Backgrounder Straight edges and sissies need not apply: Shop Nasty Gal is the online shopping destination for the “ultimate badass girl.” The Nasty Gal “doesn’t give a damn about her bad reputation” and does so in vintage Levi cut-offs, Jeffery Campbell Litas, a leather jacket and thrifted band tee. Nasty Gal, the name taken from a 1975 Betty Davis album, embodies the spirit of confidence, sexuality, and outspokenness of the famous model and rocker. The Nasty Gal is a risk-taker in her career, her relationships, her social-life, and most of all in her wild and sexy sense of style. What began as an eBay shop selling vintage finds in 2006 is now, eight years later, the fastest growing retailer in the country, selling both new and vintage clothing, accessories, and shoes. In its short time in world of e-tailers, • Nasty gal profitably sold more than $100 Million in clothing and accessories in 2012. • Nasty Gal sells 93% of its inventory at full-price, in an industry that sells one third of its inventory marked down. • Nasty gal has grown more than 500% every year since its conception. Nasty Gal and its fearless and record-breaking owner and founder Sophia Amoruso have been featured in • New York Times, LA Times, Forbes and countless other publications. All of this has been achieved with no traditional marketing. Instead Nasty Gal has garnered a cult-like following of 20-something fashion conscious self proclaimed “Nasty Gals.” This highly engaged customer base translates to • 1,388,564 followers on Instagram. • 1,133,925 Facebook Fans. • 189,000 Twitter followers. • 6 Million site visitors every month and counting.
The story of Nasty Gal’s unprecedented success is now documented in the New York Times “Best Selling Book”, #GirlBoss by Sophia Amoruso. The book has been published in more than 10 languages and has been on the list for more than 18 weeks. The Nasty Gal #GirlBoss mission has gone farther than the book: the Girl Boss Foundation, launched in August 2014, seeks to empower the next generation of female artists, entrepreneurs and worldchangers who embody the #GirlBoss philosophy through financial grants. Nasty Gal is more than a brand, it’s a movement.
For more information, contact Kaylah Burton at kburton@smu.edu Nasty Gal 523 W. 6th Street Suite 330 Los Angeles, CA 90027
www.NastyGal.com Sources http://www.digitalsherpa.com/blog/3-lessons-that-turned-nasty-gal-intoa-nice-business/