GOLD BY GILES Cosmetics Launch Press Book

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Giles I chose New Look as the high street store to collabor ate with, as we both have a sense of fun and believe in fashion and now beauty for everyone

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raduating from London’s Central Saint Martins in 1992, Giles Deacon worked with Jean Charles De Castelbajac in Paris for 2 years, followed by positions as designer at Bottega Veneta and subsequently the Gucci Group. In February 2004 Giles presented his first collection at the Chelsea Pensioner’s Club at the Chelsea Royal Hospital. The show was styled by Katie Grand with music by Steve Mackey of Pulp and lighting by John Akehurst. Models included supers Karen Elson, Eva Herzigova and Nadja Auerman – Giles had arrived. This debut collection was featured in American, British, Japanese, Italian and French Vogue, as well as W, Harper’s Bazaar, POP and i-D and was bought by Liberty, Harvey Nichols and Selfridges.

November 2004 saw Giles awarded ‘Best New Designer’ at the British Fashion Awards, followed by the Elle ‘Best New Designer’ award in February 2005. In November 2006 Giles was awarded British Designer of the Year. March 2007 saw Giles launch his ongoing consultancy with New Look with the much-awaited GOLD BY GILES hitting stores internationally. The launch campaign featured model, film star and producer Drew Barrymore. This collection was the beginning of a dynamic partnership that has not only continued, but expanded and has included footwear, accessories, swimwear, denim, hosiery and menswear. November 2011 saw the launch of GOLD BY GILES nail colour, nail wraps and lashes now joined by further colour for eyes, cheeks and lips as well as accessories such as blusher brushes, applicators and eyelash curlers.

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Lipstick £2.99 – Crush | Vixen | Pulse | Pop

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Lips Whether it’s high shine or a matte finish you are coveting this season, Giles has all bases covered with his collection of lip glosses & lipsticks

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Give your pout a pomegr anate slick or a tangerine touch making lining your lips inexcusably fun for spring/summer Lip Glaze £1.99 – Bellini | Shock | Pout | Passion | Berry | Ruby


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Lip Gloss £2.99 – Stop! | Smootch | Wow! | Flirt | Just Peachy 11


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Eyes With this capsule collection of tonal eye shadows, make a statement this season with heavily smoked eyes in charcoal or earthy shades

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Make an impact this season and add instant glamour with Giles’ r ange for eyes

Metallic Liner £2.99 – Freeze | Glide | Flash | Play | Shady 14


False Lashes ÂŁ4.99 Top: Drama | Bottom: Maxi 15


Shadow Quads £3.99 Sultry | Envy Buff | Scandal

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Pick from the stunning selection of shimmery shadows, metallic liners and smokey kohl to add dr ama and sexiness; taking you from day to evening within seconds 17


Boost your blink this spring/summer with a r ange of mascar as that promise to add long lasting depth and full-on flutter

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Complete the look by treating your brows to the Giles eyebrow pencil which promises to sculpt and shape giving you a sleek polished finish

Lengthening Mascara £2.99 | Volume Boost Mascara £2.99 | Liquid Eyeliner £2.99 | Kohl & Brown Pencil Kit £2.99 19


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Cheeks From sun-kissed to suntanned, Giles’ collection of blushers and bronzers allows you to visit both the pretty in pink trend or a hot hue glow allowing you to turn the heat up or down on your sun-splashed cheeks

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Chisel your cheekbones with Giles’ highlighters and add shimmering drama to your spring/summer look Highlighter Stick £2.99 Guilty | Pleasure 22


Bronzer £2.99 Brownie | Blusher £2.99 Goddess | Angel 23



Nails Forget the IT bag, this season’s ultimate fashion accessory is nails; heavily inspired by the summer trends, Giles has created eight new, refreshing shades of varnish

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From bold brights to pretty pastels; the Giles r ange consists of an arr ay of standout shades that promise to keep your nail wardrobe updated this spring/summer

Nail Polish ÂŁ2.99 Bouquet | Ferne | Mink | Skye Jade | Alarm | Ping | Luna 26


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For those looking to add a pop of pattern into the mix, the quick and easy to apply nail wr aps are available in edgy animal prints and trendy tropicals

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Nail Wraps ÂŁ5.99 Zebedee Green | Zebedee Pink Roar Natural | Roar Pink 29


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Accessories Get a clean, smooth finish with Giles’ eye shadow applicators and complete your chosen look by using his gentle eyelash curlers, guar anteed to open your eyes to a new make up regime

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Giles’ collection of makeup accessories are exactly what you need to complete and perfect your polished finish, whilst his stylish make up bag allows you to take all those beauty essentials, wherever your day may take you

Velcro Rollers £5.99 | Cosmetic Bag £7.99 Eyelash Curlers £3.99 | Blusher Brush £5.99 | Foundation Brush £5.99 | Power Brush £5.99 | Eye Essentials Kit £5.99 32


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PRESS OFFICE CONTACTS UNITED KINGDOM

Peter Robinson Head of Press

T: +44 (0)20 3219 7281 peter.robinson@newlook.com

Senior Press Manager

Natalie Pead

Press Manager

Lucy Kalus

Nicola Panayiotou

T: +44 (0)20 3219 7404 natalie.pead@newlook.com

T: +44 (0)20 3219 7232 lucy.kalus@newlook.com

T: +44 (0)20 3219 7199 nicola.panayiotou@newlook.com

Sophie Gross

Lauren Hardinges

Andrea Logan

T: +44 (0)20 3219 7230 sophie.gross@newlook.com

T: +44 (0)20 7467 7708 lauren.hardinges@newlook.com

T: +44 (0)20 3219 7283 andrea.logan@newlook.com

Press Officer

Press Officer

Press Assistant

Press Assistant

Fiona McLaughlin Press Administrator

T: +44 (0)20 3219 7440 fiona.mclaughlin@newlook.com

IRELAND

FRANCE

Clare McGrath

Irish Press Officer Unit 1A Jervis Shopping Centre Dublin 1 Ireland T: 00 353 1 8943366 clare.mcgrath@newlook.com

Judith Le Brun

Agence Dress Code 13 rue de Turbigo 75002 Paris France T: 00 330 142335889 judith@dresscodepress.com

BELGIUM

Stefanie Bar

Tan Dem Press Communication Av. Brugmannlaan 77 B - 1190 Brussels T: 00 353 1 8943366 stefanie.bar@tan-dem.be

Call to book in Oxford Circus/Dublin Jervis Centre stores appointments Press Team address New Look Retailers Ltd, 45 Mortimer Street, London, W1W 8HJ Press Office number : 020 3219 7410 Stockist enquiry: 0844 499 6690 / www.newlook.com For press photography please visit www.prshots.com All prices correct at time of going to press please check with the press office before going to print The New Look Foundation was launched in September 2009 and will allow us to reach out and help even more people than before. Our Foundation’s mission is to educate, inspire and empower people to feel good about themselves; to live life to the full and make smart choices about their own lives and the people closest to them. We are proud to partner Whizz-Kidz, B-Eat and Macmillan Cancer Support and are working with our international and franchise colleagues to select charities with similar qualities in all of the markets in which we now operate Photography, design and production Š 2012 Kwok Chu Man chu@kwokchuman.com | +44 (0) 7967 006295 | www.kwokchuman.com Printed in The UK by Alpine Press Limited | www.alpine-press.co.uk 34



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