The First Responder’s Resource
www.carolinafirejournal.com
REACH THE 3RD LARGEST FIRE INDUSTRY MARKET IN THE U.S. IN PRINT
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2022 Media Kit Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com
Print Journal
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The First Responder’s Resource
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VOLUME 37 NUMBER 4
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Carolina Fire Rescue EMS Journal is distributed quarterly to all fire departments, ambulance bays, rescue squads and hazmat teams in North and South Carolina. It features the latest in training, technology, leadership PROVED & IM NEW development and the newest products and services. It is the largest circulated regional industry trade publication.
TRUS
WINTER 2022
inside:
Recruiting & Retention Establishing a Culture 10
Drones
So, You Bought a Drone 12
Barnyard Management What is Happiness? 13
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Carolina Fire Rescue EMS Journal is LOOK written by experts in the fields of fire, NEW rescue, EMS and hazmat. Articles are carefully reviewed for publication. PERMIT #15 MONROE, GA
PAID
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Carolina Fire Rescue EMS Journal 10150 Mallard Creek Rd. • Suite 201 Charlotte, NC 28262
• Featuring the latest technology, training, leadership skills and the newest products and services. •R eaches ALL emergency personnel and every decision maker. Fire, EMS, Rescue and the Hazmat industry. Total market coverage in both Carolinas. •G enerates more sales leads than any other regional industry publication. A proven customer base. •W ith its larger format (10.5” X 15” trim size), CFRJ stands out and so does your ad. Larger ads are easier to read. •R egional and National Trade Show distribution giving advertisers bonus exposure.
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• A dedicated readership of 30,000, with a long shelf life due to editorial training information. •N ational in readership Regional in Scope •C FREJ’s Longevity leads to credibility and respect in the marketplace. 30 Years. • Customer service from marketing consultants and superior ad design support at no additional charge.
Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com
Articles
• Active Shooter • All About Trucks • Ask Ernie • Barnyard Management • Communications • EMS • Financing
• Hazmat • Rescue A-Z • The Station House • Wildland Fire • The Homefront • Company Profile • Extrication Education
• Tools of the Trade • Online Education • Fire Station Profiles • Behavioral Health • First Responder Fitness • Fire Physics
Extra Distribution at 2022 Regional and National Trade Shows: (Date TBD) | Concord, NC (COMBINED CONFERENCES) NC ASSOC OF FIRE CHIEFS
JUN 9 - JUN 12 | Baltimore, MD INT’L HAZARDOUS MATERIALS CONF
NC SOCIETY OF FIRE & RESCUE INSTRUCTORS CONFERENCE
JUN 6 - JUN 11 | Myrtle Beach, SC SC STATE FIREFIGHTERS CONVENTION
FEB 22 - FEB 26 | Washington, DC EMS TODAY (Date TBD) | Wilmington, NC NC EMS ADMINISTRATORS MAR 10 - MAR 12 | North Myrtle Beach, SC SC EMS SYMPOSIUM MAR 17 - MARCH 20 | Marion, NC McDOWELL FIRE & RESCUE COLLEGE APRIL 25 - APRIL 30 | Indianapolis, IN FDIC MAY 2 - MAY 4 | Greensboro, NC NC EMS EXPO
(Date TBD) | Murfreesboro, TN SOUTHEASTERN ASSOC of FIRE CHIEFS (Date TBD) | Asheville, NC w NC ASSOC OF EMS ADMINS SYMPOSIUM AUG 10- AUG 13 | Raleigh, NC South Atlantic Expo AUG 24 - AUG 27 | San Antonio, TX FIRE-RESCUE INTERNATIONAL SEP 27 - OCT 1 | Columbus, OH FIREHOUSE EXPO
MAY 20 - MAY 22 | Harrisburg, PA HARRISBURG FIRE EXPO
Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com
Print Ad Sizes & Specs Full page:
10.5” x 15” (trim size of publication) Full page ads must include 1/8” bleed and crop marks
1/2 page
1/3 page
10” x 7”
7.5” x 9”
5” x 14”
7.5” x 6”
10” x 5”
1/4 page
1/5 page
1/5 page
1/6 page
1/8 page
5” x 7”
7.5” x 4”
5” x 6”
5” x 5”
5” x 4.5”
1/8 page 7.5” x 3”
lease email the ad or FTP link to your sales rep or to: advertising@thegriffon108.com P 1. PDF (CMYK, Fonts embedded, High Resolution, 250-300 DPI prefered) 2. JPG (CMYK, High Resolution, 250-300 DPI prefered) 3. PSDs and TIFs (CMYK, High Resolution, 300 DPI prefered) Please be certain of your color space/preferences before submitting a PDF file. Ads/images created in RGB & Index color will have to be converted and will not appear quite the same. We can design your ad in-house, if needed. Speak with your salesperson or email advertising@ thegriffon108.com to begin the discussion/artistic direction of your ad. The In-house Designer will produce your proof in 5-7 days. Please review your proof carefully to make sure that all changes are submitted in one revision. Include any typographical errors and design adjustments. A second “proof” will be given out, but view this version as ready to print, unless there is an obvious and important change(s) that needs to be made.
Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com
2022 Print Edition Rates
Cost per issue, all rates are net
1x 2x 3x 4x
Full Page (10” x 14”)
$3960 $3765 $3575 $3400
1/2 Page (10” x 7” | 7.5” X 9” | 5” X 14”)
$2085 $1955 $1850 $1770
1/3 Page (10” x 5” | 7.5” X 6”)
$1600 $1475 $1405 $1370
1/4 Page (5” x 7”)
$1175 $1145 $1065 $1020
1/5 Page (7.5” x 4” | 5” X 6”)
$1010 $945 $900 $865
1/6 Page (5” x 5”)
$885 $830 $795 $770
1/8 Page (5” x 4”)
$760 $725 $695 $670
PREMIUM POSITION RATES (4 Issues Only) Inside Front Cover: $4600 | Inside Back Cover: $3950 | Back Cover: $4300 | Center Spread: $8100
2022 Print Edition Deadlines Winter 2022 Ad Copy Due: Nov. 22, 2019 Editorial: November 15, 2019 New Deliveries: November 15, 2019 Distributes: January 14, 2020
Summer 2022 Ad Copy Due: June 1, 2020 Editorial: May 25, 2020 New Deliveries: May 25, 2020 Distributes: July 14, 2020
Spring 2022 Ad Copy Due: March 6, 2020 Editorial: March 2, 2020 New Deliveries: March 2, 2020 Distributes: April 15, 2020
Fall 2022 Ad Copy Due: Aug 28, 2020 Editorial: Aug 21, 2020 New Deliveries: Aug 21, 2020 Distributes: October 13, 2020
Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com
ONLINE
www.carolinafirejournal.com
Our newly redesigned, content-focused website will be packed with easy to navigate local and national industry news, articles from our publication, and products. Launched in December 2021, the new Carolina Fire Journal website will be an indispensible asset to our readers with a significant increase in use forecasted for 2022.
Total site traffic in 2021: 40K Users
Website Advertising
Alll standard image file formats accepted (JPEG, PNG, TIF, PSD, Static or animated GIF). Note: File size must be below 250K
TOP LEADERBOARD Run-Of Site (728p x 90p) | Only 6 spots available | $550 per month MEDIUM RECTANGLE Fixed Position Homepage (300p x 250p) Rotating run-of-site | $450 per month (Check for availability) Rotating Page Position (300p x 250p) | Run-of-site | $250 per month Specific Page Position (300p x 250p) | $450 per month SITE TAKEOVER AD 720x400 | $1000 per month VIDEO PAGE $500 per video per month
Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com
Other Digital Offerings Bundle Packages Available
DIGITAL ISSUE RELEASE — SPONSORSED EMAIL ANNOUNCEMENT $450 per Quarter | (540p x 265p) CUSTOM E-BLAST $1,200 per | 60% text/40% images CUSTOMIZED, DIGITAL PUBLICATION Your customized publication distributed to our full audience email list (Call for Pricing)
E-mail Stats:
22.44% Open Rate — All Devices
16.45%
Open Rate — Mobile
2.7%
7.41%
9.24%
0.17%
Bounce Rate
Click-through Rate
Open Rate — Tablet
11.84% Open Rate — Computer
Unsubscribe Rate
Carolina Fire | Rescue | EMS Journal manages an active, engaged social media community of 3,320 followers on Facebook, and 1,100 followers on LinkedIn. Contact Dick Murphy | 704-568-7804 ext. 105 | dick.murphy@carolinafirejournal.com