KRISTIN BUSITZKY
KRISTIN BUSITZKY GRAPHIC DESIGNER
GRAPHIC DESIGNER
CONTENTS 01
REELTIME |
02 03
BREAD BOX |
Package Design Branding
OLDE TOWNE ATHLETIC CLUB |
MASA-WRAPS |
08
Ad Design
UX/UI Design
BLACK HONEY TATTOO |
06 07
DON’T WAIT TO BE NOTIFIED |
DEAD HISTORY |
04 05
UX/UI Design
LAN PARTY |
Branding UX/UI Design
Web Design
01 REELTIME UX/UI Design ReelTime is fishing utility app that gives the user the ability to enhance their fishing experience by providing various digital tools. This locationbased application includes real time data on various forecasts such as, weather, tidal activity, and more. The user can use the app to find new fishing spots and save their favorites to their profile. ReelTime also includes a “digital tackle box� that houses various digital tools based on the user’s needs. It includes a digital ruler and compass, a species encyclopedia, a bait shop finder and much more. The user can also use the app to document their experience and log their catches onto their profile. ReelTime was designed using the user-centered approach.
APP ICON The bobber icon is inspired by the well-known location pin seen on modern day map applications. This symbol connects the location-based features of the app and the hobby of fishing.
01 | REELTIME | ICON AND SIGN UP
WELCOME Users have the ability to sign up with the app which is mainly used for back up purposes.
SIGN UP Users who opt to sign up can either manually enter their email or they can connect using Facebook or Google which can make the process easier.
DASHBOARD HOME The homepage of the app serves as a dashboard that provides the user with a quick summary of various forecasts. The app uses the user’s current location by default, but they can scroll left/right to view the stats of their saved locations.
DASH BOARD: WEATHER The user can click on any of the dashboard tiles to access more detailed information and furture forecast data which can help them plan their fishing trip accordingly.
DASHBOARD: TIDES This is another example of an expanded dashboard tile that showcases current tidal activity and how it will flucuate through the day.
01 | REELTIME | DASHBOARD
FIND A SPOT The user can use the app to find a new fishing spot based on their location. By tapping on one of the pins, the app provides a quick summary of forecast and what fish can be caught there. The user can save that spot or view more details.
01 | REELTIME | FIND A SPOT AND TACKLE BOX
FIND A SPOT: SEARCH The user can also filter their search based on a number of conditions such as, type of water, body of water, tidal activity, and fish species.
TACKLE BOX The app provides the user with a “digital tackle box� that houses a variety of tools to help enhance their experience.
CATCH LOG The user can also document their trips on the app. They can include various details about their trip and what they’ve caught.
CATCH LOG: ENTRY The app can import the forecast data of that specific time and day for reference. Each entry can have multiple photos and can be shared with other users within the app and through other social media platforms.
PROFILE Each user has their own profile page that houses their fishing stats, pictures that they’ve added and their saved fishing locations.
01 | REELTIME | CATCH LOG AND PROFILE
01 | REELTIME | BRANDED T-SHIRTS
01 | REELTIME | BRANDED BALL CAP
90º Goose Creek, Paxtuxent River, MD
WELCOME TO
HIGH
HIGH
3.17 ft. | Rising
Peak: 4:45 PM - 7:15PM
Filter your search based on what you want to catch.
Potomac River 38.277, -76.423
90º Striped Bass
SAVE
SETTING
WANING
Sunset: 7:17 PM
Gibbous | Moonrise: 11:26 PM
DASHBOARD
TACKLE BOX
SAVED SPOTS
1
THIS WEEK
SEPT 27
FIND A SPOT
Location: Goose Creek Duration: 3 hours Catches: 5 | Releases: 3 Biggest Catch: 32.25 in.
THIS MONTH
Document your trips.
SEPT 16
Location: Goose Creek Duration: 2.25 hours Catches: 3 | Releases: 0 Biggest Catch: 28.5 in.
SEPT 07
Location: Hog’s Point Duration: 2.5 hours Catches: 4 | Releases: 1 Biggest Catch: 30.5 in.
CATCH LOG
N W
DIGITAL RULER
COMPASS
FISHING LICENSE
IDENTIFY SPECIES
FIND SOME BAIT
TROLLING
AUGUST
AUG 31
Location: Goose Creek Duration: 2.25 hours Catches: 3 | Releases: 0 Biggest Catch: 28.5 in.
AUG 24
Location: Hog’s Point Duration: 2.5 hours Catches: 4 | Releases: 1 Biggest Catch: 30.5 in.
DASHBOARD
FIND A SPOT
TACKLE BOX
SAVED SPOTS
+ CATCH LOG
01 | REELTIME | PROMOTIONAL DEMO VIDEO
Also, explore the many other tools in the tackle box.
+
That gives you an all-in one forecast summary in real time.
SUNNY
91º / 72° | Feels like 97°
Croaker
Bluefish
DETAILS
COLOR
TYPEFACES
ROBOTO CONDENSED LATO BOLD CAP Lato Regular
01 | REELTIME | BRANDING
02 DON’T WAIT TO BE NOTIFIED Ad Design This project is an ad campaign for the Breast Cancer Research Foundation (BCRF). Unlike many other breast cancer ads, this campaign targets a younger audience, and focuses on how they can reduce their risk later on in life. To appeal to this demographic, the campaign utilizes various icons and colors that are reminiscent of various social media platforms such as , Facebook and Instagram. The campaign’s goal is to encourage its audience to be proactive with their health and to check themselves regularly whether through screenings at home or with a doctor. The campaign ranges from three print ads, an infographic mailer, and other branded collateral.
DON’T WAIT TO BE NOTIFIED.
DON’T WAIT TO BE NOTIFIED. 1 IN 8 WOMEN WILL BE DIAGNOSED WITH BREAST CANCER IN HER LIFE TIME
1 IN 8 WOMEN WILL BE DIAGNOSED WITH BREAST CANCER IN HER LIFE TIME
02 | DON’T WAIT TO BE NOTIFIED | PRINT ADS
02 | DON’T WAIT TO BE NOTIFIED | PRINT ADS
02 | DON’T WAIT TO BE NOTIFIED | BILLBOARD AD
02 | DON’T WAIT TO BE NOTIFIED | SOCIAL MEDIA AD
02 | DON’T WAIT TO BE NOTIFIED | CAMPAIGN COLLATERAL
02 | DON’T WAIT TO BE NOTIFIED | INFOGRAPHIC
03 DEAD HISTORY UX/UI Design Dead History is a history-based app game for kids. The goal for this app is to teach kids about history’s most influential figures while also being entertaining. The user plays as a ghost hunter hired by a historian named Sebastian who needs help finding the missing pages of his haunted history book. Along with the missing pages, the player must also capture the ghosts of various historical figures whohave also escaped from the book. The player must traverse through various graveyards to find the pages that lead the ghost at the end of each level. The goal of the game is to catch all of ghosts before history itself is changed forever.
APP ICON The game’s main character, Sebastian, is showcased in the app icon because the simplicity of his design makes him very scalable, and his look may appeal to kids that are interested in ghost stories.
LOADING The style of this was inspired by illustrations from Tim Burton. The majority of the elements within the app are hand drawn illustrations that are later brought into Photoshop for color and texture.
03 | DEAD HISTORY | APP ICON AND WELCOME SCREEN
WELCOME The entire app is themed around a creepy-cute style. A lot of the elements are styled as tombstones and graveyards to really capture a the theme of the game.
CHARACTER CUSTOMIZATION To personalize the game, the player can create their own avatar based on what they look like or from their own imagination.
03 | DEAD HISTORY | SIGN UP AND CHARACTER CUSTOMIZATION
SELECTING A TIME PERIOD The game has various graveyards that are themed based on various historical eras and movements; and the ghost within the these graveyards were key figures of those eras.
SELECTING A LEVEL After choosing a graveyard, they may begin the sequence to unlock all the figures within that time period. They must complete the previous levels to unlock new ones.
03 | DEAD HISTORY | LEVEL SELECTION
GAMEPLAY This app is a classic side-scrolling game with a touch screen keypad and action button. The player must maintain at least one heart to stay alive or they must restart the level.
GAMEPLAY: PICKING UP PAGES One of the objectives of the game is to collect the lost pages of Dead History. Each page carries a fact about the targeted historical figure.The player must read and memorize all the facts in order to reach the end of the level.
03 | DEAD HISTORY | GAMEPLAY MECHANICS
GAMEPLAY: END OF LEVEL When the player successfully collects all the facts and reaches the end of the level, they encounter a haunted gate. In order to past the gate, the player must pass a quiz based on the various fact they picked up on their journey.
GAMEPLAY: QUIZ In order to advance to the end, the player must answer the quiz questions without depleting their hearts. If they lose all of their hearts the player must start the level over. For every correct answer, they recieve points; and if they survive the quiz, they can advance to the end of the level.
03 | DEAD HISTORY | GAMEPLAY: END OF LEVEL
GAMEPLAY: AUGMENTED EXPERIENCE After successfully completing the quiz, the game then turns into an augmented reality experience,using the device’s camera. The player must move around to find and capture the ghost. The ghost can damage the player and if they lose all their hearts, they must start over completely.
GAMEPLAY: VICTORY After capturing the ghost, the game gives the player their score snd they can choose to advance to the next level, replay the level, go backto the map, or go back to the main menu screen.
03 | DEAD HISTORY | GAMEPLAY: AR EXPERIENCE
03 | DEAD HISTORY | ILLUSTRATIONS
03 | DEAD HISTORY | ILLUSTRATIONS
04 BREAD BOX Package Design Bread Box is a bread making company that aims to differentiate itself from its competitiors exploring a new way of packaging bread. Rather than risking damaging your bread with flimsy, plastic bags, the brand instead provides their bread in boxes. The boxed packaging not only protects the product, but also makes storing and stacking cleaner. The bread is packaged in a matchbox style box, a box within a sleeve. The brand uses a mid-century modern style that gives the product a sense of fun and authenticity. The package is made out of 100% recycled cardboard and plastics; and they also encourage their customers to recycle the box at the end of each use.
x o B d a e r B
04 | BREAD BOX | PACKAGE MOCKUPS
04 | BREAD BOX | OUTER SLEEVE DIECUT
04 | BREAD BOX | PACKAGE MOCKUPS
04 | BREAD BOX | INNER BOX DIECUT
04 | BREAD BOX | BRANDED COUPONS
Brea d Box COLOR
TYPEFACES
Bistro Script OSWALD REGULAR
04 | BREAD BOX | BRANDING
05 BLACK HONEY TATTOO Branding Black Honey Tattoo is a modern, urban tattoo parlor that wants to be cleaner, professional while maintaining a traditional tattoo shop feel. The inspiration for the logo came from a metaphorical similarity between a tattoo gun and a hornet bee. The brand name was also inspired the imagery that connected tattoo ink and honey. This project includes various branding materials including business cards, letterhead forms, a website, and other branding collateral. The brand also aims to environemental conscious by build their own side campaign that focus on conservative efforts to help increase the bee population. So the brand also includes a pamplet they can give to their clients to help spread awareness to cause.
k c a Bl
e n Ho O O T T A T
05 | BLACK HONEY TATTOO | STORE SIGNAGE
05 | BLACK HONEY TATTOO | COMPANY WEBSITE
05 | BLACK HONEY TATTOO | LETTERHEAD CONSENT FORM
05 | BLACK HONEY TATTOO | BUSINESS CARDS
05 | BLACK HONEY TATTOO | BRANDED T-SHIRTS
05 | BLACK HONEY TATTOO | BRANDED STICKERS
05 | BLACK HONEY TATTOO | CAMPAIGN PAMPHLET
Black
e n o H O O T T TA
COLOR
TYPEFACES
Mishland
OSWALD REGULAR Lato Regular
05 | BLACK HONEY TATTOO | BRANDING
06 OLDE TOWNE ATHLETIC CLUB Web Design This project is a website redesign for the Olde Towne Athletic Club in Marietta, Georgia. The site is used to advertise their location as a venue for weddings and other various special occasions. The focus for this project was to revamp the client’s current site, giving it a more modern and elegant design while also keeping it simple and very professional. The client valued simplicity, so the design uses a very simple palette of colors and is limited to just 5 main pages. The design also utilizes a simple interlocking ring pattern throughout the site to symbolize the coming together of family and friends for various occasions.
06 | OLDE TOWNE ATHLETIC CLUB | HOME PAGE
06 | OLDE TOWNE ATHLETIC CLUB | HOME PAGE
06 | OLDE TOWNE ATHLETIC CLUB | ABOUT PAGE
06 | OLDE TOWNE ATHLETIC CLUB | ABOUT PAGE
06 | OLDE TOWNE ATHLETIC CLUB | EVENTS PAGE
06 | OLDE TOWNE ATHLETIC CLUB | CONTACT PAGE
06 | OLDE TOWNE ATHLETIC CLUB | MOBILE MOCKUPS
06 | OLDE TOWNE ATHLETIC CLUB | MOBILE MOCKUPS
07 MASA-WRAPS Branding Masa-Wraps is a Filipino takeout-style restaurant that serves various famous Filipino dishes. Their main menu attraction is the Filipino-style eggroll known as Lumpia; and they serve a variety of flavors. However, they also serve other popular dishes such as, Pancit, Chicken Adobo, Sinigang, and much more. The brand name is a play on the Filipino word for delicious which is “masarap”. A “W” was added to emphasize the wrap of the lumpia. The brand also utilizes the colors and symbols of the Filipino national flag. The brand wants to embody the Filipino identity, not only by using the flag, but also by being fun, hospitable, and welcoming to everyone. The brand includes various branded materials such as store signage, food packaging, and a menu.
07 | MASA-WRAPS | STORE SIGNAGE
07 | MASA-WRAPS | FOOD TRUCK
07 | MASA-WRAPS | FOOD PACKAGING
07 | MASA-WRAPS | BRANDED MENU
07 | MASA-WRAPS | BRANDED APPAREL
MaSa
FILIPINO
Wra pS
CUISINE
It means delicious! COLOR
TYPEFACES
Amatic Bold Atma Regular Lato Regular
07 | MASA-WRAPS | BRANDING
08 LAN PARTY UX/UI Design LAN Party is a friend-finding application is targeted towards online gamers. The app uses game titles as keywords to match people up with each other. The user can filter through their potential matches using the swipe left/right system. Once two users match with each other, they can message each other and facilitate a friendship. The name of the app is derived from the term “LAN Party� which is a gathering of people with computers or compatiable game consoles, where a local area network (LAN) connection is established between the devices. The overall goal of the app is to connect people both online and offline.
WELCOME
SIGN UP
The entire app is designed with an 8-bit feel to appeal to gamers that remember old classic retro games.
Just like any social media app, the user must enter their basic infomation to create a profile, this will also serve as a way to back up their profile.
08 | LAN PARTY | SIGN UP
PROFILE BUILDING In the profile building process, the user may add as much information about themselves as they wish.
ADDITIONAL PROFILE BUILDING
ADDING GAME TITLES
PREFERENCES
The user is required to add at least one picture, but they may add up to six. The user also has the ability to add their own quick bio so their personality can shine.
In order to provide the user with matches, they must list at least three video game titles that they play. These titles are used as keywords to find other users in their area that also play those games.
The final stage of the profile building process is where users can decide what kind of people they are looking for, and how far their distance radius is.
08 | LAN PARTY | SIGN UP
USER PROFILE CARD: FRONT
USER PROFILE CARD: BACK
SWIPING RIGHT
The main UI is where the user is given a stack of other user profiles to filter through. Each user has a profile card. The fornt of the card houses their main picture, their name, location, and their top three video games.
Tapping the card, filps it over revealing more info about the user. This side of the card houses the bio, pictures, and the game title the user tags. Any games that match with the user are in pink.
If user is interested in other user, they can swipe right to approve them. However, they cannot message them until the other user swipes right on them as well.
08 | LAN PARTY | MAIN UI
MATCHING USERS
MAIN UI
If two users swipe right on each other, they have now opened the ability to chat with each other. This screen is shown, letting the user know that the other user has swiped right on them.
After messaging their match, the user will be brought back to the main UI to filter through more profiles.
SWIPING LEFT If the user feels a profile is not right for them, they can swipe left to reject that profile and move on to the next.
08 | LAN PARTY | MAIN UI
CHAT Tapping the top right icon in the Main UI screen takes the user to the chat. This is where users can communicate with users they’ve matched with.
08 | LAN PARTY | CHAT
CHAT: NEW When the user opens a new chat, they can look at that user’s profile again by tapping their profile picture.
CHAT: EXISTING The idea behind the app is to bring gamers together online through the video games that they play, but by focusing on gamers in the user’s area, they also have the ability to form a friendship offline as well.
PROFILE Tapping the top left icon in the main UI brings the user to their own profile page. This is where they can make any changes to their profile and preferences.
USER PROFILE CARD: FRONT
USER PROFILE CARD: BACK
The user can also view their own profile card to see how other users view their profile and make any changes as needed.
08 | LAN PARTY | USER PROFILE
THANK YOU