NATALIE PRITCHARD

This marketing plan thoroughly analyses Victoria’s Secret UK to determine how the brand is performing in the current financial climate. It identifies opportunities for the UK leg of the company. The aim of this report is to provide strategic direction for 2021 and 2022. In order to make the brand current and modern. Marketing strategies have been recommended to improve the brand image, along with the utillisation of social media influencers. This will help to align Victoria’s Secret with its competitors. To bring profit a loyalty app should be launched and QR codes used as calls to action. As consumers become increasingly more conscious, the strategies will see sustainability at the forefront. Over two years, Victoria’s Secret will be rebranded to meet the consumer needs of today.