The Artist Series Presentation

THE ARTIST SERIES

THE OPPORTUNITY

Major national and international retailers are now focusing on supporting and highlighting independent artists and amplifying the voices of diverse creators. Partner with Jewel to be your one-stop shop to develop Artist Series that offer your retail accounts a distinct design point of view with a talented group of global art influencers and designers.

360 MARKETING

To maximize customer engagement, retailers and manufactures are working with artists to create an integrated multiplatform campaign. This effectively provides multiple points of customer contact including in-store, e-commerce, social media, newsletter/blog features, and immersion events.

Click on this image to see the brief video that Sam’s Club created for an artist-series in-store and online offering.

ARTIST SERIES: A GROWING TREND AT RETAIL

It's becoming increasingly important for retailers to work on projects that involve diverse creators as a way to engage audiences through exclusive product, storytelling, unique design, and built-in influencer fan-bases.

We are working with several mainstream retailers on programs that highlight artists including Sam's Club, Target, TJMaxx/Marmaxx, JOANN, and others.

ARTIST SERIES: A GROWING TREND AT RETAIL

• Featuring artists in-stores in dedicated displays or endcaps.

• Working with creators to promote and engage audiences on social media.

• Featuring products by these artists and the creators themselves in marketing materials

as part of content for celebrations like Black History Month, International Women's Day, Mother's Day, Hispanic Heritage Month, and beyond.

ARTIST SERIES PALLET OF LUNCH BAG KITS

Each individual artist is highlighted with a headshot, bio, and the products feature their signature art. Social media and promo campaign planned with these artist influencers to promote the program.

Launches on samsclub.com in March 2022 and in-stores in April.

GREETING CARD END-CAP SUPPORTING BLACK CREATORS

Each card includes the artist’s bio and headshot.

Generates engagement through social media.

First launched for Black History Month in February 2021. Refreshed artist endcap re-launched in 2022 for BHM as well and Mother’s Day.

WALL ART END-CAP CELEBRATING ARTISTS

Each endcap includes the artist’s bio and headshot.

Each design also includes tags with the artist's bio.

Launched in April 2022.

WHAT’S DRIVING DEMAND FOR ARTIST COLLABS AT ALL LEVELS OF RETAIL

• Supporting Diversity - retailers are very interested in diverse creators (especially if they are influencers) and sustainability focused brands. This is for a variety of reasons- commercial, social and political.

• Differentiation - diversifying assortments with products that stand out coupled with influencer marketing... i.e. having a face behind the brand that can promote the products and/or the retailer is important.

• Exposure - partnering with influencers can get retailers that exposure and drive ecomm and in-store business.

WHAT’S DRIVING DEMAND FOR ARTIST COLLABS AT ALL LEVELS OF RETAIL

• Reinforcing Corporate Culture - shows appreciation and support for different cultures and minorities, e.g. women.

• Political and Social Awareness - people want to know that companies are supporting diversity.

• Environmental Responsibility - supporting brands that are focused on sustainability with an eco-message.

MEET SOME OF OUR ARTIST INFLUENCERS

Artist, designer and social media influencer, Jessi Raulet, has become well known for her handpainted, bright and bold designs. With an ability to craft vibrantly optimistic color palettes, Jessi’s work is packed with good vibes. The American born, Paris-based artist has an engaged and rapidly growing social media following of 100K fans garnering the attention of various media outlets including features on Good Morning America, Dancing with the Stars and PopSugar.

@ettavee ETTAVEE

Kendra Dandy is the talented illustrator and influencer behind Bouffants & Broken Hearts®. Her fun and sassy art always tells a unique, imaginative tale and has gained her popularity around the globe. High profile collabs include Vans, Sephora, Kate Spade, Nike, and NYX. Press mentions include Vogue, The New York Times, and Essense.

@theebouffants BOUFFANTS & BROKEN HEARTS

Alja Horvat is a Slovenian-based artist and illustrator. She is inspired by everything that surrounds her, but mostly by nature, museums and vintage things. Being a big fan of 60s and 70s, she tries to evoke nostalgia in her work. Her recognizable style has a unique take on color combinations, geometrics, and patterns.

@aljahorvat

ALJA HORVAT

Cat Coquillette is a locationindependent artist and designer. Her passion for art and travel has led her to exploring the globe 24/7 in search of creative inspiration for new projects and experiences to uplevel her personal and professional life. Cat’s artwork is directly inspired from her travels. Created all over the globe, her portfolio reflects the unique vibes and surroundings of each place she visits.

@catcoq CAT COQ

For the past decade, renowned interior designer to the stars and prominent fashion accessory designer, Nikki Chu, has been known from Miami to LA for her exceptional flare, sleek designs and eclectic taste. Filled with a passionate love for design, Chu has accomplished a vast range of interior projects as well as fashion collaborations with some of the most accredited names in the industry.

@nikkichuhome NIKKI CHU

Ingrid Sanchez, also known as, CreativeIngrid, is a Mexican artist and designer based in London. She is known for her colorful watercolors inspired by nature as well as her vibrant and energetic brushstrokes. Her stunning designs have brightened the world of her fans and followers.

@creativeingrid CREATIVE INGRID

Mia Charro is a Spanish illustrator and a lover of nature, fine art, fairy tales and magic. Her stories and illustrations are whimsical and quite often exhibit her love for the magic, the unusual, the wild things and the ancient wisdom. Mia strives for her illustrations to be a small seed that plants the idea of positivity and empowerment in each person's mind.

@miacharro

MIA CHARRO

Originally from Qingdao, China, Rongrong DeVoe is a Houston-based fashion illustrator and influencer who's art is focused on empowering women of all colors, sizes and shapes. Rongrong has a loyal social media following of over 140K fans and her art has been featured in Vogue, Forbes, and Instyle.

@rongrong_devoe_illustration RONGRONG DEVOE

Car Pintos is an illustrator and surface pattern designer from Argentina. She is heavily inspired by the natural world around her in Mar Chiquita, Buenos Aires. Her work creates illustrated universes that explode with color, details and imaginative storytelling.

@carpintos CAR PINTOS

Shannon Snow makes colorful art for colorful people. Since starting her design career, she’s been nurturing her love for highly illustrative surface design, maximalist color, and bold typography. Her work is inspired by folklore, flora, and fauna. Currently, she finds herself in the world of product development, designing for home, gift, and apparel.

@hello.shannon SHANNON SNOW

Tània García is an illustrator and surface pattern designer from Barcelona. The sun, sea and the Mediterranean character have always been part of her culture and have been a source of inspiration in her art. Color is her obsession and she’s always experimenting with new color palettes. Digital illustration allows Tània to work with vibrant color palettes and textures that she makes herself with indian ink. Tania’s style is happy, feminine, joyful, positive, colorful and fresh.