Is Life’s Journey… taking you on a new path? WWW.MOORESENIORS.COM
THE BERKSHIRE HATHAWAY HOMESERVICES PINEHURST REALTY GROUP ADVANTAGE! OFFICES Village Court Bldg at 42 Chinquapin – Pinehurst Broad Street & Illinois – Southern Pines
WEBSITES www.bhhsprg.com www.MooreSeniors.com – especially for you
THE STORY BEGINS Mission & Goals Is it time to sell your home? Topics to explore topics to consider The Senior Advantage Specialist Our Team
SENIOR ADVANTAGE PROGARM SUPPORT Preparation Communication Online & Print Media Making your home stand out Right Marketing Plan
COMMUNITY CONNECTION Network of resources to assist you Partnering for a better place to live
MISSION Our mission is to provide the services and support that our senior clients need and expect for life’s next journey.
GOAL Our goal is to provide the senior community in Moore County with a superior resource as they enter or exit the housing market.
WHO WE ARE Serving Moore County in Real Estate since 1971 Why are we so particular about representing our clients?
BECAUSE IT MATTERS!
OVER 3700 HOMES SOLD SINCE 2005
OVER $958 MILLION SOLD VOLUME
OVER 80% OF OUR CLIENTS ARE REPEAT CUSTOMERS
HIGHEST AVERAGE SALE PRICE OF ALL FIRMS
Is it time to sell your home? Topics to explore… Are you thinking of selling your home to move to a more supportive environment? Or perhaps to move in with an adult child who can help with your needs as you grow older? You may be considering leaving the family home with all that it represents – the place where children were raised; the safety and security of a family unit; the physical space where your oldest and dearest memories reside. For seniors, it can signify the best years of their lives, where friends and community ties were made.
Many seniors would prefer to continue living in their own home, or aging in place. Sometimes, circumstances work against those preferences: • Home maintenance and/or home size becomes a burden • A major life event forces a move • An aging parent wants to live closer to adult children or other caretakers • Financial concerns make it difficult to keep the home • Support services are needed that are not available at home Whatever the reason, there may come a time when seniors consider selling and moving on. Our consultation is designed to help guide you and your family through the complex questions and unique situations you may encounter during the process.
Questions to consider before starting the process: Are all relevant family members aware of the upcoming sale/move and the reasons for it? Have tax consequences of a sale been considered?
Key steps in the process: • • • • • •
What are the housing options? Home adaptations Healthcare needs Financial considerations Legal considerations Selling your home
Our Business Philosophy:
a name respected worldwide
If family members are assisting with this process, has one member been chosen to be the contact to communicate with the professionals?
Our clients can act with confidence, knowing that their real estate needs will be handled in a discrete, professional and highly efficient manner. The goal of our organization is to provide world-class client service that consistently out performs even the highest expectations. This is one of the reasons you should hire Berkshire Hathaway HomeService Pinehurst Realty Group to represent you.
Berkshire Hathaway HomeServices Pinehurst Realty Group Senior Advantage Specialist As a Berkshire Hathaway Senior Advantage Specialist, I understand that your home isn’t just a treasured part of your family’s history, it also represents a very significant investment. That is why it’s essential to have the power of a world-class brand in your corner with a strong track-record. You may be thinking of selling, thinking of staying in place or just thinking of options. We understand that and will help you find the answers to your questions so that you can make informed decisions for life’s next journey. I’m proud to represent a company that stands for strength, integrity and trust. I would like to show you how I plan to leverage the considerable business strength and unparalleled marketing advantages of Berkshire Hathaway HomeServices, to provide you with a real estate transaction experience that is as effective, efficient and enjoyable as possible. We want you to love your listing! Because when you do…Buyers will love it too. My affiliation with Berkshire Hathaway HomeServices grants me access to the most up-to-date marketing tools, as well as connections to thousands of respected sales associates in our network, along with their extensive database of clients. Quite simply, our area real estate deserves to be represented by the best connected real estate company in the business. It is often hard for Buyers to distinguish one listing from another. We want Berkshire Hathaway HomeServices Pinehurst Realty Group to stand out from the crowd – so we push to make this happen. Signed:___________________________________________
ADVANTAGE - OUR TEAM Only sales professionals who meet our most exacting standards are considered for OUR TEAM. All the marketing in the world won’t matter if you don’t have the right agent representing you. We have an entire team of full time REALTORS who take their jobs very seriously. When you hire one of us, you get us all.
MEMBERS OF OUR TEAM are distinguished by their:
Understanding of buyers’ and sellers’ needs
Superior market knowledge
Advanced negotiation skills
Meaningful involvement in the local community
Use of premium, compelling and effective marketing
www.bhhsprg.com
ADVANTAGE – THE PREPARATION I will consistently represent your best interests by applying my superior knowledge of area real estate, extensive connections and unique skills to successfully market and sell your home. Here are some of the details that will provide you with a selling advantage:
Determine timing and interest in selling
Review the market with a CMA and all pertinent Market Reports
Review and measure the house
Confirm the Deed/Taxes/Property Plat/Survey
Confirm Permits and Utilities
Identify Upgrades and Repairs as needed
Pre-Inspection or Appraisal as agreed to
Complete all Listing Documents
Review and Select a Home Warranty if agreed to
Prepare data on the home for the MLS entry
Prepare a floorplan to add to online information and print materials
Photos/Videos developed for virtual tour and web-based marketing
Select Dates for Marketing and Events – Company tour, Open Houses, Broker Previews
Complete property brochures and develop marketing package – both print and digital
Personal Website Integration – Social Media/Blog and Search systems for property
Schedule marketing dates: The Pilot, Pine Straw Magazine and other publications as agreed to
Set up reporting system with Seller – The Seller Advantage report to review the activity relating to the online exposure and the weekly market update and review of the property neighborhood
Set up the showing procedures with the seller and the office
Seller Advantage Reports – Keeping you informed
ADVANTAGE – Marketing with rich media. Our online presence with BHHS moves from Global . . .
. . . to local, with the entry of a city or zip code ADVANTAGE Online syndication
OUR MOBILE ADVANTAGE
ADVANTAGE – MAKING YOUR HOME STAND OUT If there is one thing we know for sure, it’s that Buyers want to see rich media…and lots of it. Every listing we take receives professional photography; that’s been a standard of ours for years. We also provide an amazing SINGLE property website that includes the details of your property and the story that is compelling to the buyer letting them know “why you love it”. Your home is special, so the way it’s presented should reflect that. You don’t just have a “3BD 2.5BA w/fnshd bsmt”. If the buyer hears your home story, they’ll fall in love with it too.
WE TELL THEM THE STORY – so they will love it too!
• • •
Direct Mail Video enhanced e cards Custom print materials
ADVANTAGE – MORE MARKETING WITH ONLINE STRATEGIES We have a variety of methods to provide a professional presentation for your property. The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We’re not given the freedom to change too much on sites we don’t control. On BHHSPRG.com, we work to show your property to it’s best advantage. WEBSITE Designed to showcase every property – with photos, details and the opportunity to make an appointment.
OUR DIGITAL MAGAZINE FACEBOOK FACEBOOK
Designed to tap into the many who use Facebook – They may not be looking to buy a home INSTAGRAM but will see it on Facebook and realize that they have to have it! www.facebook.com/BestPinehurstHomes/
DIGITAL MAGAZINES We love to show off our properties and our magazine can go online and in print. An awesome way to market.
www.pinehurstluxury.com
ADVANTAGE - THE RIGHT MARKETING PLAN FOR YOU This is where we work together. I have taken into consideration the many exclusive marketing advantages of Berkshire Hathaway HomeServices, and will work closely with you to review, select and schedule marketing events as they apply to your property. MARKETING IMPLEMENTATION ADVANTAGE Submit marketing information to Multiple Listing Service and Internet
Week one
Professional photography
Week one
Install yard sign (per local community regulations)
Week one
Complete property brochures and any other marketing collateral
Week two
Virtual Tour, Video Presentation & Website
Week two
Property preview for our company’s brokers
First month
Target marketing to local databases
First month
Target marketing to national databases and select Berkshire Hathaway HomeServices Global Networks Target marketing to Pinehurst Area REALTORS Ad in Pine Straw for Luxury Division The Pilot
First month First month First month – as schedule opens First month – as schedule opens
Wall Street Journal Online Search for Listings
Week one
All other online portals: Realtor.com/Zillow/Trulia/others
Week one
Social Media Strategies
Week one & two and continuing
ADVANTAGE - OUR COMMUNITY CONNECTION Berkshire Hathaway HomeServices Pinehurst Realty Group is proud to support the local area with gifts of talent, time and donations. We donate a portion of every commission to a project or charity that serves Moore County. Some of our recent recipients are: • The Moore County Literacy Council • MOAA – Veteran’s Support Concert and other events • Boys & Girls Homes of NC • The Carolina Philharmonic • Communities in Schools • Family Promise • Friend to Friend • The Moore Free Care Clinic • Toys for Tots • Habitat for Humanity of Moore County to name a few.
Pinehurst Office
42 Chinquapin Rd Village Court BLDG Pinehurst, NC 28374 910 295 5504 800 334 1172
Southern Pines Office
105 W Illinois Ave Southern Pines, NC 28387 910 692 2635 800 672 2228
WEBSITES:
www.MooreSeniors.com www.bhhsprg.com E mail: sales@bhhsprg.com
SEARCH PROPERTIES WITH OUR MOBILE APP: TEXT BHHSNC305 to 87778
WWW.MOORESENIORS.COM