ABC 2014 Sponsorship Book by KBABC

Founder & Organizer of Atlanta Streets Alive

PARTNER w ABC

and help make Atlanta a more bicycle-friendly city

WHY PARTNER w ABC? (besides the fact we are ridiculously good looking)

AWARD WINNING • ABC Voted “Best Charity” in reader’s pick in “Best of ATL 2013” by Creative Loafing • Awarded “Bicycle Advocate of the Year” by League of American Bicyclists, 2013 • Atlanta Streets Alive voted “Best Festival” in “Best of ATL 2012” by Creative Loafing

CHANGING THE CULTURE • Atlanta Streets Alive had a record of 82,300 people on the Virginia/Highland/Monroe/ Boulevard route on Oct. 6, 2013 and 62,000 people on the Sept. 8th Peachtree route • Success of Atlanta Streets Alive featured in stories by Maria Saporta, Curbed Atlanta, Atlanta Business Chronicle and more.

LEADING INITIATIVES • Bike Share coming 2014 thanks to ABC’s feasibility study • City Council approved $2.5 Million for 15 miles of high quality bikeways in next year • ABC’s Road Safety Audit called for protected bike lanes on Ponce de Leon

ADVOCACY CAMPAIGNS • Connect ATL campaign for bike lanes on flat and connected main streets: Peachtree St, Lee Street and DeKalb Avenue • Bike, Shop & Dine on Peachtree campaign to gain local business support for bike lanes • Campaign to have Atlanta Streets Alive once a month

FUNDING SUCCESSES • Awarded $50,000 from Mayor Kasim Reed for Atlanta Streets Alive in 2013 • Awarded $10,000 People for Bikes grant to study Peachtree St for bike lanes • Crowdsourced $22,000 for “Connect ATL” campaign • Awarded IKEA $10,000 grant for remodeling the ABC office (voter choice) • Raised $112,500 in corporate sponsorships for Atlanta Streets Alive 2 2

2013 ACCOMPLISHMENTS City of Atlanta supported ABC’s Atlanta Streets Alive DONATING

159,000 total attendees

$50,000

& 176 ACTIVITIES

bike racks

BIKE VALET

’27

(3 events in 2013)

installed

ATLANTA CITY COUNCIL APPROVED

$2.5 million

570 lights

distributed

e 5,214

for bike lanes CYCLE TRACK ON 10th STREET FACEBOOK FANS

BIKE SHARE 83 BRAND NEW BIKES COMING SOON IN

2014

3 3

GIVEN TO KIDS IN NEED THROUGH EARN A BIKE CLASS

paying

members

followers

3,717 @Atlantabike

who’s paying attention? The numbers and figures when it comes to ABC’s audience enagement in 2013

8,155

atlantastreetsalive.com 2013 analytics Visits: 65,046 Unique Visitors: 47,829 Pages/visit: 2.20 Avg. Duration: 2:06

5,327 visits

4,153 visits

May 19, 2013 top 10 countries total visitors

top 10 cities total visitors

USA: 63,440 UK: 162 Canada: 121 Australia: 115 Spain: 72 Colombia: 71 Germany: 69 France: 68 India: 62 Netherlands: 62

Atlanta: 32,768 Decatur: 3,138 Dunwoody: 1,466 Roswell: 1,268 Marietta: 1,116 Druid Hills: 848 Smyrna: 823 Sandy Springs: 765 Tucker: 645 Norcross: 585

SOCIAL MEDIA ENGAGEMENT

Sept 8, 2013

Oct 6, 2013

VISITS FROM 96 COUNTRIES

SPONSOR VISIBILITY

FACEBOOK 2090 NEW PAGE LIKES 1980 POST LIKES 550 comments

300 SHIRTS

500 POSTERS

420 SHARES

POSTCARDS

86% 57% $75,000

ABC SURVEY RESULTS

TWITTER 980 mentions 540 NEW FOLLOWERS 320 RETWEETS / FAVORITES 4 4

5,000

29 zip codes

49% 51%

Earn or more annually

Completed 4-year college or graduate degree

who’s talking about us? Here is a brief selection of over 95 media hits mentioning ABC in 2013

ATLANTA BUSINESS CHRONICLE

CREATIVE LOAFING

Events enliven streets and boost appeal

First Slice 2/11/13:

Link: http://www.bizjournals.com/atlanta/printedition/2013/02/15/events-enliven-streets-andboost-appeal.html

Atlanta Streets Alive gets $50,000 from city

Link: http://clatl.com/freshloaf/ archives/2013/02/11/first-slice-21113-atlantastreets-alive-gets-50000-from-city funding

USA TODAY More protected lanes for bicyclists pop up in cities

Interview on $2.5 in new bicycle infrastructure funding LINK: http://www.usatoday.com/story/news/nation/2013/01/16/cities-addprotected-bike-lanes/1839613/

CHANNEL 5 FOX Atlanta picking up speed to meet cyclists’ need LINK: http://www.myfoxatlanta.com/

story/22573549/thur-atlanta-risingto-meet-needs-of-cycling-craze#. Ub44OkMqav8.facebook

WABE 90.1 Interview on $2.5 in new bicycle infrastructure funding

SAPORTA REPORT Cycling in the city celebrated at Atlanta Bicycle Coalition event

GEORGIA TREND

SUSTAINABLE GEORGIA: MORE BIKING, LESS DRIVING LINK: http://www.georgiatrend.com/ January-2013/Sustainable-GeorgiaMore-Biking-Less-Driving/ 5 5

LINK: http://saportareport. com/blog/2013/02/cycling-inthe-city-celebrated-at-atlantabicycle-coalition-event/

RADIO 105.7 Supporter of Atlanta Streets Alive

ATLANTA JOURNAL CONSTITUTION

Georgia makes slow climb to bike safety LINK: http://blogs. ajc.com/atlantaforward/2013/02/11/2012traffic-fatalities/

CNN

Champion for Placemaking

http://www.cnn. com/2013/06/28/opinion/ bare-pierce-place-making/ index.html?hpt=op_t1

11 Alive Summer program rallies for bicycles to connect Atlanta

2014 EVENTS & PROGRAMS Making it safer and easier for Atlantans to bicycle for fun, fitness and transportation

Jan

Feb

Apr

Commuter Breakfast

Mobile Social

Blinkie Awards Night

Possible ASA

Atlanta Streets Alive

May

Jun

Jul

Aug

Commuter Breakfast

Mobile Social

Atlanta Streets Alive

BeltLine Bike Tour

Possible ASA

Bike to Work Week

Possible ASA

Sep

Oct

Nov

Dec

Commuter Breakfast

Mobile Social

Terminus 5C

Mobile Social

Atlanta Streets Alive

Possible ASA

Clips Beer & Film Tour

Bike to Work Week

Year-Round Classes

Year-Round Services

Year-Round Campaigns

Earn a Bike

Bike Counts

Bicycle Safety

True Beginner

Bike Valet

Connect ATL

Confident City Cycling

Sell & Install Bike Racks

Atlanta Bike Share

Distribute Free Blinkies

Infrastructure Funding

Distribute Free Patch Kits

Bike to Work Challenge

Distribute Free Helmets

Bicycle Friendly Atlanta

Starter Bikes

City Shift (10% trips by bike by 2020)

Possible ASA GOAL: INCREASE FREQUENCY OF ATLANTA STREETS ALIVE

(cost per event = $50,000) 2013 — 3 events 2014 — 4-9 events 6 6

Mar

2014 ANNUAL SPONSORSHIPS Making it safer and easier for Atlantans to bicycle for fun, fitness and transportation

ATLANTA STREETS ALIVE OPEN STREETS FOR HUMAN POWERED AMUSEMENT In 2013, over 159,000 people attended three Atlanta Streets Alive events. Thousands poured onto city streets by foot, by bike, by skates or by any human-powered means of transportation. Just no gasoline engines allowed. In four years, Atlanta Streets Alive has grown from 1,000 participants to over 83,000 per event. It aims to transform our car-clogged streets into sustainable, livable, walkable centers of vibrant activity. Atlanta Streets Alive has been covered by AJC, ABC, Maria Saporta, Curbed, and the League of American Bicycles.

ATLANTA BELTLINE BIKE TOUR TOUR THE NATION’S GREATEST URBAN REDEVLOPMENT The BeltLine Bike Tour is an annual ride for Georgians (near and far) to experience this transformative project in the making. The ride includes varied pace options and fascinating stops highlighting assets and points of interest along the 22-mile Atlanta BeltLine. Over 400 riders participated at the last BeltLine Bike Tour in 2012 and it will return in 2014. The ride was featured on the front page of AJC when it was founded in 2008.

BLINKIE AWARDS AN ANNUAL CELEBRATION OF BIKING IN ATLANTA Last year, 300 ABC supporters attended and the event was covered by two TV news outlets—CBS and 11 Alive, as well as Atlanta INtown and Creative Loafing. The evening featured Anthony David performing “ATL Sunshine,” a silent auction, refreshments, and speech by Mayor Kasim Reed committing the city of Atlanta to becoming a top ten U.S. city for cycling by 2016.

COMMUTER BREAKFASTS MEET OTHER BIKE COMMUTERS OF ATLANTA The first Thursday every month is a chance to have coffee and conversation with fellow commuters and ABC members. At our most recent sponored breakfast on the Atlanta BeltLine, 85 bike commuters attended.

BIKE TO WORK WEEK GET YOUR WORKOUT ON YOUR WAY TO WORK Check out the National Bike Challenge to win prizes and compete with your friends and coworkers and join us for a star-studded ride. 7 7

2014 ANNUAL SPONSORSHIPS Making it safer and easier for Atlantans to bicycle for fun, fitness and transportation

$5,000

$10,000

$25,000

$50,000

$100,000

BRONZE SPONSOR

SILVER SPONSOR

GOLD SPONSOR

PLATINUM SPONSOR

DIAMOND SPONSOR

unlimited

8 total

3 total

1 exclusive

• Company name printed on all Atlanta Streets Alive event marketing

• Visibility during four Atlanta Streets Alive events

• Good Visibility during all Atlanta Streets Alive events

• Customized package suited to your company’s needs

• Mentioned in press releases and ABC newsletters

• Recognition in press releases and ABC newsletters

• Featured visibility during all Atlanta Streets Alive events

• Exclusive sponsor of year-round ABC programming

• 4 person package of ABC freebies

• Perks including 6 person package of ABC freebies

• Featured recognition in press releases, interviews and ABC newsletters

• Greatest visibility during all Atlanta Streets Alive events

• 2 person package of ABC freebies

• Mentioned from the stage at ASA and Blinkie Awards night • Industry exclusive

• Opportunity to speak on stage at ASA and Blinkie Awards night • Best perks including 10 person package of ABC freebies • Industry exclusive

• Featured recognition in press releases, interviews and ABC newsletters • Exclusive opportunity to speak on stage at ASA and Blinkie Awards night • Best perks including 20 person package of ABC freebies

PER EVENT SPONSORSHIPS ARE ALSO AVAILABLE Visit www.atlantabike.org/sponsorships for details on per-event sponsorships

8 8

ATLANTA STREETS ALIVE CORPORATE LEVELS

ATLANTA STREETS ALIVE SMALL BUSINESS LEVELS

BLINKIE AWARDS

Diamond —$30,000 Platinum — $20,000 Gold — $12,000 Silver — $6,000 Bronze — $2000 In Kind

Diamond — $1,500 Platinum — $1,000 Gold — $500 Silver — $250 Bronze — $125 In Kind

Diamond —$5,000 Platinum — $2,500 Gold — $1,000 Silver — $500 Partner — in kind

ATLANTA BELTLINE BIKE TOUR

Diamond —$5,000 Platinum — $2,500 Gold — $1,000 Silver — $500

2014 ANNUAL SPONSORSHIPS CORPORATE SPONSORSHIP LEVELS

DIAMOND: $100,000 ABC WILL CUSTOMIZE YOUR SPONSORSHIP PACKAGE TO MATCH YOUR NEEDS

VISIBILITY & RECOGNITION • • •

Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Logo on City Bike map (distributed at all events) Premium activity location at all Atlanta Streets Alive events

PR OPPORTUNITIES • • • • •

Use of “Official Atlanta Streets Alive partner” logo for marketing Featured recognition in all Atlanta Streets Alive press releases for 2014 Featured recognition in any promotional videos or interviews Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000 Honorary parade marshal of Atlanta Streets Alive bike parade

ABC INVOLVEMENT • •

Appointment of one member to Honorary Board for the Atlanta Bicycle Coalition Appointment of one member to Steering Committee for Atlanta Streets Alive

VOICE •

Opportunity to speak on stage during Atlanta Streets Alive and Blinkie Awards

PERKS • • • •

20 free Atlanta Bicycle Coalition one-year memberships 20 free tickets to annual Blinkie Awards (2 tables) 20 free registrations to annual Atlanta BeltLine Bike Tour Free bicycle workshop for employees

EXCLUSIVE SPONSOR OF YEAR-ROUND PROGRAMMING • • • • •

9 9

Mobile Social Commuter Breakfast Bike to Work Week Atlanta Streets Alive Volunteer orientation and volunteer after party ABC Education programs including Confident City Cycling, True Beginners, Lunch & Learn and Earn a Bike

2014 ANNUAL SPONSORSHIPS CORPORATE SPONSORSHIP LEVELS

PLATINUM: $50,000 ABC WILL CUSTOMIZE YOUR SPONSORSHIP PACKAGE TO MATCH YOUR NEEDS

VISIBILITY & RECOGNITION • • •

PR OPPORTUNITIES • • • •

VOICE •

Opportunity to speak on stage during Atlanta Streets Alive and Blinkie Awards

PERKS • • • •

10 free Atlanta Bicycle Coalition one-year memberships 10 free tickets to annual Blinkie Awards (1 table) 10 free registrations to annual Atlanta BeltLine Bike Tour Free bicycle workshop for employees

GOLD: $25,000 VISIBILITY & RECOGNITION • • •

Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Logo on City Bike map (distributed at all events) Prime activity location at all Atlanta Streets Alive events

PR OPPORTUNITIES • • •

Use of “Official Atlanta Streets Alive partner” logo for marketing Featured recognition in all Atlanta Streets Alive press releases for 2014 Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000

PERKS • • • • 10 10

6 free Atlanta Bicycle Coalition one-year memberships 6 free tickets to annual Blinkie Awards (1 table) 6 free registrations to annual Atlanta BeltLine Bike Tour Free bicycle workshop for employees

ANNUAL SPONSORSHIPS CORPORATE SPONSORSHIP LEVELS

SILVER: $10,000 VISIBILITY & RECOGNITION •

•

Logo recognition on Atlanta Streets Alive signage, print materials (posters, postcards), volunteer tshirts, print and digital ads, banner display at bike parade kickoff, website front page, alantastreetsalive.com & atlantabike.org, social media (facebook and twitter) Prime activity location at all Atlanta Streets Alive events

PR OPPORTUNITIES • • •

Use of “Official Atlanta Streets Alive partner” logo for marketing Business recognition in Atlanta Streets Alive press releases for 2014 Sponsor in monthly ABC e-newsletter with distribution of over 3,000

PERKS • • • •

4 free Atlanta Bicycle Coalition one-year memberships 4 free tickets to Blinkie Awards 4 registrations to Atlanta BeltLine Bike Tour Free bicycle workshop for employees

BRONZE: $5,000 • • • • • • • • • • • • •

Logo recognition on Atlanta Streets Alive signage Logo recognition on Atlanta Streets Alive print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts Logo recognition on Atlanta Streets Alive ads Logo recognition on website front page, atlantastreetsalive.com & atlantabike.org Business recognition on Atlanta Streets Alive social media Business recognition from stage during Atlanta Streets Alive bike parade kickoff Use of “Official Atlanta Streets Alive partner” logo for marketing 2 free tickets to annual Blinkie Awards 2 free registrations to annual Atlanta BeltLine Bike Tour 2 free Atlanta Bicycle Coalition one-year memberships Opportunity to provide an activity during Atlanta Streets Alive Free bicycle workshop for employees

media • • • • • • • • • • • • 11

Logo recognition on Atlanta Streets Alive signage Logo recognition on Atlanta Streets Alive print materials (posters, postcards) and volunteer t-shirts Logo recognition on Atlanta Streets Alive ads Logo recognition on website front page, atlantastreetsalive.com & atlantabike.org Business recognition on Atlanta Streets Alive social media Business recognition from stage during Atlanta Streets Alive bike parade kickoff Use of “Official Atlanta Streets Alive partner” logo for marketing 2 free tickets to annual Blinkie Awards 2 free registrations to Atlanta BeltLine Bike Tour 2 free Atlanta Bicycle Coalition one-year memberships Activity at all Atlanta Streets Alive events Free bicycle workshop for employees

ATLANTA STREETS ALIVE Closing streets to cars and opening them up to the people “A quality city is not one that has great roads, but one where a child can safely go anywhere on a bicycle.” ENRIQUE PENALOSA Former Mayor of Bogota, Colombia

2013 ATTENDANCE

ABC GAINED SUPPORT OF THE CITY OF ATLANTA, WITH A DONATION

MAY 2013 • PEACHTREE ST

15,000

SEPT 2013 • PEACHTREE ST

63,000

OCT 2013 • HIGHLAND AVE

82,300

ATLANTA STREETS ALIVE PER EVENT SPONSORSHIPS

DIAMOND:

$30,000 CORPORATE / $1,500 SMALL BUSINESS*

PRINT MARKETING • • • • • •

Logo recognition on Atlanta Streets Alive signage Logo recognition on Atlanta Streets Alive print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts Logo recognition on Atlanta Streets Alive ads 10 free Atlanta Streets Alive T-shirts Banner display at Atlanta Streets Alive bike parade kickoff

DIGITAL MARKETING • • • • • • • •

Logo recognition on website front page, atlantastreetsalive.com Business recognition on Atlanta Streets Alive social media: facebook & twitter Three individual posts on Atlanta Streets Alive Facebook page (over 6500 fans) Three individual tweets on Atlanta Streets Alive Twitter page (over 2,300 followers) Use of “Official Atlanta Streets Alive partner” logo for marketing Featured recognition in all Atlanta Streets Alive press releases for specific event Featured recognition in any promotional videos or interviews for Atlanta Streets Alive Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000

EVENT MARKETING • • • • •

Premium activity location at all Atlanta Streets Alive events Business recognition from stage during Atlanta Streets Alive bike parade kickoff Honorary parade marshal of Atlanta Streets Alive bike parade 20 free Atlanta Bicycle Coalition one-year memberships Official sponsor of Atlanta Streets Alive volunteer orientation and post volunteer after party

PLATINUM:

$20,000 CORPORATE / $1,000 SMALL BUSINESS*

PRINT MARKETING • • • •

Logo recognition on Atlanta Streets Alive signage and print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts and ads in Creative Loafing 5 free Atlanta Streets Alive T-shirts Banner display at Atlanta Streets Alive bike parade kickoff

DIGITAL MARKETING • • • • •

Logo recognition on website front page, atlantastreetsalive.com Two individual posts on Atlanta Streets Alive Facebook page (over 6500 fans) Two individual tweets on Atlanta Streets Alive Twitter page (over 2,300 followers) Use of “Official Atlanta Streets Alive partner” logo for marketing Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000

EVENT MARKETING • • •

Prime activity location at all Atlanta Streets Alive events Business recognition from stage during Atlanta Streets Alive bike parade kickoff 10 free Atlanta Bicycle Coalition one-year memberships

* Small Business qualifies as having less than 1 million in annual revenue

ATLANTA STREETS ALIVE CORPORATE SPONSORSHIP LEVELS (per event)

GOLD: • • • • • • • • • • • •

$12,000 CORPORATE / $500 SMALL BUSINESS*

Logo recognition on Atlanta Streets Alive signage and print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts and ads Banner display at Atlanta Streets Alive bike parade kickoff Logo recognition on website front page, atlantastreetsalive.com Business recognition on Atlanta Streets Alive social media: facebook & twitter One individual post on Atlanta Streets Alive Facebook page (over 6,500 fans) One individual tweet on Atlanta Streets Alive Twitter page (over 2,300 followers) Use of “Official Atlanta Streets Alive partner” logo for marketing Featured sponsor in monthly ABC e-newsletter with distribution of over 6,000 Prime activity location at all Atlanta Streets Alive event Business recognition from stage during Atlanta Streets Alive bike parade kickoff 5 free Atlanta Bicycle Coalition one-year memberships

SILVER: • • • • • • • • •

$6,000 CORPORATE / $250 SMALL BUSINESS*

Logo recognition on Atlanta Streets Alive signage and print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts and ads Banner display at Atlanta Streets Alive bike parade kickoff Business recognition on Atlanta Streets Alive social media: facebook & twitter One individual post on Atlanta Streets Alive Facebook page (over 6,500 fans) One individual tweet on Atlanta Streets Alive Twitter page (over 2,300 followers) Use of “Official Atlanta Streets Alive partner” logo for marketing Activity at all Atlanta Streets Alive event Business recognition from stage during Atlanta Streets Alive bike parade kickoff

BRONZE: • • • • • •

$2,000 CORPORATE / $125 SMALL BUSINESS*

Logo recognition on Atlanta Streets Alive signage and print materials (posters, postcards) Logo recognition on Atlanta Streets Alive volunteer tshirts, print ads and banners Business recognition on Atlanta Streets Alive social media: facebook & twitter Mentioned in sponsor post on Atlanta Streets Alive Facebook page (over 6,500 fans) Mentioned in sponsor tweet on Atlanta Streets Alive Twitter page (over 2,300 followers) Activity at all Atlanta Streets Alive event

IN-KIND •

•

Business recognition on Atlanta Streets Alive signage and print materials (posters, postcards, volunteer tshirts, print ads and banners, Facebook page (over 6,500 fans), Twitter page (over 2,300 followers) Activity at all Atlanta Streets Alive events

MEDIA

Please email Rebecca Serna with your outlined proposal: rebecca@atlantabike.org

* Small Business qualifies as having less than 1 million in annual revenue