Biography of Kayla Daurio
Marketing Specialist, Marketing - Fashion and Business Marketing
Kayla Daurio, a Marketing Specialist in the dynamic realms of Fashion and Business Marketing, stands out for her creativity and innovation. Hailing from New Jersey, her early life was marked by a deep love for the expressive freedom of the arts and the structured dynamics of business.
A Flourishing Foundation
Her academic journey is distinguished. Graduating Cum Laude from the Savannah College of Art and Design (SCAD) in 2022, she earned a Bachelor of Fine Arts with a major in Fashion Marketing and Management and a minor in Business Management/Entrepreneurship. These formative years laid the foundation for her future, further enhanced by acquiring an Inside LVMH Certificate, which gave her critical insights into the luxury sector and its challenges.
Professional Journey
Currently a creative powerhouse at Bequest Funds in Sarasota as a Marketing Specialist, she has carved a niche for herself in graphic design, styling, and multi-channel business marketing. Her professional journey began at Bealls Inc., where,fresh from graduation, she brought vigor and creativity as a Creative Marketing Graphic Designer and Digital Marketing Assistant for a top wholesale fashion company.
Armed with expertise in Adobe Suite, Canva, and Procreate, she has a profound understanding of color theory and product styling, and she transforms imagination into captivating visuals. From concept to execution, her projects resonate deeply, leaving lasting impressions in fashion, business, and design.
A Testament to Talent and Tenacity
Her career highlights include orchestrating customer-focused campaigns that significantly boosted website and store traffic for Bealls Inc. Collaborating with diverse teams, Kayla has executed innovative design concepts that communicated a cohesive and impactful brand message. Additionally, her freelance work as a Digital Marketing Designer showcases her ability to craft engaging email campaigns and convert audiences into loyal subscribers through captivating designs and strategic social media postings.
Her love for the beach and her New Jersey roots infuse her work with a refreshing authenticity. Her hobbies painting, crocheting, and creative writing underscore her belief in expression without words, embodying her philosophy that design's possibilities are endless.
Career Milestones and Professional Accomplishments
Kayla Daurio’s career path is highlighted by several key accomplishments, notably her rapid transition from academia to the professional realm. Two days after graduation, she secured an internship with Bealls Inc., which soon evolved into a full-time position as a Graphic Designer. She has successfully crafted customerfocused campaigns that bridge creativity with strategic market insights.
Notable Roles and Responsibilities:
Graphic Designer at Bealls Inc. (August 2022 - March 2024): Kayla led the development of impactful marketing campaigns, collaborating with a diverse team to ensure a cohesive brand message across multiple channels. Her work significantly increased traffic to both the website and physical store locations.
Creative Marketing Intern at Bealls Inc. (June 2022 - August 2022): Through her internship, she immersed herself in the brand's essence, working closely with the creative team on social media content and marketing projects.
Digital Marketing Designer (Freelance) at James Goodman & Associates (March 2021 present): Kayla excels in creating engaging email campaigns and dynamic website content, showcasing her versatility and adeptness in digital design.
Additionally, her tenure as a Stylist at David's Bridal and Dress Specialist at Dream Dresses provided her invaluable experience in customer service, styling, and visual merchandising skills that have greatly enhanced her marketing expertise.
Engaging with the Community
Beyond her professional and creative pursuits, Kayla is committed to philanthropy. Her involvement with a nonprofit thrift store and her leadership in starting a high school club focused on community service highlight her inherent desire to give back. This blend of industry involvement and community engagement positions her as a skilled marketer and designer and a compassionate human driven by a desire to make a difference.
Lessons From the Journey
For her, the accomplishments she savors most include landing an internship at Bealls Inc. just two days after graduating. This swift transition from academia to industry underscores her readiness and adaptability, qualities that are indispensable in the fast-paced world of fashion marketing.
Kayla’s story is an inspiring narrative of how passion, when pursued with dedication and complemented by the proper educational and experiential opportunities, can yield a rewarding and influential career. She embodies a source of hope and inspiration for emerging professionals looking to make their mark at the intersection of creativity and business.
Kayla Daurio has succeeded and thrived in charting her course through the competitive and often turbulent waters of the fashion and marketing industry. She remains a testament to the power of integrating one's passions with one's profession, proving that success follows those who are tenacious enough to pursue their dreams with a clear vision and unwavering purpose. Her creative voyage is far from over, but its trajectory is a compelling guidepost for aspiring creatives and marketers.