Embrace the unknown world instead of staying in safe territory? Redefining the specifications of time ad infinitum without losing a beat? Relying on symbols and mystery to succeed just as much as know-how and experience? Elie and Pierre Bernheim, grandsons of a famous Swiss watchmaker, have taken up this challenge and created their own watch Brand, in perfect harmony with its times: 88 RUE DU RHONE. The new Brand offers the urbane consumer all over the world the elegance and finish of luxury products, conforming to the highest Swiss quality standards. The watches are modern, stylish and full of character, with strong symbols and mystery as well. All this is presented in a reasonable and affordable price range, opening new perspectives in an economy in full transition. As worthy heirs to the Swiss watchmaking tradition, which, as it happens, was born in Geneva five centuries ago, 88 RUE DU RHONE’s watches are renewing its parameters: 88 RUE DU RHONE, WHERE TIME BEGINS.
29 mm
29 mm
29 mm
29 mm
Case: Stainless steel black PVD shiny & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: Black 11 diamonds
Dial: Black 11 diamonds
Dial: Mother of pearl 11 diamonds
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet: Black leather shiny with alligator padding
Bracelet & buckle: Stainless steel & Folding Clasp
Bracelet: Black leather shiny with alligator padding
Mouvement: Quartz
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
Sapphire crystal
87WA120002
87WA120003
87WA120004
Dial: 88 guillochage signature with 11 diamonds Crown: Stainless steel black PVD shiny 88RDR monogram Bracelet: Black leather shiny with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120001
Š 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 29MM | QUARTZ
P| 3
29 mm
29 mm
29 mm
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: Mother of pearl 11 diamonds
Dial: Black 8 diamonds & Arabic numerals
Dial: Mother of Pearl & Roman numerals
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet: Black leather shiny with alligator padding
Bracelet & buckle: Stainless steel & Folding Clasp
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
87WA120006
87WA120007
Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120005
Š 88 RUE DU RHONE SA | All rights reserved
P| 4
MASTERBOOK 2012 | COLLECTION 29MM | QUARTZ
35 mm
35 mm
35 mm
35 mm
Case: Stainless steel & Engraved
Case: Stainless steel rose PVD & Engraved
Case: Stainless steel yellow PVD & Engraved
Case: Stainless steel rose PVD & Engraved
Dial: RosĂŠ 11 diamonds
Dial: White roman numerals & 12 diamonds
Dial: Brown roman numerals
Dial: White roman numerals & 8 diamonds Crown: Stainless steel 88RDR monogram
Crown: rose PVD 88RDR monogram
Bracelet: white leather shiny with alligator padding
Bracelet & buckle: Stainless steel rose PVD & Folding Clasp
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
87WA120008
87WA120009
Š 88 RUE DU RHONE SA | All rights reserved
Crown: Stainless steel yellow PVD 88RDR monogram Bracelet: Ficelle leather with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120011
Crown: Stainless steel rose PVD 88RDR monogram Bracelet: brown leather with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120016
MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ
P| 5
35 mm
35 mm
35 mm
Case: Stainless steel black PVD shiny set with 88 diamonds & Engraved
Case: Stainless steel set with 88 diamonds & Engraved
Case: Stainless steel & Engraved
Dial: Black 11 diamonds Crown: Steel black PVD shiny 88RDR monogram Bracelet: Black leather shiny with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120010
Š 88 RUE DU RHONE SA | All rights reserved
Dial: White & Roman numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120012
P| 6
Dial: White & Roman numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120024
MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ
35 mm
35 mm
35 mm
35 mm
Case: Stainless steel rose PVD & Engraved
Case: Stainless steel rose PVD & Engraved
Case: Stainless steel rose PVD & Engraved
Case: Stainless steel rose PVD & Engraved
Dial: Rosé index 12 diamonds
Dial: white index 12 diamonds
Dial: Rosé index 12 diamonds
Dial: black index 10 diamonds
Crown: Stainless steel rose PVD 88RDR monogram
Crown: Stainless steel rose PVD 88RDR monogram
Crown: Stainless steel rose PVD 88RDR monogram
Crown: Stainless steel rose PVD 88RDR monogram
Bracelet & buckle: Stainless steel rose PVD & Folding Clasp
Bracelet & buckle: Stainless steel rose PVD & Folding Clasp
Bracelet: Brown leather with alligator padding
Bracelet & buckle: Stainless steel rose PVD & Folding Clasp
Mouvement: Quartz
Mouvement: Quartz
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
Sapphire crystal
Sapphire crystal
87WA120013
87WA120014
87WA120015
87WA120017
© 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ
P| 7
35 mm
35 mm
Case: Stainless steel set with 88 diamonds & Engraved
Case: Stainless steel & Engraved
Dial: white 11 diamonds
Dial: White 11 diamonds
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet: White leather shiny with alligator padding
Bracelet: White leather shiny with alligator padding
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
87WA120018
87WA120019
Š 88 RUE DU RHONE SA | All rights reserved
P| 8
MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ
35 mm
35 mm
35 mm
35 mm
Case: Stainless steel white Ceramique shiny & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: Black 11 diamonds
Dial: Black 8 diamonds & Arabic numerals
Dial: 88 guillochage signature with 11 diamonds
Case: Stainless steel black PVD shiny set with 88 diamonds & Engraved
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet: Black leather shiny with alligator padding
Bracelet: Black leather shiny with alligator padding
Bracelet: Black leather shiny with alligator padding
Mouvement: Quartz
Mouvement: Quartz
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
Sapphire crystal
Sapphire crystal
87WA120020
87WA120021
87WA120022
87WA120023
Š 88 RUE DU RHONE SA | All rights reserved
Dial: Black with diamonds Crown: Steel black PVD shiny 88RDR monogram Bracelet: Steel black PVD
MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ
P| 9
39 mm
39 mm
39 mm
39 mm
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: White & Roman Numerals
Dial: Black index
Dial: White & Roman Numerals
Dial: Black & Roman Numerals
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet & buckle: Stainless steel & Folding Clasp
Bracelet & buckle: Stainless steel & Folding Clasp
Bracelet: Black leather, alligator padding
Bracelet & buckle: Stainless steel & Folding Clasp
Mouvement: Automatic
Mouvement: Automatic
Mouvement: Automatic
Mouvement: Automatic
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
Sapphire crystal
Sapphire crystal
87WA120031
87WA120032
87WA120033
87WA120034
Š 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 39MM | AUTOMATIC
P | 10
39 mm
P | 11
Case: Stainless steel black PVD mat Dial: Black & Roman numerals Crown: Steel black matt PVD 88RDR monogram Bracelet: Black leather with alligator padding red stitching Mouvement: automatic Water Resistance: 50/165ft Sapphire crystal 87WA120035
Š 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 39MM | AUTOMATIC
39 mm
39 mm
39 mm
39 mm
Case: Stainless steel black PVD mat & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: Black 11 diamonds
Dial: Silver index
Dial: Black Arabic numerals
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet: Black leather with alligator padding
Bracelet: Black leather with alligator padding
Bracelet & buckle: Stainless steel & Folding Clasp
Mouvement: Quartz
Mouvement: Quartz
Mouvement: Quartz
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
Sapphire crystal
87WA120026
87WA120027
87WA120028
Dial: Black & Arabic numerals Crown: Steel black matt PVD 88RDR monogram Bracelet: Stainless steel black PVD mat & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120025
Š 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 39MM | QUARTZ
P | 12
39 mm
39 mm
Case: Stainless steel & Engraved
Case: Stainless steel black PVD shiny & Engraved
Dial: Black Arabic numerals Crown: Stainless steel 88RDR monogram Bracelet: Black leather with alligator padding Movement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120030
P | 13
Dial: 88 guillochage signature with 11 diamonds Crown: Stainless steel black PVD shiny 88RDR monogram Bracelet: Black leather shiny with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120029
Š 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 39MM | QUARTZ
42 mm
42 mm
42 mm
42 mm
Case: Stainless steel & Engraved
Case: Stainless steel black PVD mat
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: Black index
Dial: Black & Roman numerals
Dial: Black & Roman numerals
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet & buckle: Stainless steel & Folding Clasp
Bracelet: Black leather with alligator padding
Dial: Black & Roman numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Automatic Water Resistance: 50/165ft Sapphire crystal 87WA120040
Š 88 RUE DU RHONE SA | All rights reserved
Crown: Stainless steel black PVD mat 88RDR monogram Bracelet: Black leather with alligator padding red stitching
Mouvement: Automatic
Mouvement: Automatic
Mouvement: Automatic
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Sapphire crystal
Sapphire crystal
87WA120042
87WA120043
Sapphire crystal 87WA120041
MASTERBOOK 2012 | COLLECTION 42MM | AUTOMATIC
P | 14
42 mm
42 mm
42 mm
42 mm
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Case: Stainless steel & Engraved
Dial: Silver index
Dial: Black Arabic numerals
Dial: Black Arabic numerals
Case: Stainless steel black PVD mat & Engraved
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Bracelet: Black leather with alligator padding
Bracelet & buckle: Stainless steel & Folding Clasp
Bracelet: Black leather with alligator padding
Mouvement: Quartz
Mouvement: Quartz
Movement: Quartz
Bracelet: Stainless steel black PVD mat & Folding Clasp
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Mouvement: Quartz
Sapphire crystal
Sapphire crystal
Sapphire crystal
Water Resistance: 50/165ft
87WA120036
87WA120037
87WA120039
Š 88 RUE DU RHONE SA | All rights reserved
Dial: Black & Arabic Numerals Crown: Steel black matt PVD 88RDR monogram
Sapphire crystal 87WA120038
MASTERBOOK 2012 | COLLECTION 42MM | QUARTZ
P | 15
42 mm
42 mm
42 mm
42 mm
Case: Stainless steel & engraved
Case: Stainless steel & engraved
Dial: Black & Arabic number
Dial: Black index
Case: Stainless steel rose PVD & Engraved
Case: Stainless steel rose PVD & Engraved
Crown: Stainless steel 88RDR monogram
Crown: Stainless steel 88RDR monogram
Dial: Black Arabic numerals
Dial: Black Arabic numerals
Bracelet: Black leather with alligator padding
Bracelet: Black leather with alligator padding
Crown: Stainless steel rose PVD 88RDR monogram
Crown: Stainless steel rose PVD 88RDR monogram
Mouvement: Quartz chronograph
Mouvement: Quartz chronograph
Bracelet & buckle: Stainless steel rose PVD & Folding Clasp
Bracelet: Brown leather with alligator padding
Water Resistance: 50/165ft
Water Resistance: 50/165ft
Mouvement: Quartz chronograph
Mouvement: Quartz chronograph
Sapphire crystal
Sapphire crystal
Water Resistance: 50/165ft
Water Resistance: 50/165ft
87WA120047
87WA120048
Sapphire crystal
Sapphire crystal
87WA120049
87WA120050
Š 88 RUE DU RHONE SA | All rights reserved
MASTERBOOK 2012 | COLLECTION 42MM | CHRONO
P | 16
42 mm
42 mm
42 mm
Case: Stainless steel black PVD
Case: Stainless steel yellow PVD & Engraved
Case: Stainless steel & Engraved
Dial: Black index Crown: Stainless steel black PVD with 88RDR monogram Bracelet: Black leather with alligator padding red stitching Mouvement: Quartz chronograph Water Resistance: 50/165ft Sapphire crystal 87WA120046
© 88 RUE DU RHONE SA | All rights reserved
Dial: Rosé index Crown: Stainless steel yellow PVD 88RDR monogram Bracelet: Brown leather with alligator padding Mouvement: Quartz chronograph Water Resistance: 50/165ft Sapphire crystal 87WA120045
P | 17
Dial: Silver & Arabic numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz chronograph Water Resistance: 50/165ft Sapphire crystal 87WA120044
MASTERBOOK 2012 | COLLECTION 42MM | CHRONO
Š 88 RUE DU RHONE S.A. | All rights reserved | 2012