Kansas City Thrifty Nickel Media Kit by Thrifty Nickel Kansas City and Saint Joseph

NORTH EDITION

Over 30 Years KANSAS EDITION

EAST EDITION

In Kansas City And St. Joseph • Free Weekly Publication Thursday Delivery

Local (Demand Distribution & Home Delivery) 20.1% Market Penetration Regional (12 Publications, Over 345,000 Audited Circulation) National (110 Publications, Over 400 Million Private Party Classifieds) • Inserts (General Insertion or Home Delivered) • Internet (Over 32 Million Page Hits Per Month)

A Thrifty Nickel Publication www.kcnickel.com

Deadline: . . . . . . . . .6 p.m. Tuesday for next Thursday Publication c.s.t. Deadline National Display: . . . . . . . . . . . . . . . . . . . . .Noon Monday c.s.t. Hours: . . . . . . . .9 a.m. to 5 p.m. Wed - Fri 9 a.m. to 6 p.m. Mon - Tues Phone: . . . . . . . . . .816•356•6131 Fax: . . . . . . . . . . . .816•356•0621 Toll Free . . . . . . . .800•541•1455 After Hours: . . . . .816•356•8794 Sales Manager After Hours . . . . . . . . . . .John Lambrosl: 816•560•5079 E-mail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .info@kcnickel.com

Open Display Rates

Local & National Effective 12/15/2010 (subject to change)

Kansas City Metro - Gross Run Of Paper Rates COLUMN INCH 6-14 15-31 32-63 64-128

WEEKLY RATE $ 2538 $ 2388 $ 2238 $ 2088

(comissionable at 15%)

4 WEEK $ 2388 $ 2238 $ 2088 $ 1938

13 WEEK $ 2238 $ 2088 $ 1938 $ 1788

Kansas City (East) Edition - Gross Run Of Paper Rates COLUMN INCH 6-14 15-31 32-63 64-128

WEEKLY RATE $ 1075 $ 1025 $ 75 9 $ 25 9

4 WEEK $ 1025 $ 75 9 $ 25 9 $ 75 8

(comissionable at 15%)

13 WEEK $ 75 9 $ 25 9 $ 75 8 $ 25 8

Kansas City (Kansas) Edition - Gross Run Of Paper Rates COLUMN INCH 6-14 15-31 32-63 64-128

WEEKLY RATE $ 25 9 $ 75 8 $ 25 8 $ 75 7

4 WEEK $ 75 8 $ 25 8 $ 75 7 $ 25 7

WEEKLY RATE $ 50 8 $ 00 8 $ 50 7 $ 00 7

Kansas City Pre-Printed Inserts QUANTITY 1-4,999 5,000-9,999 10,000 up

PER THOUSAND $ 7500 $ 6000 $ 4000

4 WEEK $ 00 8 $ 50 7 $ 00 7 $ 50 6

52 WEEK $ 25 9 $ 75 8 $ 25 8 $ 75 7

(comissionable at 15%)

13 WEEK $ 25 8 $ 75 7 $ 25 7 $ 75 6

Kansas City (North) Edition - Gross Run Of Paper Rates COLUMN INCH 6-14 15-31 32-63 64-128

52 WEEK $ 2088 $ 1938 $ 1788 $ 1638

52 WEEK $ 75 7 $ 25 7 $ 75 6 $ 25 6

(comissionable at 15%)

13 WEEK $ 50 7 $ 00 7 $ 50 6 $ 00 6

52 WEEK $ 00 7 $ 50 6 $ 00 6 $ 50 5

- (comissionable at 15%) MINIMUM CHARGE $ 10000 General Insertion or Zip Code Delivery

Premium Positions - Gross Rates

(comissionable at 15%)

POSITION COLOR EAST EDITION KANSAS EDITION NORTH EDITION $ 00 $ 00 $ Front Page 64ci Full Color 800 700 65000 $ $ $ Back Page 64ci Full Color 67500 57500 47500 Premium Positions Reserved Basis Only • Subject To Availability Deadline: . . . . . . . . .6 p.m. Tuesday for next Thursday Publication c.s.t. Deadline National Display: . . . . . . . . . . . . . . . . . . . . .Noon Monday c.s.t. Hours: . . . . . . . .9 a.m. to 5 p.m. Wed - Fri 9 a.m. to 6 p.m. Mon - Tues Phone: . . . . . . . . . .816•356•6131 Fax: . . . . . . . . . . . .816•356•0621 Toll Free . . . . . . . .800•541•1455 After Hours: . . . . .816•356•8794 Sales Manager After Hours . . . . . . . . . . .John Lambrosl: 816•560•5079 E-mail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .info@kcnickel.com

A Thrifty Nickel Publication www.kcnickel.com Kansas City, Missouri and surrounding Metropolitan Area

media packet page 1

Open Display Rates • • • • • • • •

Local & National Effective 12/15/2010 (subject to change)

All Local Pricing Includes Online Copies Of Display Ad and A 40 Word Descriptive Classified Ad Appearing on The Kansas City Page of kcnickel.com Four Color Available on Ads 64 ci and Larger. Additional Charge $100.00.

• •

(subject to color pages availability)

15% Agency Discount Allowed for Approved Agencies. All Accounts Must Be Pre-approved by Our Office Before Billing Of Advertising. Additional Online Features Are Available. Ask Your Account Executive For Details. Discounted Rates Reflect Length Of Contract Running Consecutive Weeks And Same Editions.

Standard Sizes 1/8 page 4x4 . . . . . . .31p5 x 24p 1/4 page 3x10.67 . . . .23p4 x 64p 1/4 page 4x8 . . . . . . .31p5 x 48p 1/2 page 8x8 . . . . . . .63p5 x 48p

. . . . . . .5.25 in x 4 in . . .3.917 in x 10.67 in . . . . . . .5.25 in x 8 in . . . . .10.583 in x 8 in

1/2 page 5x12.8 . . . . .39p2 x 76p6 . . .6.853 in x 12.8 in 1/2 page 6x10.67 . . . .47p5 x 64p . . .7.917 in x 10.67 in 3/4 page 7x13.67 . . . .55p5 x 81p . . . .9.25 in x 13.71 in Full page 8x16 . . . . . .63p5 x 96p . . . .10.583 in x 16 in

Mechanical Requirements

A Thrifty Nickel Publication www.kcnickel.com

Kansas City, Missouri and surrounding Metropolitan Area

media packet page 2

Comparative Cost Per 1000 Info From SRDS.com A PUBLICATION

B CPM FULL PAGE

THRIFTY NICKEL

2800

Kansas City Star The Pitch Sun Publications The Examiner Dos Mundos

243 $ 3406 $ 4756 $ 29270 $ 25265 94

C INSERT (PRE PRINTED)

D CIRCULATION

E AUDIT

4000

95,461

Yes

90 N/A N/A $ 5700-$8000 $ 7000

260,724 79,275 214,990 14,797 9,975

Yes No No Yes No

Local Target The Market You Want To Reach In The K.C. Metro!

• PUBLISHED EVERY THURSDAY • OVER 95,000 PAPERS EACH WEEK • FREE TO THE PUBLIC • 13 COUNTIES IN K.C. METRO • OVER 2,200 DISTRIBUTION SITES • WEEKLY HOME DELIVERY • 20.1% MARKET PENETRATION • 30 YEARS IN KC MARKET • AUDITED CIRCULATION • MEMBER A.F.C.P.

Johnson

American Classifieds (Thrifty Nickel Want Ads) has you covered in the Kansas City Area. Advertise In the North Area, Kansas Area, East Area, Or All Three Editions!

A Thrifty Nickel Publication www.kcnickel.com

Kansas City, Missouri and surrounding Metropolitan Area

media packet page 3

Regional

• • • •

Kansas City, North Kansas City, East Kansas City, Kansas St. Louis, Missouri

• • • •

St. Joseph, Missouri Springfield, Missouri Tulsa, Oklahoma Lawton, Oklahoma

• • • •

Fort Smith, Arkansas Omaha, Nebraska Lincoln, Nebraska Council Bluffs, Iowa

OVER 349,000 AUDITED CIRCULATION. DISTRIBUTED EVERY THURSDAY. INDIVIDUAL CIRCULATION & RATES Available Upon Request

8500 C

OLUMN INCH

National Per Region Column Inch Rate East Region . . . . . . . . . . . . . .$17100 Central Region . . . . . . . . . . . .$12600 Texas Region . . . . . . . . . . . . .$21800 West Region . . . . . . . . . . . . . .$17100

• • • •

9 Million Readers 110 Publications 101 Cities 4 Million Papers Published Wkly

CWESTTL REGION 43 Papers 10 States

CTEXASTL REGION

• Pricing subject to change based on changes • in circulation East Region Alabama •Birmingham •Dothan •Huntsville •Mobile Florida CC •Fort Walton Beach •Merritt Island - Melborne •Titusville •Ocala •Orlando •Panama City •Pensacola •Tallahassee Georgia •Atlanta •Columbus •Gainesville •Valdosta Indiana •Evansville •Indianapolis Kentucky •Louisville •Owensboro •Paducah North Carolina Virginia •Greensboro •Roanoke Tennessee •Chattanooga •Jackson •Knoxville •Nashville •Tri-Cities

34 Papers in

Central Region Arkansas •Fort Smith C Illinois CC •Champaign - Danville •Mattoon - Decatus •Peoria - Springfield •Bloomington •Quad Cities •Loves Park Kansas •Greater Kansas City Louisiana •Alexandria •Monroe •Shreveport Missouri •Greater Kansas City •Springfield •St. Joseph •Greater St. Louis Mississippi •Gulfport •Jackson Oklahoma •Lawton •Tulsa

CENTRAL REGION 23 Papers 7 States

CEASTTL REGION 44 Papers 15 States

Texas Region

West Region

•Abilene •Amarillo •Arlington •Austin •Beaumont •Bryan-College Station •Corpus Christi •Dallas •Denton •Fort Worth •Hill Country •Houston •Longview •Lubbock •Midland Odessa •Nacogdoches •Paris •San Angelo •Santonino •Temple Killeen •Texarkana •Victoria •Waco •Wichita Falls

California •Fresno •Visalia Colorado CC •Colorado Springs •Denver •Fort Collins •Greeley •Pueblo Idaho •Boise •Idaho Falls •Twin Falls Iowa •Council Bluffs Nebraska •Lincoln •Omaha New Mexico •Alamogordo •Albuquerque •Clovis •Farmington •Hobbs •Las Cruces •Roswell •Santa Fe Utah •Orem-Provo •Salt Lake City

A Thrifty Nickel Publication www.kcnickel.com Kansas City, Missouri and surrounding Metropolitan Area

media packet page 4

Audit Period: January 1, 2011 – December 31, 2011 Thrifty Nickel ‐ Kansas City 12103 E 43rd St Kansas City, MO 64133 (816) 358‐7070 (816) 356‐6135 FAX

EMAIL: manager@kcnickel.com www.kcnickel.com

1. Publication Information Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle: Circulation Day / Time: Ownership: Year Established: Publication Type: Content: Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA: Audit Funded By:

80,774 (Print Edition) Three Tabloid / 20 Pages Weekly Thursday / by 1 PM American Classifieds / Mid‐America Publishing Inc 1978 Shopper 100% Advertising / 0% Editorial 100% Unpaid / 0% Paid / 0% Sponsored 25% Carrier Delivery / 0% Mail / 75% Controlled Bulk Yes – ZIP Code / Route / Zone 23‐0901 (See Paragraphs 5‐5C) Kansas City, MO / Kansas City, MO‐‐KS Publisher

2. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data: Open Rate: Insert Open Rate: Classified Rate:

January 1, 2009 Eight (8) columns x 16‐inch column depth Full page: 10.5" wide X 16” depth. Local: $31.18 per column inch National: $31.18 per column inch $40.00 per thousand $13.50 for up to 10 words

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information Publisher: Advertising: Circulation:

Debbie Hall John Lambros David Pine

EMAIL: manager@kcnickel.com EMAIL: john.lambros@kcnickel.com EMAIL: david.pine@kcnickel.com

4. Circulation Pricing Thrifty Nickel ‐ Kansas City is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: Contact Publisher

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0901 Thursday

Thrifty Nickel ‐ Kansas City ‐ Consolidated Kansas City, MO

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

80,774 86,816 87,558

Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: Sampled Home Delivery TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation

www.cvcaudit.com

87,558 742

0 64,739 0 0 22,077 86,816

0 0 0 0 0 0

0 0 0 0 0 0 86,816 (6,042)* 80,774

5A. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0232 Thursday

Thrifty Nickel ‐ Kansas City ‐ East Kansas City, MO

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

37,525 40,297 40,366

www.cvcaudit.com

40,366 69

0 32,297 0 0 8,000 40,297

0 0 0 0 0 0

0 0 0 0 0 0 40,297 (2,772)* 37,525

5B. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0234 Thursday

Thrifty Nickel ‐ Kansas City ‐ Kansas Kansas City, MO

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

22,651 24,374 24,758

www.cvcaudit.com

24,758 384

0 16,374 0 0 8,000 24,374

0 0 0 0 0 0

0 0 0 0 0 0 24,374 (1,723)* 22,651

5C. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0233 Thursday

Thrifty Nickel ‐ Kansas City ‐ North Kansas City, MO

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

(5‐H) (5‐F) (5‐A)

20,598 22,145 22,434

22,434 289

0 16,068 0 0 6,077 22,145

0 0 0 0 0 0

0 0 0 0 0 0 22,145 (1,547)* 20,598

6A. Audited Average Website Reporting ‐ www.kcnickel.com

Website Unique Visitors Website Page Views Average Time Spent on Website

Monthly Audit Period Average 4,632 82,986 Not Applicable

6B. Audited Online Edition Reporting Unique Digital Edition Visitors Digital Edition Page Views

Monthly Audit Period Average Not Applicable Not Applicable

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: Rotational sample home delivery. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. CARRIER DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange. 1. CARRIER DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in HH:MM:SS PARAGRAPH SIX (B) UNIQUE DIGITAL EDITION VISITORS: Unique visitors to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID, within a defined time period (i.e. day, week or month). A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.

8. Average Print Circulation History

YEAR

AUDIT SOURCE

01/01/11‐12/31/11 01/01/10‐12/31/10 01/01/09‐12/31/09 01/01/08‐12/31/08 01/01/07‐12/31/07 01/01/06‐12/31/06 01/01/05‐12/31/05

CVC CVC CVC CVC CVC CVC CVC

77,841 80,903 83,633 79,394 85,002 79,686 ‐

77,834 80,441 98,622 80,895 82,095 81,387 98,399

82,040 78,987 88,448 79,793 82,324 82,366 97,212

84,861 72,165 82,534 84,510 79,510 85,180 96,832

9A. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ East CONTROLLED MAIL OFFICE / ZIP CITY / AREA COUNTY HOME BULK RESTOCK CODE DELIVERY 64011 64012 64014 64015 64016 64029 64030 64050 64052 64053 64054 64055 64056 64057 64063 64064 64075 64076 64078 64080 64081 64083 64086 64101 64102 64105 64106 64108 64109 64110 64111 64112 64113 64114 64116 64120 64123

Bates City

Lafayette

Belton

Cass

Blue Springs

Jackson

Blue Springs

Jackson

Buckner

Jackson

Grain Valley

Jackson

Grandview

Jackson

Independence

Jackson

Independence

Jackson

Independence

Jackson

Independence

Jackson

Independence

Jackson

Independence

Jackson

Independence

Jackson

Lees Summit

Jackson

Lees Summit

Jackson

Oak Grove

Jackson

Odessa

Lafayette

Peculiar

Cass

Pleasant Hill

Cass

Lees Summit

Jackson

Raymore

Cass

Lees Summit

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Clay

Kansas City

Jackson

Kansas City

Jackson

0 0 0 2,000 0 0 0 0 0 0 0 0 2,000 0 2,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

85 310 388 365 185 148 840 935 420 180 290 2,115 410 155 305 20 145 170 245 165 320 60 65 65 30 30 385 425 610 1,390 1,235 150 93 655 115 35 306

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 50 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 50 0 0 0 0 0

TOTAL

85 310 388 2,365 185 148 840 985 420 180 290 2,115 2,410 155 2,305 20 145 170 245 165 320 60 65 65 30 30 385 425 610 1,390 1,235 200 93 655 115 35 306

9A. Distribution by Zip Code (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City – East ‐ CONTINUED CONTROLLED MAIL OFFICE / ZIP CITY / AREA COUNTY HOME BULK RESTOCK CODE DELIVERY 64124 64125 64126 64127 64128 64129 64130 64131 64132 64133 64134 64136 64137 64138 64145 64701 66076 66103 66206 66208 66209 Misc. TOTAL

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Kansas City

Jackson

Harrisonville

Cass

Pomona

Franklin, KS

Kansas City

Wyandotte, KS

Leawood

Johnson, KS

Prairie Village

Johnson, KS

Leawood

Johnson, KS

Assorted

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,000 8,000

1,030 385 220 2,475 2,020 370 1,645 1,580 1,090 15 1,250 80 225 535 120 315 15 50 5 40 20 2,385 29,715

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

80 0 0 0 0 0 50 50 0 1,535 0 0 0 0 0 0 0 0 0 0 0 55 1,870

TOTAL

1,110 385 220 2,475 2,020 370 1,695 1,630 1,090 1,550 1,250 80 225 535 120 315 15 50 5 40 20 4,440 39,585

9B. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ Kansas CONTROLLED MAIL OFFICE / ZIP CITY / AREA COUNTY HOME BULK RESTOCK CODE DELIVERY 64116 64133 64145 66012 66018 66030 66036 66043 66044 66046 66047 66048 66049 66053 66061 66062 66071 66083 66085 66101 66102

Kansas City

Clay, MO

Kansas City

Jackson, MO

Kansas City

Jackson, MO

Bonner Springs

Wyandotte, KS

De Soto

Johnson, KS

Gardner

Johnson, KS

Hillsdale

Miami, KS

Lansing

Leavenworth, KS

Lawrence

Douglas, KS

Lawrence

Douglas, KS

Lawrence

Douglas, KS

Leavenworth

Leavenworth, KS

Lawrence

Douglas, KS

Louisburg

Miami, KS

Olathe

Johnson, KS

Olathe

Johnson, KS

Paola

Miami, KS

Spring Hill

Johnson, KS

Stilwell

Johnson, KS

Kansas City

Wyandotte, KS

Kansas City

Wyandotte, KS

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,000 0 0 0 0 0

30 0 15 215 170 360 35 245 290 955 10 1,060 110 400 425 225 430 95 15 1,240 2,035

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 315 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 125

TOTAL

30 315 15 215 170 360 35 245 290 955 10 1,060 110 400 425 1,225 430 95 15 1,240 2,160

9B. Distribution by Zip Code (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City – Kansas ‐ CONTINUED CONTROLLED MAIL OFFICE / ZIP CITY / AREA COUNTY HOME BULK RESTOCK CODE DELIVERY 66103 66104 66105 66106 66109 66111 66112 66115 66202 66203 66204 66205 66206 66207 66208 66209 66210 66212 66213 66214 66215 66216 66218 66219 66223 66224 66227 Misc. TOTAL

Kansas City

Wyandotte, KS

Kansas City

Wyandotte, KS

Kansas City

Wyandotte, KS

Kansas City

Wyandotte, KS

Kansas City

Wyandotte, KS

Edwardsville

Wyandotte, KS

Kansas City

Wyandotte, KS

Kansas City

Wyandotte, KS

Mission

Johnson, KS

Merriam

Johnson, KS

Overland Park

Johnson, KS

Mission

Johnson, KS

Leawood

Johnson, KS

Overland Park

Johnson, KS

Prairie Village

Johnson, KS

Leawood

Johnson, KS

Overland Park

Johnson, KS

Overland Park

Johnson, KS

Overland Park

Johnson, KS

Overland Park

Johnson, KS

Lenexa

Johnson, KS

Lenexa

Johnson, KS

Shawnee

Johnson, KS

Lenexa

Johnson, KS

Overland Park

Johnson, KS

Leawood

Johnson, KS

Shawnee

Johnson, KS

Assorted

0 0 0 0 0 0 2,000 0 0 0 0 2,000 0 0 0 0 0 2,000 0 0 0 0 0 0 0 1,000 0 0 8,000

365 670 525 1,285 330 10 645 55 255 75 260 90 35 45 135 40 35 475 65 55 135 60 25 80 75 0 15 1,980 16,180

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 25 0 0 0 95 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 55 0 0 0 0 0 0 615

TOTAL

365 695 525 1,285 330 105 2,645 55 255 75 260 2,090 35 45 135 40 35 2,475 65 55 135 115 25 80 75 1,000 15 1,980 24,795

9C. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ North CONTROLLED MAIL OFFICE / ZIP CITY / AREA COUNTY HOME BULK RESTOCK CODE DELIVERY 64024 64050 64056 64060 64068 64079 64089 64098 64116 64117 64118 64119 64120 64130 64150

Excelsior Springs

Clay

Independence

Jackson

Independence

Jackson

Kearney

Clay

Liberty

Clay

Platte City

Platte

Smithville

Clay

Weston

Platte

Kansas City

Clay

Avondale

Clay

Kansas City

Clay

Claycomo

Clay

Kansas City

Jackson

Kansas City

Jackson

Riverside

Platte

0 0 0 0 0 0 2,000 0 2,000 0 0 0 0 0 0

610 30 35 240 445 285 200 40 520 20 220 240 205 55 430

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 100 0 0 0 0 0 0 0 0 0 75

TOTAL

610 30 35 240 545 285 2,200 40 2,520 20 220 240 205 55 505

9C. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ North CONTROLLED MAIL OFFICE / ZIP CITY / AREA COUNTY HOME BULK RESTOCK CODE DELIVERY 64151 64152 64153 64154 64155 64157 64158 64161 64163 64429 64439 64444 64448 64454 64465 64468 64477 64485 64490 64501 64503 64504 64505 64506 64507 66002 66024 66090 TOTAL

Kansas City

Platte

Parkville

Platte

Kansas City

Platte

Kansas City

Platte

Kansas City

Clay

Kansas City

Clay

Kansas City

Clay

Kansas City

Clay

Ferrelview

Platte

Cameron

Clinton

Dearborn

Platte

Edgerton

Platte

Faucett

Buchanan

Gower

Clinton

Lathrop

Clinton

Maryville

Nodaway

Plattsburg

Clinton

Savannah

Andrew

Stewartsville

Dekalb

Saint Joseph

Buchanan

Saint Joseph

Buchanan

Saint Joseph

Buchanan

Saint Joseph

Buchanan

Saint Joseph

Buchanan

Saint Joseph

Buchanan

Atchison

Atchison, KS

Elwood

Doniphan, KS

Wathena

Doniphan, KS

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,000 0 0 0 0 0 0 0 0 0 0 0 0 8,000

310 190 140 25 30 20 50 55 30 390 10 45 35 50 90 0 100 330 75 435 1,345 1,523 650 1,151 920 645 80 95 14,441

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 25 0 0 0 0 0 0 0 0 0 0 100 125 50 195 105 0 0 0 1,180

TOTAL

310 190 140 25 30 20 50 55 30 415 10 45 35 50 90 2,000 100 330 75 435 1,445 1,648 700 1,346 1,025 645 80 95 23,621

10A. Distribution by County (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ East COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL OFFICE / BULK RESTOCK Cass

Clay Jackson

Lafayette Franklin, KS

Belton Harrisonville Peculiar Pleasant Hill Raymore Kansas City Blue Springs Buckner Grain Valley Grandview Independence Kansas City Lees Summit Oak Grove Bates City Odessa Pomona

TOTAL

1,095

0 6,000

115 25,735

0 0

0 1,815

115 33,550

255

10A. Distribution by County (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City – East‐ CONTINUED COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL OFFICE / BULK RESTOCK Johnson, KS Wyandotte, KS

Leawood Prairie Village Kansas City

Misc.

Assorted

TOTAL

0 2,000 8,000

50 2,385 29,715

0 0 0

0 55 1,870

50 4,440 39,585

10B. Distribution by County (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ Kansas COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL OFFICE / BULK RESTOCK Clay

Kansas City

Douglas

Lawrence

Jackson, KS

Kansas City

Johnson, KS

De Soto Gardner Leawood Lenexa Merriam Mission Olathe Overland Park Prairie Village Shawnee Spring Hill Stilwell Lansing Leavenworth Hillsdale Louisburg Paola Bonner Springs Edwardsville Kansas City Assorted

Leavenworth, KS Miami, KS Wyandotte, KS Misc. TOTAL

TOTAL

0 0 0 6,000

30 1,365 15 3,245

0 0 0 0

0 0 315 55

30 1,365 330 9,300

1,305

865

2,000 0 8,000

7,375 1,980 16,180

0 0 0

245 0 615

9,620 1,980 24,795

10C. Distribution by County (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ North COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL OFFICE / BULK RESTOCK Atchison, KS

Atchison

Doniphan, KS Andrew

Elwood Wathena Savannah

Buchanan Clay

Faucett Saint Joseph Avondale Claycomo Excelsior Springs Kansas City Kearney Liberty Smithville Cameron Gower Lathrop Plattsburg Stewartsville

Clinton

Dekalb

TOTAL

0 0

645 175

0 0

645 175

0 0

330 6,059

0 0

0 575

330 6,634

4,000

2,650

100

6,750

630

655

10C. Distribution by County (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City ‐ North‐ CONTINUED COUNTY CITY / AREA HOME DELIVERY CONTROLLED MAIL OFFICE / BULK RESTOCK

Jackson Nodaway

Independence Kansas City Maryville

Platte

Misc.

Dearborn Edgerton Ferrelview Kansas City Parkville Platte City Riverside Weston Assorted

TOTAL

325

2,000 0

0 1,505

0 0

0 75

2,000 1,580

2,000 8,000

2,047 14,441

0 0

405 1,180

4,452 23,621

11. Verification of Receivership & Readership Controlled Carrier Delivery and Mail Distribution Thrifty Nickel ‐ Kansas City reported an average carrier rotational sample delivery distribution of 6,077 during the audit period. Carrier delivery was verified through the review of carrier statements and/or additional publisher support documents. Thrifty Nickel ‐ Kansas City did not report average mail distribution during the audit period.

12. Verification of Distribution Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Thrifty Nickel ‐ Kansas City on a regular basis. CVC interviews substantiate Thrifty Nickel ‐ Kansas City’s claim of 6,042 single copy & returnable source distributed editions returned to the publisher unclaimed after the edition cycle.

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13. Paid Reporting Analysis CARRIER DELIVERY Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

MAIL Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate

SINGLE COPY

Basic Rates: N/A AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0

COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A

OTHER:

14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

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The current status of this report expires March 31, 2013. If this report is presented after March 31, 2013 please call the toll‐free number listed below.

Thrifty Nickel ‐ Kansas City, MO ‐ 23‐0901 ‐ Supplemental Readership Study The Circulation Verification Council interviewed Thrifty Nickel readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *0 Survey respondents were interviewed during the verification of carrier delivery and mail distribution. 513 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.



Average readers per edition during the audit period: 2.20* *Readership estimates compiled from 2011 CVC circulation & readership study data.

1. Thrifty Nickel ‐ Kansas City is distributed regularly in your area. Do you regularly read or look through Thrifty Nickel ‐ Kansas City? YES 513 Survey Respondents 2. Do you frequently purchase products or services from ads seen in Thrifty Nickel ‐ Kansas City? YES 385 75.0% NO 128 25.0% 3. How long do you keep Thrifty Nickel ‐ Kansas City before discarding it? 61% 1‐2 Days 17% 3‐4 Days 04% 5‐6 Days 18% 1 Week or More 4. Please select the category that best describes your age. Reader Demographics

Market Demographics

00% 06% 18 ‐ 20 07% 08% 21 ‐ 24 24% 19% 25 ‐ 34 25% 20% 35 ‐ 44 25% 20% 45 ‐ 54 13% 13% 55 ‐ 64 05% 07% 65 ‐ 74 01% 07% 75 years or older 5. Reader Gender? (Voice recognition – Gender Bias Rotation) 56% Male Readers 44% Female Readers PAGE 1 OF 2

6. What category best describes your combined annual household income for last year? Reader Market

Demographics

05% 19% Under $25,000 29% 25% $25,001 ‐ $49,999 24% 20% $50,000 ‐ $74,999 21% 15% $75,000 ‐ $99,999 16% 14% $100,000 ‐ $149,999 05% 07% Over $150,000 7. What is the highest level of education you have obtained? Reader Demographics

Market Demographics

04% 11% Some High School or Less 32% 27% Graduated High School 32% 31% Some College 24% 21% Graduated College 08% 11% Completed Post Graduate 8. Which of the following products or services do you plan to purchase during the next twelve months? 13% 19% 17% 41% 15% 12% 31% 45% 15% 65% 40% 32% 30% 54% 06% 75% 74% 40% 02% 09% 21% 30% 11% 28% 14% 21% 77% 28% 38% 05% 33% 39% 82% 29% 79% 23% 10% 32%

New Automobile (% = Positive respondents) Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment PAGE 2 OF 2

Iowa Nodaway

Nebraska

Andrew Doniphan

Atchison

DeKalb Clinton

Buchanan

Missouri

Platte

Clay

Leavenworth Kansas City Kansas Wyandotte !

Douglas

Cass

Miami

Key to Features State Boundary

County Boundary

Zip Code Boundary

Jackson

American Classifieds Kansas City, Missouri 23-0901

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Lafayette

Johnson