New world African product guide - 2011

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For the love of Africa Style Ref:26 - 100% Combed Turkish Cotton Interlock 240g / 7.2oz. - Fair Wear This T-shirt was created for all the lovers of Africa and truly expresses why we design and why we hope to rebrand Africa one t-shirt at a time.


Style Ref:27 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear Available Sizes S,M,L,XL,XXL


Oh Chale - red Style Ref:28 - 100% Combed Turkish Cotton Interlock 240g / 7.2oz. - Fair Wear Chale: A VERY popular Ghanaian (Pidgin English) expression used in multiple senses in the same sense as the words’’mate’’, “Dude” or “Homie.” Used with “Oh” as an expression of shock, disappointment, pity, and sympathy. This design employs the classic Yo MTV Raps design and gives it a funky Ghanaian twist.


Style Ref:29 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear Available Sizes S,M,L,XL,XXL


Style Ref:30 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear


Style Ref:31 - 100% Combed Turkish Cotton Interlock 240g / 7.2oz. - Fair Wear


Style Ref:32 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear


African Inspired Dopeness Style Ref:33 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear Africa is currently experiencing a RENAISSANCE, which is influencing all aspects of global society. This revolution is led by NWA’s (New World African’s). Africa is ‘NOW’ and so we created a motto to express all things African and positive. The design features the Adinkra symbol - AKOFENA - “sword of war “ Which is the symbol of courage, valour, and heroism - all traits that New World African’s possess.


Style Ref:34 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear Available Sizes S,M,L,XL,XXL


Style Ref:35 - 100% Combed Turkish Cotton Interlock 240g / 7.2oz. - Fair Wear


Style Ref:36 - 100% Combed Turkish Cotton Interlock 240g / 7.2oz. - Fair Wear


The term 'Fine Boy No Pimples' is a saying widely used in West Africa to describe goodlooking men. A fine boy is the African equivalent of a hunk. Style Ref:37 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear This design is inspired by painted signboards from barbershops in Ghana, Mali, Benin, Burkina Faso, Cote d'Ivoire, and Togo. Brightly painted in commercial house paints on plywood, these signs are a colourful, humorous, and sometimes outrageous contemporary African folk art.


Pounded Yam is good for the soul Style Ref:38 - 100% Combed Turkish Cotton Jersey 165g / 4.95oz - Fair Wear Pounded yam is a smooth dough of mashed yam often eaten with a vegetable soup or stew.It is a very popular African food, especially in the middle belt, eastern and southern Nigeria,Ghana, Ivory Cost (C么te d'Ivoire), Benin and some other parts of West Africa. We know food is an integral part to a healthy life and soul so me made the tee to express our love of good food.


Style Ref:39 - 100% Combed Turkish Cotton Interlock 240g / 7.2oz. - Fair Wear


We have brought back this classic design as a batwing (off shoulder) tunic t-shirt. Style Ref: 40 - 100% Tencel Lyocell Fine Jersey 120g The image of a child on the back of a mother is a classic african image in Africa and in other cultures. This shirt celebrates the relationship between all mothers and children around the world.


This is everyones favorite. The inspiration for this Unisex Jumper came from the classic line Make Love Not War. Style Ref: 41 We simply flipped the concept and Africanized it. Fufu: Is a staple food of West and Central Africa. It is usually made from cassava, yams, and sometimes combined with cocoyam, plantains, or maize that is pounded and eaten with your delicious soup of choice.


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