A SWISS BRAND Swiss luxury time pieces… 88 RUE DU RHONE is an independent brand of Swiss luxury watches, launched by Elie and Pierre Bernheim. Grandsons of the renowned Swiss watchmaker, Raymond Weil, they combined their talents, expertise and watchmaking know-how to create their own brand. These two entrepreneurial spirits have set out to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs, tradition and innovation.
…which remain accessible. Utmost excellence, exquisite designs, but also accessible. 88 RUE DU RHONE is indeed the first Swiss luxury watch brand that remains accessible in terms of price. It is a major challenge that the Bernheim brothers have successfully overcome in order to meet the expectations of a new generation of beautiful watch fans. 88 RUE DU RHONE is a new kind of luxury for a new generation and a new era… WHERE TIME BEGINS. 3
A NUMBER Some symbolism… The number 8 carries with it a rich and diverse array of connotations. Considered a lucky number in Asian cultures, the number eight symbolizes good fortune, ambition and power. Doubled, soothsayers see it as a four-leaf clover, which is also a widespread symbol for good luck. In the 88 RUE DU RHONE logo, the double 8 represents the face of a watch with the hands indicating 10:10, a nod to the watchmaking tradition. When positioned horizontally, the eight is the mathematical sign for infinity, thanks to the endless flow of curves that feed into one another, forever.
…and a bit of whimsy. Steeped in meaning, the number 8 is also a whimsical number that allows the brand and its creators to break away from conventional codes. Adapted in countless ways to decorate the face of the watches, worked into the second hand as a counterweight, stamped onto the crown or subtly incorporated at the top of the hour, the 8 cleverly yet elegantly affirms the brand’s unique identity, like a universally recognizable signature. 4
A STREET Considerable prestige… The famous Rue du Rhône crosses through the very heart of Geneva, parallel to the river which shares its name. The emblem of absolute luxury, the Rue du Rhône is home to the city’s most prestigious shops, like the Champs-Élysées in Paris or Madison Avenue in New York.
…and a touch of mystery. As if by an artistic flourish of magic, the accent above the o in the name of the river disappears in the name of the brand, 88 RUE DU RHONE. And the number 88 does not fall upon any door or luxury boutique window. Mysteriously, it’s the only number missing on this street. At the precise location where this number should be, you’ll find a precious treasure: a view of the Rhône River flowing out of Lake Geneva, the origins of the Swiss watchmaking industry, initiated five centuries ago: WHERE TIME BEGINS.
A RIVER Some water… The Rhône River springs from a source located high up in the Swiss Alps, at an altitude of approximately 7,050 feet. It then flows 290 km before emptying into Lake Geneva and flowing back out at 88 RUE DU RHONE, in the heart of the city. Stretching along a total of 812 km, the river continues its inevitable course all the way down to the Mediterranean Sea.
…the intangible element. Nothing seems to be able to stop the continuous flow of water, not even time. In perpetual motion, water constantly changes into steam, rain, ice and snow, traveling between the heavens and Earth. It purifies the soul and fertilizes the fields. A true symbol of life, it is precious and intangible, like time.
SWISS MADE 88 RUE DU RHONE meets the “Swiss made” standards. The company benefits from Switzerland’s centuries of carefully handed-down watchmaking skills and know-how. Thus, 88 RUE DU RHONE harnesses the industry’s topmost expertise in component and material supply. 7
The Double 8 Origin collection
Urban, refined, and full of character, the Double 8 Origin collection makes a first impression with its classic contemporary design, playing subtly with symbols and a hint of mystery. The timepieces feature the elegance and the finish of luxury products, conforming to the highest Swiss quality standards, but remaining accessible in terms of price. 8
The case back of each quartz timepiece is finely engraved with the Brand’s logo and 8-shaped hour markers. Luxury is in the details. 9
29 mm Quartz Reference: 87WA120003 Case: Stainless steel; engraving RUE DU RHONE Dial: Black, with 8-filigree motif, silver Arabic numeral “8� and 11 diamond indexes Crown: Stainless steel with 88 monogram Bracelet: Stainless steel; folding clasp Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
29 mm Quartz Reference: 87WA120007 Case: Stainless steel; engraving RUE DU RHONE Dial: Mother of pearl, with 8-filigree motif and black Roman numerals Crown: Stainless steel with 88 monogram Bracelet: Stainless steel; folding clasp Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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35 mm Quartz Reference: 87WA120008 Case: Stainless steel; engraving RUE DU RHONE Dial: White, with 88-lacework motif, 4 black Roman numerals and 8 diamond indexes Crown: Stainless steel with 88 monogram Bracelet: Shiny white leather with alligator padding and ardillon buckle Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
35 mm Quartz Reference: 87WA120011 Case: Stainless steel and yellow gold PVD treatment; engraving RUE DU RHONE Dial: White, with 8-filigree motif, black Roman numerals and 12 diamonds Crown: Stainless steel and yellow gold PVD with 88 monogram Bracelet: Beige leather with alligator padding and ardillon buckle Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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35 mm Quartz Reference: 87WA120013 Case: Stainless steel and rose gold PVD treatment; engraving RUE DU RHONE Dial: Rosé, with 88-lacework motif, rose gold indexes and 12 diamonds Crown: Stainless steel and rose gold PVD with 88 monogram Bracelet: Stainless steel and rose gold PVD; folding clasp Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
35 mm Quartz Reference : 87WA120017 Case: Stainless steel and rose gold PVD treatment; engraving RUE DU RHONE Dial: Black, with 8-lacework motif originating from the silver Arabic numeral “8”; 10 diamond indexes Crown: Stainless steel and rose gold PVD with 88 monogram Bracelet: Stainless steel and rose gold PVD; folding clasp Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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35 mm Quartz Reference: 87WA120018 Case: Stainless steel set with 88 diamonds; engraving RUE DU RHONE Dial: White, with 88-lacework motif, black Arabic numeral “8” and 11 diamond indexes Crown: Stainless steel with 88 monogram Bracelet: Shiny white leather with alligator padding and ardillon buckle Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
35 mm Quartz Reference : 87WA120022 Case: Stainless steel and shiny black PVD treatment; engraving RUE DU RHONE Dial: Black, with 88-lacework motif, silver Arabic numeral “8” and 11 diamond indexes Crown: Stainless steel with 88 monogram Bracelet: Shiny black leather with alligator padding and ardillon buckle Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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Double 8 Origin Lucky Lady Diamond The elegance and appealing design of the dial draws you in with a center accented by the number “88” in a delicate pattern reminiscent of fine lace. At the outer edge of the motif, 10 glowing Wesselton diamonds punctuate the hours, nesting delicately in the 8s’ outline. An extra special jewel rests playfully on top of the only numeral index, positioned at 8 o’clock, as a signature and a reminder of the luck that this number brings. While refined, sophisticated, and a definite example of Swiss excellence, the Double 8 Origin Lucky Lady Diamond offers an edgy appeal with a hint of daring passion.
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35 mm Quartz Reference: 87WA120023 Case: Stainless steel and shiny black PVD treatment, set with 88 diamonds; engraving RUE DU RHONE Dial: Black, with 88-lacework motif, decorated with 30 diamonds, silver Arabic numeral “8� and 10 diamond indexes Crown: Stainless steel and shiny black PVD with 88 monogram Bracelet: Stainless steel and shiny black PVD; folding clasp Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
35 mm Quartz Reference: 87WA120024 Case: Stainless steel set with 88 diamonds; engraving RUE DU RHONE Dial: White, with 8-filigree motif and black Roman numerals Crown: Stainless steel with 88 monogram Bracelet: Stainless steel; folding clasp Movement: Quartz, Cal.6 3/4 x 8, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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39 mm Automatic Reference: 87WA120033 Case: Stainless steel; engraving RUE DU RHONE Dial: White, with 8-filigree motif and black Roman numerals; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Black leather with alligator padding and ardillon buckle Movement: Automatic, Cal.11 ½, 25 jewels Water Resistance: 50m/165ft Crystal: Sapphire
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Automatic timepieces have a transparent sapphire crystal case back, unveiling a delicate assembly of components and an oscillating weight decorated with an 88-lacework motif.
39 mm Quartz Reference: 87WA120027 Case: Stainless steel; engraving RUE DU RHONE Dial: Silver, with 8-filigree motif and silver indexes; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Black leather with alligator padding and ardillon buckle Movement: Quartz, Cal.11 ½, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
39 mm Quartz Reference: 87WA120028 Case: Stainless steel; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver Arabic numerals; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Stainless steel; folding clasp Movement: Quartz, Cal.11 ½, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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42 mm Quartz Reference: 87WA120038 Case: Stainless steel and matt black PVD treatment; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver Arabic numerals; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel and matt black PVD with 88 monogram Bracelet: Stainless steel and matt black PVD; folding clasp Movement: Quartz, Cal.11 ½, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
42 mm Quartz Reference: 87WA120039 Case: Stainless steel; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver Arabic numerals; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Black leather with alligator padding and ardillon buckle Movement: Quartz, Cal.11 ½, 1 jewel Water Resistance: 50m/165ft Crystal: Sapphire
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42 mm Automatic Reference: 87WA120042 Case: Stainless steel; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver/black indexes; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Stainless steel; folding clasp Movement: Automatic, Cal.11 ½, 25 jewels Water Resistance: 50m/165ft Crystal: Sapphire
42 mm Automatic Reference: 87WA120041 Case: Stainless steel and matt black PVD treatment; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver Roman numerals; date window at 3 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel and matt black PVD with 88 monogram Bracelet: Black leather with alligator padding, red stitching and ardillon buckle Movement: Automatic, Cal.11 ½, 25 jewels Water Resistance: 50m/165ft Crystal: Sapphire
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42 mm Quartz chronograph Reference: 87WA120044 Case: Stainless steel; engraving RUE DU RHONE Dial: Silver, with 8-filigree motif and silver Arabic numerals Functions: Small seconds at 3 o’clock, 12 hours at 6 o’clock and 30 minutes at 9 o’clock; tachometer ring; date window at 4 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Stainless steel; folding clasp Movement: Quartz chronograph, Cal.12 ½, 13 jewels Water Resistance: 50m/165ft Crystal: Sapphire
42 mm Quartz chronograph Reference: 87WA120046 Case: Stainless steel and matt black PVD treatment; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver/black indexes Functions: Small seconds at 3 o’clock, 12 hours at 6 o’clock and 30 minutes at 9 o’clock; tachometer ring; date window at 4 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel and black PVD with 88 monogram Bracelet: Black leather with alligator padding, red stitching and ardillon buckle Movement: Quartz chronograph, Cal.12 ½, 13 jewels Water Resistance: 50m/165ft Crystal: Sapphire
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Double 8 Origin Black Chrono With a design that reflects the image of the Genevan brand –urban, classic and modern – this chronograph sets the tone. Fitted with a matching leather strap, the 42mm steel case is coated in extra resistant black PVD, by definition the color of elegance. Just a few touches of red can be seen: the stitching on the strap and the small seconds hand with the counter-weight in the form of an “8.” Expertly designed to the ultimate detail, the Double 8 Origin Black Chrono is the synthesis of functionality, technical mastery, strength and passion.
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42 mm Quartz chronograph Reference: 87WA120047 Case: Stainless steel; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and silver Arabic numerals Functions: Small seconds at 3 o’clock, 12 hours at 6 o’clock and 30 minutes at 9 o’clock; tachometer ring; date window at 4 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel with 88 monogram Bracelet: Black leather with alligator padding and ardillon buckle Movement: Quartz chronograph, Cal.12 ½, 13 jewels Water Resistance: 50m/165ft Crystal: Sapphire
42 mm Quartz chronograph Reference: 87WA120050 Case: Stainless steel and rose gold PVD treatment; engraving RUE DU RHONE Dial: Black, with 8-filigree motif and rose gold Arabic numerals Functions: Small seconds at 3 o’clock, 12 hours at 6 o’clock and 30 minutes at 9 o’clock; tachometer ring; date window at 4 o’clock Hand: Red seconds hand with 8-shaped counterweight Crown: Stainless steel and rose gold PVD with 88 monogram Bracelet: Brown leather with alligator padding and ardillon buckle Movement: Quartz chronograph, Cal.12 ½, 13 jewels Water Resistance: 50m/165ft Crystal: Sapphire 23
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88 RUE DU RHONE, a unique universe Geneva, the cradle of Swiss watchmaking, situated on the shores of a lake, is recognized for its landmark water fountain. Like this majestic pair of swans, 88 RUE DU RHONE rises from the waters and soars into the air, drawing its force from this heritage. Somewhere between dusk and dawn, between history and the future, between the water and infinity, between the natural and the magic: the Brand’s whole universe is depicted in the Brand’s first campaign. 25
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Our Concierge Service Whether you are a current or prospective owner of our watches we are committed to provide you with personalized and professional Concierge services. Whatever your Concierge needs; assistance locating the nearest retailer, purchasing a particular model, spare parts and replacements or simply choosing among our collection, please feel free to send us your inquiries. Facebook, Twitter, email or online request, we make it simple for you to get in touch with us and respond promptly to your needs. We look forward to serving you! http://88rdr.com/en/concierge-service/ 26
Website: http://www.88rdr.com Concierge service: http://88rdr.com/en/concierge-service
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88 RUE DU RHONE S.A. Chemin de la Combeta 5 2300 La Chaux-de-Fonds Switzerland
And for the United States : 88 RDR Inc. 635 Madison Avenue New York, NY 10022
TEL.: +41 (0)22 884 13 88 FAX : +41 (0)22 884 00 50
TEL.: +1 212.737.8882 FAX : +1 212.737.8883
www.88rdr.com Copyright Š88 RUE DU RHONE S.A. 2013 | All rights reserved
Graphic Design 88 Rue du Rhone S.A. | Markette S.A. Watches photography Brian Walker & Patrick Csajko | Le Studio Production Printing Management Markette S.A. | markette.ch 28
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