The Guide: Our Style, Your Look
This is a guide to help you understand our brand and artist lifestyle. We want the world to see this culture through our clothing brand!
03-06 07 08-09
Logo Typeface Color Scheme
10
Packaging
11
Final thought/Questions
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NYC
Being that this line is New York City based, why not add a mini “NYC� red text to inform the consumer of this brands origins. This text must ONLY be placed in that position & be all CAPS as it incorporates with the drip of the spray paint
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Our two red centered dots are essential to our main logo as dots usually represent a sample spray shot for artists. They are to only be positioned in this place
Our unique Spray Can drawing that is transformed by jaws, is what makes our logo appeal to the graffiti artist & consumer
Tired of advertising for your favorite brand? Fear not, with this logo we got you covered! Our second logo is simply just our spray can image. Designed to still show our brand but yet keep it mysterious to the crowd.
This logo is to appear only with this image. No text around it, No circles centered, and no NYC text on the drip.
NYC
“JUSST SPRAY CLOTHING” should ALWAYS be circled around the spray can, as shown
Entire logo is to be sized all together at once. Sizing varies
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“JUSST SPRAY CLOTHING” text should ONLY be BLACK. NO lowercase. NO effects on text/dots. NO stroke for text/dots
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Our logo at any point is to NEVER be flipped, the teeth is to remain facing the left side
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Font size: 39pt.
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The entire logo with image, dots & text should NEVER be distorted & effects should NEVER be applied
Correct Logos
This is the final and only outcome for our simple logo face. No text added, no dots, no effects, no distortion. White & Black color scheme only. The way it looks here is the ONLY way it should look elsewhere. (Sizing does vary)
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This is the final and only outcome for our logo face. The text should always be circled around the image. NYC drip must be included & to match the color of the dots. The dots must be included. Color scheme of dots & NYC, varies (look at page 9). No effects or distortions. This is the ONLY way it should look (Sizing does vary)
Typeface There are only TWO typefaces that can be used.
01. MARKER FELT - WIDE This font is only used for our logo and is only to appear in CAPS. Text that appears in caps is: NYC & JUSST SPRAY CLOTHING.
02. HELVETICA LT ST - BOLD & ROMAN These two fonts are used purposely for text only and shall not ever be used in the logo for any reason.
Color Scheme
COLOR: WHITE CMYK 0/0/0/0 RGB 255/255/255
COLOR: BLACK CMYK 0/0/0/100 RGM 0/0/0
COLOR: RED CMYK 15/100/100/0 RGB 210/35/42
Color Scheme of Clothing Items (Depending on the color of the item- the dots & NYC change color) (black, white & gray item colors stay with the same logo color scheme)
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CMYK 100/0/0/0
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CMYK 100/90/10/0
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CMYK 0/100/0/0
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CMYK 15/100/100/0
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CMYK 75/5/100/0
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Our logo tissue to be used only for Limited Edition items
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Our logo tissue for regular packaging
The only way and form our shopping bags should be. There should never be anything else besides the Spray Can printed on them
Final thought Whenever you are in doubt, kindly refer to this guide. We love and respect our brand and ask for the same back. This brand represents art and should be treated like art.
Further questions If there are any questions that are not answered by any of the pages on this guide, please feel free to contact us at: Email: am.proano@gmail.com Phone: (123) 777-777 For Stickers, contact number or email above.