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KASEY CHAMBERS | GRAPHIC DESIGN
Chambers Cherries CONCEPT | BRAND IDENTITY | EXTENSION My family’s owned and operated cherry orchard in the Flathead Valley of Montana. It began as solely selling directly to locally owned grocery stores. With my concept, I wanted to expand the business into a more flexible business that brings the fruit to people in more urban environments with a mobile “fruit stand”. The truck acts a fruit-safe way to bring a delicate product to farmer’s markets and festivals.
BRAND ELEMENTS The brand elements are inspired by vintage stamps, hand-drawn illustration, and the artisan shops of yesteryear. The heavy use of kraft texture and a limited color palette coincide with this aesthetic to create a playful brand. Being a small business allows for more creative play within the brand elements and extensions.
#990010
cheap pine
SUB-HEADER & TAGLINE | CAPITALIZED | REGULAR & SANS
acier bat
SUB-HEADER & TAGLINE | CAPITALIZED | SOLID
Yellowtail
LOGO - DECORATIVE | REGULAR
KRAFT
#000000
#feffe6
PACKAGING I wanted to create mobile fruit stand’s to-go packaging to also portray the brand’s aesthetic. It consists of handstamped items in varying sizes; a small box for “eat as you go” cherries, a handled box for larger quantities, and a paper bag for merchandise.
MERCHANDISE The merchandise includes both clothing and cherry-made products. With the clothing, I designed for it to be used by both customers and Chambers Cherries staff alike. Black was a smart color choice to combat the ever present threat of cherry juice stains. The designs are clean and simple, playing nicely as a neutral to the kraft texture and illustrated cherry pattern. The cherry-made products include jam, syrup, and infused vodka, inspired by the owner’s own recipes usually reserved for friends and family. Their packaging emulates the artisan kraft style of the truck and to-go packaging.
Bozeman Ice Dogs CONCEPT | COPY-WRITING
This poster is a typography-driven design for Bozeman’s local hockey team. My partner and I wanted to play off of hockey’s aggressive reputation with our use of copy. For the series we played with different ice textures to play against the boldness of the red sans serif font. I created custom ice lettering from molds to use as a way to highlight certain words within the design. We felt that this was a very out-of-the-box approach and that it paired well with the sport. Overall, we wanted a dynamic and aggressive poster design that celebrates the nature of the Bozeman Ice Dogs.
DESIGNERS: KASEY CHAMBERS & HOLLY LEWIS
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#SHAMEOVER CONCEPT | COPY-WRITING | PACKAGE DESIGN The global issue of women and girls’ access to education and menstruation is taboo to discuss in many cultures, however women will continue to suffer because they are unable to access basic feminine hygiene products. The #SHAMEOVER campaign brings awareness to end this global health crisis. Through a partnership between UNICEF and Kotex to draw public awareness to the lack of access women and girls have to the sanitary products they need.
DESIGNERS: KASEY CHAMBERS & GRACE LINDEMANN
THE PACKAGE The physical aspect is made up of a magnetic box containing a variety of free feminine products. This campaign would take place primarily in bathroom stalls, in which the intimate setting would encourage the viewer to take part in an emotional experience. As each product is opened, a story is told. Each package includes a single pink “period” sticker that reads “SHAMEOVER”. The sticker can be placed on virtually any surface, so that each user can start their own branch of the guerrilla movement advocating for a better future. These stickers and overall campaign are optimal for sharing on social media by using #SHAMEOVER. Through the use of social media, this campaign can grow to become a global movement of change.
AWARD-WINNING 2018 American Advertising Federation Awards Gold Addy - District 11
NASA Cycling CONCEPT | BRAND EXTENSION
To celebrate the 50th anniversary of the moon landing in 1969, I took inspiration from mid-century NASA brand guidelines, the aesthetic of the “Space Race”, the original Star Trek series, and 1960’s mod fashion. Through geometric patterning, literal galaxy photo texture, and a bright pop of NASA red, the cycling team goes galactic as body-tight astronauts.
BRAND ELEMENTS I wanted to play with a mix of space age geometric patterns inspired by mid-century wallpapers, art, and fashion spread across the brand extension of the team. I felt that playing with red, white, and blue also emulates the branding colors of NASA and adds an air of patriotic flare overall.
BRAND EXTENSION The body real estate of the sport itself, as well as television, plays a part dictating the placement of logos. I wanted to take advantage of the upper body and the sides of the torso due to how the sport is filmed and postrace interviews. Overall, I wanted the brand and extensions to feel athletic, futuristic, and functional. The brand is American and, therefore, my design needed to celebrate that and the impact that NASA has had within the last century.
Favorites from Montana’s
Camps & Kitchens CONCEPT | LAYOUT DESIGN | ART DIRECTION I wanted to celebrate the kitchens of Montana by compiling the recipes from a locally published recipe book of my grandmother’s collection. I felt that by marrying both feminine and masculine aspects of Montanan culture, they could come together to create a beautiful homage to “the last great place” and the people who have built a life here.
#181717
WOOD GRAIN
#C7D680
LEATHER
#6BA085
Charcuterie TITLES | CAPITALIZED | SERIF
Avenir
RECIPE COPY | SMALL CAPS | CONDENSED REGULAR
DESIGN ELEMENTS The design is clean with touches of vintage charm. I felt that including a light wood-grain and leather textures with a natural pastel palette pair well to create a cohesive look. The inclusion of vintage illustration adds another element of the Montana, farmhouse style. The font choices meld together historic looking letterpress with an easy-to-read sans serif. I wanted the viewer to feel immersed in the feeling of nostalgia and home-cooking.
PHOTOGRAPHY The decision to include lifestyle photography furthers the imagery of the rustic aesthetic of Montana’s camps and kitchens. I also did not want to show food since I feel that it causes the home cook to feel inadequate. Instead, I wanted to celebrate the simplicity of home.
Jamin Burton Ceramics CONCEPT | COPY-WRITING | PACKAGE DESIGN | LAYOUT DESIGN I collaborated with the Montana ceramicist Jamin Burton to design packaging for a trio of tea bowls and an accompanying artist zine. The design’s emphasis was minimalism, organic forms, and a natural palette.
BRAND ELEMENTS
#768C2C
As an artist, Jamin’s self-described style aesthetic is extreme minimalism with an emphasis on tactility and organic forms. I wanted the design to emulate his artistic beliefs and style. The logo mark is based off of Jamin’s personal marking that he carves on all of his works.
#B8C2A8
#0D0D0D
Bufalino
HEADER, DROPCAPS, PULL QUOTES | CAPITALIZED | LIGHT
KRAFT
Mrs. Eaves ZINE COPY | ROMAN
PACKAGING The packaging consists of simple cubes connected via a bellyband and tied with a rawhide strap. This allows for each cube to either be sold in a trio or individually. Inside each cube has a “lotus flower� inspired structural piece that holds the cup in place. As it is taken out of the cube, the lotus opens up revealing the cup. Inside the package cube, the artist zine is rolled and tied with a rawhide strap inside one of the tea bowls.
ZINE POSTER FRAMED
ZINE SPREADS The zine emulates the minimalism of the tea bowls and their packaging. The use of photography of the Jamin Burton and his process take center stage. The zine and its poster (see picture to the right) take inspiration for their colors from the tea bowls themselves, playing with greens and natural neutrals. Jamin wanted the zine to explain his beliefs and philosophies as an artist, so the zine reflects that in its aesthetic.
Goodnight, Mr. Tom CONCEPT | LAYOUT DESIGN I took inspiration for the design from the identification tags that English children wore during their evacuations to the English countryside during World War II. I felt that this approach offered an opportunity to work with historically accurate typography and highly contrasting color palette. This design stands out from other versions of the book that rely heavily on illustration.
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A little about me... GRAPHIC DESIGNER | SKIER | PLANT FANATIC | TRUE CRIME DOC CONNOISSEUR I am a born and raised Montanan with a creative side. Growing up in Missoula, I moved to Bozeman to study graphic design at Montana State University. Inspiration comes to me in many forms, ranging from history to spontaneous road trips to hiking the local trails. I always see a new project as an opportunity to better my skills as a designer and communicator. When I’m not busy working, I can be found skiing, hiking, baking, getting artsy, and caring for my plants, Currently I am obsessed with numerous podcasts and am trying my hand at new recipes from Joanna Gaines’ cookbook. Operating at the sweet spot between contemporary design and historical inspiration, I specialize in: • Art Direction • Branding
• Packaging
• Print-making
• Publication Design
• Social Media Management
TAKE A LOOK AT MY ONLINE PORTFOLIO AT: KASEY-CHAMBERS.SQUARESPACE.COM
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KASEY CHAMBERS | GRAPHIC DESIGN kasey-chambers.squarespace.com