Script - Video mood board

SCRIPT

The Kenzo video will be no longer than one minute, portraying elements from the past DNA and what the brand’s future DNA elements will encapsulate. The purpose of this video is to allow consumers to recognise core elements of the brand, along with realising that a change in the brand is going to happen.

This change ultimately results in Kenzo ‘blooming’ after the rebranding elements have been implemented. The approach to this video is minimalistic with hints of colour and nature elements. There is also an element of playfulness present.

A combination of effects and transition elements will be incorporated, along with multiple sound clips in order to create a fully immersive fashion brand video.