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Portfolio Keerthi Ginuga
Education School of Planning and Architecture, Vijayawada, India
2019 - 2024
FIITJEE Junior College, Hyderabad, India
2017 - 2019
St. Joseph’s Public School, Hyderabad, India
2005 - 2017
Bachelors in Architecture
Senior Secondary Education
Primary and Secondary Education
Software Efficiency
Keerthi Ginuga 04 | 18 | 2002
India
Drafting and 3D Modelling
AutoCAD Rhinoceros Sketchup Blender Revit
Rendering/Visualization
Enscape Twinmotion Lumion Vray
Presentation
Photoshop Illustrator Indesign Lightroom Figma AdobeXD
ginugakeerthi@gmail.com +91 9701517606 https://www.linkedin.com/in/keerthi-g-079b37239/
About Me "As a designer with an architectural background, I combine strong problem-solving skills and user-centered design principles in digital spaces. My experience in launching entrepreneurial ventures, such as a financial literacy project and a student services startup, underscores my commitment to socially impactful design. I'm enthusiastic about collaborating and innovating in UI/UX, driven by a passion for creating meaningful and intuitive user experiences."
Skills
Co-Founder and Design Lead
Aug’2023 - Present
3D Modelling, Manual Drafting, Sketching and Painting, Graphic Design, Conceptual Diagrams, Architectural Visualization, and Architectural Illustrations.
Architectural Intern
Jun’2022 - Dec’2022
User Research, User Interface Design, Interviews, Surveys, Personas, Wireframes, Competitive Analysis, Card Sorting, User Journeys, Storyboards, Information Architecture, Usability Testing, Low-Fidelity and High-Fidelity Prototyping.
FinUp NGO
Languages
Google UX Design Professional Certificate | Coursera
English
2
Experience 7West
BetweenSpaces Architects, Bangalore
Head of Design | Marketing
Apr’2021 - Oct’2021
Workshops | Courses Graphic Design for Architects | Kaarwan, India
Hindi
Telugu
Vertical Design Studio | SPAV
Curriculum Vitae
Academic Projects
Competitions | Achievements
2023
2023
Pondicherry Redevelopment | Urban Design
The Student Service Design Challenge (ongoing)
Dissertation | Interactive Design
Legacy | Designing for Life Transitions
Semester IX
Stanford Centre on Longevity
Dashboard | Entrepreneurship Skills
Hult Prize Challenge
Semester IX
Semester IX
Service Design College
Hult International Business School
Ecogrind | Product and Graphic Design Semester IX
Indra-Kuteer | Urban Housing Semester VIII
Yathra | Digital Art
2022 Morning Blend | Cafe Interiors
Archdais International Competitions
Honorable Mention
Semester VIII
The Summoning | Set Design Semester VIII
2022 Hotel + Commercial | Mixed-Use Building Semester VI
2021 Mobile Residence Module | ANDC Trophy NASA India
Top 10
Symbiopolitan | GSEN Trophy NASA India
Green Water Wall | OAN Trophy NASA India
2021
Tangent | The Container Studio
Kalakriti | Interpretation Centre
Archdais International Competitions
Octad | Nursery and Primary School
Switch International Competitions
Semester V
Reviving Silk Route | Cultural Center
Semester IV
2020 Post Office Design Semester III
Studio House | Personal and Professional Space
2020 Tabdeel | Destech Challenge NASA India
Top 10
Bus Terminal Design | ANDC Trophy NASA India
Semester III
9-Grid Design | Cafe Semester II
Entrepreneur Space | Residence Semester II
2019 Lepakshi Documentation | DAH Award Council of Architecture
Top 3
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Portfolio Keerthi Ginuga
contents/ 01
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06-13
14-21
22-25
26-29
legacy
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dashboard
7West
finUp
Contents Page
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06
30-31
32-33
yathra
carry-ghar
07
08
34-35
36-37
morning blend
dissertation
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Portfolio Keerthi Ginuga
Our product consists of both a digital as well as a physical medium, which together create a holistic solution to spread awareness and provide guidance regarding financial planning and transfer of assets post-death.
01
/ legacy
leave a key, not a quest
Stanford Longevity Design Challenge | Designing for Life Transitions phase I - sept’2023 - nov’2023
Brief: The 2024 Stanford Center on Longevity Design Challenge invites student designers to help develop a new vision for how to move through the new life transitions. Designs that help make transitions more positive and meaningful can play a large role in optimizing longer lives. And it is essential to pay attention to the entire life span, as most problems and strengths observed in old age have their roots decades earlier. Designs may include physical products, digital solutions, or programs, and can address a life transition at any point in the life span. / my role Creative Design Lead - Graphic Designer - Interviewer User Experience Designer - Visual Designer
6
click or scan for a short video
/ my responsibilities User Research - Interviews - Brainstorming - Newspaper Design Website Designer - Presentation Document
Introduction Legacy
/ the transition Preparing for one’s demise
Securing your family’s financial future Preparing for one’s demise involves proactively securing the financial future of one’s family. This life transition entails making strategic decisions and arrangements to ensure that loved ones are well-supported in the event of the individual’s passing. This may include setting up life insurance policies, creating a will, establishing trusts, and making informed investment choices.
/ design thinking process EMPATHIZE
DEFINE
User research - Surveys and Interviews
IDEATE
Identifying pain points - Defining problem
TEST
Brainstorming - Finalizing the Idea - Wireframes
PROTOTYPE
%
Test with potential users and stakeholders
/ user research
Low-Fidelity and High-Fidelity Prototypes
25%
secondary research
of all cases decided by the Supreme Court involve land disputes
$
Source: The Economic Times
66%
75.3 million
of all civil cases across the country are property-related litigation
Unclaimed amount of policy holders
Source: The Economic Times
Source: Times of India
$
6 billion
worth of unclaimed assets are lying idle with the government Source: The Week
10%
51%
Indians were unprepared for their retirement Source: fi.money
of people write a will Source: The Week
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Portfolio Keerthi Ginuga
/ user research
structured and unstructured interviews Mrs. Rangamma housekeeping staff
psychologists
END USERS
lawyers
“
KEHOLDERS STA
“
Even though we may have the documents, we are unaware of where they are in times of need. Like during medical emergencies.
doctors
families of demised individuals
Mr. Vaidya Psychologist
bank officials
insurance agents
“
different age groups
People in India are aware of and accept the fact that they will all die someday. But the problem lies in talking about it because it is seen as inauspicious.
different financial backgrounds
Mr. Rahul
college student
When my father had passed, we didn’t even know what all assets he had left behind. It was unnecessary stress being added to the grief.
chartered accountants
/ user personas Sunil, 57, Administration Officer
Joshua, 21, College Student
“I want to take the right decisions at the right time so I can secure my family’s future as well.”
“Balancing my studies and work, I’m determined to secure a brighter future for my family and myself.”
Story
Sunil is a 54 year old administration officer at a medium scale company. His wife is a homemaker and his two children are in university and are soon going to enter the workforce. He is nearing the age of retirement, and is worried about financially securing his children’s future.
Goals
8
Goals
Frustrations
- Investment Confusion
- Academic Success
- Investment Confusion
- Savings Uncertainity
- Healthy Lifestyle
- Balancing Needs and Goals
- Legacy Building
Joshua, a college student living away from home, recently lost his mother to health issues. His father, unable to work due to health problems, and younger sister are in their village, facing a financial crisis. Delays in claiming his mother’s life insurance and accessing her bank locker, for which they lack details, add to their struggles.
Frustrations
- Stable Retirement - Family Time
Story
- Retirement Transition
- Financial Support - Family Strength
- Health and Education Focus
- Savings Uncertainity
- Balancing Needs and - Retirement Transition
User Research Legacy
/ user journey map
Sunil
age 57, Administration Officer
Discovery and Assesment
STAGE
ACTION
Goal Setting and Planning
Implementation and Monitoring
Retirement and Legacy
Customized Financial Plan
Initial Consultation
Investment Execution
Financial Assessment
Retirement Transition Support
EMOTION
- vulnerability - curiosity
- optimism - clarity
- confidence - reassurance
- anticipation - sense of responsibility
PAIN-POINT
- fear of financial inadequacy
- overwhelmed by too many options
- fear of taking wrong desicions
- uncertainty about post retirement income
Joshua
age 21, College Student
STAGE
ACTION
Discovery and Assistance Gathering Legal Documents
Initial Consultation
Insurance claim processing
Bank locker access Retrieving Necessary Details
Follow-up on Claim Status Providing Financial Assistance
Facilitating Locker Access
Post resolution support
Emotional Well-being
Financial Counseling
EMOTION
- grief - stress
- impatience - relief
- anxiety - assurance
- healing - gratitude
PAIN-POINT
- overwhelmed by the loss - financial crisis
- Delays in claiming processing
- lack of access to the bank locker
- coping with the loss of the loved one
/ taboo
!! “Discussing topics related to death is not welcomed in India”
!! “Discussing finances can be considered taboo.”
“No knowledge about wills or the process of making one”
!!
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Portfolio Keerthi Ginuga
/ pain points Lack of information about the legal and financial processes. Insufficient infrastructure and support services exacerbate the difficulties faced by grieving families Grieving families experience heightened emotional distress due to the combination of the loss of a loved one and the complexities surrounding legal and financial matters. Inefficient processes and lack of awareness often lead to prolonged timelines in resolving legal and financial aspects.
Problem Statement In India, the legal and financial processes for families of deceased individuals are hindered by a lack of awareness and inadequate facilities, causing significant challenges and distress for grieving families.
Our product consists of both a digital as well as a physical medium, which together create a holistic solution to spread awareness and provide guidance regarding financial planning and transfer of assets post-death.
Newspaper consists of an information brochure disguised as a newspaper, that can be effectively and economically distributed and accessed by a large target audience. They are accepted by both the old and the young and are considered a reliable mass communication medium in comparison to others.
10
Ideate and Prototoype Legacy
The newspaper consists of information related to wills, transfer of accounts, and other assets. It also includes relationship worksheets in the form of simple activities to facilitate the conversation around mending relationships.
Research revealed that more than 78% of people visiting hospitals, banks, etc. read magazines, newspapers, and pamphlets present in waiting rooms. The newspaper can also be accessed at the grassroot level through regional language variations.
/ cost estimation
/ distribution process
Production Cost per tabloid 1 page = ₹0.25 10 pages = ₹2.5
The product can be sold to 2 different bodies; government organizations, and/or NGOs. The product will not be directly sold to individual consumers, with the aim of making this information free and accessible.
+
Additional costs (Transportation and Labor)
Govt. Of India
Legacy
NGOs
₹2 per tabloid =
Total production cost per tabloid*
Government Institutes Offices, Colleges, Hospitals, Libraries. Railway Stations, Bus Stands, Airports.
NGO clinics in the villages, Kiosks and Booths, Community events and Workshops.
₹4.5 = $0.054
*For the end user there would be zero charge as we are aiming to cover the other costs using profits generated from advertisements and help from government.
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Portfolio Keerthi Ginuga
The digital solution is a website that can be accessed either through a smartphone or computer. This provides more indepth information regarding the same processes, including step-by-step instructions and checklists.
/ target audience The major target audience will include residents of India who have entered their financial adulthood, the average age of 25.
>
1.4 billion
Population of India Source: un.org
Generating awareness in residents aged 15 and above will make them gain awareness of financial planning early on.
A medium like a newspaper to spread awareness, will reach such audiences and ensure the taboo is broken. This product also reaches people who do not have access to digital media.
~
1.06 billion
Population of India are over the age of 15 Source: britannica
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74.6%
of the people are over the age of 15 Source: britannica
Prototype & Testing Legacy
/ user testing
“
we are currently in the initial stage of our user testing
Tailor content for rural audiences. Offer the product in multiple Indian languages. Explore formats beyond tabloids, like pamphlets. Add checklists for actionable guidance to the offline platform as well
Test on the users
Next stages
The designers using this tabloid as a medium to promote forgotten habits for everyone’s benefit really impress me.
If this was probably half or one-third of its size, It would become easy so that I could escape from reading at the present and reserve it for some time in the future.
“
Oppurtunities
Expert Consultation: Refine the concept with expert input. Broader Testing: Test with diverse user groups for comprehensive feedback. Adapting the product based on user feedback and expanding its reach and accessibility.
The resources and additional information for the step by step guide provided in the landing page. This section also has hyperlinks to various facilitators that help in through out the process.
Owing to the rapid growth of AI, we have included an AI chat bot, where the user can ask specific questions in mind related to any of the topics.
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Portfolio Keerthi Ginuga What is Dashboard?
The architectural office management solution aims to streamline project workflows and foster collaboration by offering real-time monitoring and data-driven insights. It seeks to optimize efficiency within the firm through a refined framework, enhancing overall project management and team coordination.
An architectural office management solution that provides real-time monitoring, data-driven insights, and a refined framework to optimize project workflows, enhance collaboration, and improve overall efficiency within the firm.
This service is essential for architectural firms to enhance productivity, streamline workflows, and foster seamless collaboration. Real-time monitoring and data-driven insights optimizes overall performance.
02
/ dashboard
An architectural office management platform
Entrepreneurship Skills Studio | School of Planning and Architecture | Semester IX duration - july’2023 - dec’2023
Brief: The Entrepreneurship Skills course at the School of Planning and Architecture offers a broad introduction to entrepreneurial concepts, culminating in a project tailored for the architectural field. Students learn essential skills like market analysis, strategic thinking, and business planning, and apply them to design a unique, innovative product or service specifically addressing challenges in architecture. This course structure ensures a blend of general entrepreneurship education with a focus on architect-specific applications.
/ my role Team Leader - User Experience Researcher - User Experience Designer - Interaction Designer - Prototyper - Entrepreneur 14
click or scan for the prototype
/ my responsibilities User Research - Surveying - Brainstorming - Wireframing Information Architecture - Interface Design - Product Prototyping
Introduction Dashboard
/ user research / architectural workflow challenges? Architects face several challenges in their daily workflow management due to the complexity of architectural projects, which involve numerous stakeholders, design iterations, and intricate details. Without a efficient system in place Architects face problems like:
“Lack of Collaboration”
“Competitive Edge”
“Inefficiency”
/ survey analytics The survey across architectural and design firms revealed key challenges, including communication difficulties with consultants, clients, and vendors, and collaboration issues with staff, exacerbated by the lack of platforms tailored for architectural design workflow. These challenges highlight a critical need for more specialized tools in the industry.
%
“Disorganization”
69.2%
“Client Satisfaction”
users are experiencing difficulties in maintaining streamlined communication with clients and other stakeholders
58.3%
users said “It is challenging to navigate and manage design discussions across the various platforms”
/ user persona
“As an architect, I struggle to keep track of project details, communicate effectively with team members, and meet deadlines due to the lack of a dedicated workflow management solution.” Goals
Rani Age: 35 Education: B.Arch & M.Arch Hometown: Delhi Occupation: Architect Role: Principal Architect
- Streamlined Project Management - Enhanced Collaboration - Efficient Deadline Adherence - Optimized Architectural Processes
Frustrations
- Disorganization - Missed Details - Varying Time Schedules - Tracking Project Progress
Story
As the principal architect, Rani juggles multiple projects daily. She struggles to stay organized, missing deadlines and critical details. She seeks a solution to streamline workflow, enhance team collaboration, and ensure successful project delivery.
15
“
Portfolio Keerthi Ginuga
A platform to send project updates to clients, share budget reports with the finance team, and ensure that client expectations align with the project’s financial realities, resulting in improved client relationships and financial efficiency.
“As a Principal Architect, I want a platform to efficiently manage our team’s projects, ensuring timely delivery and quality outcomes.”
“
“ I need a platform that simplifies client communication and project budget tracking to maintain client satisfaction and financial success.”
/ user stories
In the busy design phase of a large project, the Principal Architect utilizes the platform to assign tasks, track progress, and review design revisions, enabling effective project management and on-time delivery.
/ user journey map
Goal: To improve scheduling and deadline management skill
Rani
age 35, Architect
STAGE
ACTION
Note down on-going all the projects
Project Organization
Write all the assigned tasks
Set the respective deadlines
Categorize all the tasks categorize for accessibility
Detail out the tasks
Engage in completing
Establish clear deadlines
EMOTION
- intimidated - worried
- anxious - hopeful
IMPROVE
- Management of all the files
- Better Accessibility to - Have a common working files calendar schedule
/ competitors
- confused - lost
Our solution surpasses existing options by being architecturally centered, comprehending the profession’s intricacies, and effectively addressing architectural challenges and objectives.
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Work towards the tasks
- overwhelmed - reassurance
- excited - responsible
- Navigation to files - Give percentage of as per priority completion
User Research Dashboard
/ pain points Difficulty in maintaining streamlined communication with clients and stakeholders. Challenges in managing design discussions across multiple platforms.
Absence of a platform that combines client communication with project budget tracking. Need for collaborative tools for architects to work effectively with the team.
Requirement for a platform that allows architects to manage projects efficiently.
/ problem statement Architects need a unified, user-friendly platform to streamline communication, facilitate collaboration, and manage project budgets effectively, addressing specific challenges faced by junior and principal architects.
/ problems and solution
“ I need a platform that simplifies client communication and project budget tracking to maintain client satisfaction and financial success.
“
As a Principal Architect, I want a platform to efficiently manage our team’s projects, ensuring timely delivery and quality outcomes.
“ I need a platform that simplifies client communication and project budget tracking to maintain client satisfaction and financial success.”
“
“
“As a Junior Architect, I need access to a collaborative platform to facilitate seamless communication and design development with the team.”
Management and collaboration platform tailored to fit the workflow of architects and designers.
Easier contact storage Delegating tasks made easier
Mobile app and web interconnected
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Portfolio Keerthi Ginuga
/ unique selling point
Payment tracking and reminders For easier and transparent logbook accounting of payment scheduling - for both clients and the office
Expense tracking for office and personal Number of revisions and sheets get counted for incase payment has to be increased
Markup and issues page
Number of revisions and sheets get counted for incase payment has to be increased.
Contracts Templates
To aid and help budding firms in getting all the resources and templates.
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Company Overview Dashboard
company
overview
Dashboard is a pioneering technology company specializing in architectural office management solutions. Our mission is to empower architectural firms with cutting-edge tools and resources to. Our platform leverages real-time monitoring, data-driven insights, and a refined framework to cater specifically to the unique needs of architects, promoting seamless collaboration and successful project outcomes.
Enhance their project management Streamline workflows Maximize efficiency
Categorized data storage Markup and issues pages Revision-sheet counting for fair payments Inclusion of contract templates Transparency through collaborative feature Expense and payment tracking
/ target market / why did we target the architectural sector?
We are focusing on this target market because budding architects, designers, and medium to largescale firms are actively seeking innovative, efficient project management solutions. Additionally, targeting other consultants and contractors allows us to tap into a broader network in the construction industry, aligning with our mission to cater to the unique needs of this sector.
Budding Architects & Designers
Large to Medium Scale Firms
Other Consultants & Contractors
Provides the necessary tools for firms to get a head start and an idea of operation of a company
Easy collaboration between multiple stakeholders and large number of employees
Helps to keep track of transcripts, changes and comments related to the design processes
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Portfolio Keerthi Ginuga
/ subscription model User based subscription model with flexible billing options: Depending on numbers in a team it’s divided into monthly or yearly.
The cost depends on the number of people in the team. Enjoy a complimentary trial period, and pay according to the number of users.
/ marketing plan Social Media Advertising Strategy
Email Marketing Campaign Referral Programs for Architecture Firms Partnerships with Architecture Schools
/ Word-of-Mouth Referral Campaign
Interactive Demos at Industry Events Targeted Webinars for Architects
20
Marketing & Projections Dashboard
/ timeline metrics scaling
/ Task Completion Time// / Error Rate//
// User Adoption Rate/
/ Project Completion Rate//
Integration with External Tools
// Collaboration Effectiveness/
Customization for Different Architectural Disciplines Internationalization and Localization months 1-2
months 3-4
months 4-5
gathering requirements
planning
design & prototype
User Training and Support Services
months 5-8
Advanced Analytics and Reporting
development
months 9-10
month 11
month 12
testing
deployment
improvement
/ financial projection
1
2
Expenses
1) Servers and website running costs 2) Marketing costs 3) Website development and maintainence costs
4
3
Sales and Profit
Different subscription plans according to number of members in the team.
Market Growth
44.06% for the first one year
5
Strategy
Starting as a freemium model and then slowly transitioning to a full subscription model after gaining customer’s trust.
Funding
Angel investors, Crowd funding
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Portfolio Keerthi Ginuga Join our 7West Community
Our startup is dedicated to creating a holistic ecosystem specially crafted for students, seamlessly connecting them with crucial stakeholders such as universities and potential employers. From the outset of their college experience through to their graduation, our platform stands as a comprehensive guide. In the digital age, it's not just about providing a service; it's about curating an ecosystem. The true value emerges when various facets of this ecosystem come together harmoniously, creating unparalleled convenience, comfort, and an enriched user experience. We're dedicated to achieving just that for our student community.
At the heart of our mission is the student experience. Our vision is to be the go-to hub for every student, offering unparalleled support every step of the way.
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/ 7West
a holistic ecosystem for students
Education & E-Commerce | Startup Company duration - aug’2023 - present
Brief: 7West Space is a dynamic startup creating a unified platform for students, connecting them with universities and employers throughout their academic journey. Inspired by existing marketplace inefficiencies and a focus on user experience, it aims to integrate resources from dorm selection to job placement, emphasizing a seamless and enjoyable user journey. The startup is committed to enhancing student life by blending convenience, comfort, and enriched digital experiences.
/ my role Co-Founder - Entrepreneur - Design Lead - User Experience Designer 22
/ my responsibilities User Research - Surveying - Brainstorming - Wireframing Information Architecture - Interface Design - Prototyping
Introduction 7West
/ Background / What inspired this initiative? Our journey began with a keen observation of the existing problems in student marketplaces, marked by significant inefficiencies and trust issues. This initial realization served as the starting point for the creation and development of 7West.
Existing Issues Identified-
“Inefficiency”
“Lack of trust”
“Poor User Interface”
“Engagement Issues”
“Lack of Intuitiveness”
/ Our Vision To become the go-to hub for every student, providing unparalleled support and guidance at every stage of their academic and professional journey. We are dedicated to enhancing the student experience, ensuring a smooth, productive, and rewarding journey through their educational landscape.
Our Ecosystem consists of-
"Marketplace"
"Housing"
"Internships & Jobs"
"Learning Management System"
/ Our Belief In the digital age, it's not just about providing a service; it's about curating an ecosystem. The true value emerges when various facets of this ecosystem come together harmoniously, creating unparalleled convenience, comfort, and an enriched user experience. We're dedicated to achieving just that for our student community.
/ Competitors
While these platforms have their strengths, most cater to specific niches or facets of student life. What they often miss is the interconnected nature of a student's journey.
/ What sets us apart? we are offering a comprehensive, user-centric platform that integrates various tools and services into a single, cohesive experience for both students and universities.
1Marketplace 2Housing
Facebook Marketplace, Offerup, Unidays etc.
rent.com, zillow etc.
4LMS 3Jobs
Instructure(Canvas)etc.
Handshake, LinkedIn etc. 23
Portfolio Keerthi Ginuga
company overview 7West is passionately committed to creating a holistic ecosystem specifically designed for students. We understand the complexities and challenges faced by students today, and our goal is to seamlessly connect them with crucial stakeholders such as universities and potential employers. From the moment they embark on their college journey to the day they graduate, our platform serves as a comprehensive guide, assisting them every step of the way.
/ about us
/ Where are we based? Currently, our team resides in Cincinnati. Our aspiration is to eventually relocate to either Boston or the Bay Area. These locations are strategic given their abundance of educational institutions, placing us in close proximity to our primary target audience and skilled labor.
/ Our Team
Dhathruthv Baddam
Nishil Faldu
Age: 22 Role: Co-Founder Occupation: Working at Great American Insurance Group Education: Business Analytics and Psychology, University of Cincinnati
Age: 22 Role: Co-Founder Occupation: Working at Kinetic Vision Education: Computer Science, University of Cincinnati
/ target market / why did we target the student community?
Focusing on this demographic enables our startup to become an essential part of their daily life, fostering long-term loyalty and creating opportunities for continuous growth and innovation in a dynamic market.
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University/College Students
Universities/Colleges
Employers
Central focus for all services; includes those seeking academic resources, housing, social connections, and job opportunities.
Potential partners for integrating academic and administrative functions into the learning management system.
Targeted for job listings, particularly for internships, entry-level positions, and parttime roles suitable for students.
Company Overview 7West
/ information architecture
we are currently in the initial stage of our phase 1A - Marketplace
/ User flow Check-out
Payment screen
Confirmation screen
Product Page
Search Page
Home Page
- Product Image - Price, Description - Seller details - Rating, reviews - Add to cart - Buy now - Cart - Profile - Similar products
- Product Listings - Cart - Categories - Filter - Sorting - Search Bar - Logo
- Profile Tab - Sell with us - Cart - Search Bar - Categories - Product listings
Any other user
Start Page
Login Prompt
First-time user
/ target market / timeline metrics scaling
1
2
Marketplace
A peer-to-peer platform where students can buy and sell items among themselves.
4
3
Housing
A service to help students find accommodations near their campus or internship locations.
5
Jobs
A job listing portal exclusively for students seeking internships, entry-level jobs, or part-time work.
Social Media
A network for students to connect, discuss, and organize events, enhancing their college community experience.
LMS
An intuitive LMS designed to meet the academic and administrative needs of students.
/ Our phased approach jun'2024
jan'2025
jun'2025
Phase 1A - Marketplace
Phase 1B - Marketplace
Phase 2 - Housing
jan'2029
may'2027
may'2026
Phase 5 - LMS
Phase 4 - Jobs
Phase 3 - Social Media
/ Where we are at? We are about 40% through our Phase 1A - development will be wrapped up in a few more months.
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Portfolio Keerthi Ginuga What does FinUp do?
This initiative offers a comprehensive approach to learning, combining online and hands-on training in financial literacy and digital skills. It simplifies complex subjects for a broad audience, including students, the elderly, and rural communities, fostering inclusivity and community engagement.
This program educates diverse communities in financial and digital literacy via social media and direct outreach. It offers insights on investments and budgeting to students and adults, and teaches the elderly in homes and rural areas how to use technology, thereby improving their daily lives and bridging the digital divide.
This program aims to empower communities with essential life skills, offering education on financial management and digital literacy in schools, organizations, and rural areas, with a focus on enhancing the independence and confidence of the people.
04
/ FinUp finalyze the world
Finance | Non-Governmental Organization (NGO) duration - Apr’2021 - Oct'2021
Brief: FinUp NGO educates communities on financial literacy and digital skills through social media and direct outreach. It offers practical lessons on investment, banking, and budgeting to students and adults, and teaches elderly people in homes and rural areas how to use technology for everyday efficiency. This educational program extends its reach to rural communities, teaching people of all ages about essential life skills. It fosters digital empowerment and financial awareness, ensuring inclusive learning opportunities for diverse age groups. / my role Founding Member - Head of Design - Graphic Designer Marketing Team - Content Creator
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/ my responsibilities User Research - Interviews - Surveying - Brainstorming - Social Media Content - Workshops
Introduction FinUp
/ user research Understanding the existing scenario Interviews and Surveys
Our user research involved conducting interviews and surveys in various locations across India, engaging a diverse group of participants. This approach helped us gain insights into their understanding and attitudes towards technology, education, and financial planning, without focusing on any specific age group or city. This data informed our strategy for developing tailored educational initiatives.
geographic locations All across India
Hyderabad
Delhi
Mumbai
Bengaluru
Vishakapatnam and more..
?
How has COVID-19 impacted your life before, during, and after the pandemic?
?
What specific financial challenges are you encountering, and how are you managing them?
?
?
How familiar are you with the current financial market and available resources?
?
what are your plans or concerns regarding your financial security in the changing economic environment?
What role does technology play in managing your finances, and how comfortable are you using it?
/ target audience young individuals and elderly
1400+
Boys (16-21 years) Surveys
4500+
1200+
Interviews and Surveys were conducted
Girls (16-21 years)
1300+
600+
Senior Men (50+ years) Interviews
Senior Women (50+ years) Interviews
Surveys
/ research findings Our research revealed specific needs: the youth require more education in finance to secure their future, while the elderly need guidance in technology use to build trust and adapt to the digital world.
27
% Portfolio Keerthi Ginuga
/ research findings
93%
young participants believed that
there's deficiency in cultural and educational focus on financial security and awareness
in rural areas, respondent feel that
92%
majority of the elderly
technological advancements have not fully permeated their areas.
harbor a fear of technology, particularly concerned about the risk of financial loss.
74%
youth are uncertain
about their future financial planning, lacking concrete ideas or strategies.
67%
young people are
interested in exploring investments like the stock market but feel hindered by a lack of resources and knowledge.
Brainstorming ideas
We decided to keep our focus two-fold This dual approach, finalized in our brainstorming session, aims to address the educational disparities in financial literacy and technological proficiency. We plan to tailor our educational content to each group's specific learning style and requirements, utilizing a combination of online resources and interactive workshops to achieve our goals.
Youth Education
28
% 83%
Elderly Technology Training
Teach economic landscape and other intricacies.
Programs on modern digital technologies.
Develop modules on investment strategies.
Teach basic digital skills and build confidence.
Skills for effective financial planning.
Essential aspects like online banking and internet safety.
Prepare them for a stable financial future.
Enhance elderly comfort in a tech-driven world.
Enabling informed financial decision-making.
Improve quality of life and social connectivity.
%
Research and Initiatives FinUp
1
/ initiatives
2
Established social media platforms to educate on topics such as bonds and insurance.
Organized outreach programs in rural areas, holding sessions in local schools to educate people of all ages on various aspects of finance.
3
Developed educational modules covering investment methods, banking, and personal budgeting.
4
Formed partnerships with schools and organizations to deliver lectures on financial literacy.
5
Conducted hands-on sessions in old-age homes and housing communities to teach the elderly efficient phone usage and address other practical needs.
/ outcomes
21k+
youth empowered with
valuable financial knowledge through social media platforms, fostering a greater understanding of concepts like bonds and insurance.
14k+
elderly individuals were
empowered in old-age homes and housing communities, providing hands-on guidance on phone usage for enhanced efficiency in daily living.
/ future projection Team Expansion
Strengthen our presence by expanding teams in each of the 7 states and exploring opportunities in new regions for broader outreach.
Geographic Expansion
Venture into untapped areas beyond our current 7-state focus, establishing local teams for tailored financial education programs.
Multimedia Fundraising
Raise funds to diversify our educational efforts, entering print and electronic media platforms like YouTube to reach a wider audience and enhance our impact.
29
Portfolio Keerthi Ginuga
05
/ yāthra
(journey)
Kerala tourism package
Digital Art Studio | School of Planning and Architecture | Semester VIII duration - feb’2023 - may’2023
Brief: Unleash your creative potential in this project by digitally designing anything of your choice using a variety of software tools. Select a theme or concept that inspires you and create a unique piece that embodies your interpretation. Dive into research for inspiration, experiment with different techniques, and focus on both creativity and technical proficiency. Document your design process, from initial concept to final render, and conclude with an artist statement. This project encourages originality, effective theme representation, and mastery of digital design tools while nurturing your artistic growth. / my role Illustrator, 3d Visualizer, Graphic Designer, Package Designer
30
/ my responsibilities Illustrations, Concept development, Mockup designs, Renders.
#144d2a involves the development a brochure and welcome gift package through through collaboration with thethe State government tourism board. #144d2a involves the development of a of brochure and welcome gift package collaboration with State government tourism board. Aim: The goal is to provide a concise yet comprehensive overview of Kerala to a traveler embarking on their exploration. This initiative
involves the development of a brochure and welcome gift package through collaboration with the State government tourism board. #717c13
#574028
Package Design Yathra
#717c13
#574028
#574028
#574028
#bdc82b
#144d2a Nestled in South India, Kerala beckons with tranquil backwaters, serene #bdc82b canals, lush coconut groves, and hospitable locals. This picturesque destination offers diverse experiences—from hill stations to backwaters, tribal erala beckons with tranquil backwaters, serene villages to vibrant beaches—all within your tour.
ves, and hospitable locals. This picturesque desperiences—from hill stations to backwaters, tribal hes—all within your tour.
#717c13
#fbcc36 #bdc82b
in South India, Kerala beckons tranquilserene backwaters, serene Nestled inNestled South India, Kerala beckons with tranquil with backwaters, canals, lush coconut andgroves, hospitable This picturesque descanals, lushgroves, coconut andlocals. hospitable locals. This picturesque destination offers diverse experiences—from hillguide stationsfor tohill backwaters, tribal Aim: Create a offers brief and thorough travelers exploring Kerala, tination diverse experiences—from stations to backwaters, tribal Nestled in vibrant Southbeaches—all India, Kerala beckons with tranquil backwaters, #fbcc36 serene villages to within your tour. villages to vibrant beaches—all your tour. in collaboration with including a brochure and welcomewithin gift package,
canals, lush coconut groves, and hospitable locals. This picturesque desthe State's tourism board. tination offers diverse experiences—from hill stations to backwaters, tribal villages to vibrant beaches—all within your tour.
#144d2a
#144d2a
#144d2a
#fbcc36 #717c13
#717c13
#717c13
#bdc82b
Package design:
Size - 220 x 150 x 30 mm Tools used - Sketchup, Sketchbook, Autocad, Photoshop, Lumion Type of box - Rigid packaging box
Package design: #bdc82b
Size - 220 x 150 x 30 mm # bdc82b #fbcc36 Tools used - Sketchup, Sketchbook, Autocad, Photoshop, Lumion Type of box - Rigid packaging Package Design:box Size - 220 x 150 x 30 mm Package design: #fbcc36
Package design:Sketchbook, Autocad, Photoshop, Lumion Size - 220 x 150 x 30Tools mm used - Sketchup, SizeSketchbook, -of220 x 30 mmPhotoshop, Type boxx-150 Rigid packaging box Lumion Tools used Sketchup, Autocad, #fbcc36 Tools usedbox - Sketchup, Sketchbook, Autocad, Photoshop, Lumion Type of box - Rigid packaging Type of box - design: Rigid packaging box Package
Size - 220 x 150 x 30 mm Tools used - Sketchup, Sketchbook, Autocad, Photoshop, Lumion Type of box - Rigid packaging box
Pop-up Design:
Size - 220 x 150 mm Tools used - Procreate, Photoshop
Brochures:
Size - 70 x 180 mm Tools used - Photoshop and Creative Commons Font - Quick kiss personal use and Avenir
The pop-up portrays the colorful culture of Kerala and its beautiful skyline. It depicts two different poles of Kerala architecture i.e, Theyyam for rural tantric practices and The kit consists of 3 information brochures regarding Culture, Food, and Architecture. Pop-up Design: Brochures: Pop-up Design: Brochures: Each brochure is color-coded in Green, Orange, and Blue respectively. Kathakali for its vibrant City tales. Size - 220 x 150 mm Size - 70 x 180 mm Size - 220 x 150 mm Tools used used -- Procreate, Procreate, Photoshop Photoshop Tools
Layer 1- Pop-up Kathakali |Design: Layer 2 - Vadakunnathan temple | Layer 3 - Theyyam -portrays 220 |xLayer 150colorful mm The pop-up portrays the culture of Kerala and its beautiful It depicts The pop-up the culture of Kerala and skyline. its beautiful skyLayer 4 -Size Foilage 5 -colorful Hills | Layer 6 - Sky
Size - 70 x 180 mm Tools Toolsused used--Photoshop Photoshopand andCreative CreativeCommons Commons | Font - Quick kiss personal use and Avenir Brochures: Font - Quick kissThe personal use and Avenir information on tourist activities in each of the destinations. brochures provide
Brochures:
Size 70 xcover 180 mm Size - kit 70consists x 180Further, mm The of 3-the information brochures regarding Culture, Food, and Architecture. The bropage illustrations depict the most recognizable aspects in Kerala. The kitused consists of 3Tools information brochures regarding Culture,Commons Food, and Architecture. used Photoshop and Creative Tools Photoshop and Creative Commons chures provide information on tourist activities in each of the destinations. Further, the cover Kathakali for its vibrant City tales. Each brochure is color-coded in Green, Orange, use and and Blue Avenir respectively. Font - Quick kiss personal rural tantric practices and Kathakali for its vibrant City tales. page illustrations depict the most recognizable aspects in Kerala. Font - Quick kiss personal use and Avenir The pop-up portrays the colorful culture of Kerala and its beautiful skyline. It depicts Layer 1Kathakali | Layer 2 Vadakunnathan temple | Layer 3 Theyyam The brochures provide information on tourist activities in each of the destinations. e colorful culture of Kerala and its architecture beautiful skyline. It depicts two different poles of Kerala i.e, Theyyam for rural tantric practices and The kit consists of 3 information brochures regarding Culture, Food, and Architecture. Pop-up Design: Brochures: Layer 4 - Foilage | Layer 5 - Hills | Layer 6 - Sky Further, the cover page illustrations depict the most recognizable aspects in Kerala. Kathakalii.e, for Theyyam its vibrant City tales. Each brochure is color-coded in Green, Orange,Culture, and Blue respectively. rala architecture for rural tantric practices and The kit consists of 3 information brochures regarding Food, and Architecture. Size - 220 x 150 mm Size - 70 x 180 mm CityTools tales. Each brochure Tools is color-coded in Green, Blue respectively. used - Procreate, Photoshop used - Photoshop andOrange, Creative and Commons
two different poles of -Kerala architecture i.e, Theyyam for rural tantric practices and Tools used Procreate, Photoshop Photoshop line. It depicts two different poles of Kerala architecture i.e, Theyyam for
Layer 1- Kathakali | Layer 2 - Vadakunnathan temple | Layer 3 - Theyyam Layer 4 - Foilage | Layer 5 - Hills | Layer 6 - Sky
The brochures provide information on tourist activities in each of the destinations.
Font - Quick kiss page personal use and Avenir Further, the cover illustrations depict the most recognizable aspects in Kerala.
2 The - Vadakunnathan | Layer 3 -of Theyyam The brochures provide information on tourist activities in each of the destinations. pop-up portrays temple the colorful culture Kerala and its beautiful skyline. It depicts different of Kerala architecture i.e, Theyyam for rural tantric practices and the cover Thepage kit consists of 3 information brochures regarding Culture, Food, in and Architecture. 5 -two Hills | Layerpoles 6 - Sky Further, illustrations depict the most recognizable aspects Kerala. Kathakali for its vibrant City tales.
Each brochure is color-coded in Green, Orange, and Blue respectively.
Layer 1- Kathakali | Layer 2 - Vadakunnathan temple | Layer 3 - Theyyam Layer 4 - Foilage | Layer 5 - Hills | Layer 6 - Sky
The brochures provide information on tourist activities in each of the destinations. Further, the cover page illustrations depict the most recognizable aspects in Kerala.
31
Portfolio Keerthi Ginuga
06
/ carry-ghar
(top 10 shortlisted)
A portable house
ANDC Trophy 2021 | National Association of Students of Architecture, India (NASA) duration - oct’2021- dec’2021
click or scan for full document
Brief: Design a mobile settlement to shelter the construction labourers of the medium scale project. The design must be collapsible and easily employed over a variety of terrain, stages of construction and weather conditions. The design, most importantly, must address the core problems concerning safety, security, privacy and right to dignified lives for the labourers. The design units must be able to adapt to various iterations of arrangement that would be called for at different points in the construction process. / my role Illustrator, 3d Visualizer, Graphic Designer, Architect.
32
/ my responsibilities Research, Illustrations, Brainstorming, Concept development, Product Mockups, Renders.
Mobile Residence Carry-Ghar
33
Portfolio Keerthi Ginuga
07
/ morning blend
(honorable mention)
Cafe Interiors
Interior Design | Archdais International Competition duration - jan’2022 - mar’2022
Brief: Designing a café transcends the mere provision of coffee and food—it's an artful endeavor to craft a distinctive social haven where connections blossom and indelible memories unfold. In this immersive challenge, participants are invited to embark on the journey of conceptualizing and creating the quintessential café experience. Set against the backdrop of a location of their choosing, each participant is tasked with weaving together elements that not only satiate culinary cravings but also foster an atmosphere where community thrives. / my role Interior Design, 3D Visualizer, Architect
34
/ my responsibilities Illustrations, Concept development, Colour Palette, Drafting, 3D Modelling, Renders.
Interior Design Morning Blend
Aim: As customers enter, they encounter a welcoming café counter and triangular cut mirrors that amplify the room's spaciousness. Inside, an elevated seating platform and bar stools near the counter offer varied seating options. The semi-indoor space is casually adorned with bookshelves and art pieces, fostering a relaxed and inviting atmosphere.
The mezzanine floor above, giving a sense of a relaxed and friendly atmosphere, is also in line with the informal mid-century theme. The outdoor area includes concrete planters with light installations, swing chairs and tiled flooring, attempting to connect the indoor and outdoor spaces. For the most part the cafe follows a Mid-Century Modern theme breaking the traditional barriers and diving in with contemporary and modern age.
35
Portfolio Keerthi Ginuga
/ synopsis background / introduction
need and relevance
limitations
scope
facts and concerns
aim and objectives
/ methodology user experience in public spaces
visual perception
history and evolution of public spaces
Initial Interaction with Visual Elements
visual experience
understanding public spaces
interactive design
case studies
Interactive design and architecture elements
08
analysis and conclusion inferences
/ dissertation report
Can Interactive Design Enhance the User Experience in Public Spaces?
Dissertation | School of Planning and Architecture duration - july’2023- nov’2023
click or scan for full report
Brief: This study explores the impact of interactive design on user experience in public spaces, blending urban planning, visual perception, and user-centered design. It uses theories from Gehl, Carmona, and Lynch to analyze how visual and interactive elements affect people's engagement with these spaces. The research stresses the importance of interactive architecture in creating adaptable, appealing urban environments. It advocates for vibrant, inclusive spaces, highlighting interactive design's role in enhancing user satisfaction. The findings are crucial for urban planners and architects, emphasizing interactive design's potential in public space development.
36
Synopsis Dissertation Report
Can Interactive Design Enhance the User Experience in Public Spaces? Introduction
Modern smart technologies are reshaping our interaction with physical spaces, offering architects opportunities to create dynamic, user-centric environments. The integration of interactive design in public spaces enhances user experience, focusing on interaction and inclusivity. Historical insights into public spaces enrich our understanding of these evolving environments.
Need for Study - Updating public spaces is essential due to rapid urban growth. - Traditional methods are insufficient for modern community engagement. - New architectural strategies can drive community-focused urban change. - Integrating technology in public spaces is increasingly important. - This integration transforms areas into vibrant communal hubs.
Aim "To examine how interactive design can be applied to public spaces to improve the overall user experience."
Objectives / to examine and examine the current state of interactive design elements and its applications in public spaces.
/ to analyse case studies of successful interactive design projects from different regions.
Scope "The research will focus on exploring the application of integrated innovative technologies in enhancing user experiences in public spaces."
Limitations - The technical intricacies and detailed workings of individual smart technologies may not be extensively analysed within the scope of the study. - This study will utilize secondary data sources exclusively, including literature, research papers, and case studies. - This paper exclusively concentrates on user experiences related to the visual sense and does not address other sensory dimensions.
37
24/
thank you.
/ keerthi ginuga
ginugakeerthi@gmail.com
/19
+91 9701517606
linkedin.com/in/ginuga-keerthi-079b37239