The Griffon Military Publication
MEDIA KIT 2021 Print and Digital
Celebrating the Men and Women of the U.S. Army and U.S. Army Reserves Since its inception in 1908, the Army Reserve has been providing qualified soldiers to augment Active Army needs. The reserve began when the Army learned it didn’t have enough qualified medical doctors to meet the needs of a wartime emergency. Doctors were first offered a commission as a first lieutenant and served in various conflicts afterward. The Army Reserve has grown from an original strength of 160 doctors, to over 600,000 soldiers today. We have served in conflicts from WWI, WWII, Korea, Vietnam, Desert Storm, Bosnia and most recently, Afghanistan, Kuwait and Iraq. As the Army reduces the number of peace time troops on active duty, the Army Reserve will continue to be relied upon in greater capacities. This marks the 113th year anniversary of the Army Reserve. What better time to show your support.
EFFECTIVENESS RESEARCH The US Army authorized publication, The Griffon 108th is required
We Appreciate our Vendor’s Support of the 108th Command.
reading, resulting in 100% readership for all four issues.
The Griffon provides Civilian Soldiers and regular Army
readership with current educational and employment opportunities, military products and selected specialty resources. Source: Armed Forces Communications
The GRIFFON 108th
www.thegriffon108.com
Your Compass to The Most Comprehensive Military Network Available • The Griffon is a government authorized, national award-winning quarterly military publication. • The 108th Command is comprised of four full divisions with members and facilities throughout the nation training the Soldiers being deployed overseas and in Homeland Security. • Reach The Griffon readership comprised of reservists, family, retired personnel, permanently assigned active duty and regular Army and Guard base personnel. • As an officer heavy division, you reach the decision makers, today and tomorrow’s leaders in the military and in our communities. A direct, targeted exposure to our military and exclusive entrance into the military network. • Our readers use The Griffon as a reserve guide and know that our recommended products, universities, employers and services have been carefully screened and authorized.
The GRIFFON 108th
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Special Advertising Section (In Every Issue) MTR: Military
• Joining Forces
• Historical Vacations
Transitional Resources
Information
• Tips and Advice
• Continuing Education
Health and Wellness
• Career Planning
Travel
• Resumes/ Career Fairs
• Family Trips
• Hot Jobs for Military, from Top Employers
• Reunions
Home Schooling Retail • Clothing
• Group Getaways • Educational Trips
More About Military Transitional Resources
• Food & Beverage • Telecommunications • Automotive
Help the Nation follow through on its promise to provide the best transitional services available for our Soldiers and their families. Join a collaboration of elite programs from the White House’s Joining Forces Initiative, the USO, Military.com and others. The Griffon is the only government authorized, Award winning publication that allows outside advertisers and content and works with these resources. The Griffon has, for over 40 years, been the primary vehicle for our Soldiers and their families. Recognized by the Pentagon as the largest and one of the most informative publications of its kind.
THEY’VE DONE THEIR JOB PROTECTING US. NOW IS OUR TIME TO SUPPORT THEM! CALL 704.568.7804 FOR MORE INFORMATION.
The GRIFFON 108th
www.thegriffon108.com
2021 DISPLAY RATES Full PG 4 col x 14” 2/3 PG 4 col x 10” 3 col x 13” 1/2 PG 4 col x 7” 3 col x9” 2 col x 14” 1/3 PG 4 col x 5” 3 col x 6” 1/4 PG 2 col x 7” 1/5 PG 3 col x4” 2 col x 6” 1/6 PG 2 col x 5 1/8 PG 2 col x 4” 1/10 PG 2 col x 3”
PREMIUM POSITIONS
1X
2X
3X
4X
$6085
$5725
$5430
$5156
$4515
$4290
$4020
$3875
$4230
$3780
$3580
$3400
$3020
$2852
$2715
$2578
$1985
$1890
$1785
$1690
$1500
$1420
$1355
$1285
$1215
$1140
$1085
$1020
$885
$800
$785
$745
$755
$705
$670
$640
Inside Front Cover: $6995 Inside Back Cover: $6920 Back Cover: $7800 All Cover ads are 4 issue, 4 color
COLUMN WIDTHS 1 col 2 col 3 col 4 col
2.3125’’ 4.7917‘’ 7.2708‘’ 9.75‘’
2021 DIGITAL RATES TOP LEADERBOARD Run-Of Site (728p x 90p) | Only 6 spots available $900 per month MEDIUM RECTANGLE Fixed Position (300p x 250p) | Homepage and rotating run-of-site $400 per month WIDE SKYSCRAPER Homepage and rotating run-of-site | 160p x 600p $350 per month
Annual Rate includes medium banner ad for 12 months.
The GRIFFON 108th
www.thegriffon108.com
2021 Digital Rates TOP LEADERBOARD Run-Of Site (728p x 90p) | Only 6 spots available $900 per month MEDIUM RECTANGLE Fixed Position (300p x 250p) | Homepage and rotating run-of-site $400 per month WIDE SKYSCRAPER Homepage and rotating run-of-site | 160p x 600p $350 per month 3 Month Minimum on Digital Ads
Print & Distribution Deadlines Winter 2021
Material Deadline Jan. 22 Distributes March 2
Spring 2021
Material Deadline March 26 Distributes May 4
Summer 2021
Material Deadline June 25 Distributes Aug. 3
Fall 2021
Material Deadline Sept. 24 Distributes Nov. 2
The GRIFFON 108th
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108th Command U.S. Army Reserve Demographics • 70% Male / 30% Female • Age: 25 - 55 • 75% Married w/ family
INTERESTS • Outdoor & Sports Enthusiasts • Historical & Educational Travel
THE GRIFFON AUDIENCE INCLUDES • Reservists & their families • Permanently-Assigned Active Duty Personnel • Retired 108th Division personnel • Key Conference Groups • Temporary-Duty Military and Civilian Personnel • Civilian Personnal • Goes to all ACAP Offices • ESO’s
The Griffon Publication Has Been Awarded 1st Or 2nd in The Department of the Army Keith L. Ware Journalism Competition Every Year For The Last Ten Years.
• Army Travel Offices The GRIFFON 108th
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Ad Submission Guidelines FILES UNDER 6 MEGS
images etc. Images copied from websites are typically not
You can email the ad to your sales rep or to:
“print worthy” and may reproduce poorly in the printed
advertising@thegriffon108.com
publication.
FILES LARGER THAN 6 MEGS 1. A disc mailed to the address below 2. Ad emailed with a dropbox link 3. Ad emailed with yousendit/hightail link
IN-HOUSE DESIGN We can design your ad in-house, if needed. Speak with your salesperson or email advertising@thegriffon108.com to begin the discussion/artistic direction of your ad.
4. FTP client: Email the FTP info to:
PROOFING
advertising@thegriffon108.com
The In-house Designer will produce your proof in 5-7
FORMATS OF AD/FILES
days. Please review your proof carefully to make sure that
1. PDF (CMYK, Fonts embedded, High Resolution, 250-300 DPI prefered) 2. JPG (CMYK, High Resolution, 250-300 DPI prefered) 3. PSDs and TIFs (CMYK, High Resolution, 300 DPI prefered)
A NOTE ABOUT COLOR Please be certain of your color space/preferences before submitting a PDF file. Ads/images created in RGB & Index color will have to be converted and will not appear quite the same.
A NOTE ABOUT IMAGES/LOGOS
all changes are submitted in one revision. Include any typographical errors and design adjustments. A second “proof” will be given out, but view this version as ready to print, unless there is an obvious and important change(s) that needs to be made.
CONTACT
The Griffon 108th 704-568-7804 advertising@thegriffon108.com Knight Communications 10150 Mallard Creek Road. Suite 201 Charlotte, NC 28262
We request that you supply high resolution of your logos,
The GRIFFON 108th
www.thegriffon108.com
2021 Editorial Calendar IN EVERY ISSUE: News from the 108th Training Command — including brigade news, family readiness, command changes, health and commanders column
SUPPLEMENT
Career Moves — Occupational opportunities for soldiers and their families
MTR — Resources to benefit the transitioning military family
Homeschool Options — Programs, products and services from the homeschool industry
GoArmyEd — Approved online programs for army soldiers DETC — Resources to foster and preserve high quality,
Editorial Deadlines Winter 2021
Material Deadline Jan. 22 Distributes March 2
Spring 2021
Material Deadline March 26 Distributes May 4
Summer 2021
Material Deadline June 25 Distributes Aug. 3
educationally sound and widely accepted distance education and independent learning institutions
Specialty Schools — Therapeutic programs to help specific problems facing military families
Fall 2021
Material Deadline Sept. 24 Distributes Nov. 2
Faithbased Schools — Growing your knowledge and wisdom through programs that solidify your faith.
Travel — Military friendly entertainment destinations Health & Wellness
The GRIFFON 108th
www.thegriffon108.com
Editorial Policy and Guidelines The Griffon is a government authorized national
publication and are only accepted to
bullets, paragraph indentation, double spacing
award-winning quarterly military publication. It is
run in the supplemental section.
after a period,double returns at the end of a
distributed to reserve citizen Soldiers and regular
They should contain in the neighborhood of
paragraph or hard returns at the end of a line.
Army personnel in the 108th Training Command.
800 - 1,400 words and preferably be broken
The Command includes two divisions, eight
with three to five sub-headings throughout the
IMAGES
brigades and more than 50 battalions in
text. Articles should be submitted in Microsoft
40 states. The Griffon is one of primary
Word or as plain text. The contents should
Articles are greatly enhanced by pictorial representations to help readers better understand the subject matter. Please submit a selection of
resources for products, services and programs
include much more of a journalistic approach
for members of the U.S. Army Reserve.
than an academic or personal approach.
The Griffon features news from the 108th
Articles should include a short, “catchy” title and
Training Command, including letters from Iraq,
be submitted with a 75 word (approx.) biography
brigade news, family readiness, command
that paraphrases the author’s credentials on
changes and the Commander’s Column.
the subject matter. Articles should be written in
Additionally, the supplemental section includes
third person,not first person (I, we, you, etc.).
articles on the Association of Military Schools
Space for supplement editorial is limited to the
and Colleges of the US (AMSCUS),occupational
108th Training Command’s needs, therefore we
opportunities for soldiers and their families,
can not guarantee your article will run in a specific
Centers for Academic Excellence, GoArmyEd,
issue, but will do our best as space allows.
DETC, financial products and services, fitness
submitted to The Griffon exclusively.
FORMATTING
QUESTIONS
resources,homeschooling options, specialty schools and military-friendly travel destinations. Articles are carefully reviewed for
Include article title, byline (author’s name, title and affiliation), subheads and photo captions. Omit use of tabs, boldface type, italics, underlining,
visuals, such as photographs, charts, drawings or graphs. A full description or caption is necessary with each one. Submit graphics as a .tif or .jpg file at 200 to
300 DPI and 100 percent of the original size. DO NOT EMBED IMAGES IN WORD FILES. SUBMISSION OF MATERIALS
Articles and graphics should be emailed to editing@thegriffon108.com. Please state whether the materialhas been
Please contact Army Liason Sherry Brooks at 704-568.7804
The Griffon reserves the right to reject any manuscript, including those that we believe contain excessive endorsements of a single manufacturer and/or product, or that have little or no additional value to our readers beyond product or company publicity. The publication also reserves the right to edit the material, including the right to delete excessive references to a single product or manufacturer and to delete language or sections of text that we believe has been incorporated solely or primarily for publicity.
2021 Display Rates Full PG 4 col x 14” 2/3 PG 4 col x 10” 3 col x 13” 1/2 PG 4 col x 7” 3 col x9” 2 col x 14” 1/3 PG 4 col x 5” 3 col x 6” 1/4 PG 2 col x 7” 1/5 PG 3 col x4” 2 col x 6” 1/6 PG 2 col x 5 1/8 PG 2 col x 4” 1/10 PG 2 col x 3”
1X
Annual Rate
$6085
$24340
$4515
$18060
$4230
$16920
$3020
$12080
PREMIUM POSITIONS $1985
$7940
$1500
$6000
$1215
$4860
$885
$3540
$755
$3,020
Inside Front Cover: $6995 Inside Back Cover: $6920 Back Cover: $7800 All Cover ads are 4 issue, 4 color
COLUMN WIDTHS 1 col 2 col 3 col 4 col
2.3125’’ 4.7917‘’ 7.2708‘’ 9.75‘’
Annual Rate includes medium banner ad for 12 months.
The GRIFFON 108th
www.thegriffon108.com