ELLEN BELK --------PROFESSIONAL PROFILE-------Inventor of Memory Magz,™ Ellen Belk is an accomplished dementia care professional earning substantial recognition for creating innovative programs and initiatives for individuals with Alzheimer’s and Dementia. As a published writer and captivating public speaker, audiences applaud Belk’s passion as an advocate for the memory impaired.
--------PROFESSIONAL EXPERIENCE-------KEEP IN MIND, INC ü ü ü ü
PRESIDENT & CEO Provide leadership, business management and product development while acting as primary spokesperson for the Company, its interests and products. Develop new products, while marketing and managing existing inventory. Published writer specializing in dementia care topics relating to non-medicinal interventions for dementia care including, programming, environment, communication and adaptive nutrition. Dementia Care Coach, Staff Trainer and Motivational Presenter.
ATRIA SENIOR LIVING ü ü ü ü ü
DIVISIONAL LIFE GUIDANCE DIRECTOR Provide oversight and staff support for 24 multi-state memory care neighborhoods, serving over 460 residents with Alzheimer’s & Dementia. Create and implement initiatives to maintain highest standards of excellence in dementia care while identifying community level needs and developing supportive solutions. Support community level staff in company and state compliance standards, while maintaining records, communications and relationships with corporate executive level personnel. Identify industry trends, stay current with research and dispense information to Central Division personnel and corporate level executives. Conduct relevant dementia training through Corporate Headquarters to new hire nurses, executive directors, regional personnel and community-level staff as needed.
BROOKDALE SENIOR LIVING DIRECTOR OF LIFE ENRICHMENT- MEMORY CARE ü Responsible for the research, development and implementation of daily activities for memory support assisted living unit serving 33 residents. ü Effectively team build with staff while communicating and nurturing relationships with residents, families, industry peers and corporate executives. ü Developed productive partnerships with community allies, businesses, churches and schools.
ALEXIAN BROTHERS HEALTHCARE SYSTEM) DIRECTOR OF THE ALEXIAN INSTITUTE & EDUCATION COORDINATOR, ü Increased public awareness through program development, news releases, public speaking, and networking generating media coverage valued at nearly $40,000 in a 10-month period.
ü Brokered various unique marketing opportunities and partnerships resulting in increased public awareness and organizational growth. ü Established and facilitated a 12 member Advisory Council comprised of memory care experts from Southeastern Wisconsin to guide the development of employer’s memory support strategic plan. ü Designed adult education curriculum from student, teacher and volunteer recruitment thru class development and program marketing.
THE LUTHERAN HOME DIRECTOR OF ADULT DAY SERVICES ü Established partnerships with area schools, businesses and volunteers to provide client programs, resulting in improved community/resident relations and media exposure. ü Increased property census through innovative marketing, event planning, public speaking and industry networking.
BROADCAST COMMUNICATIONS ON-AIR TALENT, PRODUCER, REPORTER, PUBLIC SPEAKER ü Employed at number one rated news talk & internet radio stations in three different major media markets. ü Milwaukee, Charlotte, New York
----CERTIFICATES & CONTINUING EDUCATION---ü ü ü ü ü
Master Trainer-Best Friends Dementia Care Leadership in Dementia Special Care Units Qualified Activity Director Trained Caregiver Support Group Facilitator Trained Dementia Specialist