Kayleigh O’Mara www.kayleighomara.com hello@kayleighomara.com 07534898077
The People’s Festival Campaign event Brief: Create a campaign to alter the public’s perception of paying tax by showcasing free events made possible by tax payers’ money. Approach: I needed a design that would catch the eye of my young demographic, so decided on playful and colourful illustrations.
Spotlight on Hackney Community report Brief: Design a community report commissioned by Hackney Council, aimed at residents of Hackney. Approach: Using words from the body of text, and elements from photographs of Hackney, I created my own typeface and pattern, which I used across the document.
Beyond Boundaries Cultural brochure Brief: To design a brochure for the upcoming exhibitions and events at the American Folk Art Museum. Approach: I took inspiration from the work being exhibited. I kept the brochure quite minimal, but used its elements to create a vibrant mural.
Escapes Cinema brochure Brief: To design a brochure for the upcoming Screenfields outdoor film screenings, all ‘escape’ themed. Approach: I used the film subject to come up with keywords to inspire the design. My aim was to create impact with a fully illustrated centre page spread.
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Miracle Mug Packaging project Brief: To create packaging for a mug, aimed at mixologists, and a fictional backstory to influence the design. Approach: I invented the character Lord Daiquiri of Shakerton, who demanded better tea from his mixology students. I took inspiration from old medicine bottle labels.
Wheelie Website design Brief: Design a website for a start-up cycle hire company aimed at families keen to explore the city of Bath. Approach: To reflect the playful energy of the target audience, I wanted to create a simple, fun and colourful user journey.