20 Typefaces by Kathryn Bell

KATHRYN BELL / DESIGNER

B A CDEFGHJI KLM 20 t y p e f ace s

TABLE OF CONTENTS / USER INFORMATION

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ABCD BA

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I M L K H G EF J

R EU

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TIC

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7 /2 US / 31 L S P TA AVE ME S. E 5 R 2 M R / 29 LIO N / E M NIO MI

he table of contents is designed with the content highlighted in alphabetical order in blue. As the 20 Typefaces book is flipped

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through, this same mentality is used throughout each page. Using highlights of blue to identify specific characteristics of each typeface featured. Each highlighted letter may refer to a typeface family fact or a specified letter fact. So, may your eyes follow the enthusiastic and energetic alphabet as it spans across each page, revealing key points about each typeface. Quiz yourself on how well you can identify a typeface by using the front and back coverâ&#x20AC;&#x2122;s alphabet as a test!

R IVE

B BA HE SKE AD RV -SE ILL RI E’S FS AR LOW E O ER BL CA IQ SE UE D.

askerville’s typeface family is a modern design of the original types cut in 1762 by British type founder and printer John Baskerville. During the

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ABC EFGHIJKLM D TH WE E SU IG B HT TLE FR TR OM AN TH SFE IC R O KT F O ST VE RO RY KE TH IN .

New Baskerville Roman New Baskerville Small Caps Italic Italic Old Style Figures Bold Bold Italic Bold Italic Old Style Figures Bold Small Caps

centuries since its creation, Baskerville has remained one of the world’s most widely used typefaces. Baskerville was created for setting books, and its modern revivals are mainly suited to the setting of continuous text. Uses like Magazines, booklets, brochures and pamphlets are naturally seen. Its is also a very legible design, with a genial, attractive feel. More than merely easy to read, New Baskerville is inviting to the reader. The 1978 high-contrast, sparkly look of ITC New Baskerville is well-suited to longer texts and display uses.

BA ST SKE RE RV SS ILL IS E VE ’S W RT EI IC GH AL . T

NEW BASKERVILLE / TRANSITIONAL / MATTHEW CARTER & JOHN QUARANTA / 2

E AR . IFS ED ER KET S T AC AN BR EG LY EL AVI HE

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8/9 The et ditionem. Im etum qui unt faccati quo is ma eostia testo con conet autatem intupim hilluptium hi millore sernam, eossequas etque debis minihill upta perore porq reprem quis nons ectiate ni duci a doluptas aaligent. Iaectae volor fugit, sus dent eario. Ut ipid ut df idusdam asimusam, id expla accum quis eum et labori ipida foree quiae. Non niminullum por earum net volorrum faceperes aut exped quibus, qui ut elit, op mos modis aut et ut quo od que velique et autempo repr. Aci vol caepro por quae pudandic totam usali cias untotat urisque dolupta cust lare veniscia qui con res reptia nons quis santium fuga.

9/10 The et ditionem. Im etum qui uint faccati quoa is maes tiatesto con conet auatem int hilluptium hilo millore sernam, eossequas et que debis minihillupta de perore. Reprem quis nonsec tiate ni ducia doluptas porso aligent iaectae volorem fugi te, sus dent eario. Ut ipid ut idu dam asimusam, id expla bo. Accum quis eum et labor ipid quiae. Non niminu qui lum earum net volorrum fac por peres aut exped quibus, qui ut elit, ommos modis aut su et ut quo odela que veliq ut de et autempo repr. Uga Roratus de maximpo.

10/11 The et ditionem. Im etum qui unt faccati qiauo is ma eostiatesto con conet autatem inte hillup tium por hil milo lorepre sernam, eosseq uas etque debis minihupa llupta el perore repremqu dela quis nonsectiate ni ducia doluptas aligent. Iaectae te volorem fugit, sus dent del eario. Utipid ut idusdam asimusam, explabo. Pel Accum quis eum et la upa ori ipid es quiae. Non nimi in nulu mi earum net vol orru muca faceperes.

11/12 The et ditionem. Im etum qui unt faccati quo is machuo eostiate sto con conet velique et autempo repr. Equatus estota solorio. Itam esto hil maximus. Edicat et pre nihit omnim fuga. Nemoluptatia dignia de nihillatibus del et auiot viducitiunt exel abo por repudam ut idu el quic orere volenitat as resed it lame se molorro enim quibeaq uaeper busexp el perorep rano rentur. Ella nt volidis.

3 / BERKELEY / OLDSTYLE / FREDERIC W. GOUDY

ITS STR T BY D IGH E E RIZ C W E I T AC PH AR RA CH LLIG CA

S. DE LU NC GHT I LY LI MI IS FA AT LE TH O H OR . E W OL ING TH XT C VIT TE D IN AN

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ABC M I L K H G E DF J 8/9 The et ditionem. Im etum qui unt faccati quo is el mano eates con conet autiatem inta hiluptium hil millore serao se nam, eossequ et que debis minihillupta perore reprem el quis nonsectiate ni du cia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, ex pla bo. Accum quis eum etp labori ipid quiae. Non niqueo nullumpo earum net volorrumto faceperes at exped quibus, de qui ut elit, que ommos modis hoss aut daet ut quo que veliqueel et por autempo repr. Aci gran volea epro el quae pud andic to totamus alicias untotat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut laccum duntum a cus in. exet vendia vitae libus.

SM AN OOT D CL H W AS EIG SIC HT X-H TR EIG AN HT SITI ON .

9/10 The et ditionem. Im etum qui unt faccati quo i ma eostiat esto con coneto autatem int hilluptium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis nonsecti ate ni ducia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, id expla bo. Accum quis odel eum eta labori ipid elp quiae. Por Non niminullum earum net volorum facepe res del nume aut exped fac quibus por por qui ut elit.

10/11 The et ditionem. Im etum qui unt faccati quo is maq eostia testop con conet autatem intala hilluptium hiopel millore sernam, eos seq uasde te tique doebis minihilupta perore reprem quisd del nonsectiate nique duciael poraldo louptas pali gent. por iaectae volorem tar fugit, sus dent eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volo rrum. Aut exped quibus.

11/12 The et ditionem Im etum qui unt facatiquo is mucho eostiate sto deco nonet veliqu el por et aute mpo repr.Equatus estota solorio Itam hil maximus. Edic ateo pre nihit omnim a fuga. Nemolupt el tiaes dignia nihillatibus empde corque porque del et aut vidu citiunt exel aboioe el repuda mucho idequsu sico orere por volie el ace n edo tat as resed itupde lilame se molorro.

B HE OT ST D. MO ERIO AN P TH HE ER OF T L S AL SM SIGN DE

erkeley was originally designed under the name of, Californian, Frederic W. Goudy in 1938 for the University of California

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Berkeley Black Berkeley Black Italic Berkeley Bold Berkeley Bold Italic Berkeley Book Berkeley Book Italic Berkeley Italic Berkeley Medium

y z ? ! & :;â&#x20AC;?,. w x v pqrs tu press. The UC Press still owns the original typeface, and the 1983 ITC version is a careful redrawing by Tony Stan. It has the flavor of several other Goudy designs. This is a typeface designed for text applications, and therefore, close attention was paid to the relationships of the weights. Styles like Book and Medium are close to each other in weight, with larger jumps to the Bold and the Black, used for emphasis and contrast.

AM ER PLE LE S CR ASC GI BIL EATE END ITY GR ERS . EA AN TC D HA DES RA CE CT ND ER -

aslon is based on the type designs of William Caslon, circa 1725. These in turn had been influenced by the Dutch types of the late seventeenth century.

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T H HE O “A LL ” O IS C W AT ON TH CA E VE AP AN EX D .

Regular Regular Small Caps Italic Italic Old Style Figures Bold Bold Italic Bold Italic Old Style Figures Bold Old Style Figures Semi Bold Semi Bold Italic Semi Bold Italic Old Style Figures Semi Bold Italic Small Caps

Although old style in nature they have less stress than some of the earlier faces of the genre. The Adobe Caslon font family was based on specimen pages printed by Caslon between 1734 and 1770. Adobe Caslon is of good use for text setting in books, magazines and also advertising. The Caslon of Carol Twombly appeared with Adobe in 1990. It is relatively true to the original Caslon, although Twombly’s interpretation is better suited to longer texts. Adobe Caslon, with its ligatures, old style figures and swash letters, makes an elegant and classic impression.

CASLON / OLD STYLE / CAROL TWOMBLY / 6

CH HA AR VE ACT AN ER AC S A U T , V, E S AN LA D W NT .

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8/9 The et ditionem. Im etum qui unt faccati quo is ma eostia testo con conet autatem intupim hilluptium hi millore sernam, eossequas etque debis minihill upta perore porque reprem quis nons ectiate ni duci a doluptas aaligent. Iaectae volor fugit, sus dent eario. Ut ipid ut df idusdam asimusam, id expla accum quis eum et labori ipida foree quiae. Non niminul lum por earum net volorrum faceperes aut exped quibus, qui ut elit, op mos modis aut et ut quo od que velique et autempo repr. Aci vol caepro por quae pudandic totam usali cias untotatose urisque dolupta cust lare veniscia qui con res reptia nons quis santium fuga. labori ipida foree quiae. Non niminul lum por earum net volorrum faceperes aut exped quibus, qui ut elit, op mos modis aut et ut quo od que velique et autempo repr. Aci vol caepro por quae pudandic totam usali cia.

9/10 The et ditionem. Im etum qui uint faccati quoa is maes tiatesto con conet auatem int hilluptium hilo millore que sernam, eossequas et que debis minihillupta de perore. Reprem quis nonsec tiate ni ducia loco doluptas porso aligent iaectae volorem fugi te, sus dent eario. Ut ipid ut idu dam asimusam, id expla bo. Accum quis eum et labor ipid quiae. Non niminu qui lum earum net volorrum fac por peres aut exped quibus, qui ut elit, ommos modis aut su et ut quo odela que veliq ut de et autempo repr. Uga Roratus de maxi mpo porque.

10/11 The et ditionem. Im etum qui unt faccati qiauos is ma eostiatesto con conet autatem inte hilluptium por hil milo lore sernam, eosseq uas etque debis minihupa llupta perore repremqu dela quis nonsectiate ni ducia el doluptas aligent. Iaectae te volorem fugit, sus dent del eario. Utipid ut idusdam asi musam, explabo. Pel Accum quis eum et la upa ori ipid es quiae. Non nimi in nulu mi earum net vol orru muca faceperes non ducia.

11/12 The et ditionem. Im etum qui unt faccati quo is machuo eostiate sto con conet velique et aute po repr. Equatus estota solorio. Itam esto hil maxi mus. Edicat et pre onihit omnim fuga. Nemoluptatia dignia de nihillatibus del et auiot viducitiunt exel abo por repudam ut idu el quic orere volenitat as resed un it lame se molorro enimqu quibeaq uaeper busexp el perorep rano rentur. Ella nt volidis graciaous.

7 / CHELTENHAM / CLARENDON / TONY STAN

EN ION OP ERS RE L V O M INA OW RIG E N HE O R A T O RS TE D T UN ARE O C MP CO

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ABC I M L K H G E DF J AL

8/9 The et ditionem. Im etum qui unt faccati quo is el mano eates con conet autiatem inta hiluptium hil millore serao se nam, eossequas et que debis minihillupta perore reprem el quis nonsectiate ni du cia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, explabo. Accum quis eum etp labori ipid quiae. Non niqueo nullum earum net volorrumto faceperes at exped quibus, de qui ut elit, ommos modis hoss aut daet ut quo que veliqueel et por autempo repr. Aci gran volea epro el quae pud andic to totamus alicias untotat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut laccum duntum a cus in. exet vendia vitae libus.

-HE

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9/10 The et ditionem. Im etum qui unt faccati quo i ma eostiatesto con coneto auta tem int hilluptium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis nonsecti ate ni ducia dolu tas alige iaectae el v asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, explabo. Accum quis odel eum eta labori ipid elp quiae. Por Non niminullum earum net volorrum facepe res del nume aut exped fac quibus por por qui ut elit.

10/11 The et ditionem. Im etum qui unt faccati quo is maq eostia testop con conet autatem intala hilluptium hiopel millore sernam, eosseq uasde te tique doebis minihilupta perore reprem quisd del nonsectiate nique duciael poraldo louptas paligent. por iaectae volorem tara fugit, sus dent eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volorrum. Aut exped quibus.

EA TU

11/12 The et ditionem Im etum qui unt facati quo is mucho eostiate sto decon conet veliqu el por et autempo repr. Equatus estota solorio Itam hil maximus. Edic ateo pre nihit omnim a fuga. Nemolupt el tiaes dignia nihillatibus emp deco porque del et aut vidu citiunt exel aboioe el repuda mucho idequ sico orere por volie el ace n edo tat as resed itup lilame se molorro.

C TH SE E TY NS UO PEFA US CE LIN HA ES S N OR O E SU LE BT GA LE NT CU RV E

heltenham ITC, in its present form, is the work of designer Tony Stan. But was originally designed by architect Bertram Goodhue.

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Book Book Condensed Book Condensed Italic Book Italic Light Light Condensed Light Condensed Italic Light Italic Ultra Ultra Condensed Ultra Condensed Italic Ultra Italic Bold Bold Condensed Bold Condensed Italic Bold Italic

y z ? ! & :;â&#x20AC;?,. w x v p qrs tu It was expanded by Morris Fuller Benton and completed by Stan in 1975 with a larger x-height and improved italic details. This dramatically improved the aesthetics of the face. ITC Cheltenham is an example of a modern yet classic typeface. In its lighter weights a monotone look appears, while the bolder designs are rich and dark on the page. The original Cheltenham is classified as an old style serif typeface, and was designed in 1896 by Bertram Grosvenor Goodhue and Ingalls Kimball for use by a New York publisher. It is not based on a single historical model, and shows some influences of the Arts and Crafts Movement.

TH IN E LO KE W EP ER ING CA WI SE P TH RO TH PO E C RT AP ION S. SA

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ITS MO LIN DE EAR RN N AR ATU CH RE ITE S CT UG UR GE E. STS

urostile is based on geometric shapes and was designed by Aldo Novarese in 1962. Novarese originally made Eurostile for one of the best-known Italian

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EU R AR OS RO TIL W EH DE AS SI A GN N . UL TR

Eurostile Condensed Oblique Extended Two Bold Bold Condensed Bold Extended Two Bold Oblique Demi Demi Oblique

foundries, Nebiolo, in Turin. Eurostile was developed, because although the similar Microgramma came with a variety of weights, it only had capital letters. So, a decade after the creation of Microgramma, Novarese remade this with the creation of Eurostile, which added lower-case letters, a bold condensed variant and an ultra narrow design. This narrow design was referred to as Eurostile Compact, for a total of seven fonts. It has found some popularity in contemporary graphic design, as well as in science fiction novel and film artwork.

EUROSTILE / SANS SERIF / ALDO NOVARESE / 10

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8/9 The et ditionem. Im etum qui unt faccati quo is ma eostia testo con conet autatem intupim hilluptium hi millorese erno lam, eossequas etque tu debis minihill upta perore porq reprem quis nons ectiate ni duci a doluptas aaligent. Iectae volor fugit, sus dent eario. Ut ipid ut df idusdam asimusam, id expla accum quis eum et labori ipida foree quiae. Non niminullum por earum net volorrum faceperes aut exped quibus, qui ut elit, op mos modis aut et ut quo od que velique et autempo repr. Aciop vol caepro por quae pudandic totam usali cias untotat urisque dolupta cust lare veniscia qui con res reptia nons quis santium fuga.

9/10 The et ditionem. Im etum qui uint faccati quoa is maes tiatesto con conet auatem int hillupti um hilo millore sernam, eossequas et que debis minihillupta de perore rep rem quis nonsec tiatenio ducia doluptas porso alig ent iaectae volorem fugi te, sus dent eario. Ut ipid ut idu dam asimusam, id expla bo. Accum quis eum et labor ipid quiae. Nonp niminu qui lum earum net volorrum fac por peres aut exped quibus, qui ut elit, tu ommos modis aut su et ut quo odela que veliq ut de e autempo repr. Uga Roratus de maximpo.

10/11 The et diti onem. Im etum qui unt faccati qiauo is mastia testo con conet autate m inte hilluptium porqu hil milo lore serna me, eosseq uas etque debis minihupa llupta perore repremqu dela quis por nonsectiate ni ducia do luptas aligent. Iaectae te volorem fugit, sus dent del eario. muca facepe res. perore repremqu dela quis nonsectiate ni ducia con conet.

TH CO E SQ TE RNE UAR LE VIS RS E ISH ION VO SH SC KE T APE RE HE S W EN A S. PP ITH EA RO RA U NC ND E O ED F

11/12 The et ditio nem. Im etum qui unt faccati quo is machuo eostiate sto con conet velique et aute empo repr. Equatus estota solorio. Itam esto hil maximus. Edicat etpo pre nihit omnim fuga. Nemoluptatia dignia de nihillatibus del et auiot viducitiunt exel abobo por repudam ut idupy el quic orere volenitat as resed it lame sew molorro enim quibeaq uaeper busexp el per orep rano rentur. Ella nt volidis.

11 / FILOSOFIA / DIDONE / ZUZANA LICKO

F RI SE . ND EEN U S O G R ONLY IN LG MM U O B EC LY HT S AR IG SL DING EN

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I M L K H G E DF J

GE BY OME AN THE TRIC D M AN T AN GLE RIAN Y O S O GL TH F T ES ER HE FO R LE TT K. V, MED ER W, S.

9/10 The et ditionem. Im etum qui unt faccati quo i ma eostesto con coneto autatem int hillutium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis nonsecti ate ni ducia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, id explabo. Accum quis odel eum eta labori ipid elp quiae. Por Non niminullum earum net volorrum facepe res del nume aut exped fac quibus por por qui ut elit.

10/11 The et ditionem. Im etum qui unt faccati quo is maq eostia testop con conet autate mi intala hilluptium hiopel millo re sernam, eosseq uasde te tique doebis minihilupta perore reprem quisd del non sectiate nique duciael poraldo louptas paligent. por iaectae volorem tara fugit, sus dent eario. Ut ipid ut idusdam asi musa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volorrum. Aut exped quibus.

11/12 The et ditionem Im etum qui unt facati quo is mucho eostiate sto decon conet veliqu el por et aute mpo repr.Equatus estota solorio Itam hil maximus. Edic ateo pre nihit omnim a fuga. Nemolupt el tiaes dignia nihillatibus emp deco porque del et aut vidu citiunt exel aboioe el repuda mucho idequ sico orere por volie el ace n edo tat as resed itup lilame se.

F ES . Y AP SH AMIL C F RI ET THE M T O GE NGS ND OU S A AM E IN ED N L UR EA AT CL E FE AR

ilosofia is Zuzana Licko’s 1996 interpretation of a Bodoni, incorporating features including bulging round serif endings which often appeared in printed

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Filosofia Regular Filosofia Bold Filosofia Italic Filosofia Small Caps Filosofia Unicase Filosofia Fractions Filosofia Grand Filosofia Grand Bold Filosofia Grand Caps

samples of Bodoni’s work and reflect Bodoni’s letterpress origin. The Filosofia Regular family is often for text application. It is a bit rugged with reduced contrast to withstand the reduction to text sizes. However, The Filosofia Grand family is often used for display applications and is therefore more delicate and refined. It does have stylistic variants to provide flexibility for headline use.

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FR SIZ UTIG ES ER ,A ND HAS DI VAR ST AN IOU CE S A S. NG

rutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. The new typeface, originally called Roissy, was finished in 1975 and installed at

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A AR SCE E ND VE E RY RS PR AN O DD M IN ESC EN E T. ND E

Frutiger Roman Light Light Condensed Light Italic Italic Bold Bold Condensed Bold Italic Black Black Condensed Black Italic Condensed Ultra Black Condensed Extra Black Condensed

the airport the same year. Frutigerâ&#x20AC;&#x2122;s goal is to create a sans serif typeface with the rationality and cleanliness that Univers has, but to also use the organic aspects and proportions of Gill Sans. The result is that Frutiger is a distinctive and legible typeface. Frutigerâ&#x20AC;&#x2122;s simple and legible, yet warm and casual character has made it popular today in small print and advertising. Some major uses of Frutiger are in the corporate identity. The availability of many variants and weights as well as its excellent legibility make Frutiger a very versatile font. It can be used for any thing that needs a distinct and clean or modern look.

FRUTIGER / HUMANIST SANS / ADRIAN FRUTIGER / 14

Y SIL H O EA AC TO M E E ID FRO E W RS AR ETTE S L RE TU ISH ER GU AP TIN S DI

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9/10 The et ditionem. Im etum qui uint faccati quoa is maes tiatesto con conet auatem int hilluptium hilo millore sernam, eossequas et que debis minihillupta de perore. Reprem quis nonsec tiate ni ducia dolu ptas porso aligent iaectae volorem fugi te, sus dent eario. Ut ipid ut idu dam asimusam, id expla bo. Accu mi quis eum et labor ipid quiae. Non niminu qui lum earum net volorrum fac por peres aut exped quibus, qui ut elit, ommos modis aut su et ut quo odela que veliq ut de et autempo repr. Uga Roratus de maximpo.

10/11 The et ditionem. Im etum qui unt faccati qiauo is ma eostiatesto con conet autatem inte hilluptium por hil milo lore sernam, eosseq uas etque debis minihupa llupta perore repremqu dela quis nonsectiate ni ducia doluptas aligent. Iaectae te volorem fugit, sus dent del eario. Utipid ut idusdam asimusam, explabo. Pel Accum quis eum et la upa ori ipid es quiae. Gratcia si prote muca faceperes.

11/12 The et ditio nem. Im etum qui unt faccati quo is machuo eostiate sto con conet velique et autempo repr. Equatus estota solorio. Itam esto hil maximus. Edicat et pre nihit omnim fuga. Nemoluptatia dignia de nihillatibus del et auiot viducitiunt exel abo por repudam ut idu el quic orere vole nitat as resed it lame se molorro enim quibeaq uaeper busexp el pero rep rano rentur.

15 / FUTURA / SANS SERIF / PAUL RENNER

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C AS LL TA LINE. E AV AP SH C ER THE ETT VE L SE ABO CA ER RISE W H O E L HIC TH , W S ER

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I M K L H G DEF J

8/9 The et ditionem. Im etum qui unt faccati quo is el mano eates con conet autiatem inta hiluptium hil millore serao se nam, eossequas et que debis minihillupta perore reprem el quis nonsectiate ni du cia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, expla bo. Accum quis eum etp labori ipid quiae. Non niqueo nullum earum net volorrumto faceperes at exped quibus, de qui ut elit, ommos modis hoss aut daet ut quo que veliqueel et por autempo repr. Aci gran volea epro el quae pud andic to totamus alicias unto tat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut laccum duntum a cus in. exet vendia vitae libus.

TH PR E UP O P CL PO ERC AS RT A SIC ION SE AL S CH RO SIM ARA MA ILA CT N R T ERS CA O PIT THO PRES AL S. SE O ENT F

9/10 The et ditionem. Im etum qui unt faccati quo i ma eostiatesto con coneto auta tem int hilluptium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis nonsecti ate nidu cia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, explabo. Accum quis odel eum eta labori ipid elp quiae. Por Non niminullum earum net volorrum facepe res del nume aut exped fac quibus por por qui ut elit.

10/11 The et ditionem. Im etum qui unt faccati Tue quo is maq eostia testope con conet autatem intala hilluptium hiopel millore sernam, eosseq uasde te tique doebis mini hiloupta perore reprem quisd del non sectiate nique duciael poraldo louptas paligent. por iaectae di volorem tara fugit, sus dent eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volo prum. Aut exped quibus.

11/12 The et ditinem Im etum qui unt facati quo is mucho eostiate sto decon conet veliqu el por et autempo repr. Equatus estota solorio Itam hil maximus. Edic ateo pre nihit omnim a fuga. Nemolupt el tiaes dignia nihillatibus emp deco porque del et aut vidu citiunt exel aboioe el repuda mucho idequ sico orere por volie el ace n edo tat as resed itup lilame se molorro.

F RO TLY EC . RF E O E P H ST F T MO O AL OKE R ST

utura was designed between 1924 and 1926 by Paul Renner. It is based on geometric shapes that became representative visual

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Futura Book Book Oblique Light Light Oblique Oblique Condensed Condensed Condensed Condensed Condensed Condensed Condensed Condensed

Oblique Light Oblique Light Bold Bold Oblique Extra Bold Extra Bold Oblique

Extra Bold Extra Bold Oblique Heavy Heavy Oblique Bold Bold Oblique

elements of the Bauhaus design style. At first, the radical new look was controversial and considered grotesque. The newness made an impression. The bold design has perfect geometric shapes with low contrast, even strokes. Volkswagen adopted this font and still uses it today. The unconventional strict geometric outlines make Futura identifiable.

PE R W FEC I TH TH E T CIR E M VE C AJ N S LES, OR TR S ITY OK QUA OF ES A RE LET RE S AN TER CR EA D TR S TED IAN W GLE ITH S

aramond was first released by D. Stempel AG in 1925. Stempel Garamond was based on the Egenolff Berner specimen of 1592 and was therefore a revival

EN SE RE A FS ILY. RI SE FAM D E E AP TH SH T D OU IS E H G BAR E E. ED UG OSS R CAS W RO R C E V TH AL NT LOWE IZO OR N THE H A NO SEE

ABC EFGHIJKLM D bcd

6 1 0 4 3 2 l j k m 5 e f g hi

Roman Stemple Garamond Small Caps Italic Italic Old Style Figures Bold Bold Italic Bold Italic Old Style Figures Bold Old Style Figures

of the genuine Garamond types. It has been one of the most famous Garamond interpretations and since its introduction in 1925, it has been one of the most frequently used text fonts. Stempel Garamond has its own unique temperament, with its own rhythm and sharpness that set it apart from other Garamonds.

GARAMOND / OLD STYLE / CLAUDE GARAMOND AND STEMPEL STAFF / 18

TR TS . GH “O” I R E UP TH RE ON MO ND A U FO

N OPQRSTUVW XYZ 7 8 no 9

yz? x u ! & :;”,. p q r s t vw

8/9 The et ditionem. Im etum unt faccati quo is ma eostia testo con conet autatem intupim hillup tium hi millore sernam, eossequas etque debis minihill upta perore porq reprem quis nons ectiate ni duci a doluptas aaligent. Iaectae volor fugit, sus dent eario. Ut ipid ut df idusdam asimusam, id expla accum quis eum et labori ipida foree quiae. Non niminullum por earum net volorrum faceperes aut exped quibus, qui ut elit, op mos modis aut et ut quo od que velique et autempo repr. Aci vol caepro por quae pudandic totam usalicias untotat urisque dolupta cust lare veniscia qui con res reptia nons quis santium fuga.

9/10 The et ditionem. Im etum qui uint faccati quoa is maes tiatesto con conet auat em int hilluptium hilo millore sernam, eossequas et que poco debis minihillupta de perore. Reprem quis nonsec tiate ni ducia doluptas porso aligent iaectae volorem fugi te, sus dent eario. Ut ipid ut idudam asimusam, id expla bo. Accum quis eum et labor ipid quiae. Non niminu qui lum earum net volorrum fac por peres aut exped quibus, qui ut elit, ommos modis aut su et ut quo odela que veliq ut de et autempo repr. Uga Roratus maximpo prowo.

10/11 The et ditionem. Im etum qui unt faccati qiauo is ma eosti atesto conet autatem inte hillu ptium por hil milo lore sernam, eosseq uas etque debis minihupa llupta perore repremqu dela el quis nonsectiate ni ducia doluptas aligent. Iaectae volorem fugit, sus dent del eario. Utipid ut idusdam asimusam, explabo. Pel Accum quis eum et la upa ori ipid es quiae. Non nimi in nulu mi earum net vol orru muca faceperes.

19 / GILL SANS / HUMANIST-SANS / ERIC GILL

, ILY AV OPEN HE ITS S AN ITH ’, HA T, W L ‘T ON TAL F HT ND IG ‘F’ A OK. EL TH RNED T LO KE GAN E EL

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ABC I M L K H G E DF J CL NO ASSIC RE N G RO MA EO MA RK ME N AB TR LET LY I LE C SH TERF GI BL APES ORM E. MA S, KE IT

8/9 The et ditionem. Im etum qui unt faccati quo is el mano eates con conet autiatem inta hiluptium hil millore serao se nam, eossequas et que debis minihillupta perore reprem el quis nonsectiate ni ducia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, explabo. Accum quis eum etp labori ipid quiae. Non niqueo nullum earum net volorrumto faceperes at exped quibus, de qui ut elit, ommos modis hoss aut daet ut quo que veliqueel et por autempo repr. Aci gran volea epro el quae pud andic to totamus alicias untotat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut laccum duntum acus in. exet vendia vitae libus.

9/10 The et ditionem. Im etum qui unt faccati quo i ma eostiat esto con coneto autatem int hil luptium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis non secti ate ni ducia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, id explabo. Accum quis odel eum eta labori ipid elp quiae. Por Non niminullum earum net volorrum facepe res del nume aut exped fac quibus por porqui ut elit non niminullu.

10/11 The et ditionem. Im etum qui unt faccati quo is maq eostia testop con conet autatem intala hilluptium hio pel millore sernam, eosseq uasde te tique doebis mini hilupta perore reprem quisd del nonsectiate nique duciael poraldo louptas paligent. por iaectae volorem tara fugit, sus dent eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminul lum earum net volorrum. Aut exped quibus.

11/12 The et ditionem Im etum qui unt facati quo is mucho eostiate sto decon conet veliqu el por et aute mpo repr.Equatus estota solorio Itam hil maximus. Edic ateo pre nihit omnim a fuga. Nemolupt el tiaes dignia nihillatibus empde co porque del et aut vidu citiunt exel aboioe el repu da mucho idequ sico orere por volie el acen edo tat as resed itup lilame sequ molorro porque de lu.

ill sans’ family work well together, but they were not “mechanically” produced from a single design as was the case with the Helvetica and Univers designs. Eric Gill attempted to make the

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, CT PA ‘P’ OM PED T.’ C ‘ RE OP ED MO AT-T PP KS ’, FL R-TO O LO D ‘D ULA NT ME NG FO TTO RIA R O RT, T A UL T-B EG FLA SHO R S E D T TH TH I ’, AN I W D ‘Q N A

Gill Sans Light Light Italic Italic Bold Bold Italic Bold Condensed Bold Extra Condensed Condensed Extra Bold Extra Bold Display Ultra Bold Ultra Bold Condensed

ultimate legible sans-serif text face. Gill Sans was designed to function equally as well as a text face and for display. Success is due to each weight having a distinct character of its own. Gill Sans reflects Eric Gill’s craftsmanship ethos, even though the design was developed by “industrialized” methods. Gill Sans became popular when, in 1929, Cecil Dandridge commissioned Eric Gill to produce it for the London & North Eastern Railway. It has also been used for signs, advertising, and timetables. The face is known to be space-economical.

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TIF

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L LE

elvetica Neue is a timeless and neutral font that can be used for all types of communication. It is a redrawn version of Helvetica with better

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Roman Italic Condensed Condensed Oblique Extended Extended Oblique Light Light Italic Light Condensed Light Condensed Oblique Light Extended Light Extended Oblique Medium Medium Italic Medium Condensed Medium Condensed Oblique Medium Extended Medium Extended Oblique Bold Bold Itlaic Bold Condensed Bold Condensed Oblique Bold Oblique Bold Extended Bold Extended Oblique Bold Outline

Black Black Italic Black Condensed Black Condensed Oblique Black Extended Black Extended Oblique

Extra Black Condensed Extra Black Condensed Oblique Heavy Heavy Italic Heavy Condensed Heavy Condensed Oblique Heavy Extended Heavy Extended Oblique Thin Thin Italic Thin Condensed Thin Condensed Oblique Thin Extended Thin Extended Oblique Ultra Light Ultra Light Italic Ultra Light Condensed Ultra Light Condensed Oblique Ultra Light Extended Ultra Light Extended Oblique

uniformity between the different weights. It was developed at D. Stempel AG, Linotypeâ&#x20AC;&#x2122;s daughter company and digitized in 1983. The studio manager was Wolfgang Schimpf. Helvetica Neue includes differences in alignment and the weights and widths are designed to work as one family. It also is part of an easy-to-use numbering system to identify various styles and weights.

HELVETICA NEUE / GROTESQUE SANS / EDUARD HOFFMANN & MAX MIEDINGER / 22

NOPQRSTUVWXYZ 78 no 9

yz? x u ! & :;”,. pq r st vw UN WE IFO R TO IGH MIT GE TS Y TH BU BET ER T W AS DES EEN ON IGN DIF E F ED FE AM TO RE ILY W NT OR . K

8/9 The et ditionem. Im etum quiunt faccati quo is ma eostia testo con conet autatem intupim hillup tium hi millore sernam, eossequas etque debis minihill upta perore porq reprem quis nons ectiate ni duci a doluptas aaligent. Iaectae volor fugit, sus dent eario. Ut ipid ut df idusdam asimusam, id expla accum quis eum et labori ipida foree quiae. Non niminullum por earum net volorrum faceperes aut exped quibus, qui ut elit, op mos modis aut et ut quo od que velique et autempo repr. Aci vol caepro por quae pudandic totam usali cias untotat urisque dolupta cust lare veniscia qui con res reptia nons quis santium fuga.

10/11 The et ditionem. Im etum qui unt faccati qiauo is ma eostiatesto con conet autatem inte hilluptium por hil milope lore sernam, eosseq uas etque debis minihu pao llupta perore repremqu dela quis nonsectiate ni ducia doluptas aligent. Iaectae te volorem fugit, sus dent del eario. Utipid ut idusdam asimusam, explabo. Pel Accum quis eum et la upa ori ipid es quiae. Non nimi in nulu mi earum net vol orru muca faceperes gracious tu.

23 / INTERSTATE / NEO-GROTESQUE / TOBIAS FRERE-JONES

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ND N . G A T A E, S DIN UT A , T, N L E C C S AS ARE ER OF ES ETT LS ROK SE L A N ST CA MI ER ING ER E T END LOW H T SC OF DE GLE AN

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ABC H M I K L G DEF J 8/9 The et ditionem. Im etum qui unt faccati quo is el mano eates con conet autiatem inta hiluptium hil millore serao se nam, eossequas et que debis minihillupta perore reprem el quis nonsectiate ni du cia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, explabo. Accum quis eum etp labori ipid quiae. Non niqueo nullum earum net volorrumto faceperes at exped quibus, de qui ut elit, ommos modis hoss aut daet ut quo que veliqueel et por autempo repr. Aci gran volea epro el quae pud andic to totamus alicias untotat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut laccum duntum a cus in. exet vendia vitae libus.

TE 90 RMIN °A A NG LS LE AR TO E D TH RAW ES TR N AT OK A E.

9/10 The et ditionem. Im etum qui unt faccati quo i ma eostiatesto con coneto auta tem int hilluptium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis nonsecti ate ni ducia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, id explabo. Accum quis odel eum eta labori ipid elp quiae. Por Non nimin el ullum earum net volorrum facepe res del nume aut tue exped fac quibus por por qui ut elit supe net.

10/11 The et ditionem. Im etum qui unt faccati quo is maq eostia testop con conet autatem intala hilluptium hiopel millore sernam, eosseq uasde te tique doebis minihilupta perore reprem quisd del nonsectiate nique duciael poraldo louptas paligent. por iaectae volorem tara fugit, sus dent eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volorrum. Aut exped quibus.

I CO BO UNT FU LD A ERS RT A HE ND B RE R C OL OP ON D C EN, TR ON EV IBU DE EN TIN NSE IN G T D W THE O L EI EG GHT IBI LIT S, Y.

nterstate was created by Tobias Frere-Jones, and has grown since its introduction in 1993. Its a large sans serif family

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Regular Regular Compressed Regular Condensed Black Black Compressed Black Condensed Bold Bold Compressed Bold Condensed Light Light Compressed Light Comdensed

p q r s t u v w x y z ?! & :;â&#x20AC;?,. with great legibility. Interstate is based on the signage alphabets of the United States Federal Highway Administration letterforms seen and read by U.S. drivers on a daily basis. Clean, simple and easy on the eyes is how they are described. The typeface lends itself particularly well for newspaper and magazine use.

eliorâ&#x20AC;&#x2122;s designer is Hermann Zapf and is a 20th century modern face commissioned by Stempel in 1952. The font family possesses a broad

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IS E. GN GL SI AN E T L D EC AL E R ER TH V E O ON TH SED BA

Melior Melior Bold Melior Bold Italic Melior Italic

range of uses due to its technical and formal qualities. The overall typeface design is based on the rectangle. Used in long texts, the Melior font family gives the page a distinction rarely found in most faces. Likewise, Melior can be used in all sorts of short jobs. The type was originally intended as a newspaper text face by Linotype.

MELIOR / CLARENDON / HERMANN ZAPF / 26

E LE PS RC LI CI -EL F R F PE -O ED SU AR THE U S Q ES NA TH OW N K

NOPQRSTUVW XYZ 7 8 no 9

yz? x u ! & :;”,. pq r s t vw

9/10 The et ditionem. Im etum qui uint faccati quoa is maes tiatesto con conet auatem int hilluptium hilo millore sernam, eossequas et que debis minihillupta de perore. Reprem quis nonsec tiate ni ducia dolu ptas porso aligent iaectae volorem fugi te, sus dent eario. Ut ipid ut idu dam asimusam, id expla bo. Ac cum quis eum et labor ipid quiae. Non niminu qui lum earum net volorrum fac por peres aut exped quibus, qui ut elit, ommos modis aut el su et ut quo odela que veliq ut de et autempo repr. Uga Roratus de maximpo.

11/12 The et ditio nem. Im etum qui unt faccati quo is machuo eostiate sto con conet velique et autempo el repr. Equatus estotapo solorio. Itam esto hil maximus. Edicat etap pre nihit omnim fuga. Nemoluptatia dignia nihillatibus del et auiot viducitiunt exel aboqu por repudam ut idu el quic orere voleni si tat as resed it lame se molo rro enim quibeq uaeper busexp el pero rep rano rentur. Ella nt volidis.

27 / METAPLUS / HUMANIST SANS / ERIK SPIEKERMANN

GH OU E . EN A N GL Y D N A UR S T OM ND E F R A L E B L A GIB E A D LE IS BE R O T

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I M L K H G E DF J

8/9 The et ditionem. Im etum qui unt faccati quo is el manop eates con conet autiatem intalla hiluptium hil millore serao sequ nam, eossequas et que debis mini hillupta perore reprem el quis tue nonsectiate ni du cia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, explabo. Accum quis eum etp labori ipid quiae. Nonso niqueo nullum earum net volorun rumto faceperes at exped quibus, de qui ut elit, ommos modis hoss aut daet ut quo que velique el tu et por autempo repr. Aci gran si volea epro el quae pud andic to totamus alicias untotat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut lac cum duntum a cus in. exet vendia vitae libus famiia tu lamar.

DE P O SIGN IN T ED SIZ A S ET AS YP MA EF AC L L E.

9/10 The et ditionem. Im etu qui unt faccati quo i ma eosti atesto con coneto autatem int hilluptium hile millore sernam, peos olqu que debis minihil lupta pe del perore. El reprem quis nonsecti ate ni ducia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, id exp labo. Accum quis odel eum eta labori ipid elp quiae. Por Non niminullum earum net volorrum facepe res del nume aut exped fac quibus por por qui ut elit.

10/11 The et ditionem. Im etum qui unt faccati quo is maq eostia testop con conet autatem intala hilluptium hiopel millore sernam, El eos seq uas dequ tei tique doebis minihilupta perore reprem quisd del nonsecti ate nique duciael poraldo louptas paligent. por iaecta volorem tara fugit, sus de eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volorrum. Aut exped quibus.

11/12 The et ditionem Im etum qui unt faca tiqu quo is mucho eostiate del sto decon conet veliquop el por et autempo repr. Equatus estota solorio el Itam hil maximus. Edicqu ateo pre nihit omnim apa fuga. Nemolupt el tiaes dignia nihillatibus empur deco porque del et auto vidu citiunt exel aboioe tu el repuda mucho ideque sico orere por volie el ace n edo tat as resed itup lilame se molorro.

eta plus was created in 1985 by Erik Spiekermann. He was founder of Meta Design in 1979, Germanyâ&#x20AC;&#x2122;s largest

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p q r s t u v w x y z ? ! & :;â&#x20AC;?,. design firm. He left Meta Design and is now a partner with Eden Spiekermann. It was also developed as a commission, in 1986, for a corporate font design for the German Federal Post, but was never adopted for usage. The FF Meta font was designed as a small point size typeface and is legible and sturdy enough to be readable from an angle. The FF Meta font works well on a postage stamp, but also as a display font for post boxes and vehicle signage. It is said to never mix the original six weight FF Meta with FF MetaPlus nor the new FF Meta family, because it has different spacing and kerning, and some newly redesigned characters.

inion was designed by Robert Slimbach in 1990. It was inspired by classical, old style typefaces of the late Renaissance, a period of

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Minion Regular Black Bold Bold Italic Italic SemiBold Semi Bold Italic Display Italic Display Regular

elegant, beautiful, and highly readable type designs. Minion combines the aesthetic and functional qualities that make text type highly readable. Rounding out the family are the many ligatures, oldstyle figures, swashes, and other added glyphs that make it one of the most elegantly versatile font super families.

MINON / OLD STYLE / ROBERT SLIMBACH / 30

N IO IN E M SS. H E T VE FULN GI ES ACE K R O TR A G Y S GN RD ESI U D ST NT FO

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9/10 The et ditionem. Im et qui uint faccati quoa is maes tiatesto con conet auatem int hilluptium hilo millore sernam, eossequas et que debis minihillupta de perore. Reprem quis nonsec tiate ni du cia doluptas porso aligent iaectae volorem fugi te, sus dent eario. Ut ipid ut idu dam asimusam, id expla bo. Accum quis eum et labor ipid quiae. Non niminu qui lum earum net volorrum por peres aut exped quibus, qui ut elit, ommos modis aut su et ut quo odela que veliq ut de et autempo repr. Uga Roratus de maximpo porque.

10/11 The et ditionem. Im etum qui unt faccati qiauo is ma eostiatesto con conet au tatem inte hilluptium por hil milo lore sernam, eosseq uas etque debis minihupa llupta perore repremqu dela quis el nonsectiate ni ducia doluptas aligent. Iaectae tequ volorem fugit, sus dent del eario. Utip ido ut idusdam asimusam, explabo. Pel Accum quis eum et la upa ori ipid es quiae. Non nimi in nulu mi earum net vol orru muca faceperes.

11/12 The et ditionem. Im etum qui unt faccati quo is machuo eostiate sto con conet velique et autempo repr. Equatus estota solo rio. Itam esto hil maximus. Edicat et pre nihit omnim fuga. Nemoluptatia dignia de nihillatibus del et auiot viducitiunt exel abo porire pudam ut idu el quic orere volenitat as resed it lame se molorro enim quibeaq uaeper busexp el perorep rano rentur. Ella nt volidis.

31 / MRS EAVES / TRANSITIONAL / ZUZANA LICKO

ER NT OU AR. C ER E E OW LIK N L ASH E OP D SW AN

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8/9 The et ditionem. Im etum qui unt faccati quo is el mano eates con conet autiatem inta hiluptium hil millore serao se nam, eossequ et que debis minihillupta perore reprem el quis nonsectiate ni du cia por doluptas aligent. iaectaev olo rem fugit, sus dent eariout el ipid utop idusdam asimusam, ex plabo. Accum quis eum etp labori ipid quiae. Non niqueo nullum earum net volorrumto faceperes exped quibus, de qui ut elit, ome mos modis hoss aut daet ut quo que veliqueel et por autempo repr. Aci gran volea epro el quae pud andic to totamus alicias untotat uris que dolupta cust veniscia. qui conru res reptiano nsequis el santium. Fuga paribus, arum nem. Ut laccum duntum a cus in. exet vendia vitae.

AS A V HAR ES P S TI GI PUR AL S SE UGG RI F. EST

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9/10 The et ditionem. Im etum qui unt faccati quo i ma eostiatesto con coneto autatem int hilluptium hile millore por sernam, peos olqu que debisos minihil lupta pe del perore. El reprem quis nonsecti ate ni ducia dolu tas alige iaectae el vol asre Ut fugit, sus dent eario. Ut edaipid ut idusdam asimu em, id explabo. Accum quis ode eum eta labori ipid elp quiae. Porqu Non niminullum earum neto volorrum facepe res del numeo aut exped fac quibus por por qui ut elit lamor de roso.

10/11 The et ditionem. En Im etum qui unt faccati el quo is maq eostia testop con conet autatem intala hillu ptium hiopel millore serna me, eosseq uasde te tique Su doebi s minihilupta perore reprem quisd del nonsectia te nique duciael poraldo son louptas paligent. por iaectae volorem tara fugit, sus dent eario. Ut ipid ut idusdam asimusa amimo, id explabo. Accu quis eum et labori ipid tu quiae. Non niminullum earum net volorrum. Aut exped quibus.

11/12 The et ditionem Im etum qui unt facati quo is mucho eostiate sto decon conet veliqu el por et autempo repr.Equatus estota solorio Itam hil el maximus. Edic ateo pre nihit omnim a fuga. Por Nemolupt el tiaes dignia nihillatibus emp decop Se porque del et aut vidu cu itiunt exel aboioe el repuda mucho idequ sico orere por volie el ace n edo tat as resed itup lila me se molorro.

rs Eaves was created by Zuzana Licko in 1996. Mrs Eaves is a revival of the types of English printer and punchcutter John Baskerville, and is

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Roman Fractions Bold Italic Petite Caps Small Caps

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related to contemporary Baskerville typefaces. Like Baskerville, Mrs Eaves also has a near vertical stress, departing from the old style model. The overall stroke weight of Mrs Eaves restores some of the feeling and design of letterpress printing’s unpredictability. It is named after Sarah Eaves, the woman who became John Baskerville’s wife. As Baskerville was setting up his printing and type business, Mrs. Eaves moved in with him as a live-in housekeeper, eventually becoming his wife after the death of her first husband, Mr. Eaves.

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alatino is the name of a large typeface family that began as an old style serif typeface. It is designed by Hermann Zapf, initially released in 1948 by the

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Linotype foundry. Palatino is named after 16th century, Italian master of calligraphy, Giambattista Palatino. Also, Palatino is based on the humanist typefaces of the great Italian Renaissance, which mirror the letters formed by a broad nib pen, giving a calligraphic grace appeal. However, the characteristics found within the Renaissance letters do differ from Hapfâ&#x20AC;&#x2122;s Palatinoâ&#x20AC;&#x2122;s. With lighter strokes, Palatino has allowed for larger proportions, and is also considered much easier to read, becoming a popular text typeface to use. Within the typeface family a wide variety of weights and variations are available. Under the collaboration of Zapf and Akira Kobayashi the family was expanded.

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ockwell can trace its roots back to the London type founder, Vincent Figgins, who released the first successful slab, or “square,” serif typeface in 1815. Unlike classical

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y z ? ! & :;”,. w x v r pq s t u serif faces, this design had blunt, straight-edged serifs and nearly no thickthin contrast in the stroke weights. The Rockwell family, first issued in 1933, is Monotype’s answer to this typographic style. Rockwell is an very robust design that evokes a feeling of straightforward honesty when set in a composition. A strong, adaptable display face is what Rockwell is welknown for. Specifically, headlines and posters.

rade Gothic is a sansserif typeface first designed in 1948 by Jackson Burke. It was designed for flyers newspapers, datasheets,

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catalogues, but particularly for headlines and classified advertising. Trade Gothic does not display as a unifying structure across all members of its family, although this dissonance does add a bit of earthy naturalism to its appeal.

TRADE GOTHIC / GROTESQUE SANS / JACKSON BURKE / 38

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nivers was released in 1957 by the Deberny and Peignot foundry in the city of Paris. It displays a variety of weights and styles. This is how Adrian Frutiger allows Univers to

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be applied to many types of applications such as text, headlines, packaging, and signage. The legibility and variety of styles also make Univers flexible and easy to use. It is a very interesting alternative to Helvetica and is referred to as “The thinking man’s Helvetica”. Univers creates a more modern interface and makes for a more suitable body text. The Univers family is known to consist of a numerical system that includes assigned numbers, not names, for each type of variation of weight, width, and slope. This system is a technique also applied to the updated version of Univers. In 1997 Frutiger actually reworked the entire Univers family and named it Linotype Univers.

KATHRYN BELL / DESIGNER

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