Selling Your Home?
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RE/MAX is the most recognized brand in the world The Balloon is the #8 most recognized business icon.
More than
$1 BILLION
spent annually promoting RE/MAX. The More Exposure, the More Buyers for your House ABILITY PLUS
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Strategic mix of
media
And
Advertising
that attracts buyers
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Marketing for
Maximum
Exposure
Plus more than 700 million print impressions per year
RE/MAX percentage of total ad impressions by national real estate franchises for ads purchased through nationwide buys. ABILITY PLUS
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Just
ONE
months
advertising
buy
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The Listing Asset Management Network
All RE/MAX Ability Plus listings are posted on ListHub to these national sites and the sites they power, which total more than
900 real estate search web sites.
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The first truly global online real estate resource, with hundreds of thousands of home listings
Global.remax.com has drawn in nearly 750,000 unique visitors, who have generated more than 18 million page views. Listings in more than 96 countries and territories in 32 languages, prices in 31 currencies. The closest competing website offers properties in only 18 countries, 11 languages and 20 currencies. RE/MAX has a presence in more than 96 countries, with more than 6,250 independently owned and operated offices around the world and nearly 90,000 sales associates.
In 2013, 1 in every 7 sales transactions were foreign buyers
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RE/MAX.COM attracts more consumers than any other real estate franchise website Putting the Internet to work for you More than 89% of homebuyers begin their search online 43% of buyers found their home using the internet 90% of homebuyers who used the internet to search for a home used a real estate agent
Web Traffic Traffic Market MarketShare Share Web
REMAX.COM
ATTRACTS MORE CONSUMERS THAN ANY OTHER REAL ESTATE FRANCHISE WEBSITE RE/MAX VS FRANCHISE REMAX.COM VS FRANCHISE FRANCHISECOMPETITORS COMPETITORS REMAX.COM VS Total Visits for 12 Months (Jan. - Dec. 2012) (Most Visited Visited--Independent IndependentSurvey) Survey) (Most COMPETITORS FRANCHISE WEBSITE (Most Visited - Independent Survey) 1 RE/MAX 26.78% 26.78%
19.90% 19.90%
19.35% 19.35%
TOTAL VISITS 52,466,628
2
Century 21
3
Weichert
41,071,789 37,847,487
4
Coldwell Banker
28,226,576
5
Keller Williams
23,550,105
6
Prudential Real Estate
5,573,756
7
Real Living
2,945,883
8
Sotheby’s Realty
2,570,144
9
Better Homes and Gardens
2,443,187
10
ERA Real Estate
2,418,129
Source: Hitwise Jan.–Dec. 2012 report of all U.S. websites in the “Business and Finance – Real Estate” category. ©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130040
14.37% 14.37% 12.43% 12.43%
1.99% 1.99%
1.47% 1.47% 1.33% 1.33% 1.27% 1.27% 1.10% 1.10%
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This This chart chart indicates indicateswhich whichwebsites websitesbuyers buyersand andsellers sellersvisit visitfor fortheir theirreal realestate estateneeds. needs.remax.com remax.com is is the the most most visited visitedreal realestate estatefranchise franchisewebsite. website.Millions Millionsofofbuyers buyersand andsellers sellersvisit visitremax.com remax.comeach each month, month, creating creating aasite sitethat thatcontinues continuesto togenerate generatemore moreleads leadsand andbusiness businessfor foryou. you. Source: Source:Experian ExperianHitwise, Hitwise,Franchise FranchiseComparison, Comparison,Q2 Q22012. 2012. ©©2012 2012RE/MAX, RE/MAX,LLC. LLC.Each Eachoffice officeisisindependantly independantlyowned ownedand andoperated. operated.120821 120821
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Nobody sells more Real Estate in Indiana. Anything less is second best.
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Generating
leads = buyers for your home
RE/MAX Ability Plus LeadStreet Leads: Hot Carmel 281 BR 57 Lebanon- 49 Fishers 237 Zionsville - 69
Total Accepted Declined 2,297 2,091 6 433 354 0 678 659 0 1,076 992 6 487 437 4
Total: 693 4,971 4,533
16
Missed 166 65 10 53 38 332 (# Missed down from 558 in 2012)
**TOTAL LEADS UP 21% FROM 2012!
Your home will be a showcase listing on Realtor.com. These types of listings have a lot more photos and information than the standard listing. I will provide monthly reports to show buyer traffic.
BoomTown is a real estate marketing platform that’s custom-fit to our market. They deliver a steady flow of quality leads and give our agents the tools to turn clicks into closings. ABILITY PLUS
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CirclePix Marketing
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Real estate has gone mobile and so has RE/MAX
•Search millions of properties anytime, anywhere from
any smartphone.
•The convenience to search properties by area or
address, browse listing photos and request information.
•No Flyers? No Problem! The Search by Address feature
gives consumers quick access to listing details.
•Contact agents directly by clicking the “Call” feature on
the listing details.
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Consumers Search “RE/MAX” more than “Real Estate”!
Coke = Soda Kleenex = tissue Coke =Google Soda = search engine Kleenex = tissue RE/MAX Google = search engine= real estate brand they know and trust. RE/MAX The = real estate The brand they know and trust.
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RE/MAX.COM working for you
workingforyou.com/remax: every light is a real time lead for you
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It comes down to this:
You don’t know your buyer or where they are coming from, but they already have a balloon on their corner.
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Involved
Community Citizens
RE/MAX agents are well-known locally and nationally for their involvement in many community programs. When you use a RE/MAX agent to sell your home, you contribute to the well-being of your community.
Since RE/MAX became a national sponsor of Children’s Miracle Network in 1992, RE/ MAX Sales Associates have donated more than $120 million to help millions of kids. That makes us the #1 donor organization, where funds come directly from within the company. Funds raised in your community benefit the children in your community. 2013 RE/MAX Ability Plus Donations = $33,449!
2014 Donation Goal = $43,484
In 2003, RE/MAX became a National Sponsor of the Susan G. Komen Race for the Cure series after six years as cosponsor of the Breast Cancer Survivor Recognition Program at each Race for the Cure in North America. We are all affected by breast cancer, either personally or through someone we know and love. Thousands of agents and offices sponsor and participate in local events with the goal of finding a cure. ABILITY PLUS
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RE/MAX vs the Industry
Market Share 0.16 Metropolitan Indianapolis 0.12
Nobody Sells More Real Estate in Indiana
0.08 0.04 0
Units
RE/MAX Carpenter Realtors
FC Tucker Keller Williams
Century 21
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Locations to serve our clients
Carmel
200 South Rangeline Rd, Suite 129 Carmel, IN 46032
West Clay 12811 E. New Market Street Carmel, IN 46032
Fishers
8935 Technology Drive Fishers, IN 46038
Zionsville 100 South First Street Zionsville, IN 46077
Broad Ripple 711 E. 65th Street Indianapolis, IN 46220
Lebanon
2030 Indianapolis Avenue Lebanon, IN 46052
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RE/MAX Ability Plus Serves and Supports their agents, so they can Serve and Support you RE/MAX Ability Plus Staff: To allow our agents to focus on helping you without distractions from selling homes. RE/MAX Ability Plus IT Dept: Helping agents stay on the cutting edge of the technology giving them the very best tools available to serve you. RE/MAX Ability Plus Marketing Dept: Helping agents with marketing to feature your home and spread the word. RE/MAX Ability Plus Experience Dept: To help our agents and our staff to provide and ensure that our client’s Real Estate experience they get is superior than they expected or hoped for. RE/MAX Ability Plus seven sales managers: To assure that the agents can access any assistance they may need to serve you quickly. RE/MAX Ability Plus Events Dept: To provide agents planned, arranged, set up and tear down of all Client Appreciation Events. RE/MAX Ability Plus Listing Dept: To provide agents assistance in placing listings into the BLC service to free the agent to stay focused on selling your home and not bogged down filling out paperwork. RE/MAX Ability Plus Closing Dept: To provide agents assistance in coordinating the entire closing process, with another set of highly trained and skilled eyes to assure that the closing will go smoothly for you, the client, and to allow our agents to stay focused on you. RE/MAX Ability Plus Relocation Dept: To provide agents with the tools to help a client experience a smooth, wonderful move and attract incoming families to our listings.
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Higher Education Pays Dividends For You Pricing your property correctly demands more than simply comparing prices of recently sold homes. The right education helps us provide you with the best advice and counsel. RE/MAX Ability Plus leads the industry in professional designations, which means we have expertise in specialized areas, including foreclosures, short sales, the luxury home market, working with seniors and many others. With access to online, on-demand training in every facet of real estate, we are up-to-date on emerging trends and issues.
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#1 RE/MAX franchise in Indiana Indiana's Top Workplaces 2009 - 2013 2002 American Business Ethics Award Extreme Home Makeover Habitat for Humanity All Six Office are Miracle Offices for Children's Miracle Network
____________________________________________________________________
Listings sold in 2012: 741 Listings sold in 2013: 1,130
Buyers represented in 2012: 721 Buyers represented in 2013: 1,164 Total sales units in 2012: 1,651 Total sales units in 2013: 2,294 Total sales volume in 2012: $305,000,000 Total sales volume in 2013: $432,085,246
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International Real Estate Specialist •The unique feature of the I.R.E.S. designation
provides RE/MAX Ability Plus agents an advantage to break the ordinary real estate limitations, allowing the opportunity to transition from a local real estate agent into an international real estate specialist.
•The I.R.E.S. designation provides exclusive
material which allows agents to securing global listings, gaining an edge by offering 3 listing presentation packages for Local, National, and International.
• The distinctive marketing strategies also offers
the resources required to legally tap into the global market and sell homes quicker.
RE/MAX Ability Plus, the Only Real Estate office in Indiana that can list and sell property in all 50 states and around the world. ABILITY PLUS
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Centralized Showing Services
RE/MAX Ability Plus is partnered with Centralized Showing Services (CSS) to schedule the showings for your home. CSS is open 33% longer Ability Plustoismake partnered with Centralized Showing than a standard RE/MAX Real Estate office booking showings for your Servic (CSS)support to schedule the showings for your home. CSS is open 33% long home easier helping increased showings.
than a standard Real Estate office to make booking showings for yo home easier helping support increased showings.
More Showings = More Buyers = Faster Sale!
More Showings = More Buyers = Faster Sale
Immediate Showing notifications by phone or email Immediate Showing notifications Approve Showings via phone, email, or text. by phone or email Approve Showings via phone, email, or text. Online and Mobile Access to showing history report, Online and Mobile Access to showing history report, land showing feedback. land showing feedback. No Missed Showings No Missed Showings
RE/MAX Ability Plus is partnered with Centralized Showing Services (CSS) to schedule the showings for your home. CSS is open 33% longer than a standard Real Estate office to make booking showings for your home easier helping support increased showings.
More Showings = More Buyers = Faster Sale! Immediate Showing notifications by phone or email Approve Showings via phone, email, or text. Online and Mobile Access to showing history report, land showing feedback. No Missed Showings
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SentriLock RE/MAX Ability Plus uses SentriLock for the most advanced and most safe and secure lock box systems for your peace of mind.
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Open House Program •
Multiple directional signs for your open house will be placed on Friday and removed on Sunday
•
Your open house will be advertised in the MLS system
•
Your open house will be advertised on RequestOpen.com
• •
Your open house will be added to www.Remax.com
• •
Your open house will be advertised on Tour Factory
•
Your open house will be placed on the RE/MAX Ability Plus intranet
Your open house will be posted to the RE/MAX Ability Plus Facebook page Your open house will be emailed to Realtors in our marketplace
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Sign and Ad Calls
When an inquiry comes into the office on your home, the call with go to ME or MY TEAM since we are the most qualified to answer questions for any potential buyers.
At some firms ...
Those calls go to any agent that answers the phone resulting in several concerns: 1) how qualified is that agent? 2) does that agent have another listing they’d rather sell?
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Preferred Partner Program
To create better access and service for our clients, RE/MAX Ability Plus has partnered with some of Indiana’s top Business people. Ability Plus Insurance Access National Mortgage Alpine Group America’s Preferred Home Warranty American Family Insurance American Mold American Mortgage Service Group Atlantic Relocation Systems Attorney’s Title Aquadry Midwest Bailey & Wood Financial Group Bloomfield State Bank Caliber Home Loans Century Mortgage Chase Mortgage Bank Chicago Title Cornerstone Inspection Services Cutco Closing Gifts Dirt Robber Fifth Third Mortgage First America Title Insurance Frist Merchants Bank 1st Signature Lending GVC-Carmel GVC-Keystone Home Experts HouseMaster HSA Home Warranty HWA Home Warranty IndyPro Inspections Integrity Mortgage
Jazz it up Leland Contracting & Cleaning Services Liberty Mutual Insurance Meridian Title Corporation Michaelis M/I Homes Morse Moving/Allied Van Lines Movement Mortgage Mutual Bank Nations Title Agency PERL Prime Lending Pure Air Environmental RWS Sani-Bright Sagamore Home Mortgage Stonegate Mortgage Talon Property Inspections Tish Flooring Tour Factory Union Savings Bank Waterstone Mortgage Window Valet Winterwood Mortgage Group Yellow Tag Household Sales
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Marketing the Luxury Market
RE/MAX Ability Plus is proud to have added to our staple of offices the Only RE/MAX Collection Office in Indiana where clients in the Luxury market are the only focus. • Featured area for luxury listings on REMAX.com • Distinctive signage • Advertising programs in The Wall Street Journal, DuPont Registry and Unique Homes • Partnership with the Institute for Luxury Home Marketing, which offers the Certified Luxury Marketing Specialist (CLHMS) designation
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RE/MAX Ability Plus goes Commercial
RE/MAX Ability Plus has a Commercial Real Estate Division for any Commercial Real Estate needs.
•RE/MAX Commercial Practitioners were involved in more
than 20,400 transaction sides, an increase of 8.4 percent over 2011.
•2012 sales volume for RE/MAX Commercial was $7.043
billion, up 17.4 percent.
•In 2011 and 2012, RE/MAX Commercial was ranked in
National Real Estate Investor (NREI) magazine's Top 25 list of commercial brokerage networks.
•In 2013, for the second year in a row, RE/MAX Commercial
ranked on the list of the Top 25 Commercial Real Estate Brands in the Lipsey Company Survey.
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Insurance and Property Management Services
•Independent Agency with access to many different
insurance carriers.
•Formed to help REMAX Ability Plus agents provide their
clients an opportunity to get a stressfree insurance quote to see if they are truly getting the best deal.
•Provide homeowners, auto, umbrella, life, health,
commercial, renters, landlord, and vacant property insurance as well as many other forms.
•Ability to shop insurance rates to find the best fit for the
client
•Often able to save client a large percentage on their
insurance package premium.
HOA Management Residential and Commercial Property Management
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Let the fastest growing Real Estate company in Indiana sell your home. REAL Trends tracks over 77,000 real estate companies, and of those RE/MAX Ability Plus is….
#358 in 500 Largest Brokers in U.S. by Transactions ranked by closed transaction sides for 2012 # 37 in United States of Top Movers – Volume Percent no matter what brand!
ranked by sides that had the largest percent increase in closed sales volume from 2011 to 2012
#10 in Fastest Growing by Volume in all of RE/MAX (+52%) #65 of Top RE/MAX Affiliates
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#1 in market share #1 in agent productivity #1 in brand name awareness #1 in advertising #1 in lead generation #1 in professional education #1 in the minds of buyers and sellers #1 RE/MAX franchise in the state of Indiana
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An Agent You can
• • • • • •
Count On
Knowing the market Pricing your home correctly Staging your home, inside and out, for maximum impact Negotiating the offer to deliver the best deal Navigating inspections, appraisals and the details Successfully closing the deal
RE/MAX Sales Associates will put their experience to work for you to improve your odds of getting your home sold for the best price in the shortest time.
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An Expert at
your side
RE/MAX Sales Associates are professionals who are committed to you and possess the knowledge and experience to help you navigate today’s complex real estate market. Experience = Results Selling your home quickly and for the best possible price depends on accurate market analysis, strategic pricing, effective marketing and smart negotiation.
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Marketing for
Maximum
exposure
Getting the Basics Right A yard sign is the #1 way to show your home is for sale. The RE/MAX Balloon is the most-recognized real estate symbol in the world and it ranks 8th among logos in all industries. When homebuyers see that sign, they understand you’re working with a market leader.
Local and National Advertising TV, radio, billboard, print and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, showings and overall activity to your home.
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It’s all in the
Details
Strategic Negotiation Purchase offers on your home may be complicated and might contain special clauses. Price is not the only consideration. Your RE/MAX agent will help you understand and evaluate offers and work hard to get you the best terms possible.
Close With Confidence Your RE/MAX agent will help you navigate the critical steps once the final offer is made so that you can close with confidence.
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Does Staging Work?
Yes, it works.
According to a 2011 Real Estate Staging Association study, professionally staged homes sold in 42 days, on average. Expenses/Mortgage
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Weeks
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Prepare your Home for Sale
De-Personalize
Pack up those family heirlooms and personal photographs.
De-Clutter
Pack up cute knicknacks, remove personal items from bathroom counters and clean off everything from kitchen counters.
Rearrange Closets and Cabinets
Organize pantry and cabinet contents, and reduce closet contents to half-full and organized.
Remove Favorite Items
If you’re going to take window coverings or fixtures with you, remove them now.
Make Minor Repairs
Replace burned-out light bulbs, fix leaky faucets, patch holes in the walls and replace cracked tiles.
Make the House Shine
Wash windows, re-caulk tubs and sinks if necessary, clean dingy grout, dust furniture, and hang up fresh towels.
Create Great Curb Appeal
Keep the sidewalks cleared. Mow and trim the bushes as well as plant or pot colorful flowers.
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Ability Plus Timeline
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