward to servicing you in the future here at Spare Some Thyme! Sincerely,
Tyra Kennedy Tyra Kennedy President
2328 Main St. Saugatuck MI
(866) 431.2948
sparesomethyme.com
2328 Main Street Saugatuck, MI 43939 41 US
41 US
Robin Kaufman 7885 S. Bad Axe Rd. Ubly, MI 48475 41 US
STATIONERY SYSTEM
41 US
SHOPPING BAGS AND GIFT CARDS
WEBSITE, PRODUCT SECTION
WEBSITE, RECIPE SECTION
BRAND IDENTITY STANDARDS MANUAL
PAGES
SE AWEED
IN A B OWL EG G
SE A WE ED
My dream is to someday work in NYC
TH IN
OM
LE
TT
E DE EP
C R E A M CH
NO
WR
WEE SE A
D
EA
MC
HEE
SE
F
ABLES GE T VE
SE A
NONE
OD O
YOU A VERY
MILD
CR EA
M CH SE EE
CE
WARM RI
HOT
CH
AP
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TAB L ES
O N
START HERE! BI WASA
WARM
2010 WISHING NO NE
VEGE
D OO SE AF
YOU A VERY
EGG
G EG
2010 WISHING
FR IE D
EESE
ICK EN
TO FU
Dawn Brink brinkd1@ferris.edu 616.634.8211
T JUS
VEGE
LES TAB
N NO
E
EGG
E SE C R E A M CH E
JOYOUS
HOL I DAY PERUSKI
Did I mention, the most on – edge paddler ever known will be present
FAMILY
REUNION You must be canoeing
We don’t canoe, we KAYAK That’s sweet!
July 2nd–5th
We will be meeting at Grandma and Grandpa Peruski’s at 7:00 a.m. to help load up the kayaks. Please bring snacks and drinks, as well as appropriate clothing. The trucks will be leaving around 7:30 a.m. to start the journey up north. There will be a barbecue and fireworks Monday night to
JOYOUS IE NO WR AP DEEP FR
AW D SE
EED
HOL I DAY
AND REMEBRANCE OF
AND REMEBRANCE OF
NEW AND OLD MEMORIES FOR A
NEW AND OLD MEMORIES FOR A
PROSPEROUS NEW YEAR
PROSPEROUS NEW YE
celebrate the fourth of July.
Give your friends something to be jealous about. Flip through the book fast to watch the kayaks go down the river!
BEST WISHES AND LOVE PERRY PAULETTE PAY TEN CARSON AND REECE
FROM THE KAUFMANS DAVE ROBIN AND KIDS JADE JORDAN JASON
BEST WISHES AND LOVE
FROM THE KAUF
GRANDMA AND GRANDPA THIS HOLIDAY SEASON
DAVE ROBIN AND KI JADE JORDAN JASON
April 14, 2011 • 2 – 8p.m. • Brass Works Building, 648 Monroe Ave NW • Grand Rapids, MI 49503
JADE KAUFMAN hola@ jadekaufman.com 231.408.8794
SE AWEED
IN A B OWL EG G
SE A WE ED TH IN
NO NE
NONE
CE
RI
HOT
M
CH
ICK EN
TO FU
EA
T JUS
SE EE
You must be canoeing We don’t canoe, we KAYAK That’s sweet!
July 2nd–5th
D
SE
OD O
ABLES GE T VE
F
MILD
CH
CR
REUNION
WEE SE A
HEE
O N
SE A
WARM
BI WASA
FAMILY
AP
MC
YOU A VERY
D OO SE AF
PERUSKI
WR
EA
START HERE!
TAB L ES
CR
VEGE
VEGE
LES TAB
N NO
Did I mention, the most on – edge paddler ever known will be present
FR IE D
EGG
WARM HOL I DAY
E
2010 WISHING
YOU A VERY
JOYOUS
TT
G EG
Dawn Brink brinkd1@ferris.edu 616.634.8211
LE
EESE
NO
My dream is to someday work in NYC
OM
DE EP
2010 WISHING
C R E A M CH
E
EGG
JOYOUS E SE C R E A M CH E
IE NO WR AP DEEP FR
AW D SE
EED
HOL I DAY
AND REMEBRANCE OF
AND REMEBRANCE OF
NEW AND OLD MEMORIES FOR A
NEW AND OLD MEMORIES FOR A
We will be meeting at Grandma and Grandpa Peruski’s at 7:00 a.m. to help load up the kayaks. Please bring snacks and drinks, as well as appropriate clothing. The trucks will be leaving around 7:30 a.m. to start the journey up north. There will be a barbecue and fireworks Monday night to celebrate the fourth of July.
Give your friends something to be jealous about.
PROSPEROUS NEW YEAR BEST WISHES AND LOVE PERRY PAULETTE PAY TEN CARSON AND REECE
FROM THE KAUFMANS DAVE ROBIN AND KIDS JADE JORDAN JASON
PROSPEROUS NEW YEA
FROM THE KAUFMA
BEST WISHES AND LOVE GRANDMA AND GRANDPA THIS HOLIDAY SEASON
DAVE ROBIN AND KIDS JADE JORDAN JASON
Flip through the book fast to watch the kayaks go down the river!
April 14, 2011 2 – 8p.m. Brass Works Building, 648 Monroe Ave NW Grand Rapids, MI 49503 •
•
•
JADE KAUFMAN hola@ jadekaufman.com  231.408.8794