FOR IMMEDIATE RELEASE Nasty Gal To Open First Retail Store in L.A.
MEDIA CONTACT: Kaylah Burton 513-432-5882 kburton@smu.edu
LOS ANGELES –Oct. 8, 2014 – Online fashion powerhouse Nasty Gal will take sales to the streets this May with the opening of the brand’s first brick-and–mortar store in L.A. The opening will take place on May 22, 2015 in conjunction with a number of exclusive events following up to the date. Although the brand was born of humble beginnings just eight years ago, the name Nasty Gal is now hailed across the international fashion world for its innovative, highly profitable and out-of-the-box techniques that have made the Nasty Gal brand the ultimate international style source for the fashion-conscious 20-something and the fastest growing retailer in the U.S The company’s founder and CEO, Sophia Amoruso, built the brand out of constant and fearless risk-taking. This methodology surely takes Nasty Gal’s newest venture to high heights. The new locale will represent all that the Nasty Gal wants, needs and is made of. Amoruso adds, “Our customer is educated, wants an awesome life. Nasty Gal is how you dress, and maybe the cultural piece of music and what you're into, and Girl Boss is the framework for how a Nasty Gal lives her life. So our customers want amazing lives, and they're interested in more than fashion. They love fashion, but it's also about travel and interior design and food and architecture and just being curious in the world. Our customer is super stylish, and she takes her life seriously, but she doesn't take herself too seriously.” The store opening festivities will kick-off May 22, 2015 at 8:30 p.m. at 5671 Melrose St.