HOW I WORK...

Discovery Principles

Understanding the brand in depth the needs, USPs, innovation, problem spaces, considering potential solutions & learning about the customer/brand.

Crafting design principles and mood boards to help guide design directions and ensure alignment with the forecast and the brand values.

Design Exploration

Diverging into wide range of designs on Illustrator and Photoshop. Creating sketches, Prints, artworks, color combinations etc.

Design Refinement

The work isn’t done! Implementing and monitoring the designs to fine tune the last bits before I make sure the collection is ready for hand-off.

Market studies, forecasting trends and inspiration, studying competitive brands and their products and ways to elevate in terms of styles and innovation.

First hand information from the client to understand the brands basic needs, brand guidelines, strategy and brand position in the market.

Client feedbacks are very important to make sure I am on the right track to their vision and creating justifiable designs that bring the best brand handwriting in its products.

Working closely with the internal teams on a regular basis to ensure a successful handoff and QA’ing the implementation with the client.

My Principles

Build strong conviction

Rigorous iteration and testing helps me make more informed decisions and build conviction in my work, leading to designing the best experience possible

Thoughtful complexity

I thrive on complex challenges the require deep product thinking, often collaborating with others to bring clarity and alignment to design problems

Process oriented

i work closely with my collaborators to establish a process that works for all, while maintaining flexibility and adaptability to chaning circumstances and priorities.

Why Me? What sets me apart?

I'm well-versed to design for multi-platforms in apparel, accessories & digital creatives. Whether it's clothing, accessories or logo & digital media, I've designed experiences for catalogues and fashion shows - often global & domestic brands and now delivering creatives for start-ups and e.com. sectors.

I thrive in complexity and know how to design for scale.

I've worked on complex problems and facilitated cross-functional alignment between teams in order to design durable, sustainable solutions through research & experiementation that are built to scale in the long term

I'm a culture starter who cares a lot about people.

I'm frequently praised for my cultural contributions to the team. I care a lot about others and ensuring everyone has a good experience and feels a sense of belonging on the team