2015 STYLE GUIDE
Introduction Aki-To is your key to a luxury hotel located in Helsinki, Finland. Our hotel is all about cool simplicity and we want our branding to reflect that. Think clean, sharp, simple, young, creative and fashionable — these words describe our identity. The use of simplicity throughout our design conveys luxury and our pattern use adds personality that sets us apart from our competitors in reaching our target audience of fashionable, young creatives. The guidelines in this booklet are designed to help you deliver a clear, consistent and captivating identity across all media.
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LOGO USE 1. AKI-TO HELSINKI: For use when the word “HELSINKI” is large enough to be read. 2. AKI-TO: For use when applying at a small size. 3. A: For use on social media and applications where a simple icon is appropriate.
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DO NOT • Scale the logo unproportionally. • Change the colours of the logo. • Make alterations or attempt to remake the logo. • Place anything over the top or cut off parts of the logo. • Add any effects to the logo. • Place the logo on a busy background that makes it difficult to see.
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Lorem Ipsum
AKI-TO
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TYPOGRAPHY
Montserrat Light
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Montserrat Semi Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 8
PMS 3125 C
CMYK 89,0,20,0
RGB 0,183,198
#00B7C6
Black 70%
CMYK 0,0,0,70
RGB 109,110,113
#6D6E71
Black 5%
CMYK 0,0,0,5
RGB 241,242,242
#F1F2F2
COLOUR
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PATTERN
‘A’ ANGLE
24.2°
65.8°
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