R3 Action Plan
Foreward
The Kansas Department of Wildlife & Parks R3 Action Plan will advance the Department's mission by serving as a dynamic, guiding document to inform the recruitment, retention, and reactivation efforts of the agency. The purpose of the plan is to foster connections between people and the outdoors, ensuring that all individuals have access to a diverse array of hunting, fishing, shooting, and other outdoor opportunities in Kansas.
This plan was crafted with input from staff throughout the agency, taking into account the prevailing social and political climate at the time of its development, as well as recent trends in license sales and participation data. Consequently, the plan developers recommend that the document be reviewed on no less than a five year basis.
Kansas Department of Wildlife and Parks: Mission
Conserve and enhance Kansas’ natural • heritage, its wildlife and it habitats to ensure future generations the benefits of the state’s diverse, living resources;
Provide the public with opportunities for • use and appreciation of the natural resources of Kansas, consistent with the conservation of those resources;
Inform the public of the status of the • natural resources of Kansas to promote understanding and gain assistance with this mission.
Plan Justification & Development
The writers and developers of this plan acknowledge that the Kansas Department of Wildlife and Parks, along with our diverse partners across the state, have been actively involved in R3-related activities long before the formal recognition of "R3."
The intention of the plan developers is not to duplicate efforts or impose additional work on the dedicated staff and volunteers statewide. Instead, this plan seeks to enhance collaboration and effectiveness, propose actions to more effectively address the needs of new and diverse audiences, and ensure that our combined efforts are both strategic and impactful.
Glossary of Terms
To foster greater collaboration and break down barriers between departments, the following terminology has been established to facilitate clearer comprehension of this plan, as well as to enhance communication both internally and with our partners in relation to R3 initiatives.
Access
The availability of a resource, may be location (places to hunt, ADA sites) or information (language access) based.
Active (hunter or angler)
An individual who has purchased a hunting or fishing license within the current fiscal year.
CFAP
Community Fisheries Assistance Program
Churn
The rate at which license buyers cease to purchase previously held recreational licenses.
Constituent
Resident of the state of Kansas, benefactor of KDWP mission.
Diversity
The range of human differences, including but not limited to: race, ethnicity, gender, gender identity, sexual orientation, age, social class, physical ability or attributes, religious or ethical values system, national origin, and political beliefs.
HESP
Hunter Education in our Schools Program
iWIHA
The adaptation of the traditional WIHA program near urban areas requiring electronic check-in for limited access.
Lapse
Failure to purchase or renew a license held in the year prior.
NASP
National Archery in the Schools Program
NGO
Non-governmental organizations
Reactivate
To begin a license buying or recreating behavior again after a period of lapse.
Recruit
To begin a license buying or recreating behavior for the first time.
Retain
To maintain a license buying or recreating behavior for consecutive years without lapse.
SAR
Student Air Rifle Program
WIHA
Walk In Hunting Access
WIFA
Walk In Fishing Access
Shooting Sports
The recreational shooting of both firearms and archery equipment and denotes group or individual participation.
Plan Structure
The Kansas R3 Action Plan is supported by four primary pillars, which focus on the fundamental disciplines of R3: hunting, fishing, and shooting sports. These activities serve as the primary revenue sources for wildlife management and conservation in the state of Kansas, facilitated through the sale of licenses and excise taxes on firearms, ammunition, archery equipment, and fishing gear.
Contributors to this plan recognize the value of various outdoor recreation opportunities beyond hunting, fishing, and shooting sports. They envision the R3 strategies outlined in this plan as adaptable to recruitment, retention, and reactivation efforts in other outdoor pursuits. Therefore, the fourth pillar, Support and Connect, takes a deliberately open-ended approach to delineating potential pathways and connections to outdoor recreation participation and civic engagement, while also addressing barriers to agency capacity.
It is important to acknowledge the significant overlap in outdoor interests and activities, highlighting the necessity for internal collaboration to effectively implement these strategies to the advantage of our diverse constituency.
R3 Action Plan: Purpose
The purpose of the R3 Action Plan is to facilitate connections between individuals and the outdoors, guaranteeing equitable access to a diverse array of hunting, fishing, shooting, and other outdoor opportunities in Kansas.
Hunting
Shooting Sports
Fishing
Goals of the Kansas R3 Action Plan
Hunting Goals
Increase Hunting Access and Opportunity
• Engage a More Diverse Hunting Community
•
• Evaluate Hunting Programs and Efforts
Fishing Goals
Increase
•
• Evaluate Fishing Programs and Efforts
Licensed Fishing Participation
Shooting Sports Goals
Increase Participation in Shooting Sports
• Engage Broader Constituencies in Shooting Sports
•
• Evaluate Shooting Sport Programs and Efforts
Support & Connect Goals
Empower Participation in Outdoor Recreation
• Inspire Civic Engagement with Natural Resources
•
• Build Capacity to Support R3 Goals
Hunting
Increase access and opportunities to engage people in hunting
Considerations
The state of Kansas has long been recognized as a leader in providing exceptional hunting opportunities for a variety of game species across diverse habitats, serving a wide-ranging constituency.
This plan acknowledges the commendable efforts of KDWP staff to recruit, retain, and reactivate (R3) hunters. Initiatives like the innovative Walk-In Hunting Access (WIHA) and iWIHA programs have played a significant role in these achievements. As a testament to their success, the number of hunting license holders in Kansas has remained relatively stable at more than 200,000 since the late 1950s. However, this number represents a smaller percentage of the state’s overall population over time. Additionally, a one-size-fits-all approach to R3 efforts is not feasible for all hunting opportunities. For instance, natural fluctuations in game species populations mean that, in some areas or for certain species, increased hunting pressure may not be desirable.
To address this, the goals, objectives, strategies, and tactics outlined in this plan should be considered not only at an overarching level but also through the lens of individual species and types of hunting (e.g., upland game birds, deer, or waterfowl). As with any wildlife management effort, R3 initiatives must account for spatial, temporal, and population dynamics for each species.
Human dimensions, habitat and environmental conditions, and the current social context will also be critical in implementing this plan. Issues such as hunting pressure, crowding (real or perceived), and the balance between resident and non-resident hunters will be integral to discussions around the R3 Hunting Pillar goals and objectives. These factors, and the dynamics they create, may shift over time, necessitating adjustments to the plan. Therefore, this R3 Hunting Pillar plan, like the broader R3 plan, is a living document designed to evolve as new information and data become available.
Finally, KDWP recognizes that R3 efforts to increase the number of hunters must be balanced with proportional increases in habitat and access acreage to sustain quality hunting experiences over time.
Goal 1: Increase Hunting Access and Opportunity
Objective 1: Increase the number of acres available for public hunting
1. Increase public hunting access by 5 percent by 2030, focusing on the eastern third of the state.
a. Explore strategies to increase the capacity of KDWP District Wildlife Biologists to enhance access programs.
b. Expand the iWIHA program across the eastern half of the state.
i. Evaluate whether to continue limiting iWIHA to urban incentive counties or expand it statewide.
ii. Consider implementing new incentive payments for specific habitats, such as milo or CRP, for WIHA and iWIHA.
c. Increase long-term access contracts (e.g. VPA) by 5 percent by 2030.
2. Diversify the methods KDWP uses to obtain land and access for hunting.
a. Collaborate with the Public Affairs section to develop a communications strategy promoting access programs and incentives.
b. Work with the Wildlife and Public Lands divisions and other key staff to create new methods for obtaining land access.
i. Establish a new Access Easement Program.
ii. Explore new group or partner funding sources for access programs, such as corporate sponsors paying for access to lands.
c. Use the GIS Coordinator to identify and prioritize potential new access opportunities.
3. Increase the maximum number of acres KDWP can purchase or receive as a gift without legislative approval (currently 160 acres).
a. Engage stakeholders with political influence to support this initiative.
b. Establish a conservation land legacy program to allow individuals to donate land to KDWP through estate planning.
Target
Audience: Landowners, partners, and stakeholder groups
Metric: Total number of acres of public hunting land available
Goal 1: Increase Hunting Access and Opportunity
Objective 2: Provide a broader range of hunting opportunities
1. Proactively assess the R3 impact of agency decisions about new hunting and trapping opportunities for naturally re-colonizing species (e.g. bears, cougars, and elk).
a. Include “Impact on R3” as a discussion item in committee meetings discussing new hunting and trapping opportunities for these species.
b. Provide a suggested format for incorporating these considerations when making recommendations to the Kansas Wildlife and Parks Commission.
2. Proactively assess the R3 impact of agency decisions on the use of technology while hunting.
a. Include “Impact on R3” as a discussion item in committee meetings discussing new technologies and incorporate these considerations when making recommendations to the Kansas Wildlife and Parks Commission.
i. Consider how new technologies (e.g. crossbows, rangefinders, newer muzzleloaders) relate to R3 and fair chase principles.
b. Have an R3 representative engage in discussions regarding baiting, feeding wildlife, and related issues to assess potential impacts on R3 efforts.
3. Proactively assess the R3 impact of changes to hunting seasons .
a. Include “Impact on R3” as a discussion item in committee meetings discussing changes to season dates and include these considerations when making recommendations to the Kansas Wildlife and Parks Commission.
b. Have R3 representative and human dimensions specialist work together to identify the cultural impact of season changes and anticipate public reaction, ensuring effective communication strategies.
c. Assess the efficacy and impact of youth hunting seasons, including timing in relation to biology and other groups’ values (e.g., exploring youth deer seasons during the rut).
4. Assess additional hunting opportunities along the wildland-urban interface and in urban settings.
a. Organize events targeting adults in urban areas.
b. Identify opportunities to expand programs focused on controlling nuisance urban and suburban wildlife through regulated hunting and trapping events.
Target Audience: KDWP Staff and decision-makers
Metric: “Anticipated Impact on R3” included as a formal discussion point in all regulatory discussions
Goal 1: Increase Hunting Access and Opportunity
Objective 2: Provide a broader range of hunting opportunities
5. Ensure virtual R3 tools and learning resources are in place to support and guide new hunters.
a. Work with Education staff to develop buying guides and other helpful resources for beginners.
i. Work across divisions to form a committee dedicated to reducing license and regulation complexity.
ii. Finalize and publish a generalized list of essential items needed for each species/season, including required licenses/permits and basic equipment recommendations (non-brand specific).
iii. Collaborate with GIS staff to improve the usability of public land maps and online resources.
iv. Compile partner-developed learn-to-hunt curricula or create new species-specific learning resources to house on the KDWP website to educate hunters and landowners/managers.
v. Work with Public Lands staff to review and improve the Special Hunts application process and promotion.
b. Develop and launch a universal event management and volunteer management system with integrated customer relationship management capabilities to manage and promote agency events.
i. Ensure the system can host partner events as well as KDWP events to foster synergy within the outdoor community, provide participants with next-step opportunities, and collect consistent participant data.
c. Compile and maintain a public list of R3 partners to expand opportunities for continued learning, mentorship, and social support, thereby increasing overall capacity to meet R3-related needs.
i. Assess agency capacity to provide mentorship support versus supporting the work of partners through event promotion and grant funding.
ii. Consider the role of the Multistate-Conservation Grant Funded IHEA mentor website, learnhunting.org, in connecting willing mentors with aspiring hunters.
Target Audience: Current, new, and potential hunters
Metric: Timely creation and launch of virtual tools and resources
Goal 1: Increase Hunting Access and Opportunity
Objective 3: Maintain the number of licensed furharvesters over time
1. Consider changes to the current furharvester license options.
a. Reduce the cost of the Nonresident furharvester license.
b. Explore adopting a combination hunting/furharvester license option.
c. Work with the contracted license vendor to identify and establish furharvester license upsell opportunities within the customer purchase pathway.
2. Provide support for both traveling and local fur buyers.
a. Update the KDWP website to include a broader range of furharvester resources and connect the public with fur dealers.
b. Work with the contracted license vendor to establish an automated email to furharvester license buyers, linking them to fur dealer information and resources.
3. Increase furharvesting education efforts with an emphasis on the benefits of furharvesting and the problems associated with the loss of furharvesters.
a. Work with volunteers and established partner groups to increase capacity for public furharvesting outreach and education.
b. Increase webinar-style and online learning opportunities.
c. Integrate furharvester education opportunities into schools currently participating in outdoor-education based programs (NASP, SAR, HESP, etc.).
d. Engage non-traditional audiences, such as:
i. Urban farmers
ii. Homesteaders
iii. Diverse cultural groups
4. Assess the motivations and barriers of furharvesters and potential furharvesters.
a. Identify preferred methods used by current furharverster license holders (trapping vs. calling and hunting) as well as what is most appealing to potential furharvesters.
b. Work with Wildlife and Public Lands staff to explore allowing trapping on WIHA and/or iWIHA properties after hunting season closures (e.g., during February for WIHA properties that close on January 31) to address access constraints and increase opportunities.
c. Assess the level of need and potential support for establishing a Walk-In Trapping Access (WITA) program.
Target Audience: Current/potential furharvesters and fur dealers
Metric: Number of licensed furharvesters
Goal 2: Engage a More Diverse Hunting Community
Objective 1: Increase hunting participation among residents to better reflect the state’s diversity
1. Compile and assess demographic data of current users/license holders.
a. Compare with state census data and American Community Survey data.
b. Utilize the data to set engagement benchmarks to ensure broad constituency representation.
2. Engage the Kansas Department of Education, colleges, and universities.
a. Promote and expand the KDWP Collegiate Learn-to-Hunt Program.
b. Partner with organizations like Delta Waterfowl to deliver university-specific programming.
i. Establish a new Access Easement Program.
c. Work with College/University Recreation and Student Life Departments to promote benefits of hunting, advertise local hunting opportunities, and establish equipment loan options.
3. Hold focus groups/listening sessions with key audiences and demographics.
a. Develop and expand relationships with trusted groups and non-traditional partners already serving diverse communities.
b. Utilize lessons learned to develop recommendations and best practices for engaging with these audience groups.
c. Identify information and resource gaps, then make recommendations to KDWP leadership about engagement opportunities.
4. Ensure that marketing and promotional material features diverse representation.
a. Promote small game hunting using the Multi-State Conservation Grant Funded Small Game Diversity Toolkit.
b. Collaborate with the KDWP Marketing Manager to target key demographics with tailored advertisements and messaging.
c. Tell the authentic stories of Kansans through the Explore Your Element campaign.
5. Establish a consistent school/community presence with an organized list of available resources.
a. Ensure this list is adaptable and authentic to the area where it is published.
Target Audience: Urban, nontraditional, and other underrepresented groups of hunters and potential hunters in Kansas
Metric: Hunting participation among these groups reflects the current diversity of Kansas
Goal 2: Engage a More Diverse Hunting Community
Objective 2: Increase the number of licensed resident hunters and their participation by 3 percent by 2030
1. Assess statewide, regional, and species-specific thresholds for social carrying capacity compared to biological carrying capacity.
a. Utilize national analysis projects to evaluate the impact of overcrowding — real or perceived — on hunter churn rates.
b. Identify species or area-specific opportunities to increase hunter participation.
c. Assess the role of outfitters and guide services in both resident and non-resident participation, and actively involve them in R3 efforts.
d. Consider strategies to reduce competition between resident and non-resident hunters for key species.
2. Leverage digital promotion opportunities targeting resident hunters.
a. Prioritize resident hunters in paid media campaigns.
b. Increase promotion of special programs, including access programs and special hunts, to resident hunters.
c. Promote information and education about a broad range of hunting opportunities.
3. Identify the required ratio of nonresident hunters to avoid penalties in federal funding (e.g., Pittman-Robertson Act and/or VPA) and prevent impacts on resident license/tag costs.
a. Engage in discussions with the Association of Fish and Wildlife Agencies and the U.S. Fish and Wildlife Service to discuss drawbacks of the current system and its bias toward non-resident hunters.
b. Investigate the potential impact of the Recovering America’s Wildlife Act (RAWA) on the current funding model and future R3 efforts.
c. Assess the impact of point creep on resident hunter R3 and propose three solutions to address it by 2030.
4. Revitalize the Hunter Referral Program to increase resident hunter opportunities.
a. Explore potential connections to the Big Game Control Permit/Depredation Tag process.
b. Strengthen connections to existing partner groups and programs.
c. Develop a land access pathway to gradually introduce hesitant landowners to KDWP access programs, and provide tiered levels of access based on landowner comfort.
Target Audience: Resident hunters
Metric: Proportion of resident hunters, days spent afield, permits purchased
Goal 2: Engage a More Diverse Hunting Community
Objective 3: Increase hunting and trapping relevancy at the community level
1. Engage Unified School Districts, the Kansas Department of Education, colleges, and universities to promote understanding of the North American Model of Conservation and the American System of Conservation Funding.
a. Encourage avenues for participation, social support, and political advocacy.
b. Explore opportunities for increased collaboration with established programs, partners, and curricula (e.g., Project WILD, KACEE).
c. Increase the number of schools enrolled in HESP, NASP, and SAR programs.
2. Work with city and county agencies to demonstrate the importance of trapping and hunting as management tools.
a. Address urban wildlife conflicts, such as managing geese, garden pests, and urban meso-carnivores, and controlling wildlife diseases (e.g., CWD, rabies).
b. Assess the level of funding available for urban wildlife management and explore opportunities to increase capacity.
c. Develop and distribute campaign materials and best practice guides for city and county agencies to use when communicating with the public about urban wildlife and management practices.
d. Partner with city/county leadership to host public education, demonstration, and training events on wildlife management.
4. Develop communication and engagement strategies that promote the benefits of hunting and outdoor recreation.
a. Assess economic impact of hunting statewide and to urban areas, and develop a communication campaign to share findings with the governor’s office, legislature, and local leadership.
c. Engage in “Partner with a Payer” efforts to increase awareness of the conservation funding model among local outdoor retailers.
d. Collaborate with local health professionals to create and distribute resources that highlight hunting as a source of lean, sustainable protein and a beneficial activity for both physical and mental health.
Target Audience: Urban leadership, residents, and retailers
Metric: Increase in proportion of urban residents over time that support hunting as a recreation opportunity as well as a wildlife management and habitat improvement tool
Goal 3: Evaluate Hunting Programs and Efforts
Objective 1: Create a comprehensive list of current programs for promotion and evaluation
1. Identify hunting programs and outline goals and metrics for each to establish data needs.
a. Conduct a comprehensive audit of KDWP programs and audiences served.
i. Establish consistent evaluation measures for 25 percent of programs within 2.5 years of the R3 Action Plan release, expanding to all programs by the 5th year.
ii. Identify capacity constraints affecting program effectiveness and recommend adjustments.
b. Conduct a comprehensive audit of existing partner groups and programs
i. Collaborate with partners to establish consistent evaluation methods and identify best practices.
ii. Document unmet needs or gaps in services.
iii. Identify and prioritize new or enhanced areas for partnerships and collaborations.
c. Prioritize programs most in need of evaluation and promotion.
2. Encourage cross-training across divisions to educate all KDWP staff about the various R3 hunting activities managed by KDWP and its partners.
a. Develop an agency-wide R3 training modeled after formats such as the Becoming an Outdoors-Woman Program, National Conservation Leaders for Tomorrow, or Administrative Professionals Day to inform staff and provide participation opportunities.
Target Audience: All hunters, KDWP staff, partnering NGOs, and other partners
Metric: Complete a program audit within one year of the plan's publication and establish consistent evaluation strategies for all agency and partner programs within five years of the plan's publication
Fishing
Increase access and opportunities to engage people in fishing
Considerations
Since the Kansas Department of Wildlife and Parks relies on revenue from license sales and Sport Fish Restoration (SFR) funding tied to license participation, educating the public about fishing knowledge and skills is essential for maintaining conservation programs and recreational opportunities. The plan outlined builds on longstanding agency efforts while incorporating strategies to improve program efficacy. Input was collected from KDWP staff across all divisions, and additional feedback was integrated into this document.
The Aquatic Education Program, funded through an SFR Grant, encompasses fishing education events, aquatic resource education, public outreach, and the Certified Angler Instructor Program. Collectively, KDWP staff, volunteers, and third parties conduct over 200 education events annually, reaching over 50,000 people, including participants at outreach efforts like trade shows. A critical component of the grant is in-kind match: time donated by instructors and volunteers conducting or assisting at events serves as the state’s 25 percent match for the grant. Without this support, the agency would need to reallocate license revenue to sustain the program.
In addition to participation and education, the plan addresses logistical, resource, and access challenges. KDWP recognizes that partnerships will be necessary to achieve many of the proposed actions due to limited staff and finances. While the current public acres and stream miles can support increased fishing participation, the agency must seek new opportunities and improve existing ones. Prioritizing accessibility for all anglers was also identified as a key focus area for KDWP and its partners.
Evaluation strategies were also emphasized by staff and included as a primary goal. Objectives related to aquatic and fishing education, access, and other programs will be reviewed and evaluated whenever feasible to ensure the plan’s effectiveness.
Goal 1: Increase Licensed Fishing Participation
Objective 1: Increase new license holders by 3 percent annually
1. Establish a baseline of new license angler numbers using the previous five years of license data from the year the R3 State Action Plan is published.
2. Utilize the license database to identify potential fishing privilege buyers and opportunities for cross-marketing.
a. Promote bowfishing opportunities to licensed archery hunters who have not purchased fishing privileges within the past two years.
b. Highlight fishing licenses, opportunities, and access to vessel owners.
c. Advertise seasonal fishing opportunities, such as trout and short-term licenses, to non-resident deer and turkey hunters.
d. Launch an email marketing campaign focused on fishing activities, opportunities, and privileges.
e. Explore nontraditional print and digital media marketing based on available audience segmentation data and customer personas.
3. Utilize the Certified Angler Instructor program to increase the number of events held annually and broaden overall reach.
a. Refer to the Aquatic Education Strategic Plan for program details.
4. Develop fishing education events tailored to adults.
a. Create resources and events specifically designed for adult audiences.
b. Collaborate with Public Affairs staff to implement audience-specific, targeted marketing.
c. Work with area staff and volunteers to set reasonable expectations for program frequency and attendance, adjusting as needed.
5. Provide advanced fishing education programs.
a. Develop program outlines, objectives, timelines, and best practices with the Sportfishing Education Coordinator and other staff.
b. Identify resource needs.
c. Seek out potential partnership opportunities.
d. Expand online learning opportunities to increase access.
e. Assess additional needs and next steps for fishing program participants to inform program development.
Target Audience: Potential license holders
Metric: Number of new license holders
Goal 1: Increase Licensed Fishing Participation
Objective 1: Increase new license holders by 3 percent annually
6. Collaborate with the Boating Education Coordinator to incorporate fishing education into paddling events when possible.
a. Offer additional time for attendees to learn about fishing and skills needed to fish from kayak/canoe
b. Organize dual-education objective programs
c. Purchase angler designed kayaks with angling accessories and utilize through designed programs
d. Include access to angling information in post-event communications
7. Partner with State Park staff to promote fishing and host events within Kansas’ state parks.
a. Provide updated fishing information in park offices, high traffic areas, and through online license purchase platforms.
b. Schedule and promote recurring fishing education events.
i. Supply equipment and materials through Fisheries to state park offices.
ii. Prioritize using AmeriCorps members, “Friends of State Parks,” NGOs, and other volunteers to lead events instead of KDWP staff.
iii. Train volunteers and develop events through the Certified Angler Instructor Program.
c. Use the camping privilege database to market fishing opportunities, including information about spawning seasons, trout season, local fishing reports, forecasts, and equipment recommendations.
d. Integrate fishing education into park programs and events to enhance participation and engagement.
8. Develop programs and activities for audiences traditionally underserved or not typically reached by general fishing education events.
a. Partner with organizations and groups that serve underserved and non-traditional audiences to identify and address specific barriers to participation.
b. Guide, coordinate, conduct, and promote targeted opportunities and events.
c. Identify ADA-accessible angling locations and create event opportunities with local staff.
d. Collaborate with partners to establish consistent evaluation methods and best practices.
Target Audience: Potential license holders
Metric: Number of new license holders
Goal 1: Increase Licensed Fishing Participation
Objective 1: Increase new license holders by 3 percent annually
9. Create an education campaign regarding license requirements and private-water impoundments.
a. Review the private-water impoundment requirements internally to ensure agency-wide understanding.
b. Develop literature and media for public distribution.
c. Engage with entities that may own or operate these waters to ensure understanding and compliance.
d. Include questions private-water impoundments and license requirements on relevant surveys or questionaires.
10. Provide fishing education training and resources to state and civic agencies/organizations.
a. Share the fishing education program with state agencies that serve the public or work with public organizations.
b. Share the fishing education program with public-facing county and city that entities, including recreation centers, police/fire departments, libraries, and community services.
c. Teach basic fishing skills to state/local staff and volunteers.
d. Train state/local staff and volunteers to become Certified Angler Instructors and help them organize community fishing programs.
11. Develop a Plan with Licensing to create additional sale opportunities
a. Package fishing privileges with hunting licenses as a purchase option.
i. The R3 Coordinator will work with staff to develop using R3 principles and efforts.
ii. Submit to Kansas Wildlife and Parks Commissioners for approval.
b. Train vendors and staff to upsell privileges and add-ons.
c. Offer online license buyers the option to share their purchase and “fishing trips.”
d. Promote gift cards that license buyers can purchase for others.
Target Audience: Potential license holders
Metric: Number of new license holders
Goal 1: Increase Licensed Fishing Participation
Objective 2: Increase the number of schools offering “school-organized fishing” as part of educational curriculum by 5 percent
1. Identify schools currently offering fishing as part of their academic curriculum, extracurricular activities, organized sports, and other programs.
a. Partner with the Kansas Association for Conservation and Environmental Education, Kansas Department of Education, Kansas educators and other groups to survey schools about current participation, interest, and barriers.
2. Evaluate current “Fishing in Schools” programs and materials nationwide, then develop a curriculum for Kansas.
a. Work with KDWP staff, educational professionals, and partners to review existing materials and create a Kansas-specific curriculum.
b. Ensure the program aligns with other popular in-school programs, including NASP, HESP, and SAR.
c. Annually evaluate and update the materials to meet teaching standards and address emerging needs.
3. Promote Kansas-based fishing education materials to schools, community colleges, and universities.
a. Present at education conferences, meetings, and training sessions.
b. Host an annual workshop for educators to experience the curriculum and provide feedback.
c. Promote the program to schools already participating in KDWP’s school-based programs.
Target Audience: School districts, parents, and community leaders
Metric: Number of participating schools
Goal 1: Increase Licensed Fishing Participation
Objective 3: Reduce Kansas’ churn rate to below the regional average
1. Promote 365-day license sales.
a. Send automated email reminders and push notifications within the Go Outdoors Kansas mobile application.
b. Create and distribute flyers or other advertisements at fishing tackle retailers.
c. Run digital or print marketing campaigns.
2. Promote the auto-renew license feature.
a. Ensure a prompt appears during the purchase process within the licensing system.
b. Train agency staff and licensed vendors to offer auto-renewal at the time of sale.
c. Explore incentives for auto-renewal enrollment.
d. Incorporate opt-in opportunities for auto-renewal in post-purchase confirmation emails.
3. Establish automated email marketing campaign for expiring or lapsed fishing privileges.
a. Include expiration reminders in each email.
b. Promote the benefits of fishing for physical and mental health, as well as the importance of license dollars for fisheries management and aquatic conservation.
c. Highlight Fishing Forecasts and provide links to other helpful resources, including programs, access, and educational information.
d. Emphasize any angler-friendly changes to the annual fishing atlas or Fishing Regulations Summary.
e. Include links to simple fish recipes.
Target Audience: Expiring and lapsed fishing license holders
Metric: Statewide licensed angler churn rate
Goal 1: Increase Licensed Fishing Participation
Objective 4: Improve and increase fishing access across the state
1. Maintain public fishing acres, stream miles, and river access areas through CFAP and WIFA programs.
a. Increase internal awareness of Access Program coordinators and committees.
b. Prioritize enrolling new waters and maintaining existing waters when appropriate.
i. Refer to grant outlines and objectives.
c. Continue collaborating with cities and municipalities to reduce barriers and mitigate the need for additional permitting when accessing non-KDWP-managed properties.
d. Explore a potential partnership with Kansas Hunters for Access to show appreciation for current contributors.
2. Upgrade or install two ADA-accessible angler access points at public fishing waters annually.
a. Inventory and promote ADA accessibility and facilities.
i. Local staff and cooperators will provide a list of locations and facilities that meet current ADA guidelines.
b. Install or upgrade ADA-accessible facilities at public fishing locations.
i. Utilize CFAP Development Grants for enrolled community properties.
ii. Partner with State Parks for access projects within park boundaries.
iii. Partner with Public Lands for access projects at state fishing lakes and other wildlife areas.
iv. Maintain a clearinghouse of recent projects, including descriptions, photos, service providers, and other considerations.
Target Audience: Area access-holders
Metric: Public fishing acres, stream miles, and access sites accessible to anglers
Goal 1: Increase Licensed Fishing Participation
Objective 5: Increase agency staff awareness of fishing-related programs
1. The R3 Coordinator and Fisheries staff will create an agency-wide digital survey to assess staff awareness of fishing and aquatic education programs.
a. Launch the survey within one year of R3 Action Plan publication, with biannual repetitions.
b. Compile and report results to agency leadership and all fisheries staff.
c. Collaborate to design internal communication strategies to engage and inform staff.
d. Measure changes in staff awareness.
2. The R3 Coordinator and Fisheries staff will deliver information about fishing programs during new employee orientation and identify opportunities for involvement.
a. Work with agency leadership to ensure all new hires assist with at least one fishing program or event within their first three years as part of mandatory training.
i. Collaborate with Human Resources to propose training-specific coding/reporting on timesheets.
ii. Work with supervisors and Human Resources for coding guidance and clarification on programs.
3. The R3 Coordinator and statewide program coordinators will create and maintain an online clearinghouse of fishing-related programs and efforts.
a. Use online resources such as OneDrive, Intranet, or others as developed and appropriate.
b. The database should include program names, coordinators, scope, locality, descriptions, and any metrics or recent evaluations.
c. Include partners who share similar mission with KDWP or provide similar services in the database.
d. The database should include potential funding sources, local and national grants.
4. Work internally and with partners to ensure all fishing programs and events are uploaded to and promoted through the agency’s event and volunteer management system.
a. Establish automated participant pathway communications.
b. Integrate standard evaluation tools.
c. Conduct staff and partner training on the use of the system.
Target Audience: KDWP staff
Metric: Increase in awareness related to KDWP and partner fishing programs and events
Goal 1: Increase Licensed Fishing Participation
Objective
6: Review two or more R3 initiatives for implementation by 2030
1. Compile and assess potential new angler R3 initiatives.
a. Create channels for staff to submit ideas, whether developed internally or gathered from conferences, networking, etc.
i. Submissions must include objectives, metrics, and evaluation strategies.
b. Conduct an annual discussion and review of ideas, assigning a feasibility score based on the following criteria:
i. Placement on Outdoor Recreation Adoption Model
ii. Budget
iii. Staff capacity
iv. Equipment availability
v. Target audience
vi. Timeline
vii. Scale
viii. Potential for evaluation
ix. Replicability/scalability
x. Connection to “Next Steps”
xi. Alignment with goals and objectives of KS R3 Action Plan
2. Implement initiatives in order of priority and feasibility based on the evaluation above.
a. Present initiatives to the Fisheries Division Director and Education Section Chief for approval.
b. Promote initiatives through Public Affairs and other appropriate channels.
c. Assess the success of initiatives and determine the potential for replication or expansion.
d. Add successful programs to internal clearinghouse.
e. Make a plan for long-term adoption where appropriate.
Target Audience: R3 Coordinator, Sportfishing Coordinator, and other KDWP staff
Metric: Number of initiatives reviewed and implemented
Goal 2: Evaluate Fishing Programs and Efforts
Objective 1: Evaluate up to three fishing programs and efforts annually
1. Establish an annual budget for evaluations, including appropriate division representation and funding sources.
a. Hold an annual meeting with Fisheries, Education, and Licensing Directors/Chief, and include the Human Dimensions Specialist, R3 Coordinator, Sportfishing Education Coordinator, and Fisheries Program Coordinator.
2. Compile a comprehensive list of fishing-related programs to be evaluated based on priority and need.
a. Review programs with coordinators and other staff to identify R3-related objectives and strategies.
b. Gather feedback from staff about program perceptions.
c. Collect public feedback on program perceptions, when available.
3. Develop a comprehensive evaluation strategy with related staff and stakeholders.
a. Involve the R3 Coordinator, Human Dimensions Coordinator, Sportfishing Education Coordinator, and staff/stakeholders who oversee or conduct the programs.
b. Determine the scope of evaluation and assess whether it can be conducted internally or outsourced.
5. Utilize the KDWP Event and Volunteer Management system to promote and evaluate intensive or special events.
a. Develop and integrate standard registration fields, communication tools, and evaluation guidance into the system.
b. Create a standard registration and evaluation form that is easily available to staff, volunteers, and partners.
c. Design automated communications to be sent to participants post-event, including surveys, additional resources, and nextstep opportunities.
d. Establish a process for the R3 Coordinator and/or Sportfishing Education Coordinator to review programs/event objectives, design, registration, and evaluation, and provide feedback as necessary.
Target Audience: KDWP R3 staff
Metric: Number of programs evaluated
Shooting Sports
Increase access and opportunities to engage people in shooting sports
Considerations
The Kansas Department of Wildlife and Parks (KDWP) has been a leader in promoting and teaching the safe, responsible use of firearms by hunters since the Kansas Hunter Education Program launched in 1973. Over the past 50 years, KDWP has built upon this foundation with successful education and outreach programs that continue to impact hunting and shooting sports while evolving into strategic R3 efforts.
Programs such as wingshooting clinics, scholastic shooting sports, the Hunter Education Laser Shot program, the National Archery in the Schools Program (NASP), and the Student Air Rifle Program (SAR) have all helped bridge the gap between hunting and shooting sports. These initiatives focus on recruiting youth into hunting by introducing them to shooting sports. Beyond these efforts, KDWP has prioritized the construction and operation of modern gun ranges, which provide opportunities for anyone to learn safe gun handling and improve shooting skills. As a result, KDWP’s reach has expanded significantly beyond the traditional hunting community.
Since 2020, the fastest-growing demographic of gun owners in the U.S. has been individuals aged 18-34, with 78 percent of their purchases tied to non-hunting-related items. This diverse group is primarily motivated by interests in self-defense and home defense. KDWP recognizes that its existing education programs and public facilities may not fully meet the needs of this emerging constituency, prompting a careful review of resources and offerings.
By providing safe shooting opportunities through school-based programs and constructing and managing shooting ranges designed to meet the evolving needs of a diverse public, KDWP aims to increase access and engagement. These initiatives, promoted in collaboration with partners, will enhance KDWP’s relevance to both traditional and non-traditional shooting participants and further its mission.
Goal 1: Increase Participation in Shooting Sports
Objective 1: Raise awareness of shooting opportunities
1. Contract with an external vendor to survey Kansas residents regarding their attitudes, knowledge, and behaviors related to shooting sports opportunities in the state.
a. Use survey findings to identify target audiences and collaborate with partners and internally to design facilities, programs, and events that increase awareness of shooting opportunities among underserved groups.
i. Upload KDWP and partner events to Brandt’s Event Management solution.
ii. Integrate automatic survey tools to Event Management system to evaluate the effectiveness of programming and events.
2. Conduct an annual targeted marketing campaign based on survey findings to promote KDWP and partner shooting facilities, programs, and events.
a. Collaborate with Public Affairs staff to identify and develop marketing and promotional strategies aimed at key audiences, delivering relevant and timely messaging based on local data and industry best practices.
i. Craft messaging tailored to each key audience based on survey findings.
ii. Develop email marketing strategies to engage key audiences, including current license buyers, Hunter Education graduates, and program participants.
b. Work with IT and Public Affairs to build, update and improve a shooting sports landing page on the KDWP website.
i. Work with internal staff, friends groups, industry representatives, and partners to audit shooting locations statewide (public and private) and compile information on facilities and programs available to the public.
ii. Develop an up-to-date atlas for public and private shooting ranges.
3. Promote National Shooting Sports Month in August.
a. Launch a social media campaign using the industry-provided toolkit to raise awareness and encourage participation in shooting sports.
b. Collaborate with KDWP staff and partners at KDWP-owned firearm and archery ranges to create complementary public programs.
Target Audience: Current and potential shooting sports participants
Metric: Increase in general population awareness of shooting opportunities in Kansas
Goal 1: Increase Participation in Shooting Sports
Objective 2: Build support for recreational shooting sports
1. Promote shooting sports as a safe, fun, and environmentally responsible activity for all Kansans.
a. Design digital media campaigns aimed at appealing a broad audience.
b. Collaborate internally and with partners to promote programs such as HESP, NASP, & SAR to increase participation.
b. Identify strategies to celebrate shooters’ contributions to conservation and the advancement of KDWP’s mission.
i. Explore “Partner with a Payer” initiative.
d. Promote ethics of controlled shooting practice for hunters.
i. Expand pre-season range access and provide hunters with assistance and education opportunities
e. Host range tours and events specifically targeting new firearms users.
2. Contract with an outside vendor to conduct a survey of Kansas residents regarding their attitudes and level of support for shooting sports.
a. Identify the top barriers to support among different audiences, such as safety concerns, noise issues, and other factors.
b. Develop a communication strategy to inform partners and shooting facilities about these barriers to supporting shooting sports.
c. Establish a task force of staff and stakeholders to brainstorm strategies to bolster support based on the identified barriers.
i. Prioritize and rank proposed projects by feasibility and importance, selecting those with the highest potential for completion and impact.
3. Reduce noise pollution at shooting ranges to improve non-shooter approval of the activity .
a. Upgrade all KDWP-managed ranges by installing acoustic attenuation materials on shooting line covers, walls and overhead ballistic baffles.
Target Audience: Adult Kansas residents who are neutral toward or do not support shooting sports
Metric: Level of support for or approval of shooting sports
Goal 1: Increase Participation in Shooting Sports
Objective 3: Expand shooting opportunities
1. Develop and promote new shooting ranges that align with target audience needs and preferences identified through survey responses.
a. Identify locations that support and are conveniently located near target audiences.
b. Expand sub-grant opportunities for city and county government entities.
i. Develop criteria outlining the scope and specifications for range projects.
ii. Design a memorandum of understanding (MOU) to outline roles and responsibilities.
iii. Conduct the grant selection and approval process through KDWP’s shooting range committee.
2. Increase staff capacity and expertise to provide recreational shooting experiences.
a. Hire staff at department-managed shooting range facilities, emphasizing safety, accessibility, comfort, and education.
i. Propose two full-time equivalent (FTE) positions for each of the Hillsdale, Fancy Creek, El Dorado and Cheney shooting ranges.
ii. Consider the need for bilingual applicants based on the demographics of the area.
iii. Staff will coordinate and train volunteer Range Safety Officers, working closely with existing shooting range friends groups.
b. Adjust hours of operation at KDWP-managed ranges to meet the needs of the shooting public, as identified in the survey.
c. Ensure staff adhere to best practices, including wearing casual, approachable uniforms to increase visibility and provide a sense of safety and security on the range.
d. Assess KDWP wingshooting program for opportunities to expand or increase capacity.
e. Explore a “range buddy” program, allowing the public to request the assistance of trained staff and volunteers (similar to advanced HE) for one-on-one or small-group range instruction.
Target Audience: Current and potential shooting sports participants
Metric: Increase in ranges, staffing and public programming
Goal 1: Increase Participation in Shooting Sports
Objective 3: Expand shooting opportunities
3. Promote a variety of disciplines in shooting sports.
a. Ensure marketing and promotional materials visually highlight a variety of shooting disciplines.
b. Make information about how and where to recreate in each discipline easily accessible on the KDWP website.
c. Continue to collaborate with partners, school districts, and county extension offices to increase awareness and implementation of school based-programs (NASP, HESP, SAR).
i. Consider a KDWP presence at education conferences and trainings.
d. Maintain a shooting sports “pathway” within the Kansas Becoming an Outdoors-Woman program.
4. Work internally and with partners to expand programs for beginner firearms training.
a. Audit, compile, and promote programs and events on the KDWP event management platform.
b. Increase the presence of recreational shooting-focused partners on the Kansas R3 Committee.
c. Survey NASP and SAR students at tournaments or other events to assess interest and barriers to continuing beyond school.
d. Design and implement “Beyond” events for NASP, SAR, HE, HESP, and BOW participants.
i. Work with partners and ranges to host regional events.
ii. Develop next-step communications outlining advanced opportunities within shooting sports.
e. Develop “know before you go” video content for ranges and recurring events.
Target Audience: Current and potential shooting sports participants
Metric: Increase in ranges, staffing and public programming
Goal 1: Increase Participation in Shooting Sports
Objective 4: Increase the number of recreational shooting sport participants
1. Promote shooting sports as a safe, fun and environmentally responsible activity for all Kansans.
a. Encourage hunters to participate in shooting sports that improve hunting skills.
i. Market 3D shooting opportunities to bowhunters.
ii. Market wingshooting events and opportunities to waterfowl and upland game bird hunters.
iii. Offer range days and events for rifle deer hunters.
b. Provide information about shooting ranges, events, and programs to retailers.
c. Develop an email campaign designed for school administrators, highlighting the benefits and safety of shooting sports.
d. Create post-graduation communication strategies targeting school-based shooting sports participants.
i. Identify opportunities to continue shooting sports outside of school programs.
ii. Identify careers and volunteer opportunities with KDWP and shooting sports industry partners.
Target Audience: Potential shooting sports participants Metric: Program participation and range use
Goal 2: Engage Broader Constituencies in Shooting Sports
Objective 1: Increase shooting sports participation more accurately to reflect the diversity Kansas
1. Identify current demographics and changing trends in Kansas population data.
a. Obtain baseline demographic data from public schools and the Kansas Census.
b. Analyze participation data from shooting ranges and shooting sports programs and events to compare and identify target audiences.
2. Use social science research to understand broader constituencies’ barriers to participating in shooting sports.
a. Assess current research on social barriers to participating in shooting sports, including fears, concerns, cultural biases, and beliefs about the activity.
b. Assess current research on technical barriers to participating in shooting sports, including transportation to ranges, experience with firearms, and access to equipment.
c. Collaborate with the DEI Committee and Shooting Range Committee to brainstorm actionable steps based on findings and recommendations.
3. Work internally and with partners to design programs that target underserved demographics and reduce barriers to participation.
a. Actively engage with large metropolitan school districts and train faculty to implement agency-supported shooting sports programs.
b. Recruit a representative agency and volunteer workforce.
c. Translate range signage into multiple languages.
d. Ensure diverse representation in imagery and signage at ranges.
e. Recruit diverse and multilingual range safety officers.
f. Engage and build trust with local non-traditional partners.
g. Ensure ranges are ADA compliant.
h. Promote shooting sports programs, events, and ranges in both English and Spanish, using representative imagery and subject matter.
Target Audience: Underserved and non-traditional potential shooting sports participants
Metric: Demographics of shooting sports participants
Goal 3: Evaluate Shooting Sport Programs and Efforts
Objective 1: Evaluate up to three shooting programs and efforts annually
1. Establish an annual budget for evaluations with appropriate division representation and funding sources.
a. Hold an annual meeting with representatives from Education, Parks, Public Lands and include the Human Dimensions Specialist, R3 Coordinator, Outdoor Skills and Recruitment Coordinator, Hunter Education Coordinator, and Shooting Range Committee.
2. Compile a comprehensive list of shooting sports-related programs to be evaluated based on priority and need.
a. Review programs and efforts with coordinators and staff to identify R3-related objectives and strategies.
b. Gather feedback from staff related to program perceptions.
c. Gather feedback from the public related to program perceptions (as available).
3. Develop an evaluation strategy with relevant staff and stakeholders.
a. Include the R3 Coordinator, Human Dimensions Coordinator, Education staff, and other staff or stakeholders who conduct or oversee the program.
b. Determine if the evaluation should be conducted internally or outsourced.
4. Utilize the KDWP Event and Volunteer Management system for promoting and intensive and special events.
a. Develop and incorporate standard registration fields, communication tools, and evaluation guidance within the system.
b. Create a standard registration and evaluation form that is easily accessible to staff, volunteers, and partners.
c. Design automated communications to be sent to participants post-event, including surveys, additional resources, and nextstep opportunities.
d. Establish a system for the R3 Coordinator and/or Education staff to review program and event objectives, design, registration, and evaluation, and provide feedback as necessary.
Target Audience: School systems (focusing on urban area school programs), urban air rifle range users, women, people of color, retailers
Metric: Census data (baseline, current shooter demographics at ranges/school programs)
Support and Connect
To support agency staff and partners with the resources they need to connect people to outdoor opportunities
Considerations
Through the Support and Connect pillar, plan writers propose a multifaceted approach to enhancing outdoor recreation in Kansas. The primary goals of the Support and Connect pillar are to empower participation in outdoor activities, inspire civic engagement with conservation issues, and build capacity to support statewide R3 goals. This approach aims to create a more engaged and informed public that values and actively participates in outdoor recreation and conservation, fostering a lasting culture of environmental stewardship and relevance.
The Kansas Department of Wildlife and Parks recognizes its responsibility not only to the state’s natural resources but also to the broad and diverse constituency it serves. While about 8.5 percent of Kansans participate in hunting and 12 percent in fishing, nearly 50 percent of residents engage in some form of outdoor recreation, including camping, wildlife watching, hiking, paddling, and more.
Successful implementation of the strategies outlined in this plan is expected to result in a more connected outdoor recreation network across Kansas. It will also enhance collaboration and alignment among the agency’s various sections and divisions, ensuring that all outdoor enthusiasts are supported and all Kansans are served.
Goal 1: Empower Participation in Outdoor Recreation
Objective 1: Diversify the recreation portfolio by expanding water-based opportunities
1.Complete a statewide needs assessment by the end of June 2024 to identify potential areas on public waters for additional non-motorized specific boat ramps on lakes, improve river access points, and campsites. This initiative aligns with SCORP Priority 2: Diversifying the Recreation Portfolio in Kansas by expanding water-based opportunities (SCORP 2021, page 39).
a. Allocate funding through KDWP recreation planners and decision-makers for the needs assessment.
b. Contract with an outside vendor to conduct the assessment.
c. Collaborate with KDWP planners and decision-makers to determine next steps based on the assessment’s findings and available funding.
d. Partner with community organizations to secure funding and support for project completion.
Target Audience: Non-motorized boat users
Metric: Completion of the statewide needs assessment by the deadline
Goal 1: Empower Participation in Outdoor Recreation
Objective 2: Provide accessible opportunities to engage with nature and KDWP, addressing the nature-based values and social needs of diverse constituencies
1. Complete a statewide assessment by June 2024 to identify served and underserved constituencies, examining how they currently engage and wish to engage with KDWP and nature. This aligns with the Relevancy Roadmap’s Constituent Capacity Barrier 1, which addresses barriers such as economics, cultural norms, values, outdoor interests, and access (Roadmap, page 63).
a. Allocate funding through KDWP planners and decision-makers for the needs assessment.
b. Contract with an outside vendor to conduct the assessment.
c. Collaborate with KDWP planners and decision-makers to determine next steps based on assessment findings and funding availability.
d. Partner with community organizations to secure funding and support for project completion.
2. Host at least three outreach events per year that combine two activities, meeting these criteria: One activity focuses on hunting, fishing, or shooting sports. The second activity falls outside traditional KDWP outreach (e.g., micro-fishing, wildlife watching, foraging, yoga).The non-traditional activity is supported by an outdoor recreational or community partner (e.g., Backcountry Hunters and Anglers, county health departments, Big Brothers Big Sisters).
a. Identify existing events that meet this objective, if any.
b. If no suitable events exist, assemble a team to brainstorm project ideas, identify potential partners, and develop an implementation plan.
c. Collaborate with community partners to develop and execute event plans.
Target Audience: Served and underserved constituencies, including Black, Indigenous, and people of color (BIPOC), individuals with disabilities, and urban residents
Metric: Completion of the statewide needs assessment by the deadline
Goal 1: Empower Participation in Outdoor Recreation
Objective 3: Commit to evaluating programs for effectiveness, accountability, and transparency
1. Conduct an evaluation of at least one outreach event from Objective 1.2 within a year of its occurrence.
a. Allocate funding through KDWP planners and decision-makers for the evaluation.
b. Contract with an outside vendor to conduct the evaluation.
c. Collaborate with KDWP planners and decision-makers to determine next steps based on evaluation findings and available funding.
Target Audience: KDWP recreation planners, decision-makers, staff, and partners involved in the outreach event
Metric: Completion of an evaluation for one project within a year of the event
Goal 2: Inspire Civic Engagement with Natural Resources
Objective 1: Promote civic engagement between KDWP and communities to showcase the agency’s relevance and benefits to those local communities
1. Support the Kansas Statewide Comprehensive Outdoor Recreation Plan (SCORP) 2021-2025 Goal C: Encourage stakeholder advocacy efforts that address significant outdoor recreation issues in Kansas (SCORP 2021, p. 3) by completing at least three projects annually aligned with SCORP Priority 4: Enhance, Connect, and Promote Community-Based Recreation (SCORP 2021, p. 45). These projects will focus on maintaining and updating existing community outdoor recreation facilities.
a. Assess if existing projects align with this objective.
i. Example: In 2022, KDWP partnered with Emporia State University (ESU) to enroll King Lake in the Community Fisheries Assistance Program (CFAP), providing free fishing access to the community. KDWP fisheries biologists collaborated with ESU fisheries students to manage the lake, including fish population sampling and creating a bathymetric map. Students also developed lake management plans based on the data. Rainbow Trout will be stocked to offer a winter fishing opportunity.
b. If no existing projects meet this objective, assemble a team to brainstorm potential project ideas, identify partners, and develop an implementation plan.
c. Engage community partners to support and execute project ideas.
Target Audience: Community and municipal outdoor recreation providers, community volunteers
Metric: Number of projects completed annually
Goal 2: Inspire Civic Engagement with Natural Resources
Objective 1: Amplify conservation efforts in Kansas to showcase how conservation benefits local communities and highlight the relevance of KDWP’s work
1. Complete a minimum of three civic engagement projects annually to demonstrate conservation efforts in local communities, involving collaboration between KDWP staff and community members.
a. Identify existing projects that align with this objective.
b. If no existing projects meet this objective, establish a team to brainstorm potential project ideas, identify partners, and develop an implementation plan.
c. Partner with community organizations to support the development and execution of these projects.
Target Audience: KDWP staff and community members
Metric: Number of civic engagement projects completed annually
Goal 2: Inspire Civic Engagement with Natural Resources
Objective 3: Promote conservation in Kansas and build political support for conservation efforts
1. Engage annually with partners and constituents through various platforms, including commission meetings, coffee chats, podcasts, radio shows, blogs, and social media, to discuss agency-supported programs and legislative initiatives such as the Recovering America’s Wildlife Act (RAWA). These discussions will highlight the benefits to Kansas’ natural resources.
a. KDWP’s Public Affairs Section will facilitate conversations related to agency-supported conservation efforts.
b. Provide communication skills training for agency employees as needed.
c. Encourage staff participation in promoting agency-backed conservation efforts.
Target Audience: KDWP staff, partners, and constituents
Metric: Annual tracking of press releases, articles, podcast episodes, letters to the editor, website clicks, and social media engagements related to conservation topics
Goal 3: Build Capacity to Support R3 Goals
Objective 1: Encourage cross-organizational relationships to enhance the understanding of how each section/division contributes to the agency’s mission
1. KDWP employees will complete at least eight hours annually on an activity outside their section or division.
a. Sections and divisions will identify, promote, and share opportunities that involve participation from staff across multiple divisions.
b. Collaborate with HR to determine if this requires unique coding or reporting.
This objective aligns with the Relevancy Roadmap’s Agency Culture Barrier 3: “Agency has a competitive and siloed culture that inhibits collaboration,” Strategy 1: “Value and commit to collaboration across internal organizational boundaries” (Roadmap, page 33).
Target Audience: KDWP employees
Metric: More than 50 percent of KDWP employees complete eight hours of cross-divisional activities annually
Goal 3: Build Capacity to Support R3 Goals
Objective 2: Explore additional funding sources to support high-demand, underfunded services to prevent the diversion of federal funds
1. Within one year of completing the Kansas R3 Action Plan, assess current funding sources and investigate alternative, non-traditional funding sources for conservation projects, programs, and efforts ineligible for Pittman-Robertson or Dingell-Johnson funding.
a. Reappoint the KDWP Funding Committee.
b. The Funding Committee will facilitate and allocate resources for the assessment.
c. Contract with an external vendor to complete the assessment.
d. KDWP recreation planners and decision-makers will determine next steps based on the assessment’s recommendations.
Target Audience: KDWP employees
Metric: Completion of the funding assessment within one year of the Kansas R3 Action Plan’s completion
Goal 3: Build Capacity to Support R3 Goals
Objective 3: Provide support and funding for R3 partners conducting strategic R3 programming for targeted audiences, with mechanisms for evaluation
1. Develop a grant program to be awarded to partners through an application process in support of R3-related programming and efforts.
a. Secure funding for the grant and determine annual allocation.
i. Commit $20,000 annually from the R3 budget.
ii. Explore opportunities to create a locally funded grant program using Wildtrust donations or other existing funds.
b. Define and establish grant parameters.
i. Set application and award timelines.
ii. Establish timelines for fund usage.
iii. Define appropriate use of funds.
iv. Require pre-planning, evaluation, and reporting.
v. Connect to next steps.
c. Develop a marketing plan to promote grant opportunities.
d. Assemble a team to assess applications, select awardees, and monitor the long-term success of the grant program.
Target Audience: Non-governmental organizations and community groups
Metric: Number of applications submitted and grants awarded
Goal 3: Build Capacity to Support R3 Goals
Objective 4: Ensure that R3 strategies complement, rather than conflict with, the strategic and management plans of other sections and divisions
1. Work with other sections and divisions to assess, every three years, the alignment of their working, strategic, and management plans with the Kansas R3 Action Plan, identifying areas for improved collaboration and unification.
a. Collaborate with the internal R3 task force and other relevant committees to brainstorm and propose necessary adjustments to the Kansas R3 Action Plan and its implementation.
b. Catalog a list of R3-related programs and events.
i. Identify the target audience.
ii. Identify the timeline and frequency.
iii. Map programs on the outdoor recreation adoption model.
iv. Identify evaluation methods or propose new methods if none currently exist.
Target Audience: KDWP Management Team
Metric: Occurrence of triennial meetings and resulting adjustments to the plan
Barriers to Hunting
1. Knowledge
a. How to hunt species, conservation concerns (e.g. prairie chicken population)
b. How to process (meat/furs)
2. Access (real and perceived)
a. Availability/overcrowding
b. Lack of clarity/understanding of rules on public access
3. Someone to go with
a. Mentorship
b. Social Support
4. Time
a. Family and activities competing for time
b. Travel to spot or to pursue desired game species or habitat
5. Fear
a. Encountering others
b. Ticks, disease, and other outdoor dangers
c. Low confidence
d. Breaking the law or doing something wrong unintentionally
6. Complexity of licenses and regulations
7. Technology (pros/cons)
a. iWIHA/Isportsman
b. E-tagging
c. Equipment
8. Cost
a. Gear
b. Land
c. Guides
d. Licenses
9. Lack of connectivity/information share amongst outdoor community
10. New hunters and conversations around social carrying capacity, insular culture
11. Return on investment
a. Pursuing certain game species may not be enough to motivate or justify food-driven (locavore) hunters
Barriers to Fishing
1. Knowledge
a. How to fish species, conservation concerns
b. How to harvest/process/consume
2. Access (real and perceived)
a. Knowing nearby places to fish (within 30 minutes)
b. Diversity of opportunities (shore, vessel, attractants, etc.)
3. Someone to go with
a. Mentorship
b. Social Support
4. Time
a. Family and activities competing for time
b. Travel to spot or to pursue desired target species or habitat
5. Fear
a. Encountering others
b. Ticks, disease, and other outdoor dangers
c. Low confidence
d. Breaking the law or doing something wrong unintentionally
e. Safe consumption
6. Complexity of licenses and regulations
7. Cost
a. Gear
b. Boat
c. Guides
d. Licenses
8. Lack of connectivity/information share amongst outdoor community
Barriers to Shooting Sports
1. Knowledge
a. Firearms safety
b. Range safety and etiquette
c. Legality
2. Access (real and perceived)
a. Proximity to public range
b. Feeling unwelcome at public range
c. Lack of available information about ranges
3. Time
a. Family and activities competing for time
b. Travel to public or private range
4. Fear
a. Safety
b. Judgement or persecution by others
c. Public perception and context (social, cultural, political)
d. Breaking the law or doing something wrong unintentionally
5. Cost
a. Equipment
b. Ammunition
c. Range fees
6. Lack of connectivity/information share amongst outdoor community
a. Insular culture
b. Limited diversity
