KeithBoosDesigns ProductionDesignPortfolio
KBD
Table of Contents Table of Contents 1 1. Conspiracy Collection…………...…. 2. “SunGoesDown”LilNasX…...…. 3. WalmartPlusTrunkorTreat...…. 4. 24kGoldnArtistontheRise….…. 5. “Attics”Boyo……………………...……… 6. “ForFree?”KendrickLamar………... 7. “GottheGlam”................................ 8. TheSevenDeadlySins.………..……. 9. “WatchingCartoons”LaLuz...….. 10. VelourLiquidLipstick….…..……….. 11. BloodSugar…………….…….…………... 12. “HotSpot”........................................ 13. CompiledMusicVideoWorks…………...…………………………………………………..………..... 14. CompiledCommercialWorks…...……………………………………………………………..………... PrintCampaign,ProductionDesigner……..…… MusicVideo, ArtDirector………………..…………. Commercial,ProductionDesigner……..………... ShortFilm-ArtDirector……………………..………. MusicVideo,ProductionDesigner………..……... MusicVideo,ProductionDesigner………..……... MusicVideo,ProductionDesigner…...…..……... PlayboyEditorial,ProductionDesigner…..…….. MusicVideo,ProductionDesigner….………..…… Commercial,ProductionDesigner……….…..…... PrintCampaign,ProductionDesigner...……….. Commercial,ProductionDesigner……...………... 2 12 20 32 38 42 48 52 54 56 57 58 6o 66
The Conspiracy Collection Print CampaignProduction DesignerThe Conspiracy Collection 2
Marcelo
Print,Billboardandin
Makeup
Conceptualizing,researchingandrendering sets.Overseeingsetdressingselects. Overseeingthecreationofcustompropsand graphics.Interfacingwithteams constructing andinstallingsets.Budget. Scheduling.
Apigfarmer’ssonbecomesobsessedwithhisinternetidolandtriestobringhimtolifeinhisbarnyard laboratory.Insodoinghetoyswithforcesthatareoutsideofthisworld.
Forthisprojectwedesigned,constructedanddecoratedtwosetsbuiltonasoundstage.Weplacedthe emphasisonreferencialproppinganddressingtocreatethecompletenessoftheworldandtiethecampaignto iconicsciencefictionandhorrortropes.
The Conspiracy Collection 3 Photographer:
Cantu JobTitle:ProductionDesigner Media:
store
Campaign Responsibilities:
Color Palette
The Barnyard Laboratory
CustomGraphics
Tobolsterourbackstory,wereimaginedclassicsciencefictionandhorrormoviesasifthesubjectofourcampaign starredinthefilms.Wecreatedourcharacter’sobsessionbyproliferatingthesetwithhisimage andreferencedthe tropeofthenerdy,cinemaobsessedkidwithwallscoveredinposters.Imaginingthetitlesofthesefictionalfilmsand reimaginingtheposterswasarewardingaspectofthisproject’sworldbuilding.
The Conspiracy Collection 4
The Conspiracy Collection 5
The Barnyard Laboratory Renderings and Concept Art The Conspiracy Collection 6
The
Laboratory
Renderings and Concept Art
ConceptartbyEvanWelch
The Conspiracy Collection
Barnyard
7
CampaignImage The Conspiracy Collection 8
Conspiracy Collection
Supplementarycampaignimageryandonsetphotos The
A living Room Abduction
Oursecondset,conceivedofbymeandmysetdecorator,wasaSignsinspiredabductionscene.Inthestorywe created,thiswasthelivingroomofour“pigfarmer’sson”character.Wewantedtorootthissetinthebanal trappingsofacountryfarmhouse,butelevatethemtothecinematiclevelofworkslikeSigns,ETandeven animatedshowslike“CouragetheCowardlyDog”.
The Conspiracy Collection 10
CampaignImage The Conspiracy Collection 11
Lil Nas X“Sun Goes Down” Music VideoArt Director “Sun Goes Down”Lil Nas X 12
Director:JackBegert
JobTitle:ArtDirector
ProductionDesigner:NathanCastiel
Media:MusicVideo
Responsibilities: Budgeting,scheduling.Rendering.Scoutinglocations. Researchingandcreatingboards.Overseeingset dressingselects.Interfacingwithteamsconstructing andinstallingsets.
Thisemotionalcomingofagetaletakesusthroughtheartist’stroubledyouthasaclosetedgayteen.Weaimedto createsetsthathadafamiliaritytothem,butaheightenedaestheticandsenseofemotion.Throughthisprocess, modernreferenceslikeEuphoriamadecontactwiththewholesomereflectiononyouthfoundinSpielbergand Hughesmovies. Weusedamixtureofbuiltsetsandonlocationshootstotakeouraudiencethroughtheupsand downsoffirstrejectingandthenacceptingoneself.
“Sun Goes Down” Color Palette 13
Lil Nas’ Attic Bedroom ReferencesandInspiration Renderings “Sun Goes Down”Lil Nas X 14
Lil Nas’ Attic Bedroom ProductionStills “Sun Goes Down”Lil Nas X 15
High School Prom 2017 TheLocation: TheRendering: InspirationandReferences: “Sun Goes Down”Lil Nas X 16
ProductionStills
School Prom
High
“Sun Goes Down” 17
ScoutPhoto
The High School TheLocation: ProductionStills
“Sun Goes Down”Lil Nas X 18
Lil Nas’ Inner Sanctum Renderings ProductionStills “Sun Goes Down” 19
Walmart Plus “Trunk or Treat” Commercial -Production DesignWalmart Plus“Trunk or Treat” 20
Director:KanyessaMcMahon
JobTitle:ProductionDesigner
Media:NationalCommercial
Responsibilities:
Conceptualizingandrenderingsetsandlocation. Budgeting,scheduling.Scoutinglocations. Coordinatingwithvendors. Overseeingcustom fabricationandmultidayconstructionandinstallation ofsets.
DuringtheCovid-19pandemic,WalmartandJasonDeruloteameduptoprovideaspecialtrickortreatingandconcert experienceforfirstrespondersandtheirfamilies.
ShotonlocationatLA’siconicGriffithParkandinthemidstofstrictcovidprotocols,thisprojectwasafeatofintense creativeandlogisticalmagnitude. Layersofcustomfabrication,environmentalelementsand6picturecarsall combinedtotransformGriffithintoaHalloweenFairGround.
Walmart Plus“Trunk or Treat” 21 Color Palette
Park Entrance and Overview Renderings Walmart Plus“Trunk or Treat”
ProductionStills Walmart Plus“trunk or Treat” 23
Jackie o’
Director’sSketch
On SetPhoto
Rendering Walmart Plus“Trunk or Treat” 24
ProductionStills Walmart Plus“trunk or Treat” 25
“PriusAurous” Rex On SetPhoto ProductionStill RenderingWalmart Plus“Trunk or Treat” 26
On
An Adventure through Space
SetPhoto Rendering ProductionStills Walmart Plus“trunk or Treat” 27
Director’sSketch
On
Photo
A “Frozen” Castle Escape
Rendering
Set
Walmart Plus“Trunk or Treat” 28
On SetPhoto
ProductionStills Walmart Plus“trunk or Treat” 29
A Skeleton Dance Party Production Stills RenderingWalmart Plus“Trunk or Treat” 30
A Bug in A Fairy Forest
Director’sSketch
Rendering ProductionStills Walmart Plus“trunk or Treat” 31
24k Goldn Artist On the Rise Short FilmArt Direction 24k Goldn Artist on The Rise 32
Director:Babak JobTitle:ArtDirector
ProductionDesigner:NathanCastiel Media:ShortFilm
Responsibilities: ConceptualizingenvironmentswithDesigner. Overseeingandcontributingtoconstructionof customminiatureandjumboelements.Interfacing withproduction.Budgeting,scheduling.
Totellthestoryof24kGoldn,oneofYoutube’s“ArtistsontheRise”, weconceivedofandbuilt setsthatexplored theartist’spastpresentandfuture. Weleanedintoasimplisticbaselayerandaccentuatedwithbold,graphicset decoration.Weutilized3dmodelingand5axissculptingtocreatetwohighqualityjumboprops.Wealsocreateda handmade referentialmodelofSanFranciscocompletewithiconiclandmarkslikeLombardstreetandthepainted ladies.
Goldn Artist On the Rise
Color
24k
33
Palette
Artist
The Present ProductionStills 24k Goldn
on The Rise 34
Goldn Artist On the
The Past ProductionStills 35 24k
Rise
OnSetPhoto
Artist
The Future ProductionStills ProductionStills
24k Goldn
on The Rise 36
The Performance
On SetPhoto
ProductionStill
24k Goldn Artist On the Rise
Rendering
37
Boyo“Attics” Music VideoCoDesigner “Attics”Boyo 38
Director:NathanCastiel
JobTitle:Co-ProductionDesigner Media:MusicVideos
Responsibilities:
Developingconceptsalongsideco-designer, imaginingandcreatingstoryimperativecustom propsandgraphics.Constructingsetelements. LocationScouting.Collaboratingonsetdecoration selects.SetDressing
Awashedupboybandstarconfrontshispastselfbothfigurativelyandliterallyinthismusicvideo.Asaproducerand writerinadditiontoco-designeronthisproject,Igottheopportunitytocreatethedesignfromtheinsideout.We
builtournarrativearoundsceneswe’dalwayswantedtocreate,andusedcustompropfabricationasanintegralpart oftellingthestory.Guidedbyourdesignsensibilities,wewereabletoaugmentexistinglocationsandbuildasetthat helpeduscreateastorywithuniqueflavorandpersonality.
Boyo“Attics” 39 Color Palette
ProductionStills Boyo“Attics” 40
Boyo“Attics” 41
Kendrick Lamar“For Free?” , “u” Music VideoProduction Designer“For Free” . “u”Kendrick Lamar 42
ThisduoofmusicvideoswasshotinonedayonlocationinaniconicPasadena,Californiamansion. Weaugmentedthebonesofthehousewithsetdecorationthatjuxtaposedthebucolicworldof privilegewiththeracialtensionsexploredinthesong“ForFree?”. Wediscoveredabeautifulwine cellarinthebasementandshapeditasaphysicalrepresentationoftheprisonoftheartist’sproblem withalcohol.
Director:JoeWeil JobTitle:ProductionDesigner Media:MusicVideo/ShortFilm Responsibilities: LocationScouting,Budgeting,Scheduling. Shoppingandsetdecoration.SetDressing. “For Free”Kendrick Lamar 43 Color Palette
ProductionStills “For Free” . “u”Kendrick Lamar 44
Free”
Kendrick Lamar
“For
-
45
ProductionStills “For Free” . “u”Kendrick Lamar 46
Free”
Kendrick Lamar
“For
-
47
Patrick Starrr“Got The Glam” Music VideoProduction Designer“Got The Glam”Patrick Starrr 48
Budgeting,Scheduling.Pitchingand illustratingSetconcepts. Installing constructedelements.Overseeingset dressingselectsandsetdecoration. Overseeingcreationofcustompropsand graphics.
Partmusicvideo,partcommercialfortheartist’scollaborationwith MacCosmetics,thisprojectwas anodysseythroughtheglamaesthetic.Wewerechallengedwithcreatingandbuildingtwolarge schoolsetsonasoundstageaswellasabeachandjunglescene.Whenbringingtheglamclassroomset tolife,wewantedtoembedanalmostsurrealunderlayerintheinterplayofoursetdecorationand constructionelements.
Director:AndrewVallentine JobTitle:ProductionDesigner Media:CommercialMusicVideo Responsibilities:
“Got the Glam”Patrick Starrr 49 Color Palette
The Classroom ProductionStills “Got The Glam”Patrick Starrr 50
School Hallway and Glam Island
the Glam”
Patrick Starrr
ProductionStills “Got
-
51
Sins
JobTitle:ProductionDesigner
Media:PrintEditorial
Responsibilities: Interpretinganddevelopingthematicbrief, researchingandconstructingcustommaterials. Buildingcustomsetelements.Shopping,Set Dressing.Budgeting,Scheduling.
ThisBlackLightphotoshootwasa uniqueopportunitytoexploretheworld ofeditorialwork.Inwhatareoften projectsfueledbypassion,creativeinput fordepartmentheadsisviewedaspartof thepayoff.Thisstyleofworkingallowed metomakechoicesandtoshapewhatwas shotthroughaestheticdecisionsIfelt empoweredtomake.
Theconstraintofblacklightopenedupa worldoftexturesandemotionsthat createdanelevatedlookatourbaser instincts.
Photographer:JamieNelson
52 “Playboy’s Seven Deadly Sins” EditorialProduction Designer
Playboy’s Seven Deadly
Color Palette
Playboy’s
ProductionStills
Seven Deadly Sins 53
ThisSurreal,Cartoon inspiredvideowasshotina minisculestudio.
Thisconstraintalongwith othersofbudgetandtime allowedustothinkoutside theboxwithcustom fabricationandset decoration.
Pullingonchildhood inspirationoffavorite cartoonsmadethisproject fun.
La Luz“Watching Cartoons “ Music VideoProduction Designer
Director:NathanCastiel, JobTitle:ProductionDesigner,Media:MusicVideo Responsibilities: Conceptualizingandrenderingset.SetDecoration.Buildingcustomelements.ScenicPainting.SetDressing. “Watching Cartoons’La Luz 54 Color Palette
On
“Watching Cartoons”La Luz 55 Rendering
SetPhoto ProductionStills
Velour Liquid Lipstick Campaign PrintProduction Designer Jeffree Star Cosmetics Photographer:MarceloCantu, JobTitle:ProductionDesigner,Media:PrintMakeupAdvertisement, Responsibilities: Pitchingcampaignconcept,Conceptualizingandrenderingset.BuildingBoards.OverseeingSetDecoration. Budgeting Rendering Onsetphoto 56 Velour Liquid Lipstick Color Palette
Blood Sugar Palette and Campaign PrintProduction Designer Jeffree Star Cosmetics Photographer:BrandonLundby JobTitle:ProductionDesigner,Media:PrintMakeupAdvertisement Responsibilities: Pitchingcampaignconcept,Conceptualizingandmodelingset..BuildingBoards.OverseeingSet Decoration.Budgeting 1:12Model CampaignImagery Blood Sugar 57 Color Palette
“ Hot Spot ”Morphe CommercialProduction Designer Director:JonSams, JobTitle:ProductionDesigner,Media:Print,VideoandinstoreMakeupCampaign Responsibilities: DevelopingCampaignConcept,RenderingSets,OverseeingConstructionandInstallationandDecoration, Budgeting,Scheduling.Interfacingwithbrandpersonnel. Rendering Onsetphoto “Hot Spot” 58
On
Photo
Color
Rendering
Set
“Hot Spot” 59
Palette
Marian Hill“Down” Music VideoArt Direction Director:JackBegert, JobTitle:ArtDirector,Media:MusicVideo Responsibilities: Overseeingbuiltlobbyseton18ftScaffoldingonsoundstage, setdecoration,overseeingsetdressing,set dressing.Scheduling.Collaboratingoncreativedecisionswithdesigneranddirector ProductionStills “Down”Marian Hill 60
Drake, YG“Y you Always Hatin’?” Music VideoProduction Designer Director:JoeWeil, JobTitle:ProductionDesigner,Media:MusicVideo Responsibilities: LocationScouting,ResearchingandPresentingsetconcepts.AugmentingLocationwithconstructed elements.OverseeingSetDressingselectsandsetdecoration.PictureVehiclewrangling. ProductionStills “Y You Always HatinDrake, YG 61
School Boy qGroovy Tony Music VideoProduction Design Director:JackBegert, JobTitle:ProductionDesigner,Media:MusicVideo Responsibilities: LocationScouting,ResearchingandPresentingsetconcepts.AugmentingLocationwithconstructed elements.OverseeingSetDressingselectsandsetdecoration.PictureVehiclewrangling. ProductionStills “Groovy Tony”School Boy Q 62
Nipsy Hussle“Last Time I CHecKed” Music VideoProduction Designer Director:Sergio, JobTitle:ProductionDesigner,Media:MusicVideo Responsibilities: LocationScouting,PictureCarSourcing,Setillustration,constructionandinstallation.Budgeting, scheduling. ProductionStills “Last TIme I CheckedNipsey Hussle 63
Arlissa“ Hearts Aint Gonna Lie “ Music VideoProduction Designer Director:AlexandraGavillet JobTitle:ProductionDesigner,Media:MusicVideo Responsibilities: SetIllustrationandconceptualization.Constructionofcustomelements.Colorresearch.Greenswrangling. BudgetingScheduling. ProductionStills “Hearts Aint Gonna LieArlissa 64
Boyo“Insomnia” Music VideoProduction Designer Director:NathanCastiel JobTitle:ProductionDesigner,Media:MusicVideo Responsibilities:Conceptualizingvideo.Locationscouting.CustomGraphicsdesign.Setdecorating,set dressing.Customizingsurveillancevan. ProductionStills “Insomnia”Boyo 65
Jawbreaker Palette and Collection PrintProduction Designer Jeffree Star Cosmetics Photographer:MarceloCantu JobTitle:ProductionDesigner,Media:PrintMakeupAdvertisement Responsibilities: Pitchingcampaignconcept,Conceptualizingandrenderingset.BuildingBoards.OverseeingConstruction ofCustomelements.Budgeting,Scheduling. Rendering In Progress Photo Campaign Image JawBreaker Palette and Collection 66
Morphe
Photographer
Nelson
Morphe Strawberry Artistry
Strawberry Artistry Palette PrintProduction Designer
:Jamie
JobTitle:ProductionDesignerMedia:Print,video,andinstore MakeupAdvertisement Responsibilities: Interpretingcampaignbrief,interfacingwithbrandpersonnel,renderingandoverseeingconstructionof builtandcustomelements.Budgeting,Scheduling. Rendering CampaignImage
Palette 67
Morphe Mega Matte Lipstick Campaign PrintProduction Designer Photographer:BrandonLundby JobTitle:ProductionDesignerMedia:Print,video,andinstoreMakeupAdvertisement Responsibilities: Interpretingcampaignbrief,interfacingwithbrandpersonnel,renderingandoverseeingconstructionof builtandcustomelements.Installationofset.Budgeting,Scheduling. CampaignImageryMorphe Mega Matte Campaign 68
Morphe
x Jaclyn Hill “The
Morphe x Jaclyn Hill “ The Vault “ PrintProduction Designer Photographer:SashaSamsonova JobTitle:ProductionDesignerMedia:Print,video,andinstoreMakeupAdvertisement Responsibilities: Interpretingcampaignbrief,interfacingwithbrandpersonnel,modeling andoverseeingconstructionof builtandcustomelements.Installationofset.Budgeting,Scheduling.
Vault” 69 1:12Model CampaignImagery
Photographer
Illustrationincollaborationwith SydneyMarquez
Alien Palette and Collection PrintProduction Designer Jeffree Star Cosmetics
:JessieJay JobTitle:ProductionDesignerMedia:Print,video,andinstore MakeupAdvertisement Responsibilities: CreatingConceptfromProductTheme,overseeingillustrationandconstructionofcustomvisualelements. CoordinatingLightingwithPhotographer,onsetdressingandsetdecoration.
CampaignImagery Alien Palette and Collection 70
CampaignImagery
IllustrationByKeithBoos
Onsetphoto
Alien Palette and Collection
71
Campaign
Maybelline Halloween 2019 PrintProduction Designer Photographer:BrandonLundby JobTitle:ProductionDesignerMedia:Print,video,andinstoreMakeupAdvertisement Responsibilities: Interpretingcampaignbrief,interfacingwithbrandpersonnel,renderingandoverseeingconstructionof builtandcustomelements.ShippingofsetelementsfromLAtoNYCInstallationofsetelements.SetDressing.Budgeting, Scheduling.
Imagery ModelsandRendering Maybelline Halloween 2019 72
Model
Morphe FLuidity Foundation Launch Activation Experiential InstallationProduction Designer Media:ExperientialActivationforproductlaunchparty.FocusonpromotionthroughInstagramablesocialmediacontent creation Responsibilities:DerivingConceptfromproductthemeofinclusivityand“thespectrum”ofskintones.Interfacingwith brandpersonnel.Overseeingconstructionandinstallationofbuild.Budgeting.
In-ExperienceImagery
Lime Crime “ Fairy Garden “ Collection PrintProduction Designer Photographer:JamieNelson JobTitle:ProductionDesignerMedia:Print,video,andinstore MakeupAdvertisement Responsibilities: Interpretingcampaignbrief,interfacingwithbrandpersonnel,presentingdecorationboards.Overseeing constructionofbuiltandcustomelementsinphotographer’shome.Budgeting,Scheduling. Onsetphoto CampaignImagery Lime Crime “Fairy Garden” Collection 74
Onsetphoto
Jaclyn Cosmetics
Jaclyn Cosmetics Brand Launch Campaign CommercialProduction Designer Photographer:WarwickSaint JobTitle:ProductionDesignerMedia:Print,video,andinstoreMakeupAdvertisement Responsibilities: Conceptdistillationfromproductbrief,renderingset,researchingandoverseeingfabricationofjumbo diamondandmirrorpanels.Budgeting,scheduling.Overseeingsetdressing,setdressing. Campaign Imagery Rendering
Brand Launch 75
Photographer:MarceloCantu JobTitle:ProductionDesignerMedia:Print,video,andinstoreMakeupAdvertisement Responsibilities:Conceptualizingandrenderingset,researchingfabricationelements,overseeingbuildandinstallationof jumbotraps.Budgeting,SchedulingVelvet Trap Lipstick PrintProduction Designer Jeffree Star Cosmetics Velvet Trap Lipstick 76 Rendering CampaignImagery Rendering
24 Karat Highlighter Campaign PrintProduction Designer Jeffree Star Cosmetics Photographer:BrandonLundby JobTitle:ProductionDesignerMedia:Print,video,andinstoreMakeupAdvertisement Responsibilities: Conceptualizingandillustratingsets.Creationofcustommaterialsandelements.Installation.Overseeingset decorationselects.SetDressing.Budgeting,Scheduling. CampaignImagery 24 Karat Highlighter Campaign 77
THANK YOU SO MUCH FOR YOUR TIME AND CONSIDERATION
