KEGHAM DJEGHALIAN
PORTFOLIO
fashion editor art director visual artist
INDEX
01
PHOTOSHOOT ART DIRECTION AND STYLING
02
WORK AT L’INSTITUT FRANÇAIS DE LA MODE
03
PAINTINGS AND SCULPTURAL WORK
01.1 Confronting Echoes 01.2 Fashion Meltdown 01.3 Louboutin Beiruting 01.4 Sisters in Crime 01.5 Present Absence 01.6 Le Zar 01.7 In the Game 01.8 Anthro-Fashion
02.1 Personal Photoshoot Styling 02.2 Styling for a Brand - Hermès 02.3 Magazine Project - Anomalist 02.4 Packaging Project - Veuve Clicquot 02.5 Scenography Workshop - Who’s Next 02.6 Visual Merchandising Project - Dior
03.1 Hayaman 03.2 Wantonness 03.3 Wandering
01.1 CONFRONTING ECHOES campaign shoot for D-CAF festival
D-CAF CONTEMPORARY ARTS FESTIVAL
2015
photography and art direction Kegham Djeghalian
01.2 FASHION METLDOWN editorial shoot
ORYX MAGAZINE _ QATAR AIRWAYS
2013
photography Toufic Araman art direction and styling Kegham Djeghalian
01.3 LOUBOUTIN BEIRUTING advertorial of Christian louboutin
ORYX MAGAZINE _ QATAR AIRWAYS
2013
photography Toufic Araman art direction and styling Kegham Djeghalian
01.4 SISTERS IN CRIME editorial shoot
PASHION MAGAZINE
2013
photography Mehdi Sefrioui art direction and styling Kegham Djeghalian
01.5 PRESENT ABSENCE homage to Sarah Pucil’s work editorial shoot
PASHION MAGAZINE
2012
photography Kinga Wasilewska art direction and styling Kegham Djeghalian
01.6 LE ZAR
Kenzo’s 40th anniversary editorial shoot
ELLE ORIENTAL
2010
photography Toufic Araman art direction and styling Kegham Djeghalian
01.6 LE ZAR
Kenzo’s 40th anniversary editorial shoot
ELLE ORIENTAL
2010
01.7 IN THE GAME editorial shoot
ORYX MAGAZINE _ QATAR AIRWAYS
2010
photography Toufic Araman art direction and styling Kegham Djeghalian
01.8 ANTHRO-FASHION Kenzo’s 40th anniversary editorial shoot
PASHION MAGAZINE
2010
photography Anne Combaz art direction and styling Kegham Djeghalian
01.8 ANTHRO-FASHION Kenzo’s 40th anniversary editorial shoot
PASHION MAGAZINE
2010
02 WORK AT
L’INSTITUT FRANÇAIS DE LA MODE
02.1 PERSONAL PHOTOSHOOT STYLING
PEEK-THE-BOO SHOOT a play on Lynchian aesthetics
PERSONAL PHOTOSHOOT
Drawing on notions of VOYEURISM, NAIVETÉ and SUBVERSION, Peek-The-Boo captures a voyeur’s gaze into an intimate moment when a child sneacks into his/her parent’s bedroom and plays ‘DRESS-UP’. A play on the IDENTITY of the CHILD/ADULT and FEMALE/MALE is set forward through the choice of models: adult male, adult female and a child.
INSPIRATION DAVID LYNCH CHILD BEAUTY PAGEANTS ALFRED HITCHCOCK GUY BOURDIN
Hitchcock - Psycho
David Lynch - Inland Empire
Shirley Jean Rickert
Child Beauty Pageant - google images
Child Beauty Pageant - google images
David Lynch - Inland Empire
Guy Bourdin
Guy Bourdin
Dress-up - googel images
Hitchcock - Psycho
Photography: Igor Chekhachkov Art Direction / Production / Styling: Kegham Djeghalian Make-up and Hair Stylist: Aiko Sato Models: Falkmar Finke - Dessil Mekhtigian - Nina Osburn - Camille Roger First Assistant: Dessil Mekhtigian Second Assistant: Laury Djihanian Artwork: Nina Osburn
Camille: dress TADSHI SHOJI, Lipstick heels shoes ALBERTO GUARDIANI Nina: dress MARC PHILIPPE COUDEYRE, shoes ALBERTO GUARDIANI
Right: Jewellery MAJA SORIC, minaudières by MICHELLE MONROE Left: Black leaves print dress and silk top MALENE BIRGER, scarf SCHIM JOLIE, earrings ROSSO PREZIOSO, ring VALENTINA BRUGNATELLI, gloves MY BOB, shoes LOUBOUTIN
Shoes and bag by LOUBOUTIN, bracelet by ELENA MEYER, dress by MALENE BIRGER
Top and skirt by DINA JSR, scarf by MY BOB, necklace by MAJA SORIC, ring by VALENTINA BRUGNATELLI
Dress MALENE BIRGER,shoes ALBERTO GUARDANI, gloves MY BOB, jewellery MAJA SORIC, bag LOUBOUTIN
Dessil: pants BELLE NINON, dress MALENE BIRGER, necklace MAJA SORIC, smoking stylist’s own Camille: dress MALENE BIRGER, skirt DINA JSR, scarf SCHIM JOLIE, headpiece MAJA SORIC, all shoes LOUBOUTIN
Falkmar: jumpsuit MALENE BIRGER, minaudière and shoes LOUBOUTIN, ring VALENTINA BRUGNTELLI
Camille: dress and shoes by MAISON RABIH KAYROUZ, scarf MALENE BIRGER, necklace MAJA SORIC, gloves MY BOB, bracelet ELENA MEYER
Dress TADASHU SHOJI, gilet top DINA JSR, shoes LOUBOUTIN
Camille: dress DINA JSR, bag ISSEY MIYAKE, necklace and bracelet MAJA SORIC, ring vintage YVES SAINT LAURENT
Falkmar: jumpsuit by DINA JSR, ring and necklace VALENTINA BRUGNATELLI, bracelet ELENA MEYER
02.2 STYLING FOR A BRAND
HERMÈS PARFUMS
COLLECTION HERMESSENCE re-imagining visual concepts for Collection Hermessence COLLECTION HERMESSENCE CONCEPT DIRECTION
STYLING FOR A BRAND
THE SCENT OF A CRAFT
House of Hermès key values POETICS AND MYTHOLOGY
Hermès ad campaigns
House of Hermès key values
Atelier Hermès
CRAFTSMANSHIP & KNOW-HOW
Alfredo Piola
Jérôme Galland
PRIDE IN THE MÉTIERS & TIMELESS TRADITION
HERMÈS PARFUMS COLLECTION HERMESSENCE
The Collection Hermessence embodies the essence of Hermès. The soul of Hermès resides in its Ateliers. Each scent of the collection is associated with a craft and reminiscent of its Ateliers
Inspiration
STYLING FOR A BRAND
‘LA PRODUCTION DE L’ESPACE’ BY HENRI LEFEBVRE
space and place directly and intimately connected to smell and olfaction
17th CENTURY FLEMISH STILL LIFE PAINTING
Willem Calez. Heda 1631
Scent Associations
SADDLERY
LEATHER BAGS
Cuir d’Ange
Poivre Samarcande
PRÊT-À-PORTER
Vetiver Tonka
PETITES MAROQUINNERIES
Osmanthe Yunnan
SILK ‘CARRÉS’
Ambre Narguilé
THE SCENT OF A CRAFT COLLECTION
HERMESSENCE
Photography: Roberto Greco Art Direction & Styling: Kegham Djeghalian
02.3 MAGAZINE PROJECT
ANOMALIST MAGAZINE design a magazine concept with original content & aesthetics ANOMALIST MAGAZINE IS A QUARTERLY PRINT MAGAZINE THAT ADDRESSES FASHION CULTURE AND ITS RELATED FIELDS SPANNING FROM CONTEMPORARY ART TO CULINARY ARTS. IT FEATURES ORIGINAL AND INSIGHTFUL INTERDISCIPLINARY CONTENT THAT MERGES FIELDS AND BREAKS THE NORMS.
MAGAZINE PROJECT
INPIRED BY THE LANAGUAGE OF SCIENCE, ANOMALIST ADAPTS THE FORMAT OF FORMULAS TO COMMUNICATE ITS CONTENT.
magazine cover
INSPIRATION scientific vocabulary & aesthetics PERIODIC TABLE
Mendeleev table
magazine excerpt
INSPIRATION scientific vocabulary & aesthetics
MAGAZINE PROJECT
SCIENTIFIC TERMINOLOGY
magazine excerpt
INSPIRATION scientific vocabulary & aesthetics SYSTEMATIC ORGANISATION & COLD TONES
magazine excerpt
Damien Hirst ‘The Last Supper’
INSPIRATION scientific vocabulary & aesthetics FORMULA FORMATS
magazine excerpt
MAGAZINE PROJECT
chemical formulas
MAGAZINE EXCERPTS
Editorin-Chief
Deputy Editor
ArtISTIC
Director
Head of IMAGES
COPY EDITOR
Kegham Djeghalian
Pauline Giraut
Marijana Gligic
Diego Diez
Lorena Angenault
02.4 PACKAGING PROJECT
VEUVE CLICQUOT PONSARDIN design of 3 packaging directions
THREE DIRECTIONS 1 - DÉJEUNER SUR L’HERBE...BUVONS SUR L’HERBE 2 - SEE IT CLEARLY...SEE IT UPSIDE-DOWN 3 - THE VCP EMBLEM RACK
PACKAGING
VCP PACKAGING POINTERS
WIT AND HUMOR
ECOLOGICAL
ERGONOMIC
DIRECTION 1
DÉJEUNER SUR L’HERBE... BUVONS SUR L’HERBE VCP x MANET x MUSÉE D’ORSAY
‘Déjeuner sur l’Herbe’ Edouard Manet, 1863
A collaboration between VCP and Musée d’Orsay for a limited edition champagne carrier case celebrating Edouard Manet’s masterpiece
DIRECTION 1
DÉJEUNER SUR L’HERBE... BUVONS SUR L’HERBE
PACKAGING
Ø 12cm
VCP x MANET x MUSÉE D’ORSAY
48cm
Carrier case for picninq mat, retractable glasses and champagne Thick coated carboard body Screw metallic caps leather straps
Veuve C li
usée d’Ors a xM
y
Thin printed neoprene mat Ø105cm Folded and rolled around the bottle and inserted in the carrier case
ot x Manet cqu
Retractable plastic glasses fixed to the bottle through an elastic band
DIRECTION 2
VCP website
SEE IT CLEARLY...SEE IT UPSIDE-DOWN
PACKAGING
HOMAGE TO THE INVENTION OF THE RIDDLING TABLE IN 1816 BY VEUVE CLICQUOT TO MAKE PURE AND CRYSTAL-CLEAR WINE
25cm
side view
cm
34
front view
‘Upside-Down’ packaging in polyprolene with embossed label Bottle inserted through a top lid
top view
40cm
22cm
DIRECTION 3
THE VCP EMBLEM RACK
PACKAGING
LIMITED EDITON RACK OF 6 CHAMPAGNE BOTTLES USING THE VCP EMBLEM SHAPE FOR ITS STRUCTURE
26cm 26cm VCP emblem champagne rack in painted stainless steel with solid middle structure and indendations to stabilise the bottles
20cm
02.5 SCENOGRAPHY PROJECT
IFM STAND AT WHO’S NEXT design of IFM stand space at Who’s Next tradeshow of September 2015 showcasing the work of the accesory and garment designers at IFM through trends with Diego Diez & Quentin Fontaimpe
TWO DIRECTIONS 1 - SCAFFOLDING 2 - STRUCTURE
TRENDS CATEGORISATIONS & DESCRIPTIONS PRESENT FUTURISM
SCENOGRAPHY
Futurist tendencies towards form, geometry and textures that stem from a present urban condition and a present need for experimentation. An aesthetic inclination that goes beyond Sci-fi culture for a reality that is inspired by the fast-evolving technology.
HYBRID BLOCKS
The block as a unit for building a whole; but here the block is not your usual static form but a more fluid and hybrid expression. Rectangular shapes loosened up and transformed into a de-structured geometry, curvilinear in some cases and angular in others.
FLUID STRUCTURE
An organic architecture made of intertwined movement of materials. Balance is reached alternatively through a play of curves and folds. An architecture that favors Frank Gehry over Le Corbusier.
SHELTER SHIELD
Whether through second skin shelter simulation or through allegories of shielding and self-defense the theme of protection prevails; a primary need for safety.
COMPOSITE MATTER
Juxtaposing and merging techniques, materials and textures. A collage of binaries and different substances: rigid and fluid, fragile embroidery and resistant fabric, bold prints and subtle textures, movement and stillness.
NOMADOLOGY
An interpretative vision of the urban ‘sand wanderer’ and a nostalgic take on a modern day Lawrence of Arabia with drapery and tailoring, earthy tones and textures.
DIRECTION 1
SCAFFOLDING IFM BUILDING THE TRENDS OF TOMORROW
Using a scaffolding system as a unit for all the display modules
TOP PLAN
ZONING THROUGH COLOR
SCENOGRAPHY
using transparent colored acrylic sheets and for the description banners using opaque acrylic sheets
DIRECTION 1
SCAFFOLDING
SCENOGRAPHY
IFM BUILDING THE TRENDS OF TOMORROW
DIRECTION 2
STRUCTURE INSPIRED BY JACOB & MACFARLAN’S ARCHITECTURE
SCENOGRAPHY
Jacob & Macfarlen, Cité de la Mode
Jacob & Macfarlen, The Masters of Disorder
TOP PLAN
structure in wooden rods
opaque colored acrylic panels used for zoning the trends
nonslip vinyl stickers on the floor for description text
DIRECTION 2
STRUCTURE
SCENOGRAPHY
INSPIRED BY JACOB & MACFARLAN ARCHITECTURE
02.6 VISUAL MERCHANDISING PROJECT
DIOR WINDOW DISPLAY
design of Christmas 2015 windows for Av. Montaigne store with Lisa Roth
TWO DIRECTIONS 1 - CANNAGE FILANT 2 - I’M DREAMING OF A DIOR WHITE CHRISTMAS
Visual Merchandising
KEY CHRISTMAS CODES
RED
LIGHTS
STARS
traditionally associated with Christmas
used for Christmas Decoration
Christmas star of Bethlehem
SNOW landscapes covered with snow
House of Dior Key Values
Heritage and history for modern innovation
Miss Dior dress, 1949
Miss Dior dress, 2012
Fantasy, Magic and Poetics
R.Avedon
J-P Mondino
The house of Dior, the core of the creation
Dior Salon
W. Maywald
W. Maywald
DIRECTION 1
CANNAGE FILANT Walking through a red space of infinite little shiny stars constellation forming a matrix of fleeting cannage lighting. Passer-bys are invited through the interactive light play to be part of this cannage constellation. INSPIRATION
Visual Merchandising
Light installation by Erwin Redl
Cannage Pattern
red tinted mirror on the sides
perforated plexiglass wall to hold the LED light rods
red tinted plexiglass on the floor and backwall
protruding rigid and translucent acrylic fiber optic rods with small round LED bulbs
motion detectors on the windows for the light to gradually flicker with the movement of the walkers
DIRECTION 2
I’M DREAMING OF A DIOR WHITE CHRITMAS Fragments of the Dior house enchanted by an avalanche of white stars covering the entire space and surface of its furniture...a Dior Winter wonderland. INSPIRATION
Visual Merchandising
Christian Dior’s lucky star charm
Louis XVI furniture
‘Winter 1972’ by Adrien Mertz
Dior boutique Av. Montaigne façade
cascade of stars contoured by light coming from the first floor and going to Dior’s window exterior - stars made of acrylic and contoured by LED lights
furniture fully covered by layers of white paper and acrylic stars
DIRECTION 2
Visual Merchandising
I’M DREAMING OF A DIOR WHITE CHRITMAS
03 PAINTINGS
AND SCULPTURAL WORK
03.1 HAYAMAN
mixed media, ink on paper and bee’s wax
MIXED MEDIA PAINTING
2005 - 2009
03.1 HAYAMAN
mixed media, ink on paper and bee’s wax
MIXED MEDIA PAINTING
2005 - 2009
03.2 WANTONNESS site-specific sculptural installation
SCULPTURAL WORK
2005
03.3 WANDERING
site-specific installation of 30 sculptures
SCULPTURAL WORK
2008 - 2009
© KEGHAM DJEGHALIAN 2015