JEWEL BRANDING & LICENSING TREND REPORT SPRING 2023 © 2022 JEWEL BRANDING & LICENSING
•
•
Paired down traditional icons, blend with some unexpected new ones such as joyful smileys and jeweled cherries. Strawberries lend to a Cottage Core feel. Simple elegant cherubs, love birds in silhouette and solid hearts used as accents or in repeat patterns. Rainbows and butterflies bring a joyful optimism that can be used year round. Balance of saturated brights, jeweled tones and electric pastels. Fonts feature a typewriter courier style and retro Art Deco styles with short and sweet
•
SIMPLYphrases. LOVELY VALENTINE
© 2022 JEWEL BRANDING & LICENSING
•
Themes lean towards the countryside and feature nostalgic prints, plaids, gingham, herbs, vegetables, illustrative prints, inky sketches, calligraphy. Daisies are appear ing as folk pop graphics in punchy pastels, ideal for paper goods and stationery. Black eyed Susans are also prominent. Focus on brights and clean, muted pastels for color palettes. Can include metallic accents where
NATURALLYappropriate.EASTER
•
•
This season sees an organic and natural feel to Spring. Icons such as bunnies and chicks are kept very basic in the interest of multiuse and show up in simple egg shape forms.
© 2022 JEWEL BRANDING & LICENSING
SKETCHED
IMPRESSIONS • This trend reflects the vibrant energy found on an artist’s canvas, utilizing painterly and mark-making designs to expressive a narrative. • Designs test a variety of painting methods to achieve visual texture. • Try acrylic for block motifs, or crayons and pastels for a textural finish.
© 2022 JEWEL BRANDING & LICENSING
MODERN MATISSE • This trend is a modern take on Matisse’s cut-out collage style. Its focus is on patterns with void spaces. • Utilize this trend by moving different shapes and materials on the page to find complementing shapes. • Another approach is continuous lines to create fluid shapes and later defining shapes with colour to reveal a considered yet abstract interpretation. • Monotone works nicely to bring attention to the cutouts.
© 2022 JEWEL BRANDING & LICENSING
Kristy
GETQUESTIONS?www.jewelbranding.comkristy@jewelbranding.comBreenINTOUCH
