Optica Manual by KBconceptz

Optica International Brand Guidelines

Table of Contents

Optica International Brand Guidelines | Table of Contents

Introduction

Using These Guidelines

Section 1

Section 3

1.1

Optica logo

3.1

Introduction to Advertising

1.2

Clear space

3.2

Brochure Grid – Slim Jim

1.3

Preferred logo sizes

3.3

Brochure Layout – Slim Jim

1.4

Optica logo reproduction versions

3.4

Newsletter Grid – 8.5” x 11”

1.5

Optica brand colors

3.5

Newsletter Layout – 8.5” x 11”

1.6

Incorrect logo uses

3.6

Educational Poster Grid – 11” x 17”

1.7

Background color control

3.7

Educational Poster Layout – 11” x 17”

1.8

Optica typefaces

Section 4

Section 2

4.1

Shirt Application

2.1

Stationery System Overview

4.2

Hat Application

2.2

Letterhead

4.3

Bag Application

2.3

#10 Envelope

4.4

Corporate Notepad Application

2.4

Address label

4.5

Vehicle Application

2.5

Business card

Master Artwork Locations

2.6

Purchase Order

2.7

Fax cover sheet

Introduction

These guidelines will help Optica to build a strong brand, which represents who we are and communicates what is unique about our brand. Therefore, as guardians of the Optica brand, we must all know how to promote and use its strength in order to reinforce: our unique business model; our products and services; the integrity of our people; enduring relationships with our partners and prospective partners; as well as those we wish to attract to our team; and invest in our company. Please follow the guidelines in this document with care and respect for it represents a valuable asset: our brand. These guidelines will help Optica to build a strong brand, which represents who we are and communicates what is unique about our brand. Therefore, as guardians of the Optica brand, we must all know how to promote and use its strength in order to reinforce: our unique business model; our products and services; the integrity of our people; enduring relationships with our partners and prospective partners; as well as those we wish to attract to our team; and invest in our company. Please follow the guidelines in this document with care and respect for it represents a valuable asset: our brand.

Cheryl Fuller Chief Executive Officer

Optica International Brand Guidelines | Introduction

Using These Guidelines

The Optica Brand Guidelines describe the basic elements of the Optica brand identity and provide detailed examples of its application. The correct application of the basic elements is essential to maintain the integrity of the Optica logo and brand identity. Consequently, these guidelines must be followed closely as an deviation will weaken the overall brand image. These guidelines have been divided into seven sections, each dealing with a specific elements of the identity from basic elements to signage. They are intended for use by the organization as a whole, and by graphic designers, advertising agencies, printers and other outside consultants or manufacturers who have responsibility for design, creation or production of any item that is associated with Optica. If you require any further advice or assistance regarding the use of the Optica brand identity, please contact the Marketing Department at Optica International.

Optica International Brand Guidelines | Using These Guidelines

Section 1

Basic Elements

Optica International Brand Guidelines | Basic Elements

1.1

Optica logo

1.2

Clear space

1.3

Preferred logo sizes

1.4

Optica logo reproduction versions

1.5

Optica brand colors

1.6

Incorrect logo uses

1.7

Background color control

1.8

Optica typefaces

Logo Dimensions

Minimum Clear Space

With the introduction of the Optica International logo, we will focus on building strong brand equity that can be leveraged across all of our regions. With consistent use of the Optica logo, our brand will become an asset that increases in value over time. They must never be altered or modified in any way.

The Optica logo is the logo used within our visual system and is used for all products and service communications. The Optica logo is comprised of the Optica symbol, the custom-crafted Optica logotype and the product descriptor which are equally important. The relationship between these elements has been established and these proportions are fixed as illustrated.

Optica International Brand Guidelines | Basic Elements

Master artwork Always use master artwork for reproduction. The Optica logo is available as master artwork from the Optica Marketing Department. Please refer to page 56 for master artwork.

When referred to in text When the Optica name is written in text (as shown here), with no space: Optica.

4”

1.125”

The minimum clear space is equal to half the height of the square determined by the Optica symbol, as illustrated. The Optica logo should always stand out from other graphic elements. In order to protect the integrity of the logo and ensure maximum impact, a clear space area has been defined. This space should be kept clear of all type and other elements.

Section 1.2

.75”

Section 1.3

Preferred Logo Sizes The Optica logo is used in a variety of applications that will be discussed in further detail later in these guidelines. We use a limited number of fixed sizes shown here, to create a visual standard, minimize variation and coordinate printed material sign-off.

Whenever possible, the Optica logo should be used at .5”, 1”, 1.5”, 2” or 3”, measured from the left edge of the symbol to the right edge of the letter ‘a’ in ‘Optica’.

.5”

1”

3”

1.5”

Minimum size 30mm is the minimum size for the Optica logo. Below this size, the integrity of the Optica logo is compromised and the product descriptor becomes illegible.

Large format When a larger format Optica logo is required for display use (i.e., banners), you may enlarge the master artwork to the required size. Remember that the logo elements and their relationship must not be altered or modified in any way.

2”

Optica International Brand Guidelines | Basic Elements

Section 1.4

Logo Reproduction Versions There are two different reproduction versions of the Optica logo: full-color (preferred), and one-color.

Consistent use of the full-color logo is essential to strengthen brand awareness. For Optica colors, please refer to page 17.

Full-color logo (preferred) The full-color Optica logo (Optica dark blue) is the preferred reproduction version; it should be used whenever possible.

One-color logo Use the one-color logo when reproduction methods prohibit the use of the full-color or one-color halftone logo. Use the one-color logo for laser-printed documents and reproduction

Logo Squared When measurements not possible, perfect square boxes should all go together as shown and the logo can be built through following each of the corresponding boxes. While digital resources are preferred, this technique will work in countries where these preferred resources may not be available.

Optica International Brand Guidelines | Basic Elements

in newsprint. The one-color logo is also used for special finishes, such as etching and embossing. All special finishes should be authorized by the Optica Marketing Department. The one-color logo may also be reproduced in Optica blue or reversed white out.

Master artwork Always use master artwork for reproduction. The Optica logo is available as master artwork from the Optica Marketing Department. Please refer to page 56 for master artwork.

White Background Preferred Background Colors While all three colors can be reversed out for the logo, the black background and dark blue background is preferred.

Section 1.5

Brand Colors There are only two Optica brand colors: Optica dark blue and Optica light blue. Optica colors play a very important role within the Optica brand identity and help strengthen brand awareness. White also plays a key role. A white background enhances the vibrancy of our Optica colors.

The Optica International two logo swatches used throughout the company as the dark and the light Optica blue.

Optica International Brand Guidelines | Basic Elements

Use the special (or spot) colors when printing a large area of a Optica color. This will ensure a vibrant and crisp result. For example, when a large area of Optica dark blue is printed using four-color process, it does not maintain the same crispness and energy as when printed in special (or spot) color. It is vital that Optica colors look consistent from piece to piece

and medium to medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE), printing process colors (CMYK), and for onscreen applications (RGB and Hex). Never match to the colors as they appear on screen/ monitor or color printouts.

The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE速 is the property of Pantone, Inc.

Special (or spot) colors To ensure color reproduction accuracy, spot colors are selected. These are specially mixed inks which are visually matched by the printer to the current edition of the PANTONE速 formula guide printer edition.

Coated Paper Optica Dark Blue PANTONE 213 C Uncoated Paper Optica Dark Blue PANTONE 213 U

Coated Paper Optica Light Blue PANTONE 204 C Uncoated Paper Optica Light Blue PANTONE 204 U

Four-color process When printing is restricted to four-color process, use the CMYK (cyan, magenta, yellow and black) percentage breakdowns indicated here. Process colors should be visually matched to the current edition of the PANTONE PROCESS formula guide printer edition.

100 57 0 33

59 34 0 0

Screen applications Optica colors used on-screen should visually match as close as possible to printed Optica colors. Use the RGB (red, green, and blue) breakdown or Hex value indicated here for screen applications to minimize variation of colors, as screens will vary in hue and density across platforms.

0 red (R) 75 green (G) 134 blue (B)

108 red (R) 149 green (G) 206 blue (B)

Hex 004b86

Hex 638abe

cyan magenta yellow black

Incorrect Logo Uses

Section 1.6

The Optica logo should always be reproduced from master artwork and never be altered or modified in any way. Changing the Optica logo weakens its impact and detracts from the consistent image we want to project. Here are some examples of how the Optica logo should never be reproduced.

Optica International Brand Guidelines | Basic Elements

Section 1.7

Background Color Control Background Color Control It is preferred that the full-color and one-color Optica logo are reproduced on a white background whenever possible to enhance the vibrancy of our color and maximize the impact of the Optica logo on communications.

White background preferred

Solid color background The Optica logo may also be reversed white out of a Optica blue, or black background. Background image When positioning the Optica logo over a light background

image, use the full-color logo (Optica blue). Make sure the background is uncluttered and that the logo has ‘room to breath.’ See ‘Full-color over a light background image’ example on this page.

The Optica logo may be reversed white out of a dark image. As mentioned above, look for an area of the image where the background is uncluttered and dark enough for the logo to stand out. See ‘Reversed white out of a dark background image’ example on this page.

Reversed white out of Optica blue

Reversed white out of black

Optica International Brand Guidelines | Basic Elements

Section 1.8

Optica Official Typeface Primary typeface Frutiger 55 Std is the primary Optica typeface. It has been chosen for its rounded corners, contemporary and clean appearance, which makes it legible across all media. Frutiger Std is an essential element of the Optica brand identity and should be used for published materials.

General style guidelines For titles and body copy always use initial capitals to start a phrase or sentence. Do not modify default word spacing, letter spacing or tracking.

Secondary typeface Adobe Garamond is the secondary Optica typeface and may be used when a different tone is required. Adobe Garamond was chosen for its proportions, refinement and delicacy. The typeface adds a touch of classical elegance to the Optica brand.

Titles/subtitles Frutiger 65 Bold

Frutiger LT Std

Adobe Garamond Pro

Captions Adobe Garamond Roman

Body copy: Frutiger 55 Std Text Highlights Frutiger 65 Bold

Frutiger 45 Light

Adobe Garamond Pro Roman A BCDE FGH I J K L M NOPQR S T U V W X Y Z a bc de f g h ijk l m nopqr st uv w x y z123 456789 0 !?&

Call-out Adobe Garamond Roman

A B CD E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z12 3 4 5 6 78 9 0!?& Frutiger 55 Roman

ABCDEFGHIJKLMNOPQRSTUV W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z12 3 4 5 6 7 8 9 0 !?& Frutiger 56 Italic

ABCDEFGHIJKLMNOPQRSTUV W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z12 3 4 5 6 7 8 9 0 !?& Frutiger 65 Bold

ABCDEFGHIJKLMNOPQRSTUV WXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z12 3 4 5 6 7 8 9 0 !? &

Optica International Brand Guidelines | Basic Elements

These are just some examples of appropriate use.

Adobe Garamond Pro Italic A BCDEF GHIJK L M NOP QR ST U V W X Y Z abcd e f ghijkl mn opqr st uv w x y z123 456789 0 ! ?& Adobe Garamond SemiBold A BCDE FGH IJ K L M NOPQR S T U V W X Y Z a bc def g h ijk l m nopqr st uv w x y z123 456789 0!?& Adobe Garamond Pro Bold A BC DE FGH I J K L M NOPQR S T U V W X Y Z a bc de f g h ijk l m nopqr s t u v w x y z123 456789 0 ! ?&

Section 2

Stationery

Optica International Brand Guidelines | Stationery

2.1

Stationery System Overview

2.2

Letterhead

2.3

#10 Envelope

2.4

Address label

2.5

Business card

2.6

Purchase Order

2.7

Fax cover sheet

Section 2.1

Stationery System Overview Optica stationery system is based on the following three components. These three have an important role in shaping the direction of our company and what people will remember us by. Hence these following materials need extra attention to keep their mission and clarity clean and understood.

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108 805.384.5732 P 805.384.5875 F

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

www.optica.com admin@optica.com

February 4, 2009 Susan Carmen Vice President International Relief Agency 1580 Maple Valley Rd. Santa Barbara, CA 93104 Dear Madam, Optica believes that thorough enforcement of compliance, deﬁned more broadly than as simple observance of legal compliance, is necessary in order to maintain and strengthen the trust it has earned over many years from all of its stakeholders. In addition to earning the trust of stakeholders through ensuring each individual is conscious of compliance-related issues, technological capabilities. For this reason, an optimal system for maintenance and improvement of quality is organized, by aiming to implement measures that take the customer’s perspective into consideration at all times.

Cheryl Fuller Chief Executive Officer

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108 805.384.5732 P 805.384.5875 F

c_fuller@optica.com

Cheryl Fuller

In the 1990s, we investigated countless optical glass compositions, bearing in mind the possible effects of each on the environment. Approximately 100 types of optical glass contained lead or arsenic. We have recognized that this fact is one of the most signiﬁcant environmental aspects of our business activities and products. Therefore, we decided to develop a new environmentally sound glass and employ it in our products. We demanded that the new manufacturing departments of Optica and Hikari Glass. During the year ended March 2008, we achieved an eco-glass utilization rate of over 98% of all glass shipped, including to non-afﬁliated companies. Optica offers a very extensive range of optical equipment. Because of the sheer diversity, some products incorporate parts that may not accommodate Eco-glass. We will continue to switch over to the new material, however, trying technological limit.

Susan Carmen 1580 Maple Valley Rd. Santa Barbara, CA 93104

Chief Executive Officer

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108 805.384.5732 P 805.384.5875 F

www.optica.com

c_fuller@optica.com

Sincerely

Cheryl Fuller Chief Executive Ofﬁcer

Optica International Brand Guidelines | Stationery

www.optica.com

Section 2.2

Letterhead Is an important visual expression of our brand. By adopting one design format for stationery company-wide, we project a sense of unity, trust and professionalism.

1”

Format A4: 8.5” x 11” Type Specifications Address, telephone and URL: Frutiger 55, Roman 14 pt leading. Skip a line between the address and telephone number, and between the fax number and URL (www.optica.com). Align the baseline of the last address line to the baseline of the Optica logotype, as shown. Use a capital “T” for telephone and capital “F” for fax.

The Optica letterhead is clean and simple. The full-color Optica logo is positioned on the top left corner and the address block is on the mid left of the page.

2”

2.5”

Format A4: 8.5” x 11”

.75”

.375”

Color Optica blue and black, please refer to page 1.5 for color specifications. Paper Hammermill, 98 white, 28 lb text or use a similar smooth, bright white stock.

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

805.384.5732 P 805.384.5875 F

www.optica.com admin@optica.com

February 4, 2009

Susan Carmen Vice President International Relief Agency 1580 Maple Valley Rd. Santa Barbara, CA 93104

Dear Madam, Optica believes that thorough enforcement of compliance, defined more broadly than as simple observance of legal compliance, is necessary in order to maintain and strengthen the trust it has earned over many years from all of its stakeholders. In addition to earning the trust of stakeholders through ensuring each individual is conscious of compliance-related issues, technological capabilities. For this reason, an optimal system for maintenance and improvement of quality is organized, by aiming to implement measures that take the customer’s perspective into consideration at all times. In the 1990s, we investigated countless optical glass compositions, bearing in mind the possible effects of each on the environment. Approximately 100 types of optical glass contained lead or arsenic. We have recognized that this fact is one of the most significant environmental aspects of our business activities and products. Therefore, we decided to develop a new environmentally sound glass and employ it in our products. We demanded that the new manufacturing departments of Optica and Hikari Glass. During the year ended March 2008, we achieved an eco-glass utilization rate of over 98% of all glass shipped, including to non-affiliated companies. Optica offers a very extensive range of optical equipment. Because of the sheer diversity, some products incorporate parts that may not accommodate Eco-glass. We will continue to switch over to the new material, however, trying technological limit. Sincerely

Type Letter: Times New Roman, 11 pt, leading 13 Color Please use Black for the letter.

Cheryl Fuller Chief Executive Ofﬁcer

Optica International Brand Guidelines | Stationery

Cheryl Fuller Chief Executive Ofﬁcer

Section 2.3

Envelope The full-color Optica logo is positioned on the top left corner with the address block following on the right. When creating other envelope sizes, strive to maintain the same proportion of logo size and position on the top left corner of the envelope.

Master Artwork Master artwork for the Optica envelope is available from the Optica Marketing Department.

Format #10 Envelope Type Specifications To Address: Times New Roman, 11 pt size, leading 13

.5”

2.5”

Color Please use Black for the to address label.

.25”

Format #10 Envelope .875”

Type Specifications Return Address: Frutiger 55, Roman 14 pt leading

.375”

Color Optica blue and black, please refer to page 1.5 for color specifications. Paper Hammermill, brilliant white, 32 lb text or use a similar smooth, bright white stock.

Optica International Brand Guidelines | Stationery

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

Susan Carmen 1580 Maple Valley Rd. Santa Barbara, CA 93104

Section 2.4

Address Label This page illustrates the Optica address label. The full-color Optica logo (Optica dark blue) is positioned on the top left corner and the address block is on the mid left of the page.

.5”

2.5”

Master artwork Master artwork for the Optica address label is available from the Optica Marketing Department.

.25”

Format A6: 148mm x 105mm

Type specifications Recipients address: Times New Roman, 12 pt font, 14 pt leading.

.875”

Type specifications Frutiger 45 Light, 7/9pt leading.

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

.375”

Alignment Align the baseline of the address line to the baseline of the Optica logotype, as shown. Please note that this alignment is identical to the one used on the Optica letterhead. Color Optica dark blue and black, please refer to page 17 for color specifications.

To:

Paper Use a smooth, bright white label stock.

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

Susan Carmen 1580 Maple Valley Rd. Santa Barbara, CA 93104

To:

Susan Carmen

Susan Carmen 1580 Maple Valley Rd. International ReliefSanta Agency Barbara, CA 93104 1580 Maple Valley Rd. Santa Barbara, CA 93104

2.4”

Optica International Brand Guidelines | Stationery

Section 2.6

Business Card

Purchase Order

This page illustrates the Optica business card. The full-color Optica logo (Optica dark blue and black) is positioned on the top right corner and the address block and contact details are aligned as shown.

Optica purchase order is an important visual expression of our brand. By adopting one design format for a purchase order company-wide, we project a sense of unity, trust and professionalism. The Optica purchase order is clean and simple. The full-color Optica logo is positioned on the top left corner and the address block is on the mid left of the page.

.25”

1.45”

1.5”

Format 3.5” x 2”. Type specifications Front of card Name: Frutiger 65 Bold 9 pt

1”

Type specifications Address, telephone and URL: Frutiger 45 Light, 7/9pt leading. Skip a line between the address and telephone number, and between the fax number and URL (www.optica.com). Align the baseline of the last address line to the baseline of the Optica logotype, as shown. Use a capital “T” for telephone and capital “F” for fax. URL is printed in Optica blue.

.875”

1.25”

.75”

Format A4: 8.5” x 11”

.25”

Cheryl Cheryl Fuller Fuller

.25”

Chief Executive Officer Chief Executive Officer

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

2.125”

.375”

Color Optica blue and black, please refer to page 13 for color specifications.

805.384.5732 P 805.384.5875 F

Title Frutiger 55 Roman 7 pt

Optica International Inc. Optica International Inc. 1800, Rosewood Drive 1800, Rosewood Drive Santa Barbara, CA 93108 Santa Barbara, CA 93108

Address Frutiger 55 Roman, 7pt, 9pt leading. Align the last address line to the bottom margin of the card, as shown. Color Optica dark blue and black. Seen on color guidelines on page 13.

805.384.5732 805.384.5732 805.384.5875 805.384.5875

Vendor

.25”

1.45”

| Date

Paper Hammermill, 98 white, 28 lb text or use a similar smooth, bright white stock.

| Customer Name

1.2”

| Address | Customer Number Invoice Number

c_fuller@optica.com c_fuller@optica.com

.2”

Back of card You may only use Optica dark blue, as shown.

P P F F

www.optica.com admin@optica.com

Purchase Order: 1234567

Quantity

1.5”

Card stock Hammermill, brilliant white, 42 lb cover or use a similar smooth, bright white stock. Master artwork Master artwork for the Optica business card is available from the Optica Marketing Department. 1.2”

www.optica.com www.optica.com

| Attn. Description

| Account # | Price/Unit | Unit | Amount

Ordered By

Sub Total |

Approved By

Shipping

Name / Title

GST

Signature

Total

1.125”

.2”

Optica International Brand Guidelines | Stationery

Section 2.7

Fax Cover This page illustrates the Optica fax cover sheet. The one-color black Optica logo is positioned on the top left corner and the address block is on the right of the page. Type Specifications Address, telephone and URL: Frutiger 55, Roman 14 pt

1”

leading. Skip a line between the address and telephone number, and between the fax number and URL (www.optica. com). Align the baseline of the last address line to the baseline of the Optica logotype, as shown. Use a capital “T” for telephone and capital “F” for fax.

.875”

2”

Format A4: 8.5” x 11”

Message Times New Roman, 10 pt. 13.2 pt leading.

Fax Frutiger 55, 10pt 2.125”

To, Company, etc Frutiger 55, 10/12pt leading, skip two lines between each field.

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

.375”

805.384.5732 P 805.384.5875 F

Facsimile: Date

Fax Number

From

Pages

www.optica.com admin@optica.com

Facsimile:

www.optica.com admin@optica.com

8.25”

Date

| 3.13.09

| Susan Carmen

Fax Number

| 805. 382.3492

From

| Cheryl Fuller

Pages

| 3

Color Black, laser printed Master artwork Master artwork for the Optica fax cover sheet is available from the Optica Marketing Department.

Optica believes that thorough enforcement of compliance, defined more broadly than as simple observance of legal compliance, is necessary in order to maintain and strengthen the trust it has earned over many years from all of its stakeholders. In addition to earning the trust of stakeholders through ensuring each individual is conscious of compliancerelated issues, technological capabilities. For this reason, an optimal system for maintenance and improvement of quality is organized, by aiming to implement measures that take the customer’s perspective into consideration at all times. In the 1990s, we investigated countless optical glass compositions, bearing in mind the possible effects of each on the environment. Approximately 100 types of optical glass contained lead or arsenic. We have recognized that this fact is one of the most significant environmental aspects of our business activities and products. Therefore, we decided to develop a new environmentally sound glass and employ it in our products. We demanded that the new manufacturing departments of Optica and Hikari Glass. During the year ended March 2008, we achieved an eco-glass utilization rate of over 98% of all glass shipped, including to non-affiliated companies. Optica offers a very extensive range of optical equipment. Because of the sheer diversity, some products incorporate parts that may not accommodate Eco-glass. We will continue to switch over to the new material, however, trying technological limit.

Optica International Brand Guidelines | Stationery

Section 3

Print Advertising & Publications

Optica International Brand Guidelines | Print Advertising & Publications

3.1

Introduction to Advertising

3.2

Brochure Grid – Slim Jim

3.3

Brochure Layout – Slim Jim

3.4

Newsletter Grid – 8.5” x 11”

3.5

Newsletter Layout – 8.5” x 11”

3.6

Educational Poster Grid – 11” x 17”

3.7

Educational Poster Layout – 11” x 17”

Introduction to Advertising & Publications

Section 3.1

Our current advertising campaign builds on the concept of telling Optica International history. We asked key consumers to tell us what interested them in our brand and explain why their loyalty was so set on Optica International for change in their society. Through these interviews we learned what the consumer would like to know and how we might effect their everyday lives in a positive way. These stories will drive Optica to keep on track and to show others why our brand outlasts and shows up other brands in the same category. This may also include the fact that we cover more area’s than most companies can and stay with strong quality baseline. The role of the ads and mailers is to build a set of quality historical evidences that will act as a benchmark for our brand, our reputation, ignite the imagination of our audiences to the possibilities of living or working with Optica and ultimately add value to our product. The following pages illustrate the application of these “guidelines” from newsletters to brochures.

Optica International Brand Guidelines | Print Advertising & Publications

Brochure Grid – Slim Jim

Section 3.3

Brochure Layout – Slim Jim

The way we communicate is the heart of the Optica International brand. It is how we tell our story and create a relationship with our consumers to build brand awareness and reputation. At Optica, we strive to be the premier, top of- mind product—the only brand of choice. The most demanding retail consumers, most innovative commercial professionals and the

best designers and architects are key audiences that we want to align with Optica International to help us build our brand. Founded on an understanding of these consumer audiences and our desire to exceed their expectations, we have built strong alliances and loyalty through the quality of our products and services.

These pages illustrates types of photographs that may be used in the Optica visual system when specifically portraying the Optica product itself in application. They typically appear within our printed materials, Web and promotional collateral. These photographs are used to indicate color, texture and finish as well edge details of various products and projects.

It is critical that these photographs are printed accurately to match the real color of the products as they are an essential guide for various consumers. Optica colors to best match the various imagery can be found and located on page 14 with explanations.

Call-out Frutiger LT Std, 45 Light, 8.5 pt. 10 pt leading.

Picture The image will be chosen by what best coordinates with the text from the brochure.

Header Frutiger LT Std, 65 Bold, 14 pt. 17 pt leading.

Text The text is written in white where the background is darker in order to make it pop off the background.

Picture Box Defined by the lines that form an “x”. Opener Text Adobe Garamond Roman, 11 pt font, 13 pt leading. Paragraph Text Frutiger 57 Condensed, 9 pt font, 11 pt leading.

Optica’s Raessecte

Eugueros Vullan

Raessecte vullan ut lummolortisi blan eugue tis

doleniam, venis dolorperos num dolortio elit la consequi euguero do consed consectet ea faciliquat, consequam el in velit tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut esta epsa. la consequi euguero do consed tat ulla feugue

faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis

Captions Frutiger 55 Roman, 7 pt font, 8 pt leading. Color Major spot colors are done in Opticas light blue, explained on page 13.

dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, veni.

dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi

Optica’s Beginnings

Optica’s Mission

Optica International started in a small town in

Optica International involved in broad spectrum, businesses centered around specializations in imaging products, precision equipment, and instruments. Optica’s efforts to provide the kind of products and technologies that will exceed its customers’ expectations are already achieving impressive results.

Over the last 90 years, Optica hasTexas called Eugene by a man called Richard consistently moved the photography, Emerson. To this day Optica remains in the imaging and optics industry forward . Emerson family and the stories of how Optica

began are still told. Emerson, a young clerk, working at a law office, became intrigued by how things looked through his water glass. Soon all things passing through the office were scrutinized under and around the glass to see the various illusions and distortions. Soon in Mr. Emerson’s free time, he started seeing how various glasses would distort images and how to use those distortions to their best advantage. Within a few years, Optica Inc was founded and with a brilliant leader went on to surpass all dreams that were set out to accomplish.

John Hashkins President and a visionary of Optica International

Optica also distributes a broad line of consumer and professional accessories add to the photographic experience. These include OPTICOR brand optics; Speedlights and system accessories; digital film scanners; Optica software products and Optica sports and recreational optics.

Color The background is part Optica light blue and the rest is straight white to bring a sense of clean and organized space. Logo If put on a dark background, the logo must be white, on a white background, the Optica dark blue logo is preferred. Reference page 14 for details.

Logo Optica logo to be placed on the top right corner within the .5” line. It is approximately 1.5” wide. Grid The slim jim is made up of panels, each measuring 9”x 3.75”. Margins .375” around all edges, 3 columns approximately 7/8” wide with gutter of 1p3.

Optica International

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Optica International Brand Guidelines | Print Advertising & Publications

Optica International

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Leading the field in their industry, many of Optica’s visions are ground breaking.

Optica International runs a variety of lenses from those found in microscopes, to eyeglasses, camera’s and satellites.

Newsletter Grid – 8.5” x 11” The way we communicate is the heart of the Optica International brand. It is how we tell our story and create a relationship with our consumers to build brand awareness and reputation. At Optica, we strive to be the premier, top of- mind product—the only brand of choice. The most demanding retail consumers, most innovative commercial professionals and the

Section 3.5

Newsletter Layout – 8.5” x 11” best designers and architects are key audiences that we want to align with Optica International to help us build our brand. Founded on an understanding of these consumer audiences and our desire to exceed their expectations, we have built strong alliances and loyalty through the quality of our products and services.

Call-out Frutiger LT Std, 55 Roman, 13 pt. 16 pt leading.

Picture The image will be chosen by what best coordinates with the text from the brochure. a feugue faciliquam quat euisl utpat.

Header Frutiger LT Std, 65 Bold, 14 pt. 17 pt leading.

Working on building a good future for all!

Text The text is written in white where the background is darker in order to make it pop off the background.

Picture Box Defined by the lines that form an “x”.

Color The background is part Optica light blue and the rest is straight white to bring a sense of clean and organized space.

Opener Text Adobe Garamond Regular, 11 pt font, 13 pt leading. Paragraph Text Frutiger 45 Roman, 9 pt font, 11 pt leading. Captions Frutiger 55 Roman, 7 pt font, 8 pt leading.

Logo Optica logo to be placed on the top left corner within the .5” line. It is approximately 1.75” wide. Grid The shown newsletter is 8.5”x 11”. Margins .5” around all edges, 4 columns approximately 7/8” wide with gutter of 1p3.

Our Technologic Communication Has Expanded.

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Color The grey represents a color that can be subtracted from the main image and place in the background at 25% tint.

Optica Incorporated runs a variety of lenses from those found in microscopes, to eyeglasses, camera’s and satellites. Optica also distributes a broad line of consumer and professional accessories that add to the photographic experience. These include OPTICOR brand optics; Speedlights and system accessories; digital film scanners; Optica software products and Optica sports and recreational optics.

Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. dolorperos num dolortio consectet ea faciliquat.consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. dolorperos num dolortio consectet ea faciliquat.

consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. dolorperos num dolortio consectet ea faciliquat. consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. dolorperos num dolortio consectet ea faciliquat.

Optica International Brand Guidelines | Print Advertising & Publications

Logo If put on a dark background, the logo must be white, on a white background, the Optica dark blue logo is preferred. Reference page 14 for details.

Optica’s imaging business and its commitment to providing professional photographers and consumers with world-class products remains central to the company’s efforts. Beyond photography, Optica, Inc. is also the leading innovator of precision optical lens and imaging devices. Our array of ophthalmic instruments, Optica industrial inspection and measuring systems, Optica microscopes and imaging systems for the biosciences and Optica surveying instruments are improving the way companies advance their business and professionals care for their clients. Optica’s precision equipment business is also driving remarkable innovation and growth. Immersion lithography technology in IC scanners and LCD scanners that feature Optica’s multi-lens scanning system are now the finest in the industry, attracting keen attention. Optica is also making active efforts in new fields, such as photomask substrates for liquid crystal displays (LCDs).

euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feugue faciliquam quat euisl utpat. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis. dolorperos num dolortio consectet ea faciliquat.

Our new communication a photographic exchange satellite. Optica Inc. involved in a broad spectrum of businesses centered around specializations imaging products, precision equipment, and instruments.

Our new communication photographic exchange satellite Optica Inc. involved in a broad spectrum of businesses centered around specializations imaging products, precision equipment, and instruments. Optica’s efforts to provide the kind of products technologies that will exceed its customers’ expectations are already achieving impressive results.

Over the last 90 years, Optica has consistently moved the photography, imaging and optics industry forward, discovery by discovery and product by product. As we continue our research and development mission to uncover advanced technologies that will enhance the lives of our customers, we also reaffirm our commitment to delivering the highest quality products and support. Optica Incorporated started in a small town in Texas called Eugene by a man called Richard Emerson. To this day Optica remains in the Emerson family and the stories of how Optica began are still told. Emerson, a young clerk, working at a law office, became intrigued by how things looked through his water glass. Soon all things passing through the office were scrutinized under and around the glass to see the various illusions and many distortions. Soon in Mr. Emerson’s free time, he started seeing how various glasses would distort images and how to use those distortions to their best advantage. Within a few years, Optica Inc was founded and with a brilliant leader went on to surpass all dreams that were set out to finally fully accomplish.

Optica Incorporated started in a small town in Texas called Eugene by a man called Richard Emerson. To this day Optica remains in the Emerson family and the stories of how Optica began are still told. Emerson, a young clerk, working at a law office, became intrigued by how things looked through his water glass. Soon all things passing through the office were scrutinized under and around the glass to see the various illusions and many distortions. Soon in Mr. Emerson’s free

time, he started seeing how various glasses would distort images and how to use those distortions to their best advantage. Within a few years, Optica Inc was founded and with a brilliant leader went on to surpass all dreams that were set out to finally tested plus fully accomplish. To this day, Optica is very proud of it’s history, founded on experimentation and innovation. These qualities are also looked for and admired in their present employer’s. Optica realizes that it’s only through new talent and ideas that new realities are built and the company can grow even larger and stronger seen as a whole.

Time and money are provided each year to work on new ideas and try to accomplish what others may say is completely impossible. Over the last 90 years, Optica has consistently moved the photography, imaging and optics industry forward, discovery by discovery and product by product. As will we continue our research and development mission to uncover advanced wait technologies that as enhance the lives our customers, we also reaffirm our commitment to delivering the highest quality products and support.

Our new communication a photographic exchange satellite. Optica Inc. involved in a broad spectrum of businesses centered around specializations imaging products, precision equipment, and instruments.

Educational Poster Grid – 11” x 17” This page illustrates an example of our grid applied to a Optica International educational poster. It shows how our grid brings photography and typography together to create the unique Optica visual style for advertising. This page demonstrates an example of a Optica International educational poster based on an 11”x17” sheet size.

Call-out Frutiger LT Std, 57 Condensed, 14 pt. 16.9 pt leading

Section 3.7

Educational Poster Layout – 11” x 17” Optica logo Use the Optica International four-color process (CMYK) logo artwork. The logo is always positioned bottom right. Always use master artwork when reproducing the Optica International logo. Please refer to page 11.

This page illustrates examples of a Optica International educational posters. It shows how the underlying grid, photograph and typography are brought together to create the unique Optica visual style for advertising.

Approach to photography This page demonstrates the posters use of photographs, as shown below. Photographs need to be in high resolution and when poster size, show sharp colors and details. Color above and below will be based on the image used for the poster.

Picture Box The image used is coordinated with the text from the poster. While it may be darker then usually wanted, it works because of the topic and background brightness involved.

Today’s Optica 601 spacecraft was introduced in 1987 to meet anticipated requirements for high-power, multiple-payload satellites for such applications as direct television broadcasting to small terminals, private business networks, and communications.

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Header Frutiger LT Std, 55 Roman, 22 pt. 33 pt leading.

Optica International is taking it a step farther into the space above.

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Picture Box Defined by the lines that form an “x”. Text Frutiger 57 Condensed, 9 pt font, 11 pt leading.

Color The background is black pulling from the image the overall color.

Color Totally based on the image used. The color should be pulled straight from the image and a straight

Logo If put on a dark background, the logo must be white, on a white background, the Optica dark blue logo is preferred. Reference page 14 for details.

Logo Optica logo to be placed on the bottom right corner within the .5” line. It will be approximately 8” wide. Grid The poster is 11”x17”. Margins .5” around all edges, 8 columns approximately 1” wide with gutter of 1p3.

Text The text is written in white to make it pop off the poster from the black background.

Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num

dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed

tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan

eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam

Optica International Brand Guidelines | Print Advertising & Publications

el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat. Raessecte vullan ut lummolortisi blan eugue tisdole niam, venis dolorperos num dolortio consectet ea faciliquat, consequam el in velit la consequi euguero do consed tat ulla feuguefacil iquamwest. Raessecte vullan ut lummolortisi blan eugue tis doleniam, venis dolorperos num dolortio consectet ea faciliquat, consequ el in velit laconsequi euguero doconsed tat ulla feugue facili quam quat euislutpat.

Optica leads the way in the North American mobile satellite system (MSAT) and began providing the USA and Canada with an unprecedented range of innovative mobile satellite services in 1995. MSAT is the first dedicated system in North America for mobile telephone, radio, facsimile, paging, position location, and data communications for users on land, at sea, and in the air. Optica International, signed contracts with Hughes and Spar Aerospace Ltd. of Canada in 1990 to build their respective satellites for the initial systems. Optica owns and operates visual focused spacecrafts. These provide complementary

mobile services, and will provide backup and restoration capacity. MSAT-1 operates at 106.5 degrees West longitude. AMSC-1 is at 101 degrees West. Hughes was the prime contractor for AMSC’s satellite, called AMSC-1, and Spar was the prime for TMI’s spacecraft, called MSAT-1. Hughes Space and Communications Company in El Segundo, Calif., managed the program and provided the Hughes 601 satellite buses. Spar’s Space Systems Group is providing the highpower payloads and conducting spacecraft integration and testing at the Canadian Space Agency’s David Florida Laboratory

in Ottawa. The payload is the result of a 10-year mobile payload technical development program supported by the Canadian federal government and Spar investment. In October 2000, Optica International acquired three units within Opticas Electronics Corporation: Opticas Space and Communications Company, Opticas Electron Dynamics, and Spectrolab, Inc., in addition to Opticas Electronics’ interest in HRL, the company’s primary research laboratory. The four are now part of Boeing’s newest subsidiary, Boeing Satellite Systems, Inc. Each satellite has the capacity to support up to 2000

simultaneous radio channels, depending on the type of antenna used and bandwidth allocated. Communications between the mobile users and the satellites are accomplished in L-band; terrestrial feeder stations use Ku-band to communicate with the satellite and with one another. L-band effective isotropic radiated power (EIRP) is 57.3 dBW. A 30-inch (.75-meter) shaped reflector antenna connects the Earth stations in Ku-band. Its EIRP is 36 dBW. Such high signal amplification by the satellite permits the use of small, lowpower mobile and portable antennas. The Ku-band is driven by one powerful

traveling-wave tube amplifier (with two spares accessible). Each satellite uses four spot beams at L-band to cover North America and 200 miles (300 kilometers) of coastal waters. Another beam serves Alaska and Hawaii. The Caribbean beam includes Puerto Rico, the U.S. Virgin Islands, and Mexico. Each beam transponder is equipped with eight surface acoustic wave filters covering the 29 MHz L-band allocation, allowing selection of filters to match traffic needs and to coordinate with other international users. The spacecraft were designed with the capability for frequency reuse between the North American east and

Section 4

Product Applications

Optica International Brand Guidelines | Product Applications

4.1

Shirt Application

4.2

Hat Application

4.3

Bag Application

4.4

Corporate Notepad Application

4.5

Vehicle Application

Section 4.1

Clothing Guidelines This page illustrates examples of casual clothing that can be worn by Optica employees or approved distributors. The Optica International logo can be applied as shown on these items and in the color variations illustrated here.

Optica International Brand Guidelines | Product Applications

Clothing color This page shows clothing items from white, through dark blue. Where possible, select colors or shades of colors from the Optica palette. Please refer to page 13. Although it is preferred that colors match the brand color palette, denim blue and neutrals are also approved.

Embroidery Legibility of the Optica product descriptor may be compromised by embroidery reproduction limitations, therefore, use the main Optica logo. Size of the Optica International logo will vary depending on the item. Use the examples illustrated as a visual guide for size.

Logo color The Optica International logo can be embroidered or screen printed in Optica Dark blue (full-color logo), black or white. Embroidery thread and print colors should visually match Optica colors. Please refer to page 13. Always use master artwork when reproducing the Optica corporate logo.

Hat Application These pages illustrates examples of caps and bags with promotional messages that can be worn/used by Optica International employees or approved distributors. The Optica International logo can be applied as shown on these items and in the color variations illustrated here.

Colors Three hats can be used throughout Optica International. All three have white embroidery making up the logo to bring unity to the hat line. The base hat colors are Optica dark blue, light blue and black. These colors are better explained on page 13.

Optica International Brand Guidelines | Product Applications

Bag Application

Section 4.3

Logo color The Optica International logo can be embroidered or screen printed in white. Embroidery thread and print colors should visually match Opticaâ&#x20AC;&#x2122;s brand colors. Please refer to page 13. Always use master artwork when reproducing the Optica International corporate logo.

Colors The Optica International duffle bag is a necessity in this company because of all the equipment we represent. Many of that equipment can be carried and moved around and these bags are important to carry on our color and theme. The bags are playful, yet clean with a mix of our companies main colors and our logo embroidered on the side of the bag in white. These colors are better explained on page 13.

Below is the official look for the corporate note pad that can be used by sponsors and corporate workers throughout the country. These are just the covers, however the insides can vary from forms, to schedules and notebook paper.

Section 4.5

Vehicle Guidelines

Corporate Note pad Specifications Covers In making these covers, the notebooks sizes can vary, however the logo should always remain in the upper right corner of the front, .75â&#x20AC;? from the top and right edges. The back should have the address as shown, also located .75â&#x20AC;? from the edge but located on the upper left side.

This page illustrates an example of the Optica International auto decal applied to company vehicles. Use the examples shown as a guide when placing decals on vehicles.

Decal color When placing the Optica decal on the side panel of a company vehicle, use the appropriate decal color that will have maximum contrast against the background. Please refer to page 11 for more information on background color control.

Colors Please refer to logo specifications on page 11 along with colors on page 13.

www.optica.com

Colors Try and keep the vehicles a pure white in order to be able to keep our logo applied onto the vehicle in Optica dark blue. Please refer to logo specifications on page 11 along with colors on page 13.

OPTICA

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108 805.384.5732 P 805.384.5875 F

www.optica.com admin@optica.com

Facsimile: Date

Fax Number

From

Pages

www.optica.com

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108

Optica International Brand Guidelines | Product Applications

Master Artwork Locations Always use master artwork for reproduction. The Optica logo, is available as master artwork. Master artwork is in vector format (Adobe Illustrator EPS) which may be scaled up or down to a desired size without compromising image quality. Master artwork is available for both PC and Mac platforms. PDFâ&#x20AC;&#x2122;s are available for base forms which are not to be changed manually but templates to print out on proper paper and color.

There are different color reproduction versions of the Optica logo. Please refer to page 1.4 and 1.11. All available master artwork is supplied in different color formats: special (or spot) color, four-color process*, RGB for on-screen use and black. Optica master artwork files use a simple naming system, demonstrated here. Please select the appropriate file for each individual application.

Source

Color Options

File Names

Remarks

CMYK RGB Pantone

LtBlue_4c.eps LtBlue_rgb.eps LtBlue_pan.eps

Referenced from page 14

CMYK

DkBlue_4c.eps

RGB

DkBlue_rgb.eps

Pantone

DkBlue_pan.eps

CMYK

Black_4c.eps

RGB

Black_rgb.eps

Pantone

Black_pan.eps

CMYK

LtBlue_4c_rev.eps

RGB

LtBlue_rgb_rev.eps

Pantone

LtBlue_pan_rev.eps

CMYK

DkBlue_4c_rev.eps

RGB

DkBlue_rgb_rev.eps

Pantone

DkBlue_pan_rev.eps

CMYK

Black_4c_rev.eps

RGB

Black_rgb_rev.eps

Pantone

Black_pan_rev.eps

CMYK

Stationery_4c.pdf

Pantone

Stationery_pan.pdf

InDesign CS3

Stationery.indd

CMYK

Envelope_4c.pdf

Pantone

Envelope_pan.pdf

InDesign CS3

Envelope.indd

CMYK

ShipLabel_4c.pdf

Pantone

ShipLabel_pan.pdf

InDesign CS3

ShipLabel.indd

CMYK

BusinessC_4c.pdf

Pantone

BusinessC_pan.pdf

InDesign CS3

BusinessC.indd

CMYK

PurchaseO_4c.pdf

Pantone

PurchaseO_pan.pdf

InDesign CS3

PurchaseO.indd

CMYK

Facsimile_4c.pdf

Pantone

Facsimile_pan.pdf

InDesign CS3

Facsimile.indd

CMYK

Manual_4c.pdf

This is for reference in case the

RGB

Manual_rgb.pdf

book is ever lost or needs replacing,

InDesign CS3

Manual Folder

also for transmission over the web.

Optica Stationery

Optica Envelope

Shipping Label

Business Card Template

Optica Purchase Order

Optica Facsimile

Optica Corporate Manual

Optica International Brand Guidelines | Master Artwork Locations

Referenced from page 14, 19

Referenced from page 14

Referenced from page 14, 20

Referenced from page 27

Referenced from page 33

Referenced from page 31

Referenced from page 29

Referenced from page 34

Referenced from page 35

Optica International Inc. 1800, Rosewood Drive Santa Barbara, CA 93108 805.384.5732 P 805.384.5875 F www.optica.com