Franchise Concept Book
We produce homemade products using pure & fresh ingredients after extensive research.
Our aim is always to serve our customers with the best quality ice cream and Greek frozen yogurt.
Contents KAYAK Company
4
Fit with KAYAK philosophy
5
Franchise benefits by applying KAYAK
6
Franchise Categories
8
Franchisee Liabilities
12
The franchising investment
13
Appendix – Awards & Honors
15
Kayak company KAYAK premium ice cream & Kayak Greek Frozen Yogurt is made by Kayak, a leading Greek company that has been founded in 1996 by George Stavrides. All of its products are based on unique recipes, using pure and fresh ingredients. The collection comprises classic and gourmet tastes that are distinguished and unique.
ISO and HACCP certified High tech facilities covering 3,000 sq.m Designed and equipped according to the latest technology and in accordance to the most strict hygienic inquiries. The first Greek brand to produce certified organic ice cream 50 employees
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Fit with KAYAK philosophy Thanks to its long and successful presence in the ice-cream & Greek Frozen Yogurt market, Kayak company provides the ideal franchise system, both in terms of Kayak ice-cream and Kayak Greek Frozen Yogurt by Kayak, and with reference to its support and high expertise. Our experience has taught us that what the customer needs is professionalism, high quality of services, careful architecture of the stores and a direct and friendly approach.
We want our franchisees to share our philosophy and our commitment to the successful operation of the franchise stores.
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Franchisee Benefits Brand benefits Unique Selling Point (USP) – Pure ice cream and Greek frozen yogurt made with the finest ingredients – unique brand positioning. A wide range of innovative premium flavors (also organic ice cream in product range) Flexible production methods that allows for customized flavors. Exclusivity within a given area range. Use the established trademark of Kayak ice cream and Kayak Greek frozen yogurt to your store. All products sold in the store will be provided and/or approved by Kayak.
Financial benefits High profit margins and profitability. Low entry and operational costs compared to the return on investment. Training and support targeting in ensuring long-term operational sustainability. Store operational procedures – Store manual to ensure the optimum operations of the store (products, man power, health and legal regulations) Marketing Benefits Marketing and promotional support through social media, tools designed to attract new customers, increase customer loyalty and increase visit frequency. Continuous training & support, from our dedicated regional consulting and support team. Construction Guidelines & Support We provide a complete design, construction file and monitoring of the building process.
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Franchise Categories
KAYAK POINT
KAYAK BOUTIQUE
KAYAK LOUNGE
KAYAK POINT
The concept A sudden escape of reality mini store Refers to a store that sells ice cream, Greek frozen yogurt, an assortment of beverages and a selection of sweets.
Basic requirements Usually situated in areas with strong Foot Traffic such as malls, store in store or touristic areas with high foot traffic. area of 20 square meters. Additional space for storage required.
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KAYAK BOUTIQUE
The concept Mainly focused on take away, this store provides also the possibility to serve a few number of tables. Offers the full range of kayak products.
Typical square footage requirements Minimum 40 square meters- maximum 100 square meters Additional space for storage required Additional space for tables may apply
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KAYAK LOUNGE
The concept An all day cafĂŠ offering a full experience and the whole kayak product range. Usually placed in central shopping places with high visibility and strong foot traffic Indoor and outdoor seating
Typical square footage requirements Minimum area of 70 square feet Additional space for tables and storage required
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FRANCHISEE LIABILITITIES
Exclusive sale of Kayak products.
Conform to operating standards provided by food /civil/and labor law. Implement marketing plans and operational guidelines provided by Kayak . Give emphasis to product quality and service to support Kayak brand name. Conform to audits and suggestions made representatives.
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by Kayak company
THE INVESTMENT
Financials: Approximate construction costs: 1800 to 2000 €/m2 Entry fees 10,000 € for Kayak point, 20,000€ for Kayak Boutique and 30,000 € for Kayak all day café, covering training marketing store design and supervision expenses. 3% on sales yearly fee covering ongoing marketing, training, and operational guidelines assistance and support. Royalty fees depending on the location and the number of stores covering training know how and planning
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Appendix
Awards & Honours
Great Taste Awards 2015 by the Guild of Fine Foods in Great Britain Star for Kayak Chocolate Sorbet
Great Taste Awards 2014 by the Guild of Fine Foods in Great Britain Stars for Kayak Greek Frozen Yogurt Honey & Sesame, Stars for Kayak Greek Frozen Yogurt Mango, Passion Fruit & Jasmine
Our new range Kayak GREEK FROZEN YOGURT CUPS 500ml & STICKS won another recognition, this time at the SIAL INNOVATION AWARDS 2014, the event that shapes the trends in worldwide gastronomy and brings the most innovative food products to light!!! KAYAK SA has been selected as a National Champion representing Greece in the 2014/15 European Business Awards. You competed with the best businesses in your nation to win the accolade of representing your country in The Award for Customer Focus.
Awards & Honours
Great Taste Awards 2012 by the Guild of Fine Foods in Great Britain Stars for the Lemon Grass ice cream flavor, Star for the Belgian Chocolate ice cream flavor, and Star for the Mastic Pink Pepper ice cream flavor.
2009: International Taste & Quality Institute Sorbet Cassis was awarded in the Superior Taste Awards 2009 by the International Taste & Quality Institute in Brussels with 2 Stars. 2010, Gourmet Awards - BIO Strawberry sorbet was awarded at the Packaging category 2008, Food Packaging Award Kayak received the Food Packaging Award for its packaging (designed by K2 Design) at the 7th EVGE Design & Illustration Competition
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W www.kayak.gr F /KAYAK.PureMagic E info@kayak.gr T +302106628464-6