SEO- An Effective Medium For Online Business
ď‚— SEO stands for Search Engine Optimization. It is the technique
of getting traffic from the natural search result on search engine. All search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and rank based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.
ď‚— SEO is a technique which helps search engines find and rank your
site higher than the millions of other sites in response to a search query. SEO thus helps you to get traffic from search engines. Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are top of this list as they perceive those to be most relevant to the query. Why some of these websites rank better than the others? The reason behind this is a powerful web marketing technique called Search Engine Optimization (SEO).
ď‚— There is some basic information regarding it which one has to know.
Firstly, search engines are not humans, so there is quite difference between how humans and search engines view web pages. Unlike us, search engines are text driven. Instead, search engines crawl the Web, looking at particular site items, mainly text, to get an idea about. So search engines perform several activities in order to deliver search results - crawling, indexing, processing, calculating relevancy, and retrieving. Similar to SEO, Online Reputation Management is the control of a business’s reputation in the market. ORM companies in India are providing their services in order to enhance the profit of business firms.
ď‚— Although the basic principle of operation of all search engines is the
same, the minor difference between them lead to major changes in results relevancy. For different search engines different factors are important. There are many examples of differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are for primary importance, while for Google links are very, very important. Also, the sites are like wine - the older, the better. There are various web design companies in India which provide different range of affordable SEO packages. The range of packages can differ in terms of number of keywords, number of indexed pages, site map, local map, Google analytics etc.
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